The Hoffman Agency

FEBRUARY 21, 2023

Through process of elimination, I realized that writing is one of my strong suits and ran with it. Thankfully, my classes did allow me to learn about the PR field in which connecting brands and the media intrigued me immensely. The Hoffman Agency stood out to me due to its driving mission of storytelling and its welcoming culture.

Wireless 36

Wireless Internal International Agency 36

The Hoffman Agency

FEBRUARY 21, 2023

Through process of elimination, I realized that writing is one of my strong suits and ran with it. Thankfully, my classes did allow me to learn about the PR field in which connecting brands and the media intrigued me immensely. The Hoffman Agency stood out to me due to its driving mission of storytelling and its welcoming culture.

Wireless 36

Wireless Internal International Software 36

Cision

JANUARY 28, 2016

Learn how with our brand journalism white paper! Every day I’m researching, writing and communicating with people – much the same way I did as a reporter. What role do you think storytelling plays in PR? Switching careers after 25 years is definitely a challenge. And there is a lot of writing in PR.

Journalism 120

Journalism Newspapers Writing Report 120

ReimaginePR

SEPTEMBER 26, 2016

I understand that writing is a chore and doesn’t come easy for some of us, but you can’t have a content marketing strategy without content. Create the definitive resource, the ultimate guide, even the beginner’s guide. Long-term keywords are definitely important, but not the only important factor. Offer Long-form Content.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Ishmael's Corner

OCTOBER 8, 2014

One of my all-time favorite quotes was uttered during an HP LaserRom press tour in New York when a journalist asked the HP developer why HP didn’t program the CD ROM application in Windows: “Have you ever tried to write Windows code? More importantly, we started to seriously hone our business storytelling chops. inches) in 1993.

Agency 130

Agency Storytelling Corporate Enterprise 130

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

So, time spent watching movies this year can definitely be categorized as professional development, right? What’s notable about the film, for anyone who writes for a living, is its masterful use of language. As we have noted , the best way to improve writing is to read a variety of texts, from creative to journalistic.

Film 136

Film Local Leadership Radio 136

PR in High Definition

APRIL 25, 2022

Online life can be addictive and endless, with perpetual anticipation of the next big thing and every brands’ reputation on the line. And don’t check your phone whilst writing it- resist the urge, if you can. Nowadays, attention span is one of the scarcest commodities we have in modern society. Positive content is more viral.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

wiredPRworks

APRIL 20, 2022

Thanks to David for writing the book, including me in the first one – such an honor!, Storytelling success stories. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. And, he even added links to their sites.

Marketing 118

Marketing Social Media Trends Instagram 118

Beyond PR

JUNE 1, 2017

And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. Catching consumers’ attention is easier said than done — especially in the digital age, where consumers are constantly dodging branded messages.

Consumer 49

Consumer Brand Branding Reputation 49

ISEBOX

MARCH 2, 2017

However, we’ve never specifically delved into one of the most effective, dynamic platforms for brand awareness, connecting with the pharma community, and engaging in relevant conversations: Twitter. Benefit: The tag is identified with your brand, so your firm will be associated with the consistent messaging. .

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

ReimaginePR

MAY 30, 2015

What you give them can make the difference between a story and no story, and between a big feature piece devoted just to you and a small mention in a piece featuring a bunch of other brands. Great broadcast quality high-definition video. Footage must be high definition since stations no longer broadcast in analogue.

Media 120

Media Television Video Print 120

Shift Communications

DECEMBER 11, 2015

2015 found brands reevaluating their agency relationships in an unprecedented way , turning over partners looking for a better mix of nimble, efficient and integrated. It feels like the definition of integrated is moving to a business term vs. marketing one. Visual Storytelling Accelerates. 365 Day Event Marketing.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Communications Conversations

JANUARY 26, 2016

Ad numbers like this don’t tell the whole story, but it is an indicator of how brands are using their time and budgets. I’m not implying that mass media outlets like the USA Today and New York Times are going to die–definitely not true. I keep wincing after every sentence I write. I can’t help it.

Media Relations 60

Media Relations Media Newspapers Print 60

Karen Freberg

MARCH 31, 2022

Yes, I am going to write about “that class” about that “super iconic and special GOAT guest speaker.” These are two crucial qualities teachers need to have – and Ryan definitely has both. Yep, that’s me – you may be wondering about how I got into this situation.

Social Media 85

Social Media Industry Film Viral 85

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. My doctoral study definitely laid a solid foundation for me in terms theory and research. How has your PR education prepared you for your career? Sounds ironic? Don’t get me wrong.

Education 150

Education Training Course Social Media 150

NewsWhip

MARCH 31, 2021

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. Bryan: Definitely. Follow Bryan on Twitter: @bryanpedersen. Bryan: I think there’s a couple of things. Bryan: Yeah.

Advertising 131

Advertising Advertising Data Reputation 131

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). There’s nothing that truly and definitively measures the quality of a placement – traditional or social.” – open survey comment regarding the state of measurement.

Survey 74

Survey Industry Communications Corporate 74

ImPRessions - Crenshaw Communications

OCTOBER 15, 2019

At a time when we have more data than we can possibly use and people connect on social platforms, storytelling is an ideal tool for PR and marketing. When considerations collide, storytelling suffers. When speaking or writing to promote a business, pretend you’re making a 30-second video. Forget the chronology.

Storytelling 140

Storytelling How To Software Small Business 140

Karen Freberg

SEPTEMBER 1, 2017

For the past few years, I have tried to write about some teams I am really excited about seeing for the upcoming year, and what were some initial trends I saw happening in the industry. Tennessee: Consistent brand voice with visuals. Oregon State: Branded content w/ fresh POV of uniform unveiling. Great longform storytelling.

Sports 45

Sports Social Media Trends Media 45

NewsWhip

JUNE 10, 2021

Chris Rivera: Well, Ben, the unfortunate part is when I went to college, I studied technical writing. By the way, for anyone that doesn’t know what technical writing is, don’t worry. So if you could give us a little definition, a working definition, that would be great. Ben: Oh, wow. That is a risk.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Cision

MARCH 14, 2016

— Steve Clayton, Chief Storyteller, Microsoft. The essence of great storytelling is taking the reader on a journey. So, how do you do this with your brand? Below, I’ve outlined the rules of storytelling, as shared by the storyteller guru himself. The four P’s of storytelling. Sell your brand.

Storytelling 120

Storytelling Skype Energy Software 120

NewsWhip

JULY 29, 2021

Using marketing signals to accurately predict brand health: Brian Mossop and Methods+Mastery. Senior Vice President and Director of Strategic Intelligence, Brian Mossop, joins NewsWhip’s CEO, Paul Quigley, to discuss some of the ways that prediction can be used in advanced brand reputation forecasting. Watch webinar. Read transcript.

Brand 78

Brand Branding Marketing Data 78

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. Turning insights into brand content | 8:18-9:58. Currently Lauren Powell is the Analytics and Social Listening Lead in the Creators League Studio, which develops and implements the content strategy for PepsiCo brands. What are people saying about our brands?”

Trends 78

Trends Brand Branding Reddit 78

Flack's Revenge

JANUARY 12, 2021

They know a lot, have a voice, and can be great influencers on opportunities, help amplify your brand and messages, and provide input on strategy, products, go to market, or other important aspects of your business. If your goal is primarily to amplify brand and message, you would go to a 2nd or 3rd tier firm who offers marketing services.

Industry 156

Industry Enterprise Trends Technology 156

Solo PR Pro

OCTOBER 18, 2022

While many of the services they offer could be considered areas that fall under the umbrella of public relations, many of them do require a specific expertise that might not fall under the textbook definition of PR. We offer everything from strategic communications to public relations, marketing, branding and creative services.

Media Relations 97

Media Relations Media Social Media Internal 97

Polaris

DECEMBER 15, 2014

As I write this post on Dec. It received more than twice as many views as the 2nd most popular post, “ Guitar Center: Content Marketing and Storytelling at Their Best.” Not all of those leads are marketing qualified but there are definitely a few worthy of a follow up call and a phone meeting. The most viewed post.

Blogging 156

Blogging B2C Social Media Storytelling 156

Contently - Strategy

JANUARY 9, 2019

Unfortunately for many video producers, some brands can’t see past social video in its most basic form. A few months ago, I attended an event for Vox Creative’s Explainer Studio, the media company’s branded content arm. Complement your writing, but don’t copy it. Trust the video creators you hired.

Video 111

Video Brand Branding YouTube 111

Mindful Marketing

FEBRUARY 26, 2023

With marketing and PR firms increasingly turning to AI to create images and write content, I shouldn’t have been surprised when a friend who reads my writing made a request of ChatGPT that hit close to home: He asked the bot to write a Mindful Marketing article. That just happened to me!

Ethics 94

Ethics Advertising Advertising Analysis 94

Marketwired

FEBRUARY 16, 2016

” Here are a few definitions from the PR influencers who are putting the hasthag, and the practice, into action. Rethink writing: Michelle Messenger Garrett. Add life using quotes: Some quotes sound “canned”—try to liven up your quotes by writing them the way a person would actually talk. She holds a B.A. rebekahiliff.

Creativity 100

Creativity Pitching Writing Conference 100

Cision

JUNE 1, 2017

It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in. So, we sat with some women who have positively changed the industry and paved their way to success.

Sports 245

Sports Agency Industry Creativity 245

PR Matters

APRIL 21, 2016

To succeed as a PR pro , it’s vital to have a passion for writing and communication in general―as well as a commitment to excel in both [ Tweet Quote ]. As with marketing and advertising, PR can help promote a service, product or brand. If you don’t, forget about PR, as you are bound to fail.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. In which case the following books are worth reading: Show Me The Numbers - Stephen Few Say It With Charts Toolkit - Gene Zelazny Storytelling With Data - Cole Nussbaumer Knaflic Is it worth learning R or Python as a PR practitioner?

Google 119

Google Data Government Social Media 119

PR Matters

APRIL 21, 2016

To succeed as a PR pro , it’s vital to have a passion for writing and communication in general―as well as a commitment to excel in both [ Tweet Quote ]. As with marketing and advertising, PR can help promote a service, product or brand. If you don’t, forget about PR, as you are bound to fail.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

PR Conversations

MAY 9, 2017

Speech writing. I get to do so many different things—event planning, writing, research, media, employee engagement, digital and social media. Excellent communication is key to our profession, and good writers always attract my attention, as well as help me strive to improve my own writing. Whatever I’m doing at the time.

Energy 53

Energy Measurement Internal International 53

Rock the Status Quo

SEPTEMBER 16, 2015

When a client asks us to write a new hire press release, it’s easy to dismiss its importance, churning out a cookie cutter release talking about their new role, their background and a quote that sounds like a million OTHER new hire quotes. Write it differently. I found it fabulously inspiring! The idea stuck in my head.

Pitching 100

Pitching Local Trends Interviews 100

Maxim Behar

MARCH 6, 2022

They were writing stories, covering events on the TV, talking on the radio, and hence they were called journalists. And the reason is very simple, everything is about the content, everything is about storytelling and we are the “Masters of the Content.” Similarly, the language that we use to write on Twitter is entirely different.

B2B 52

B2B Communications Media Newspapers 52

Beyond PR

JUNE 1, 2017

It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in. So, we sat with some women who have positively changed the industry and paved their way to success.

Sports 81

Sports Agency Industry Creativity 81