ReimaginePR

AUGUST 22, 2016

The most important part of branding is storytelling. And the most important part of storytelling is connecting with your audience. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures. Your brand story should be authentic, relatable, and deeply human.

Brand 156

Brand Branding How To Storytelling 156

PR in High Definition

JUNE 22, 2018

When Modesto Garcia posted the above tweet under alias Mr. Brightside, he couldn’t have known that two million social media users would soon engage with his Twitter page. So impressive was Modesto’s storytelling that he convinced significant numbers of followers that the murder and the subsequent investigation were real.

Storytelling 48

Storytelling Twitter Brand Branding 48

PR in High Definition

JUNE 21, 2018

When Modesto Garcia posted the above tweet under alias Mr. Brightside, he couldn’t have known that two million social media users would soon engage with his Twitter page. So impressive was Modesto’s storytelling that he convinced significant numbers of followers that the murder and the subsequent investigation were real.

Storytelling 48

Storytelling Twitter Brand Branding 48

PR in High Definition

JUNE 21, 2018

When Modesto Garcia posted the above tweet under alias Mr. Brightside, he couldn’t have known that two million social media users would soon engage with his Twitter page. So impressive was Modesto’s storytelling that he convinced significant numbers of followers that the murder and the subsequent investigation were real.

Storytelling 48

Storytelling Twitter Brand Branding 48

ReimaginePR

JULY 25, 2016

If you think you can keep your business out of the social media scene, think again. You may not think you’re tech-savvy enough to master social media for your business. Remember, all of these social media sites were foreign territory for everyone when they first launched. Social Media is Here to Stay.

Social Media 120

Social Media Technology Pinterest How To 120

ReimaginePR

JUNE 6, 2016

Which is definitely smart; traveling without a guide into a foreign territory isn’t wise or safe unless you’re experienced. So I like to think that this same situation occurs—on a much less extreme level—anytime you’re promoting on social media without a plan. 1: What do you hope to achieve with social media?

Social Media 120

Social Media Media Instagram Advertising 120

Cision

MAY 31, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. When a brand is memorable, it stands out in consumers’ minds. Captivate, Then Maintain.

Consumer 243

Consumer Brand Branding How To 243

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. It features brand marketers and CEOs in travel, retail, FMCG, health and wellness, among other high-growth and heavily COVID-affected industries. Podcasts are mainstream. Adweek Yeah, That’s Probably an Ad.

Marketing 306

Marketing Advertising Advertising Industry 306

ReimaginePR

SEPTEMBER 19, 2016

A brand voice is an essential component to your success, but what is it and why is it so important? What is a Brand Voice? A brand voice is the style of your communication. This brand has a unique style of communicating that’s ( in their words ) “fun but not silly” and “expert but not bossy”. Let’s discuss. Click Here.

Brand 120

Brand Branding Exercises Social Media 120

Ishmael's Corner

SEPTEMBER 30, 2014

With the story “ The Invasion of Corporate News , The Financial Times became the latest publication to skewer brand journalism. Stepping back for a moment, I’m still perplexed by the rancor that publications dish at brand journalism. In fact, I wrote a post on this very topic, “ Journalists Accept Apple’s Storytelling Candy.”.

Journalism 150

Journalism Brand Branding Publicity 150

Communications Conversations

OCTOBER 10, 2019

Social media. Those are two huge needs in the year ahead–especially given the burgeoning needs of the storification of the social web. But, I also see a few obvious areas where I would definitely add budget. But, I also see a few obvious areas where I would definitely add budget. Senior-level social content.

Brand 79

Brand Branding Survey Conference 79

Onclusive

JANUARY 25, 2019

If you’re in search of PR and marketing conferences to attend in 2019, AirPR has pulled together a definitive list of the best and the brightest. Most conferences focus on media relations, crisis communications, social media, and measurement, plus a well-known awards show. and the Social Shake-up in May in Atlanta.

Conference 256

Conference Content Marketing Marketing Internal 256

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. It features brand marketers and CEOs in travel, retail, FMCG, health and wellness, among other high-growth and heavily COVID-affected industries. Podcasts are mainstream. Adweek Yeah, That’s Probably an Ad.

Marketing 204

Marketing Advertising Advertising Industry 204

5W PR

DECEMBER 21, 2018

Influencer marketing combines the old marketing trick of getting celebrity endorsements with the new marketing tool of employing social media to engage your target audience. Influencers tend to attract a niche audience that resonates with their brand. Storytelling is powerful. Video content is on the rise. Transparency.

Trends 68

Trends Marketing Storytelling Construction 68

Karen Freberg

SEPTEMBER 1, 2017

Some of the hardest and most dedicated professionals who are working in social media are the college sports teams in digital and social media. This year is no different, and I wanted to highlight a few teams who have really started off with a strong note on their social media game. Cincinnati.

Sports 45

Sports Social Media Trends Media 45

wiredPRworks

APRIL 20, 2022

What We Talked About on Growing Social New. Storytelling success stories. About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly. An early social media advocate, Barbara founded Social Media Club Chicago in 2008.

Marketing 118

Marketing Social Media Trends Instagram 118

Ishmael's Corner

SEPTEMBER 28, 2014

While the Internet has commoditized news announcements, what appears in publications still impacts a company’s brand and reputation. With that said, 93 percent of journalists affirmed that they appreciate it when communication professionals follow them on social media. to learn how they like to be pitched. is beyond me.

Pitching 146

Pitching Survey Storytelling Newspapers 146

Onclusive

MARCH 6, 2019

I’m fortunate to be able to take an approach where we say, ‘All right, we’re starting with storytelling, and we’re starting with what we want to accomplish. When you think about the context of Paid, Earned and Owned Media, has been completely blurred. Jennifer Bowcock, VP, Global Communications, Dolby.

Banking 199

Banking Marketing Measurement Leadership 199

Communications Conversations

OCTOBER 29, 2019

ICYMI, I moderated a wonderful panel of three smart people at General Mills last week as part of the Social Media Breakfast-Minneapolis/St. But, it’s definitely not necessary. There’s a lot to be said for the fact that a podcast allows you to do a different kind of storytelling. Paul series. Would it be ideal?

Corporate 104

Corporate SMB Banking Employee 104

Buchanan PR

JANUARY 8, 2024

From immersive storytelling to interactive social media techniques, these campaigns set a new standard in marketing and made a definitive mark on 2023. The campaign targeted the younger generation, creating an unavoidable social media buzz that introduced them to the character who they may not yet have heard of.

Marketing 52

Marketing Viral Trends Consumer 52

Communications Conversations

AUGUST 25, 2021

But, in my own research with clients, I’ve definitely found that posting original content far outperforms shared content for execs on LinkedIn. I know, I know, most execs don’t want their photos all over social media–let alone, the concept of actually taking a selfie and posting it on LinkedIn. Case closed.

LinkedIn 88

LinkedIn Employee Storytelling Brand 88

Beyond PR

APRIL 6, 2017

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that shy away from emotion as a motivator are fighting with one hand tied behind their backs. . Brands that do it well leverage our memories, fears and dreams to position themselves in the market.

Brand 49

Brand Branding YouTube Survey 49

PRSay

OCTOBER 10, 2019

If you don’t know your audience, then that’s definitely the place to start. It’s that last aspect — who they talk and listen to — that’s important for brands who want to build relationships with influencers. She previously managed content and social media for several brands, in addition to working as a freelance writer.

Media 102

Media Storytelling System Technology 102

Presspage

OCTOBER 6, 2017

” In his role, he is responsible for the overall awareness of the location online, inbound traffic, social media, SEO, and content marketing. The primary focus of their Marketing and Public Relations efforts is branding and awareness of the holiday destination. After the demo, I was convinced. “It all went well.

Tourism 122

Tourism SEO Storytelling Social Media 122

Konnect Agency

NOVEMBER 16, 2022

With infinite digital space coupled with dwindling consumer attention spans, a PR agency’s greatest task is to cut through the content clutter and help brands attract, capture, and retain consumers by way of the media’s reporting. A PR Agency’s Brand Video Fundamentals. What does this mean for brands and public relations?

Video 52

Video Agency Viral Nonprofit 52

Polaris

JANUARY 2, 2015

It’s definitely a useful exercise to discover what’s working (and what isn’t). times as many views as the runner-up post, 5 Storytelling Techniques to Master Before Your Next Presentation. Marketing bloggers sometimes focus too much on what brands are doing wrong. Everyone is doing it. It also attracted the most inbound links.

Content Marketing 100

Content Marketing Blogging Marketing Storytelling 100

Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. Social media is first and foremost social! It’s about being able to build relationships and connections on social. Stories are key to be successful in social media today.

Social Media 85

Social Media Industry Film Viral 85

MaccaPR

JUNE 1, 2016

If you’ve ever read a Buzzfeed article, you know that brands are capitalizing on the opportunity to publish their own brand stories in the context of news distribution. New York Times article while scrolling through your newsfeed — only to realize halfway through that it was actually sponsored by a brand, like.

Brand 48

Brand Branding Storytelling Healthcare 48

Ishmael's Corner

NOVEMBER 18, 2014

Khanna definitely brings a fresh look to his account. Khanna joined in August 2012, making it appear that he viewed the social media platform as just another communications channel for his election campaign. Instagram looks like a wash with neither politician emphasizing the social media tool. Turning to Twitter ….

Instagram 94

Instagram Mobile Social Media Construction 94

ReimaginePR

SEPTEMBER 26, 2016

While content marketing often works independently of search engines and social media, that’s not to say their paths never cross. In fact, content marketing relies heavily on both search engines and social media for content promotion and exposure to new leads. Have a Social Media Strategy. Don’t Give Up.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

ReimaginePR

AUGUST 15, 2016

Research why your original brand didn’t fit the audience, and use that to inform your rebranding strategy. After you’ve researched and brainstormed, come up with a solid plan for how you’re going to unveil your new brand. Develop a strong brand identity. The new brand image should be everywhere. Click Here.

Employee 120

Employee Social Media Education Brand 120

Sword and the Script

SEPTEMBER 19, 2022

Other interesting statistics: Social media is material. 54% of respondents say social media has “a material impact on investment decisions” and investors (66%) are more likely to say this is true than comms people (49%); Effective social channels. Other interesting statistics: Social PR. “PR

Survey 82

Survey Corporate Communications Financial 82

Critical Mention

JUNE 24, 2018

Q: What’s your definition of an “influencer?”. When brands want to work with influencers, they look at how they get people to act. But brands have to be careful. Of course, my day also includes catching up with my social media friends. PR will always be the eyes and ears of the brand.

Storytelling 106

Storytelling Technology Course Privacy 106

Karen Freberg

MAY 5, 2019

The marketplace is of course booming and growing in the social media space, but so is the competition. In Louisville, we are very fortunate to have many great companies, brands, agencies, and professionals in town who want to support and help the future generation of students in their careers.

Sports 62

Sports Social Media Course Instagram 62

NewsWhip

SEPTEMBER 5, 2019

The way social media and stores are behaving, you’d think it was Halloween next week. Brands and publishers alike can count on a boost in engagements when they cash in on this in-between holiday treat. In 2019, it hit 2 million engagements in the span of four days this August. Engagements to pumpkin spice content in 2019.

Web 116

Web Data Trends Brand 116

Cision

JULY 14, 2016

They want brands to be authentic. Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the co-founder and Creative Director of Aftermarq , a video strategy consultancy that specializes in brand amplification storytelling through video and live streaming. Live video. Enter: Vincenzo Landino.

Video 0

Video Facebook YouTube Consumer 0

Cision

OCTOBER 16, 2017

I think some in the C-suite do know things like brand awareness are important and they kind of just feel it in their gut that it’s the right thing to do. Steve Barrett: And that’s social media really in many ways it’s the thing that’s knitted this all together and made the alignment make sense, hasn’t it?

Media 202

Media Storytelling Technology Data 202