ImPRessions - Crenshaw Communications

AUGUST 16, 2023

You want to make sure you’re allowing enough time to pitch in advance of a news event, whether it’s something you control or an independent event that offers some borrowed interest to your own story. By knowing and following these timelines (and deadlines), PR folks can pick the perfect time to pitch stories.

B2B 156

B2B How To Privacy Retail 156

Flack's Revenge

DECEMBER 15, 2015

The NYC PR Innovators meetup hosted a session on The Art (and Science) of the PR Pitch at District CoWork last week, where I participated as a panelist. I am new to this meetup but will definitely be coming back, as I am extremely interested in PR innovation. Also, any forum dedicated to improving pitching is a great one, in my book.

Pitching 120

Pitching Data Report Brand 120

ImPRessions - Crenshaw Communications

JUNE 30, 2021

This is particularly true in B2B PR, where we tend to approach the same business and trade journalists on behalf of client executives and their brands. This is because you not only know what stories they will cover instantly when a story breaks, but how they’re likely to approach, which enables a more targeted pitch. Use email well.

Media 333

Media Pitching Report B2B 333

Cision

SEPTEMBER 2, 2016

How do you prefer to receive pitches? We prefer to receive pitches via email, as our schedule is so erratic with working and media events. If you truly feel you are a fit for the aesthetic and the brand of the blog/website, then definitely proceed. What kind of information to you like to receive?

Pitching 120

Pitching Blogging Travel System 120

ImPRessions - Crenshaw Communications

JULY 6, 2022

Today’s PR business is definitely not your grandparents’ PR industry. Take the case of social media; what was once a creative space for brands to engage with customers is now so cluttered that making connections is difficult, and paid media strategies are often necessary. Manual media research. Getting on the phone.

SEO 333

SEO Analysis Meeting Travel 333

ImPRessions - Crenshaw Communications

JULY 7, 2021

We can definitely generate XX earned media placements. To build trust, and to encourage a response to a solid pitch, even if the answer is no. Do you have any news for us to pitch? Never ask an executive if they have anything for us to pitch. At Crenshaw, we work hard to create those bonds with journalists. Why bother?

Agency 353

Agency Interviews Pitching Retail 353

5W PR

MAY 30, 2024

In the cutthroat world of tech, robust brand representation is essential, not optional. A skillfully handled PR drive can set a brand apart, elevating it from the melée to a position of authority and respect. Embarking on the journey with clear objectives and a target audience Every triumphant venture begins with a definite end goal.

Technology 78

Technology Product Launch Construction YouTube 78

PR in High Definition

JUNE 28, 2023

This extraordinary journey holds valuable lessons about the power of brand building, storytelling, and their impact on achieving unparalleled success. At the end of every draw, I sat with my friends saying, ‘yeah if Liverpool don’t win it’ (there’s my delusional bias), ‘City are definitely winning it this year’, but they just couldn’t do it.

Storytelling 62

Storytelling Brand Branding Reputation 62

Remote PR Jobs

SEPTEMBER 25, 2023

Try launching lookalike campaigns from traffic generated from an article you pitched. When you launch your paid media, you can ensure the audience you’re targeting is already familiar with your brand. While this shouldn’t be why you reach out for press coverage, it is definitely a nice bonus when a prominent site links to yours.

Publicity 100

Publicity Marketing Pitching Google 100

Contently - Strategy

APRIL 4, 2019

Editors are quick to treat a PR pitch like a pest, sweeping it into the trash after no more than a glance at the subject line. Namely, you have to believe what you’re pitching matters right now. Even if a major story dominates homepages and feeds, there are still ways to find an unexpected news peg to strengthen your PR pitch.

Pitching 111

Pitching How To Guidelines Agency 111

PR for Anyone

JULY 22, 2021

When you’re thinking of pitching the media, think about what you do to overcome challenges people face, demystify what’s happening in your industry. You want to pitch around that. THAT is what makes a good pitch. things that you need to be pitching the media. And I want you to pitch the media today.

Industry 130

Industry Pitching How To System 130

Ishmael's Corner

SEPTEMBER 28, 2014

While the Internet has commoditized news announcements, what appears in publications still impacts a company’s brand and reputation. to learn how they like to be pitched. With more than 300 journalists responding, we can learn from the aggregated data starting with their preferred vehicle for pitches. Do your homework.

Pitching 146

Pitching Survey Storytelling Newspapers 146

Buzzstream

MARCH 3, 2020

According to a BBC study , brand mentions in podcasts deliver an average 16% higher engagement and 12% higher memory encoding than the surround content. This is because the intimate, conversational nature of the podcast environment creates an elevated state of engagement, even for brand mentions. Suggest a topic to discuss.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

ImPRessions - Crenshaw Communications

JULY 14, 2021

Here at Crenshaw, our client base of high-growth tech organizations have found that earned speaking opportunities and industry recognition build credibility and visibility for their brand. Support employer branding. The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content.

B2B 334

B2B Company Case Study Conference 334

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

In the PR world, when we kick-start a new engagement we may ask a client, “Where do you want to see your brand? While those outlets are undeniably desirable for B2B PR, the definition of top-tier media Isn’t the same for all programs. What may be one company’s tier-three can be another brand’s tier-one. . Assess your audience.

Media 310

Media Retail B2B Journalism 310

Marketwired

DECEMBER 8, 2015

Here are some of the top Do’s and Don’ts when pitching the media: Do reach out via email, and follow up if you haven’t received a response. Do have your brand of company in the subject of your email; include a date if there is time sensitivity. Don’t reference other publications when writing about your news; it’s not enticing.

Pitching 100

Pitching Report Media Writing 100

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). I definitely think that it is. Is it interesting to get pitches?

Pitching 174

Pitching Journalism Video Advertising 174

PRSay

OCTOBER 6, 2021

“Let’s have a human-to-human connection,” said Colin Parajon , manager of global brand strategy for Netflix, as he presented the PRSSA keynote address, titled “Being Human in Big Tech,” on day two of ICON 2021. Then choose a brand that you really care about and go work there.”. Make your own path, and stay human.”.

Agency 166

Agency Creativity Brand Branding 166

Onclusive

JULY 18, 2017

Without PR attribution, you only know the top of the funnel; i.e., which publications wrote about your brand. Search for the definition of “PR attribution” and you’re unlikely to find much, because quantifying PR through data and analytics is a fairly new practice. Those marketers are going to want to know it’s money well spent.

Comparison 294

Comparison Advertising Advertising Analytics 294

Konnect Agency

APRIL 1, 2021

As a brand strategy agency , it’s our responsibility to build a brand to all that it can be in the eyes of the media. When the brand belongs to a celebrity, however, there is more work to be done. In terms of highlighting the brand to the media, they usually only see one component: the celeb.

Brand 59

Brand Branding How To Consumer 59

ImPRessions - Crenshaw Communications

MAY 25, 2023

Many freelancers take advantage of Substack to establish their personal brand and gain a following, so it’s a fertile area for identifying specific writers. So if a specific Substack writer is relevant to a PR team’s clients or audience, they should definitely try incorporating it into their pitching strategies.

Analysis 156

Analysis B2B Interviews Tools 156

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

In ad tech, this means getting a brand or publisher client onboard; reporters aren’t going to take our word for it. Media relations deals with the news environment, which is by definition unpredictable. We’re living through COVID-19 and a presidential election year, and both eat up a huge amount of media bandwidth.

Publicity 334

Publicity How To Agency Product Launch 334

Buzzstream

MARCH 26, 2020

Being an online marketer, it’s up to you to find new and more effective ways to market your brand. In this article, we are going to talk about the steps and best practices you can follow to find the right YouTuber to represent your brand. Sticking to traditional advertising channels will cause you to drown out in the crowd.

YouTube 116

YouTube Brand Branding Video 116

Ishmael's Corner

SEPTEMBER 30, 2014

With the story “ The Invasion of Corporate News , The Financial Times became the latest publication to skewer brand journalism. Stepping back for a moment, I’m still perplexed by the rancor that publications dish at brand journalism. Because that seems to be one of the themes in the FT piece. People like choices.

Journalism 150

Journalism Brand Branding Publicity 150

ImPRessions - Crenshaw Communications

MAY 11, 2022

People usually think of media pitching and press releases when they think about public relations. Here are some of the top conferences in the adtech space that can bring exposure to senior executives and help drive their brand visibility. ANA Brand Masters. AdExchanger Industry Preview. Digiday Programmatic Marketing Summit.

Conference 156

Conference Privacy Advertising Advertising 156

5W PR

NOVEMBER 2, 2022

They are loyal to brands that they like and they tend to make up their own minds. Advertising pitches do not work for them. Being proactive on social media platforms can help a brand. An authentic brand is one that is relatable and truthful. The content and the message of a brand have to be real. Be authentic.

Consumer 78

Consumer Print Social Media Advertising 78

The Proactive Report

JANUARY 2, 2017

This week Robin Rothberg, Senior Lecturer, Communication Studies at UNC Charlotte, posted a definition of Fake News in the PRSA Open Forum: Fake news is blatantly false or misleadingly exaggerated information presented as true via a purportedly trustworthy media source. Fake news hurts PR by lessening trust in all media.

Government 214

Government Digital PR Report LinkedIn 214

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands.

Viral 52

Viral Crisis Communications SEO Reputation 52

5W PR

AUGUST 27, 2021

Public relations, at its core, is a communications industry that strives to maintain a positive public image for brands and corporations, to create brand awareness, to foster mutually beneficial relationships between clients and their audiences, and more. Interns in Public Relations. PR Managers. Employee Relations Managers.

Publicity 88

Publicity Public Affairs Crisis Management Employee 88

Doctor Spin

OCTOBER 16, 2023

For example, a well-known e‑commerce brand invested heavily in link building, believing it would drive its online presence and increase sales. As a result, the initial burst of traffic rapidly resulted in more people developing unfavourable relationships with the brand. But as the digital landscape evolved, so did PR.

Digital PR 83

Digital PR SEO Engineering eBook 83

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. We like to follow bloggers who are superior writers, and straight shooters, and whose posts are free of jargon and sales pitches. Bad Pitch Blog. To improve writing.

Blogging 159

Blogging Pitching Fashion Sports 159

5W PR

JANUARY 16, 2020

Two-way communication between organizations and their constituencies is the definition of today’s Public Relations. Decidedly, this trend has shifted as of late, and niche publications are now popular among brands. Today, PR requires listening to constituencies, analyzing, and interpreting their views and behaviors.

Trends 120

Trends Communications Big Data B2C 120

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. During the next few months (assuming Cision will have me back! The Earned Media Domino Effect.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

PR Insiders

AUGUST 26, 2021

Assisting the media is also a great way to help yourself when you’re trying to promote your personal or business brand. Once you’ve sent a pitch, a press release, or an article to a journalist, should you follow up if you don’t receive a response? You don’t want to become a pest, but you definitely want to check in with them.

Survey 78

Survey Pitching Newspapers Software 78

Flatiron Communications

JANUARY 11, 2018

They now include the use of sophisticated consumer data sets to inform messaging and media channels, tapping social influencers to drive brand esteem and consumer behavior, and even getting into bed with the Facebook-Google advertising duopoly to deliver impressions, engagement and conversion. This is a definite turn-off for journalists.

Pitching 43

Pitching Journalism Tools Agency 43

Sword and the Script

AUGUST 22, 2023

They wound up pitching a watered-down funding announcement that several reporters flat-out said they couldn’t cover without a number. News is, by definition, something that defies expectations. It bought out the old investors and invested additional funding to fuel growth. Meanwhile, their largest competitor makes headlines every week.

Corporate 101

Corporate B2B Company Marketing 101

ImPRessions - Crenshaw Communications

MAY 24, 2018

They must constantly generate fresh concepts for bylines and story angles for pitching, as well as dreaming up campaign ideas for clients. Creativity helps express company values in a distinct brand voice. Creative PR facilitates the identification and amplification of a company’s differentiating brand voice.

Creativity 174

Creativity Small Business Storytelling Travel 174