Buzzstream

DECEMBER 28, 2023

Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch. Or, you can filter by author if you want to identify specific content by an author to reference in your pitch. In each case, you can more definitively uncover blog posts related to the topic of your choice. Pricing: Free trial. $29/mo

Tools 62

Tools Blogging Pitching Google 62

Buzzstream

DECEMBER 5, 2023

Are you trying to build your brand? BuzzStream Discovery gives you access to BuzzStream’s database of influencers to easily find bloggers who write about topics that are relevant to your pitch. How would they pitch their blog to someone else in their niche?” Are you trying to build links for search engine visibility?

Resources 103

Resources Analysis Infographics Examples 103

Deirdre Breakenridge

MARCH 12, 2015

However, when a client from the PR side of the house needed some branding work, creative design for a media kit, or a newsroom, it was so much fun to work with the marketing and web teams. At the same time, we’re working more closely with marketing, branding, digital and web teams. Tip #2: Learn More About Color.

Creativity 150

Creativity Web Social Media Data 150

Solo PR Pro

OCTOBER 18, 2022

While many of the services they offer could be considered areas that fall under the umbrella of public relations, many of them do require a specific expertise that might not fall under the textbook definition of PR. We offer everything from strategic communications to public relations, marketing, branding and creative services.

Media Relations 97

Media Relations Media Social Media Internal 97

Buzzstream

DECEMBER 5, 2023

Are you trying to build your brand? BuzzStream Discovery gives you access to BuzzStream’s database of influencers to easily find bloggers who write about topics that are relevant to your pitch. How would they pitch their blog to someone else in their niche?” Are you trying to build links for search engine visibility?

Resources 62

Resources Analysis Infographics Examples 62

Buzzstream

DECEMBER 5, 2023

Are you trying to build your brand? BuzzStream Discovery gives you access to BuzzStream’s database of influencers to easily find bloggers who write about topics that are relevant to your pitch. How would they pitch their blog to someone else in their niche?” Are you trying to build links for search engine visibility?

Resources 62

Resources Analysis Infographics Examples 62

Marketwired

FEBRUARY 16, 2016

” Here are a few definitions from the PR influencers who are putting the hasthag, and the practice, into action. When you can, offer high resolution photos, videos or infographics. Far too many press releases and pitches fail to include these points, which affects their impact—and chances of being read.”.

Creativity 100

Creativity Pitching Writing Conference 100

Contently - Strategy

DECEMBER 4, 2018

But in practice, people use different definitions and trip up on the different parts of the funnel. Top of funnel is the land of brand awareness and affinity. This space is typically reserved for blog posts, infographics, social posts, and e-books. The marketing sales funnel is both simple and confusing.

Case Study 111

Case Study Marketing Study Content Marketing 111

Sword and the Script

FEBRUARY 24, 2015

The Duke Study was far more definitive on marketing priorities than the Salesforce State of Marketing survey , which was also published recently. For example the study found that the percent of companies where marketing leads core activities such as advertising, positioning and brand are down! and latter will drop by about 1%.

Mobile 60

Mobile Study Marketing Survey 60

PR Conversations

JULY 5, 2017

In a world where people are glued to their mobile devices even in parks on a sunny day, check out social accounts every other second and happily embrace the culture of liveblogging, it seems natural for brands to incorporate smm policies into overall communication strategies. Companies that were the first to embrace infographics!

Infographics 63

Infographics Corporate Policies Reputation 63

Solo PR Pro

JUNE 9, 2015

You’re probably — scratch that: definitely — stretched for time. You wouldn’t pitch a journalist without reading past articles first – it’s equally important when approaching bloggers (perhaps more so!). Telling a personal story not only engages people in an irresistible way, but it makes your “brand” more approachable.

Blogging 40

Blogging Guidelines eBook Viral 40

Cision

JUNE 9, 2017

Part of the pitch for selling an IR website (since the dawn of time) has been to “express your financial brand and narrative.” Perhaps the issue is the definition of “tangible.” The post Infographic: Tangible Information Remains a Driver of IR Website Traffic from Wall Street appeared first on Cision.

Infographics 153

Infographics Comparison Study Retail 153

Contently - Strategy

APRIL 24, 2019

Brands are creating more content than ever before. Content marketing is still a fairly new practice, but brands don’t have to settle for limited resources. Specifically to scale, you’ll definitely need to assess a few parts: new goals and KPIs (more on this in a few pages), SEO keywords, and an updated gap analysis.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

MaccaPR

MARCH 18, 2015

Now, brands from Red Bull to Google are becoming publishers and broadcasters themselves. In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. But, definitions vary by marketer.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

The Proactive Report

JANUARY 30, 2015

Daniel Lemin, President, One Good Brand. Last year the amount of video from people and brands in Facebook’s News feed increased 3.6X Posts on Facebook brand pages with photos saw the most engagement—accounting for 87% of total interactions. It’s a growing trend and it is definitely impacting the practice of PR.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Sword and the Script

JUNE 11, 2016

It isn’t introducing any new, original thoughts, nor is it establishing the writer as a foremost expert on the subject, and it definitely isn’t revolutionizing the way people think about a particular topic or industry.”. The brand is the gatekeeper. Worse, it’s blogging for the sake of blogging. The “gatekeeper” doesn’t exist anymore.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Frederik Vincx

DECEMBER 11, 2015

Use an integrated PESO model and start thinking of PR as a business driver, not just as a brand enhancer. Reasons: Team has no overview of who is getting pitched. Coverage isn’t secured as initial pitches aren’t being followed up. Reasons: No one is tracking who pitched what and taking ownership of follow-ups.

How To 60

How To Software System Employee 60

Buzzstream

AUGUST 13, 2018

DA 40-70: These are sites with good authority that are great to reach out to about on page links, updating articles, and low-touch pitches. For example, if a journalist has just covered the most common bad sleep habits, they will be unlikely to be interested in your infographic about “The Five Most Common Bad Sleep Habits”.

Google 118

Google Measurement Advertising Advertising 118

NewsWhip

MAY 27, 2021

Brand relevance versus brand reputation | Jump to text. Wellness brands during the pandemic | Jump to text. If it’s not, then the message is usually just self-serving, and for me and my team, when we’re trying to pitch that to reporters, that’s not something that’s going to stick.

Healthcare 78

Healthcare Storytelling Communications Local 78

Contently - Strategy

JULY 31, 2019

You can also use this dictionary as a lead tool, if you’re a marketing exec who wants to hire a team of Pulitzer Prize-winning writers for your brand’s blog. A data-driven strategy or program refers back to data gathered from different avenues on a brand’s target audience. Data-driven. ” Ideation. ”).

Content Marketing 111

Content Marketing Marketing Media SEO 111