The Hoyt Organization

FEBRUARY 12, 2024

This makes it a powerful tool for businesses to connect with their target audience and elevate their brand’s online presence. How To Use LinkedIn To Boost Your PR Strategy Leverage Data-Driven Storytelling Since every brand has a unique story, what will make yours stand out on LinkedIn?

LinkedIn 56

LinkedIn Publicity SEO Storytelling 56

5W PR

SEPTEMBER 19, 2023

As the virtual realm continues to expand, brands and PR professionals must adapt and harness the power of digital PR to effectively engage their audiences and build lasting relationships. Social media platforms, blogs, websites, and podcasts provide an unprecedented opportunity for brands to connect with their target audiences directly.

Viral 78

Viral Digital PR Storytelling Reputation 78

Newsfile

JANUARY 24, 2024

Data-driven PR Data-driven PR uses analytics to guide PR strategies. It focuses on media coverage, audience data and social trends to improve campaign effectiveness. Most decision-making in this approach is based on data and this drives greater campaign successes. Human-Centered or Authentic Approach 4.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Marketwired

MARCH 22, 2016

The data-driven world has significantly reshaped the way the communications industry works. In today’s most noticeable creative PR strategies, measurement and data-based insights are key. CreativePR: Measurement and Data-Based Insights Click To Tweet. Read the entire series here. . Neither is a good alternative.”.

Measurement 100

Measurement Data Creativity Viral 100

Onclusive

SEPTEMBER 13, 2017

New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification. The three most important drivers are social listening, digital storytelling and real time marketing. Think again.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Onclusive

MAY 10, 2018

These shifts include everything from the implications of brand journalism on the PR function to the dwindling number of journalists filling established newsrooms. There is no doubt that PR now requires an increased awareness of technology and the ability to filter hundreds if not thousands of data points on a weekly basis.

Storytelling 230

Storytelling Technology Tools Infographics 230

5W PR

MAY 27, 2022

Storytelling. That means companies looking to create and tell their stories should be looking into their brand narrative as a way to create more loyalty and goodwill with the customers, including stories about how a business overcomes any adversity or obstacle. Data and Statistics.

Company 88

Company Strategy Publicity Real Estate 88

Stern + Associates

DECEMBER 20, 2022

And while the industry is quite unpredictable, we mapped out seven predictions for what we anticipate to see in the world of social media in 2023: Increased focus on user-generated content: In the coming year, we expect to see more brands leveraging the power of user-generated content in their marketing efforts.

Social Media 62

Social Media Marketing Media Instagram 62

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Quill untaps the potential of your data. We know it’s all about the data. But your data is only of value if you can use it to plan and create better content or refine strategy. Quill transforms data into automated, human-sounding Intelligent Narratives that offer brand insights to improve every aspect of communication.

Tools 147

Tools Radio Data Instagram 147

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. If you have really interesting regional data , but aren’t sure how to highlight it creatively – maps are a great way to do so. Proactive digital PR.

Digital PR 62

Digital PR Analysis B2C Examples 62

5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. 13% say not following brand guidelines. Read more: The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]. Read more: Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort. 12% say competing go-to-market strategy or goals (KPIs).

B2B 116

B2B Marketing Survey Software 116

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. It’s pure storytelling.

Video 149

Video Case Study Agriculture B2B 149

Waxing UnLyrical

OCTOBER 19, 2015

When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. Compelling storytelling can expand your audience and strengthen the bond you have with your customer base. If you hear crickets when you tell your brand’s story, don’t give up just yet. Pedal-powered Storytelling.

Storytelling 40

Storytelling Infographics Content Marketing Data 40

Cision

APRIL 23, 2015

It means brands will have to invest in content creation. To better reach your audience and further your goals these days, you should experiment with a wide range media, platforms, topics and other storytelling devices. Use of branded content tools increased, from 37 percent to 47 percent. Is this the end of content marketing?

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. 3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. 16: Ted Seward.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Contently - Strategy

MARCH 5, 2024

Flashier B2C brands often muscle their way to the center of the marketing stage, showing off products and services that people love shopping for. Here are some of our favorite examples of branded content marketing from banks and financial institutions in the last couple of years. The Australian Open.

Financial 52

Financial Content Marketing Examples Banking 52

Cision

APRIL 16, 2015

Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. How can you use the tactics to your advantage and improve your brand’s PR? As with any strategy or tactic, you have to address the “why” first: Why are you using visual media or storytelling?

Storytelling 120

Storytelling Infographics Content Marketing Film 120

Cision

APRIL 20, 2015

It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. Audience members unite around a subject, brand or cause and share their favorite thoughts, images and experiences. It’s the well-known press release and media kit. Try multimedia.

Media 120

Media Content Marketing Infographics Fashion 120

Contently - Strategy

JANUARY 9, 2019

The fact that 100,000 people voluntarily signed up for a brand newsletter may surprise some. As a result, the brief brims with journalistic rigor, pulling in stories from GE Reports , the brand’s main content hub, where employees across the globe explain new research and innovations by focusing on ideas instead of products.

How To 111

How To Transportation Content Marketing Healthcare 111

Solo PR Pro

OCTOBER 18, 2022

Kelly Kirkendoll (KK): The most effective storytelling requires both words and visuals, and this has become truer as social media has grown and attention spans have shrunk. That’s one reason why we provide services such as graphic design, data visualization and video. Strategic communications is part and parcel of public relations.

Media Relations 97

Media Relations Media Social Media Internal 97

Stephen Waddington

JANUARY 9, 2019

Marketing tech vendors are enabling organizations to match customer data with third-party data. Smart brands rethinking lead generation post-GDPR GDPR puts the value exchange between brands and their customers under the spotlight. Get your marketing basics right and sort out the speed of your landing pages.

B2B 60

B2B Report Case Study Infographics 60

The Proactive Report

JUNE 4, 2016

Many young folk assume that they because they know how to use it for personal interaction with friends they can do it effectively for a brand and build a community of engaged and loyal customers. Social media today is about visual storytelling and each platform has developed its own shorthand, a unique language if you will.

Social Media 100

Social Media Media Infographics Pinterest 100

Beyond PR

AUGUST 18, 2016

It’s no secret that a great brand is built over time (in the case of some brands, centuries). Every decision a brand makes builds on the success that came before. Iconic brands, like Coca Cola, Apple and Pepsi, are immediately recognizable and carry with them certain expectations of quality. Stand out in a sea of content.

Brand 40

Brand Branding Product Launch Guidelines 40

PR 20/20

FEBRUARY 21, 2017

To help cut through the clutter, I've compiled influencer trends from top shared posts based on BuzzSumo data from the past year. Focusing on data to better understand customer needs and demographics. infographics, social posts, interactive quizzes). Focusing on awesome storytelling to captivate readers.

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

Marketwired

FEBRUARY 16, 2016

When you can, offer high resolution photos, videos or infographics. Be sure to include research/data to back up your claims: This can be your own or you can cite someone else’s. If you include numbers—such as time or money saved—or data that backs up your claims (e.g. “99 Sometimes, an image can even spark an idea for a story.

Creativity 100

Creativity Pitching Writing Conference 100

Marketwired

JANUARY 5, 2016

Your paid, earned, shared, and owned media mix is your content-driven ecosystem that will help you ensure your brand message effectively reaches and engages with customers. A micro-moment isn’t a sale, but it’s an action that gets people at least following your brand and it may turn into a sale in the future. Boost your use of visuals.

Mobile 100

Mobile Content Marketing Survey Infographics 100

Beyond PR

JULY 8, 2016

Because while the analytical mind can find and present data, creatives can imagine how the data evolved and what its potential might be. They can deliver the sort of compelling, audience-driven storytelling that’s mapped out in our Buyer 2.0 But this can run a little antithesis to many brands’ approaches.

Creativity 74

Creativity Marketing Storytelling Analytics 74

PR 20/20

AUGUST 11, 2016

The Data Whiz. We as marketers are constantly pressed to prove ROI and understand consumer behavior through data. The data whiz will work to understand how website features, content pieces, email messaging, social shares and more affect consumer behavior and overall campaign performance. The Visual Storyteller.

Marketing 43

Marketing Mobile Engineering Technology 43

Contently - Strategy

FEBRUARY 8, 2024

It’s about capturing the essence of your brand’s story and presenting it in a way that engages your audience. Visual storytelling not only complements copy but can also provide an instant emotional connection that pulls prospective customers deeper into your brand. Storytelling: Visuals can tell a story instantly.

Storytelling 52

Storytelling Examples Infographics Viral 52

PR 20/20

AUGUST 11, 2016

The Data Whiz. We as marketers are constantly pressed to prove ROI and understand consumer behavior through data. The data whiz will work to understand how website features, content pieces, email messaging, social shares and more affect consumer behavior and overall campaign performance. The Visual Storyteller.

Marketing 40

Marketing Mobile Engineering Technology 40

Shift Communications

APRIL 23, 2015

By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe. The digital age requires that the communicator be a better storyteller in a variety of media, and that includes visuals.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). The Crayon report also indicates a high percentage of brands go directly to YouTube for video hosting needs.

Video 40

Video YouTube Web Case Study 40

Contently - Strategy

JUNE 11, 2020

We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. This data looks at all content produced by our clients in the spring of 2020. (To Reports + Data Are the Biggest Differentiators. That’s what we’ve set out to answer in this report.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Beyond PR

MAY 12, 2016

Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. Audiences discover and share press releases with multimedia more than text-only content, and we have data to back that up. However, the key is getting buy-in for your ideas.

Agency 40

Agency Real Estate Film Video 40

MaccaPR

NOVEMBER 10, 2015

Luckett says marketers should stop focusing on outdated tactics - such as banner ads - and instead look at what attracts a non-cognitive response, such as infographics, videos or art. It gives travelers a taste of the airline’s brand values, while engaging with customers in a creative way. Social media feeds off of emotions.

Marketing 48

Marketing Social Media Video Mobile 48

Contently - Strategy

SEPTEMBER 15, 2021

We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. This data looks at all content produced by our clients in the spring of 2020. (To Reports + Data Are the Biggest Differentiators. That’s what we’ve set out to answer in this report.

Healthcare 59

Healthcare Content Marketing Industry Trends 59