The Hoyt Organization

FEBRUARY 12, 2024

How To Use LinkedIn To Boost Your PR Strategy Leverage Data-Driven Storytelling Since every brand has a unique story, what will make yours stand out on LinkedIn? The answer is data-driven storytelling. Journalists and influencers seek not just engaging stories but those underpinned by credible data.

LinkedIn 58

LinkedIn Publicity SEO Storytelling 58

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. The Deloitte and the CMO Club survey also found, “The most sought-after skills: data science (78%), analytics (68%), and user experience (60%).”. Source: A PR View of Media Bias [Survey Data] ). Are PR pros truthful?

Survey 174

Survey Marketing B2B Study 174

5W PR

SEPTEMBER 19, 2023

This content can take the form of articles, videos, infographics, webinars, and more. Personalized communication and data analytics Digital PR enables personalized communication like never before. Seamless storytelling across channels In the digital age, storytelling remains at the core of effective PR.

Viral 78

Viral Digital PR Storytelling Reputation 78

Presspage

JANUARY 23, 2024

Storytelling is a powerful tool that can establish an emotional connection between a company and its investors. Crafting such a company story involves capturing complex financial data into a narrative that actually resonates with investors. Storytelling helps to differentiate the company from the competition in a crowded market.

Communications 78

Communications Infographics Financial Storytelling 78

Onclusive

SEPTEMBER 13, 2017

New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification. The three most important drivers are social listening, digital storytelling and real time marketing.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Presspage

JANUARY 30, 2024

The ease of access and digestibility of multimedia content, including videos, infographics, and interactive visualizations, correlates with higher investor satisfaction and confidence in the information being conveyed. Take, for instance, a company using an infographic to break down its financial performance over the past fiscal year.

Infographics 78

Infographics Financial Video Leadership 78

Onclusive

MAY 10, 2018

There is no doubt that PR now requires an increased awareness of technology and the ability to filter hundreds if not thousands of data points on a weekly basis. 3–Visual Storytelling. Last but certainly not least, is the adjustment the PR industry has had to make with the emergence of visual storytelling.

Storytelling 230

Storytelling Technology Tools Infographics 230

PRSay

JUNE 28, 2023

and clearly articulates the who, what and why Includes compelling, high-quality visuals: photos, videos, infographics or data visualizations Features content that adds credibility and validation: unique data or research, testimonials or quotes from experts or executives Is formatted strategically (e.g.

Brand 136

Brand Branding Infographics How To 136

5W PR

MAY 27, 2022

Storytelling. Data and Statistics. Companies in the robotics industry will always get questions about data and statistics. This type of information can make a company’s story a lot more compelling, because it’s going to be supported by real data and evidence, and the best way to showcase any data is through storytelling.

Company 88

Company Strategy Publicity Real Estate 88

Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social media data. SumAll allows you to look at your Twitter data over time and to look at data sets together for a more complete picture of your activity. Then, a peer recommended SumAll, after a lengthy Facebook discussion.

Communications 383

Communications Tools Google Resources 383

Stern + Associates

DECEMBER 20, 2022

The increase in visual content could also extend to the use of visual storytelling techniques, like infographics and animations. Greater emphasis on data and analytics: We expect to see an increased emphasis on data and analytics in 2023.

Social Media 62

Social Media Marketing Media Analytics 62

Waxing UnLyrical

OCTOBER 19, 2015

When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. Compelling storytelling can expand your audience and strengthen the bond you have with your customer base. This week’s roundup is chock full of advice to spice up your storytelling. Pedal-powered Storytelling. ” 4.

Storytelling 40

Storytelling Infographics Content Marketing Data 40

Waxing UnLyrical

OCTOBER 12, 2015

This week we help you get started with these nonprofit storytelling tips. 3 Tips for Inspiring Nonprofit Supporters Through Storytelling. 3 Tips for Inspiring Nonprofit Supporters Through Storytelling. INFOGRAPHIC: A Nonprofit Storytelling How-To. INFOGRAPHIC: A Nonprofit Storytelling How-To.

Nonprofit 40

Nonprofit Storytelling Infographics Writing 40

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Quill untaps the potential of your data. We know it’s all about the data. But your data is only of value if you can use it to plan and create better content or refine strategy. Quill transforms data into automated, human-sounding Intelligent Narratives that offer brand insights to improve every aspect of communication.

Tools 147

Tools Radio Data Analytics 147

Sword and the Script

DECEMBER 28, 2022

Read more: The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]. The Forrester survey data breaks it down into an average of 15 digital interactions and 12 human interactions. Effective storytelling improves valuations. 12% say competing go-to-market strategy or goals (KPIs). 13% say not following brand guidelines.

B2B 114

B2B Marketing Survey Software 114

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. If you have really interesting regional data , but aren’t sure how to highlight it creatively – maps are a great way to do so. Examples of this include: Maps.

Digital PR 62

Digital PR Analysis B2C Examples 62

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. That was the case with Equifax CEO Rick Smith’s wooden response to the 2017 data breach. It’s pure storytelling. WebpageFX predicts that by next year, 90% of online content will be video.

Video 149

Video Case Study Agriculture B2B 149

Cision

APRIL 23, 2015

To better reach your audience and further your goals these days, you should experiment with a wide range media, platforms, topics and other storytelling devices. Use data and even phone calls to build a comprehensive picture of your audience.”. Others may want visual content, such as video and infographics. Organic search?

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

That inflection point in his company’s history and his personal reasons for deciding as he did became the basis for our storytelling. Taking advantage of infographics, still images, and video will be much more eye-appealing, and it makes a journalist’s job easier if strong visuals are involved.

Pitching 140

Pitching B2B Infographics Study 140

Cision

APRIL 16, 2015

Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. As with any strategy or tactic, you have to address the “why” first: Why are you using visual media or storytelling? Decide on the data that matters. Here are five ideas! Determine your objectives.

Storytelling 120

Storytelling Infographics Content Marketing Film 120

5W PR

JANUARY 31, 2024

Regularly analyze data to evaluate the success of PR campaigns and make data-driven adjustments. This could include blog posts, whitepapers, case studies, and infographics. Analyze the data to make informed adjustments to your program. FAQ What is a Tech PR Agency?

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. The Data Story on the Hottest PR Trends. Specifically, the survey found storytelling, content marketing and thought leadership topped the list of more than 20 tactics or trends related to PR in terms of importance.

Survey 71

Survey Trends Communications Storytelling 71

Cision

APRIL 20, 2015

It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. Digital technology and the cloud have caused content and data to explode. Get all the tips you need from our free e-book “A Roadmap to Multimedia Storytelling.”

Media 120

Media Content Marketing Infographics Fashion 120

Solo PR Pro

OCTOBER 18, 2022

Kelly Kirkendoll (KK): The most effective storytelling requires both words and visuals, and this has become truer as social media has grown and attention spans have shrunk. That’s one reason why we provide services such as graphic design, data visualization and video. What are some other services you offer to clients in addition to PR?

Media Relations 97

Media Relations Media Social Media Internal 97

Contently - Strategy

JANUARY 9, 2019

We also went over the top of the marketing funnel, typically reserved for blog posts, infographics, and other types of shorter content meant to educate and entertain. On athenaInsight , the brand’s main publication, creators explore healthcare trends, speak to issues affecting physicians, and unpack the latest medical data.

How To 108

How To Transportation Content Marketing Healthcare 108

The Proactive Report

JUNE 4, 2016

Social media today is about visual storytelling and each platform has developed its own shorthand, a unique language if you will. Infographics are your key language elements here. Take an image and create a visually engaging infographic by adding important data points, or create a diagram to highlight elements of interest.

Social Media 100

Social Media Media Infographics Pinterest 100

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. Note: Professor Moorman also champions The CMO Survey.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

PR 20/20

FEBRUARY 21, 2017

To help cut through the clutter, I've compiled influencer trends from top shared posts based on BuzzSumo data from the past year. Focusing on data to better understand customer needs and demographics. infographics, social posts, interactive quizzes). Focusing on awesome storytelling to captivate readers.

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

Stephen Waddington

JANUARY 9, 2019

Marketing tech vendors are enabling organizations to match customer data with third-party data. Organizations are evolving their storytelling approach using new content formats such as animation, infographics, and video to engage buyers throughout the purchase journey.

B2B 60

B2B Report Case Study Infographics 60

PR 20/20

OCTOBER 31, 2017

You need an actionable, original marketing plan —driven by purposeful planning and backed by data—to truly gain executive buy-in. We sync up client data with the Wordsmith portal, and create a template using rules and dynamic synonyms. Is better data usage and insights part of your strategic objectives for 2018?

Enterprise 57

Enterprise Tools Strategy Marketing 57

Marketwired

FEBRUARY 16, 2016

When you can, offer high resolution photos, videos or infographics. Be sure to include research/data to back up your claims: This can be your own or you can cite someone else’s. If you include numbers—such as time or money saved—or data that backs up your claims (e.g. “99 Sometimes, an image can even spark an idea for a story.

Creativity 100

Creativity Pitching Writing Conference 100

Marketwired

JANUARY 5, 2016

Be a storyteller – a smart one. This year, instead of creating content that is in any way “haphazard,” make a point to embrace data and understand your audience. Now is the time to create content with great intention. Create content that actually stirs a desired reaction. If it doesn’t, why add to the content clutter?

Mobile 100

Mobile Content Marketing Survey Infographics 100

Beyond PR

JULY 8, 2016

Because while the analytical mind can find and present data, creatives can imagine how the data evolved and what its potential might be. They can deliver the sort of compelling, audience-driven storytelling that’s mapped out in our Buyer 2.0 Both are absolutely essential, complementary puzzle pieces for your strategy.

Creativity 74

Creativity Marketing Storytelling Analytics 74

ISEBOX

JULY 24, 2015

Video, infographics, images and – yes, even blogs – each have their particular advantages, but they’re more powerful when combined into a multi-faceted experience. Multimedia Delivers “Real Beauty’s” Real Storytelling Power. Infographics use data and images to drive storytelling for a richer viewer experience.

Infographics 70

Infographics Storytelling Video YouTube 70

ISEBOX

MARCH 14, 2016

Videos, photos, infographics, charts…they are everywhere. The Rise of Videos, Images and Content in Media Relations. These days, we hardly notice how much we are surrounded by multimedia content. Social media, email blasts, blogs, traditional media (duh, obviously). Most of the time it passes us by like dust in the wind.

Content Marketing 70

Content Marketing Marketing Infographics YouTube 70

Shift Communications

APRIL 23, 2015

By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe. The digital age requires that the communicator be a better storyteller in a variety of media, and that includes visuals.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

PR 20/20

AUGUST 11, 2016

The Data Whiz. We as marketers are constantly pressed to prove ROI and understand consumer behavior through data. The data whiz will work to understand how website features, content pieces, email messaging, social shares and more affect consumer behavior and overall campaign performance. The Visual Storyteller.

Marketing 43

Marketing Mobile Engineering Technology 43