Critical Mention

MARCH 17, 2022

The key to influencer marketing is to find influencers that align with your brand and its message. This will set your brand up for reaping the benefits of collaborating with social influencers. Build Brand Credibility. SCHEDULE A DEMO. Senior Marketing Manager, Critical Mention. Improve Target-Audience Reach.

Social Media 144

Social Media Media SEO Instagram 144

Critical Mention

FEBRUARY 4, 2020

Whether we’re strategizing reputation or crisis plans, developing grassroots advocacy campaigns focused on high-stakes legislation or creating social content programs, we bring deep experience and diversity of thinking to help clients thrive. Golin provides effective solutions and reaches diverse global markets to best represent brands.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Critical Mention

OCTOBER 25, 2021

But putting the humor of the situation aside, this episode makes a salient point about the importance of a real-time media monitoring platform, especially during a big news event or crisis. Trying to track all the relevant media and public sentiment for a brand is impossible, as Greg demonstrated. SCHEDULE A DEMO.

Media 162

Media Fashion Television Radio 162

Critical Mention

AUGUST 20, 2020

With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. The New Rules of Marketing and PR” provides great tips on how to confidently market your brand. SCHEDULE A DEMO. The New Rules of Marketing & PR.

Resources 136

Resources Communications Education Guidelines 136

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. and Jermaine Dupri.

Sports 85

Sports Television Advertising Advertising 85

NewsWhip

SEPTEMBER 11, 2019

If you don’t already have an idea of how your brand is normally talked about, how many articles are circulating about you in a given day, you’re already behind. . When it comes to crisis monitoring, it’s just as important to clearly articulate what is not a crisis for you. What can your brand take a stand for?

Crisis 87

Crisis How To Crisis Management Analysis 87

Critical Mention

MAY 7, 2020

These kinds of mentions can help make up for a lack of advertising budget and organizations need a way to be sure they are capturing the value created through business visibility and brand growth. Adapt to new media practices and ensure that your brand is always on top of trends with real-time media monitoring. SCHEDULE A DEMO.

Media 113

Media Radio Television Sports 113

Critical Mention

SEPTEMBER 24, 2020

Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO.

Examples 130

Examples Transportation Media Tourism 130

Critical Mention

APRIL 2, 2020

(This is a great way for brands to identify where their audience is based and can help influence future earned and paid campaigns, show ideas and much more. Now more than ever, TV, radio, social media and online news publications play a great role in delivering news and earned media that can positively and negatively affect brands.

Trends 90

Trends Media Radio Analytics 90

Critical Mention

JUNE 26, 2020

While the old saying is that “there is no such thing as bad publicity,” brands and PR professionals understand that negative coverage can hurt businesses. Study Positive Brand Interactions: The truth of the matter is that your business is not the first to receive bad publicity and it certainly won’t be the last. SCHEDULE A DEMO.

Publicity 105

Publicity Radio Sports Small Business 105

Critical Mention

AUGUST 6, 2020

The more contacts you have, the more brand visibility your business gets. Avoid the hassle by subscribing to an all-in-one media service where you can get access to a contact database and be able to monitor your brand via TV and radio, online news and social media. SCHEDULE A DEMO. Priscilla Osorio.

Media 104

Media Radio Local Tools 104

Critical Mention

NOVEMBER 5, 2019

Social Media Delivers Brand Clarity. Start delivering clear messages to your targeted audience about your brand and its products with social media. Doing so allows you to analyze your organization’s reputation and adjust your audience’s perspective on your brand. SCHEDULE A DEMO. Social Media Advances Promotion Tactics.

Social Media 105

Social Media Media Customer Service Radio 105

Critical Mention

NOVEMBER 22, 2019

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . Why Your Brand Needs Earned Media Monitoring. SCHEDULE A DEMO.

Radio 104

Radio Media Newspapers Sports 104

Critical Mention

DECEMBER 13, 2019

With news content constantly spreading from online newspapers and magazines, blogs, trade publications and forums, it’s important to be able to track your online mentions to see what your audience thinks of you and your brand and to amplify your coverage on your own channels. Analyze Your Brand Publicity Values. SCHEDULE A DEMO.

Analysis 105

Analysis Comparison Reputation Radio 105

Critical Mention

FEBRUARY 27, 2020

After 15 years working on air in the Philadelphia market, I decided to utilize my experience in the media industry to help obtain major media placements for spokespeople and brands. In the past brands/companies controlled the message and that message could be strategically placed in the media. SCHEDULE A DEMO. Priscilla Osorio.

Journalism 78

Journalism Social Media Radio Fashion 78

Deirdre Breakenridge

AUGUST 21, 2015

Go the distance by booking competitor demos, talking to competitor sales reps, signing up for their newsletters, attending their webinars, visiting their trade booths. Research the competitors in the industry. It’s not enough to just know their names. You should be a mole and go deeper into competitor success and their struggles too.

Company 150

Company Meeting Crisis Management Government 150

Deirdre Breakenridge

AUGUST 21, 2015

Go the distance by booking competitor demos, talking to competitor sales reps, signing up for their newsletters, attending their webinars, visiting their trade booths. Research the competitors in the industry. It’s not enough to just know their names. You should be a mole and go deeper into competitor success and their struggles too.

Company 150

Company Meeting Crisis Management Government 150

NewsWhip

JUNE 2, 2021

Today, our own predictive intelligence is used by most of the world’s leading newsrooms, all global PR firms, and a fast growing cohort of global consumer brands and NGOs. . Predictive Crisis Management . Alert consumer brands to emergent reputation threats . What is Predictive Crisis Management? .

Media 88

Media Data Reddit Crisis 88

Critical Mention

OCTOBER 29, 2019

Professionals in this field should make it a priority to hone important skills and capitalize on establishing their brand with the best communication strategies. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. SCHEDULE A DEMO.

Radio 92

Radio Television Social Media Sports 92

Critical Mention

OCTOBER 2, 2019

Create a Strong Brand. With so many outlets available for others to speak about your organization, it’s best to make sure you spend time building a credible brand. Brand equity, the positive sentiment that surrounds your organization, can help weather a potential crisis. SCHEDULE A DEMO. Priscilla Osorio.

Sports 80

Sports Hotels Reputation Construction 80

Critical Mention

NOVEMBER 7, 2019

. “EKA is a government relations and public affairs firm specializing in political consulting, government relations, policy issues, and crisis communications strategy.” Just like Critical Mention, EKA follows the latest trends that aim at improving and maintaining brands. SCHEDULE A DEMO. Priscilla Osorio.

Communications 81

Communications Crisis Communications Media Crisis 81

Critical Mention

SEPTEMBER 9, 2018

A globally recognized thought leader in creative excellence and business strategy, his passion is connecting consumers with brands in a genuine way and promoting positive societal change. She’ll be speaking on how she uses her cause-related marketing experience to spearhead partnerships with top brands. SCHEDULE A DEMO.

Conference 66

Conference Crisis Management Survey Big Data 66

Critical Mention

NOVEMBER 13, 2019

Another would be to simply thank current clients for their commitment to your brand. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. There are many different approaches you can take with holiday greeting cards. Priscilla Osorio.

Publicity 74

Publicity Employee Analysis Radio 74

NewsWhip

OCTOBER 21, 2020

According to Gartner’s 2020 survey , CMOs, who once sought brand awareness above all else, now seek positive brand perception and trust. They’re right to do so: In 2020, one in two consumers globally say that lockdown has made them more likely to buy from brands they trust. Click here to email your Customer Success Manager.

Crisis 158

Crisis Reddit Reputation Tools 158

Critical Mention

SEPTEMBER 19, 2018

They’re prepared for a crisis to go viral. During a crisis, responsiveness is key to protecting your brand’s reputation. SCHEDULE A DEMO. Doing what machines can’t will allow PR teams to thrive. It’s gotten increasingly more complex with social media because it can go viral.

How To 61

How To Media Crisis Crisis Management 61

Onclusive

FEBRUARY 17, 2021

media relations, crisis management, social media, etc.) To hone in on the scope and budget that’s optimal for your brand, review your communications goals, priorities and needs, and be ready to discuss where the agency can most help you move the needle given their particular expertise and resources.

Agency 51

Agency Measurement Resources Report 51

Critical Mention

AUGUST 16, 2018

Even for a small PR agency or department, such a platform can provide the ability to do thorough brand monitoring across numerous channels. With up-to-the-minute news monitoring tools, you can monitor your brand via social media, online press, radio and broadcast. Social listening is also vital in crisis management situations.

Media 60

Media Software Crisis Analytics 60

Critical Mention

MARCH 27, 2019

As an ongoing marketing tool, email helps nurture leads and maintain interest in the brand. The familiarity it creates will only help build a brand and name recognition within the target niche. Custom visuals: Anything that accentuates branding and appeals to a specific niche will help with SEO. SCHEDULE A DEMO.

Strategy 61

Strategy Marketing SEO Social Media 61

Critical Mention

JUNE 12, 2018

These epic World Cup fails show us what NOT to do when it comes to best PR practices and how to use crisis communication strategies to quickly recover. The key to crisis management is to have a plan ahead of time, respond immediately, take responsibility, and ensure everyone in the organization knows his or her role.

Crisis Communications 69

Crisis Communications Crisis Construction Leadership 69

Sword and the Script

JULY 2, 2019

For example, when demoing a product (not Meltwater) for a review (I’ll publish here in the future), a chat bot popped up. d) 10 Sure Shot Tips to Turn Brand Advocates into Marketers via Mention. Compared to ordinary customers, brand advocates have a higher chance to influence the purchase decisions of their audience.”.

Trends 60

Trends Media Report Technology 60

Critical Mention

OCTOBER 24, 2019

Are you looking for good photos for your brand’s blog or social media posts? Their website is a business hub that spotlights brand-building tips, educational business webinars and blogs that help drive success. Building brand awareness is essential for businesses to succeed. PR Couture. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

Buzzstream

DECEMBER 13, 2023

The Pro version gets you access to data a little earlier, which is excellent for larger brands looking to jump on the competition. Additionally, Grammarly’s tone and style suggestions assist in maintaining a consistent brand voice, which is critical for larger teams or agencies. HARO is free.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

The Pro version gets you access to data a little earlier, which is excellent for larger brands looking to jump on the competition. Additionally, Grammarly’s tone and style suggestions assist in maintaining a consistent brand voice, which is critical for larger teams or agencies. HARO is free.

Digital PR 62

Digital PR Tools Google Pitching 62

Frederik Vincx

DECEMBER 11, 2015

The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). Use an integrated PESO model and start thinking of PR as a business driver, not just as a brand enhancer. Get to know the software via a demo and trial.

How To 60

How To Software System Employee 60

Critical Mention

MARCH 22, 2019

We’ve outlined five steps to post your content on social media and generate brand awareness, putting your company in the spotlight. Using all-in-one platforms allow you to monitor your brand’s mentions, ensuring you can incorporate social listening into your marketing plan. SCHEDULE A DEMO. Timing is everything.

Social Media 62

Social Media eBook Infographics Media 62