Remove Brand Remove Corporate Remove Crisis Management Remove Demo
article thumbnail

5 Steps to Creating a Strong Brand

Critical Mention

Telling stories that provoke engagement and resonate with desired audiences is a surefire way to create a strong brand. No matter what type of brand you’re representing, it’s important to create compelling messages and content to hold your audience’s interest. Once you find something that truly works for your brand, stick to it.

Brand 126
article thumbnail

Five lessons from comms leaders on our digital world

NewsWhip

Reputation and branding are natural bedfellows, but it’s likely there will be even more collaboration in the years ahead. To deal with this influx of information, a number of brands now have a matrix for public comment — meaning if it doesn’t fit parameters of relevance to the brand then they won’t comment so as not to add to the noise.

Data 148
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is real-time media monitoring?

NewsWhip

The output of this work would help brands quantify their earned media campaigns and get hints at their reputation. PR users include corporate communications teams, trust and safety teams at global brands, strategic comms advisors at major agencies, and comms marketing teams who want to understand real time trends.

Media 78
article thumbnail

Top 10 Influential PR Businesses to Follow in 2020

Critical Mention

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Golin provides effective solutions and reaches diverse global markets to best represent brands. GOLINglobal. With no boundaries, everyone wins.

article thumbnail

Why Earned Media is More Important Than Ever

Critical Mention

Not just that, they’re also highlighting hospitals, corporations and small businesses that are making an impact in our society. These kinds of mentions can help make up for a lack of advertising budget and organizations need a way to be sure they are capturing the value created through business visibility and brand growth.

Media 113
article thumbnail

PR Pros: What to Expect in Q4

Critical Mention

Not only will a podcast give you the opportunity to put a solid voice to your business, but you can also build brand credibility in your industry. . Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Focus on Client Communication.

Tourism 186
article thumbnail

Succession Season Premiere: What Was All That Media Monitoring Talk About?

Critical Mention

But putting the humor of the situation aside, this episode makes a salient point about the importance of a real-time media monitoring platform, especially during a big news event or crisis. Trying to track all the relevant media and public sentiment for a brand is impossible, as Greg demonstrated. SCHEDULE A DEMO.

Media 162