PRSay

JULY 21, 2020

On July 15, Cision hosted a webinar titled “Demanding Change: How to Best Communicate Brand Action,” which focused on best practices for internal and external communications in challenging times. Toledo followed up by noting that we must ensure that crisis communications efforts go beyond having good talking points.

Communications 193

Communications Brand Branding Crisis Communications 193

Sword and the Script

MAY 25, 2021

Brands earn customer trust in business by protecting their data, offering a reasonable value, focusing on the quality of their product or service and delivering good customer experiences. Trust in business is a currency that brands can’t live without. Thought leadership, brand purpose, or CEOs sharing political opinions.

Brand 111

Brand Branding Survey Customer Service 111

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands.

Viral 52

Viral Crisis Communications SEO Reputation 52

5W PR

JUNE 22, 2020

Whenever a PR crisis is happening with an organization, everything is disrupted. From the front-line employees to the CEO and the founders, everyone’s attention shifts to dealing with the matter at hand. These types of organizations tend to leave many unanswered questions in the aftermath of a PR crisis.

Crisis 88

Crisis Communications Crisis Communications Crisis Management 88

Sword and the Script

JULY 12, 2016

What potential crisis could have a substantial impact on your business? That’s the essence of crisis communications planning – preparing for the worst before it happens. C orp Comm Unprepared for Crisis. The benefit of crisis communications planning often isn’t revealed until the heat of a crisis.

Study 60

Study Leadership Crisis Crisis Communications 60

PRSay

NOVEMBER 9, 2021

Effective planning ensures organizations are prepared to respond to a crisis in a timely and responsible manner to mitigate risk and protect their brand. Making communication part of 2022 planning and strategy is more critical than ever as the pandemic continues. Listen to learn. Prepare and plan.

Crisis 196

Crisis Crisis Communications Crisis Management Training 196

PR Fuel

SEPTEMBER 16, 2020

Crisis Communications. Crisis communications involve your plan to deal with negative news if it happens and how to avoid bad PR in the future. The most well-known case study in crisis communications is Johnson & Johnson’s response to the Tylenol poisonings in the early 1980s that killed seven people.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

5W PR

OCTOBER 31, 2023

Counselors to Higher Education (CHE): The CHE celebrates its 25th anniversary and explores the “Power of Voice” in higher education communications and marketing. Beyond purpose, it addresses critical industry topics like AI, employee engagement, the future of work, and more.

Conference 78

Conference Nonprofit Education Healthcare 78

Sword and the Script

FEBRUARY 17, 2015

Thought leadership is usually associated with top-of-the-funnel as far as marketing outcomes are concerned, but there’s evidence to suggest it meets the needs of existing customers. People often buy from brands because it reflects well on themselves. People often buy from brands because it reflects well on themselves.

B2B 60

B2B Leadership Customer Service Content Marketing 60

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. A business case can also help you demonstrate the value of PR and communications for your brand. The key question to ask is: what do you need?

Resources 195

Resources Technology Data Tools 195

Stern + Associates

JUNE 22, 2023

Corporate communication isn’t just a tool to roll out when a problem arises – it should be an integral part of an organization’s strategy , says Dartmouth Tuck School of Business Corporate Communication and Leadership Professor Paul A. Communication is a strategic general management function and such an important tool.

Strategy 62

Strategy Communications Crisis Communications Corporate 62

Landis PR

APRIL 29, 2024

For us, communications is the world’s most powerful tool for change. It is not advisable to have an employee of a communications firm present in the interview situation. The festival pays attention to its impact on the local community, residents, and the environment and works determinedly to cut down its harmful effects.

Radio 64

Radio Pinterest Television Government 64

Stephen Waddington

OCTOBER 13, 2020

Hybrid models combining home and office working are likely to provide organisations and their employees with flexibility in the future. Communication as a strategic management and leadership function Communication has been a critical management priority for organisations throughout the crisis.

Report 144

Report Communications Government Crisis 144

5W PR

AUGUST 16, 2020

Nonetheless, those that seriously affect the brand, its employees, operations, and leadership can have devastating and long-lasting effects. The acceleration of social media has added to the challenges of crisis communications, an impact that a Pentland Analytics study says has doubled the impact on shareholder value.

Crisis Management 88

Crisis Management Social Media Crisis Communications 88

5W PR

MARCH 26, 2020

For heads of companies looking for extra guidance during this time, we’ve compiled considerations for how to best handle and communicate office closures. Communication with employees is extremely important during this time. While employees are working from home, stay in contact with them. Be Transparent. Be Visible.

How To 88

How To Employee Financial Meeting 88

Reputation Us

JUNE 23, 2019

Today’s crises are taking on many unique forms and degrees of seriousness, and often take businesses by surprise—cyber incidents, executive resignations, M&A, disgruntled former employees, customer complaints on social media, salacious press headlines, etc. So how does a company handle a corporate crisis in today’s world?

Corporate 74

Corporate Crisis Management Exercises Crisis 74

5W PR

JUNE 15, 2020

Brands need to have a vibrant and active social media presence today. The opportunity to engage, to solve problems, and to influence the narrative about and around the brand in the consumer public. The opportunity to engage, to solve problems, and to influence the narrative about and around the brand in the consumer public.

Crisis 113

Crisis Digital PR Retail Reputation 113

Stuart Bruce

NOVEMBER 10, 2017

Launched on International Women’s Day in March 2017 it was meant to symbolise the power of women in leadership. State Street Corp was forced to pay $5 million to about 300 women employees who were paid less than their male counterparts. Simple, but essential questions to help prevent the need for crisis communications.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

ImPRessions - Crenshaw Communications

MAY 15, 2018

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. Five crisis PR first responses. The language fits the Tesla brand: aloof, calculated, and confident. The final paragraph of a March 30 follow-up blog stands out as a piece of sincere communication.

Crisis 136

Crisis Privacy Airlines Facebook 136

Sword and the Script

APRIL 23, 2019

a clear difference in the assessment of the top priority was observable: 44% of CEOs said selling products and services was the top communications goal while just 25% of in-house communicators identified sales as the top goal. Analysis: There’s been a real push in some circles of PR for brands to take a stand.

Technology 130

Technology Study Communications Survey 130

Konnect Agency

MARCH 31, 2020

Based on what we’ve observed to date, the following are suggestions we believe every brand should keep in mind as you engage with media and activate on social media. #1 Speak to What You Know: There is a lot of misinformation out there; help the community by contributing valid, informative and expert information.

Communications 69

Communications Crisis Communications Crisis Social Media 69

PRSay

MARCH 7, 2022

That is the question individuals and organizations are asking throughout the world as a devastating humanitarian crisis unfolds in Ukraine. For example, Apple and Disney are just two of the powerful brands taking steps to stop doing business with, and in, Russia. What are your employees saying? Will it have a meaningful impact?

Resources 190

Resources Ethics Internal International 190

Stephen Waddington

OCTOBER 21, 2019

Brands can suffer the effect of negative influencers just as much as from positive ones. Other outcomes include brand awareness, crisis communications, employee advocacy, and social change. Who owns influencer marketing within brands? Selling is only one outcome of working with influencers.

Government 60

Government Publicity Marketing Advertising 60

Prohibition

JANUARY 14, 2022

But you can guard against them by putting in place a PR crisis plan before they happen – and reacting quickly if your business is struck with bad publicity. What is a PR Crisis? A crisis could be triggered by an accident, a serious error, or an inappropriate action. What is a PR Crisis Plan? What is Consumer Sentiment?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR in High Definition

JANUARY 23, 2020

When we (Firefly) talk about reputation, we split this out from brand or branding. We tend to think about ‘brand’ as what an organisation says about itself, whilst reputation is what others think about the organisation. How do they intend the brand to be seen? Leadership team.

Reputation 48

Reputation Handbook Exercises Groups 48

PRSay

OCTOBER 25, 2017

The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Don’t fire an employee and then leave them in control of the Twitter account,” said Regina Luttrell, Ph.D. Newhouse School of Public Communications, Jamie Ward, Ph.D. , A new era of crisis communication is upon us.

Social Media 119

Social Media Conference Media Corporate 119

Stephen Waddington

DECEMBER 30, 2019

This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait. Offices are predominantly structured around masculine way of working and doing things and around masculine behavioural and leadership patterns.

Government 103

Government Education Print Ethics 103

Prohibition

DECEMBER 13, 2021

A crisis is a disaster, an emergency situation that can be negative for the reputation and even survival of any business. The goal of crisis management is to minimise the possible short-term and long-term damage from the widespread knowledge of that crisis to the reputation of your brand. Proactive crisis management.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

PRSay

SEPTEMBER 22, 2016

Focusing on internal communications allows me to help my organization and clients build their brands. If our employees aren’t sold on our brand promise, how can they deliver it to customers and guests? Employee communications practitioners, by their very definition, have a focused audience.

Ethics 60

Ethics Tourism Real Estate Privacy 60

Communications Conversations

AUGUST 21, 2018

We all get out into the field on a regular basis to meet with our store leadership, identify great Blue Shirt spokespeople and meet with reporters. We’re also a fairly small team (about 12 on the external communications side), so we have exposure to a lot of different experiences – including crises.

Sports 113

Sports Retail Local Report 113

Sword and the Script

DECEMBER 30, 2017

Subsequently, many employees, including me, were let go and granted severance pay. One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. It is communicating a distracted prospective buyer, who is bombarded by messages.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

PRSay

DECEMBER 18, 2019

It referenced the “severely … hurt feelings” of Chinese fans, adopting a propaganda term that Beijing uses whenever Western brands or individuals speak out to support the Hong Kong pro-democracy movement. His experience includes brand and reputation management, litigation PR, community relations, and crisis response.

Corporate 100

Corporate Crisis Management Crisis Government 100

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 194

Writing Communications Marketing B2B 194

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Any crisis communications team must be ready to respond at any hour to an escalating event, and that speed is vital. Communications professionals must act decisively to safeguard corporate reputation, and many worry that they may miss something. Over 80% of companies now have an employee social media policy.

Trends 199

Trends Corporate Employee Analysis 199

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

DECEMBER 26, 2017

5) Thought leadership builds trust and drives sales. 82% of respondents to an Edelman study “said thought leadership has increased their trust in a vendor organization.”. Thought Leadership Influences Sales ). While that percentage is a plurality, the next highest priority, brand building, trailed with 24% of the votes.”.

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

PR in High Definition

MAY 31, 2022

As revealed in Netflix’s new documentary , ‘White Hot: The Rise and Fall of Abercrombie and Fitch’ , today’s company is very different from the brand of the 1990s and early 2000s. Leadership and reputation. Jeffries was known for his bold ideas and commitment to the brand.

Reputation 62

Reputation Policies Leadership Company 62