Communications Conversations

OCTOBER 11, 2017

And my angle–corporate blogs. You see, whenever I see any kind of list post involving corporate blogs, the same corporate blogs keep popping up: Coke, Whole Foods and GE come to mind. But, you RARELY see a Minnesota-based corporate blog on these lists. OneBeacon Insurance Group: [link]. Use it as a barometer.

Corporate 60

Corporate Blogging Insurance Insurance 60

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2017

But no stunt is worth the effort and resources if it doesn’t advance brand messages in a positive way. Even seemingly stale “World’s Largest [insert brand name]” can pack a strategic punch — if well executed. Creating a brand PR stunt that really works. Does the gin work? Well, does it matter?

Brand 136

Brand Branding Local Hotels 136

Cision

NOVEMBER 29, 2017

In less than 50 words, Live Nation sums up their purpose, names their brands, and gives readers a place to go to find more information. And it’s true – Live Nation and their brands are household names, so it’s not necessary to waste words explaining themselves. Farmers Insurance : [link]. Live Nation Entertainment : [link].

Examples 167

Examples Insurance Insurance Fashion 167

Reputation Us

DECEMBER 14, 2022

Following these actions in the near-term can help you enhance, protect and defend your company’s valuable reputation as you continue to evolve your brand. As more companies enter Web3, the structure—expected to replace centralized, corporate platforms—will most likely be the future of doing business online by the end of the decade.

Reputation 78

Reputation Insurance Insurance Employee 78

Cision

JULY 26, 2017

On Facebook, the likelihood of a brand post reaching an intended audience is low. Facebook’s post-IPO algorithm has never been favorable to brands, and their update last year to promote “friends and family” posts over news publishers and brand posts seems to have further diminished the expected reach for any particular post.

Social Media 233

Social Media How To Insurance Insurance 233

Cision

SEPTEMBER 23, 2016

Today, Gabriel covers business, technology, and IT as a freelancer and regularly contributes to BAI Banking Strategies, Channel Partners Online and Insurance Networking News. Serving as a PR pro in a former life, as well as working for corporate clients on marketing content today, has taught me that nobody gets everything 100 percent correct.

Technology 120

Technology Pitching Insurance Insurance 120

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. Technology has largely enabled this.”

Storytelling 329

Storytelling SEO Community Engineering 329

Presspage

FEBRUARY 8, 2024

This is also a great way for companies to position themselves as leaders in sustainability, social impact, and robust governance, aspects that could ultimately form the basis of a responsible brand narrative.

Report 109

Report Government Financial Trends 109

Deirdre Breakenridge

MAY 1, 2017

What started as a social media experiment has quickly become an integral part of the Socialfly brand, company culture and our favorite part of the week! Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency.

Video 283

Video Facebook Social Media Creativity 283

Shift Communications

NOVEMBER 18, 2014

Through concurrent trends such as social network advertising, the rise of mobile and increasing consumer breaches along with events like Snowden/NSA, individuals are now aware of the value of their data and are expecting corporations to be held accountable.

eBook 111

eBook Communications Crisis Communications Insurance 111

ImPRessions - Crenshaw Communications

JUNE 28, 2017

We admire brands that leverage good opportunities into great ones. Now, as the summer vacation season lifts off, the Spirit brand is flying high and going one step further to let customers in on the celebration with a smart, baby-inspired price promotion. Let’s see how some companies enhanced and amplified recent positive news.

Airlines 147

Airlines Insurance Insurance Exercises 147

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.

Agency 54

Agency Healthcare Interviews Insurance 54

Beyond PR

NOVEMBER 30, 2017

In less than 50 words, Live Nation sums up their purpose, names their brands, and gives readers a place to go to find more information. And it’s true – Live Nation and their brands are household names, so it’s not necessary to waste words explaining themselves. Farmers Insurance : [link]. Live Nation Entertainment : [link].

Examples 65

Examples Insurance Insurance Fashion 65

Communications Conversations

JANUARY 30, 2018

So, it’s no surprise brands are starting to spend more time there. As I’ve talked about before, the benefits of execs using their LinkedIn profiles as brand platforms are significant: LinkedIn Published posts are often seen as more authentic than traditional corporate communications channels (read: email, intranet).

LinkedIn 129

LinkedIn Insurance Insurance Employee 129

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. She has a proven track record of success with global, entrepreneurial and local brands that engage government, B2C and B2B audiences.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Mindful Marketing

JANUARY 16, 2022

The unconventional approach gains attention, and the corporate social responsibility builds goodwill. When people consider Domino’s brand, the company wants them to think of food delivery, which the commercial accomplishes. Although it wasn’t a major act of corporate social responsibility, it was a meaningful one.

Local 81

Local Corporate Insurance Insurance 81

Flack's Revenge

DECEMBER 11, 2019

Insurtech startups and insurance carriers: it’s a combo made in heaven. Startups love the budgets, distribution and big brand cred of the major insurance carriers. If it’s the proverbial match made in heaven, dancing with insurance stars can be challenging and frustrating for both sides. moderated the session.

Insurance 31

Insurance Insurance Financial Measurement 31

Communications Conversations

JANUARY 15, 2019

And, more than half (54%) believe it’s easier to get brands to address social problems than to get government to take action. When I worked in corporate communications years ago, “I want to hear more from the CEO” was always a chief complaint among employees. It simply makes the most sense for most brands.

Government 74

Government Employee LinkedIn Insurance 74

Communications Conversations

OCTOBER 22, 2014

But, there are a number of other ways brands are “distributing” content on the web today. And, one of those strategies that’s flying under the radar is brands using executives and their LinkedIn profiles to advance PR goals and organizational priorities. Goal: Raising awareness for the brand. Did it work?

LinkedIn 155

LinkedIn Case Study Airlines Employee 155

Sword and the Script

JANUARY 14, 2020

It’s feasible, your car seat could potentially catalog how much you weight and report that data to your health insurer – or anyone else willing to pay for the data. I wanted to tackle the challenge of making our brand more prominent in mainstream media. Data collection about your car – and how you drive and where you go.

Marketing 79

Marketing Data Wireless Industry 79

Communications Conversations

JANUARY 13, 2017

So basically, I’m building on the work I’ve been leading in social media for the company over the last four years, but now shifting my focus to solely be digital, including taking on the role of editor of Blue Cross’ new corporate blog ( www.blog.bluecrossmn.com ). This was especially true when I made the shift to corporate health care.

Insurance 60

Insurance Insurance Social Media Corporate 60

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” The resultant damage to brand equity and purchase intention for Burger King’s “crisis:” 30,000 new Twitter followers.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Communications Conversations

JANUARY 12, 2021

Others are brand new to me. Brian Grace, Nationwide Insurance. But, someone who’s on the cutting edge of what brands are doing with influencer marketing (including her work with Rosedale Center). Moving into the agency world after years on the corporate side at Target and Abbott certainly qualifies.

Banking 78

Banking Sports Meeting Insurance 78

Onclusive

OCTOBER 23, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. The Onclusive marketing team is responsible for growing the company brand, positioning our products to the right customers, generating demand, and enabling our sales team to drive revenue. . Position Scope.

Marketing 46

Marketing Case Study Software Analytics 46

Practical Law Construction

MARCH 9, 2022

Witnesses reported that Mr Foster spoke about the “Foster & Co” brand but did not mention FCCL or any other corporate entity. Check their financial health, follow up on any references/testimonials and ensure adequate insurances are in place. Always do your due diligence on your counterparty.

Construction 72

Construction Insurance Insurance Meeting 72

Melissa Agnes

FEBRUARY 16, 2016

Following is a play-by-play of what you can – and should – do now, to ensure successful crisis communications in the event of a corporate crisis. Subsidiary brands. This list will not only serve as a crisis communications check list, but it will also serve as a type of insurance for your organization. Candidates.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Melissa Agnes

FEBRUARY 10, 2015

And you don’t need to be a major brand or organization to have this risk threaten your very livelihood. Your social media team will also have the task of monitoring social media to identify rumors and speculation and to gauge the overall sentiment for the brand’s reputation. But it happened.

Crisis Communications 180

Crisis Communications Crisis Data Communications 180

Solo PR Pro

JANUARY 10, 2017

Brands have long used explainer videos in product sales but they also have value for service businesses. Corporate overview. This video from Old Republic National Title Insurance Company is a good example of using video to provide information rather than selling. Share a video related to your topic or a video that inspires you.

Video 40

Video Strategy SMB Marketing 40

Prohibition

DECEMBER 13, 2021

The goal of crisis management is to minimise the possible short-term and long-term damage from the widespread knowledge of that crisis to the reputation of your brand. In business, managing crises is an integral part of marketing – especially if you’re a brand new company. Create a crisis plan and test it.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Communications Conversations

NOVEMBER 14, 2018

At Blue Cross we know that many of our key stakeholders (members, agents and regulators to name a few) respond to what they see in the news so our relationships with media are key to managing corporate reputation. How has insurance becoming interesting and fun for you? How has that played out for you at BCBS?

Energy 60

Energy Agency Insurance Insurance 60

Waxing UnLyrical

MAY 18, 2015

Why: “Thought leadership is what positions your brand as an expert in your industry. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. ” 4. Why You’re Not Going to Be a Thought Leader in 6 Seconds. Based in the Washington, D.C.,

Leadership 40

Leadership Insurance Insurance Community 40

Communications Conversations

MAY 24, 2018

I am the global director of communications and brand marketing at Geosys, a company which specializes in satellite remote sensing for agriculture. Basically, we use satellites to monitor the growth of large crops worldwide and provide the data in a variety of ways to agronomists, insurers and commodity traders.

Agriculture 60

Agriculture Travel Agency Industry 60

PRSay

JULY 2, 2019

In fact, for most brands, it’s surprisingly hard to be hip. In order to make sure that your brand can relate to all demographics and speak today’s language, your communications team will have to effortlessly engage in pop culture references and branding without trying too hard. Be genuine. Glad that someone noticed your new ad?

Brand 140

Brand Branding Insurance Insurance 140

Prohibition

JANUARY 7, 2022

Don’t think for a second that your company couldn’t be at risk for such a thing happening – let alone what kind of damage would befall your brand should an unforeseen event occur. You will also have to pay for things such as insurance deductibles and additional security. It’s said that if you fail to plan, then you plan to fail.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Stern + Associates

MAY 1, 2023

The average person doesn’t like a “faceless corporation.” This is the essence of why executive communications are so important to any brand strategy today. Simply laying low may work for awhile, but offers little insurance against a more popular, visible competitor.

Strategy 93

Strategy Company Communications Insurance 93

Mindful Marketing

APRIL 23, 2023

A well-known fast-food chain seems to think so, or at least it believes roasting others is the recipe for building its brand. Insurance companies like Aflac, Geico, and Progressive are well-known for luring consumers with levity via advertising slapstick, usually at the expense of their own corporate characters: Duck, Gecko, and Flo.

Insurance 99

Insurance Insurance Social Media Comparison 99

Communications Conversations

AUGUST 31, 2018

I’m now a reporter for my clients’ brands, searching around for the interesting nuggets that make them attractive not only to reporters and editors, but to their target consumers. Brands essentially have an opportunity to become their own newsrooms and identify the stories that reporters no longer have the time to enterprise and produce.

Media 112

Media Journalism Report Video 112