Communications Conversations

JUNE 18, 2020

But, it’s also changed how social media marketing is working–in quite a big way. However, even with these big changes in the first half of 2020, many social media marketers seem to still be working from the 2015 social media playbook. People were truly talking with brands (and other people). What do I mean?

Social Media 88

Social Media Customer Service Marketing Pinterest 88

Rock the Status Quo

SEPTEMBER 22, 2014

I also like Canva quite a bit – instead of a simple stock photography site, Canva is an image editing tool designed to be used for social media, content marketing and other uses. Using Pinterest & Secret Pinboards For Media Pitching Content Marketing: Can You Use Other People’s Blog Posts?

Pinterest 202

Pinterest Content Marketing Resources Software 202

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on HubSpot An effective content strategy doesn’t rely on only one tactic. Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content.

Media 100

Media Pinterest LinkedIn Case Study 100

MaccaPR

OCTOBER 14, 2015

Not too long ago, you , as a marketer, signed in to LinkedIn to check your messages , catch up on an old colleague, and maybe update your new profile picture. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. 1) Access to influential people.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Rock the Status Quo

JANUARY 26, 2015

Similar Posts You Might Like: Is Pinterest Right For Your Brand? Content Marketing Videos' Today’s video is about stock photography rights and common misunderstandings – do you have a hard-earned lesson to share?

Video 100

Video Pinterest Content Marketing LinkedIn 100

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. In addition, many are predicting the marketing developments we witnessed in 2014 will continue: 1. Wishful thinking? I hope not.

Trends 135

Trends Marketing Pinterest Social Media 135

5W PR

FEBRUARY 20, 2019

In today’s society, maintaining a social media presence is paramount to the success of your business, and remaining indifferent to the use of social media in setting marketing objectives is sure to curb growth. If you plan to reach a millennial market in a photo-centric community, Instagram is your best bet. Use Photos.

Social Media 60

Social Media Brand Branding Media 60

Sword and the Script

FEBRUARY 11, 2017

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). Not only is this a significant amount of time – but it’s quality time and so marketing has joined the crowd. 1) Marketing Audibles for Audio Search.

Tools 60

Tools Pinterest Marketing Media 60

MaccaPR

APRIL 2, 2015

Surrounded by podcasters, bloggers and marketers, I spent last week immersed in all things social at Social Media Marketing World. Here are top five takeaways from last week''s Social Media Marketing World ( #SMMW15 ) conference: 1. Every piece of your content needs a visual. Your brands'' consumers are no different.

Social Media 48

Social Media Pinterest Marketing Media 48

Cision

DECEMBER 29, 2017

If you’re looking for additional channels to market your brand, which of the following are you thinking of using? Twitter, LinkedIn, or Pinterest? A worthwhile Instagram contest has these following qualities: A branded hashtag – helps in tracking qualified entries about your contest. Easy mechanics to join.

Instagram 120

Instagram How To Guidelines Facebook 120

ReimaginePR

OCTOBER 3, 2016

That doesn’t seem like a guaranteed path to brand authority. Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. Reason #5: eBooks allow you to create a community around your brand. you may wonder. Click Here. Start Here.

eBook 219

eBook How To Writing Community 219

Landis PR

NOVEMBER 15, 2021

Start with your brand. What are your brand attributes and keywords? It is vital to know your voice and hone a tonality that reflects your brand. Do not let creating content become a chore. Leverage the content you create and distribute to inspire new opportunities. More of a consumer audience?

Leadership 98

Leadership How To Trade Shows Pinterest 98

Cision

FEBRUARY 25, 2016

Today’s constant flow of content is creating a problem for Fortune 500 companies. Yet, only 37 percent of marketers say they have a documented content marketing strategy. When a user comes to Twitter, they expect different content than when they come to Pinterest. Your brand needs to meet these expectations.

Pinterest 120

Pinterest Enterprise Strategy Advertising 120

wiredPRworks

SEPTEMBER 30, 2020

Taught in a quick-start format, this masterclass is ideal for creative professionals who want to advance digital branding, content marketing and social media skills as they accelerate success. 4D Digital Social Selling Secrets Marketing Map. Digital Decode: BRAVE Online Marketing. PR: Personality and Reputation.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. by David Meerman Scott. by John Williams.

Pinterest 71

Pinterest Viral YouTube Mobile 71

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. BRAVE BRANDING GUIDE. Design a "Marketing Makeover" that builds your brand and business. CLASS DESCRIPTION.

Training 45

Training LinkedIn Marketing Pinterest 45

The Proactive Report

OCTOBER 12, 2015

Social content is one way to keep your site alive and fresh. Platforms like Pinterest , Google+, Facebook , Instagram, and other social sites, are essential. In addition to editorial “blog” content and social media content, consider developing content on the maddafella.com domain.

SEO 100

SEO Google Pinterest LinkedIn 100

PR 20/20

MARCH 2, 2023

Plus, since subscribers have already opted in, they serve as the contacts you can market to in different ways when new campaigns are activated. If you aim to increase your subscriber base, publishing quality content (and more of it) is the first step toward understanding what resonates and what doesn’t. Make things personal.

Blogging 79

Blogging SEO Trade Shows Pinterest 79

Journalistics

APRIL 17, 2013

Like any good marketing catchphrases, this one has probably run its course. When I first started talking about earned, owned, and paid (and no, I was far from the first to start talking about it), I would describe the owned channel as brands owning the media channel and would use the example of Nike being its own ESPN.

Brand 52

Brand Branding Media Local 52

NewsWhip

APRIL 30, 2018

In our latest social media insights report, we take a look at the top trends for Mother’s Day content across the web, Facebook, Pinterest, and Instagram. What’s the best way to celebrate Mother’s Day? If you’re an A-list celebrity, it’s through a heartfelt Mother’s Day post.

Social Media 74

Social Media Pinterest Media Instagram 74

Beyond PR

SEPTEMBER 6, 2016

Later this week, that legend will take the stage as Content Marketing World’s closing keynote speaker, a fitting choice for this year’s theme Content Strikes Back. As a huge fan of Hamill, I can’t wait for the content inspiration he’ll unleash during his keynote. Look beyond your content universe.

Marketing 40

Marketing Content Marketing Television Storytelling 40

NewsWhip

JUNE 1, 2018

In our latest social media insights report, we take a look at the top trends for Father’s Day content across the web, Facebook, Pinterest, LinkedIn, and Instagram. With June in full swing, it’s just a matter of time before Father’s Day is upon us.

Social Media 68

Social Media Pinterest Retail Media 68

Communications Conversations

APRIL 27, 2018

A few weeks ago, I noticed Alyssa Greve , director of content marketing at Cambria, touting a new Cambria blog on LinkedIn. For example, we were seeing great traffic from platforms like Pinterest, but many times the user bounced once they got to a page on our site. What are your initial goals with the blog?

Blogging 68

Blogging Pinterest SEO Examples 68

Cision

MARCH 30, 2015

It is also an inexpensive way to augment the original content that you’re producing. If done right, it enhances your branding and message. What I want to do in this piece is to share eight best practices to enhance your branding and messaging by curating content. Add value to the content.

Google 120

Google Measurement Content Marketing Engineering 120

Barokas

DECEMBER 5, 2019

Content marketing has taken on new life and meaning. Video is now an integral part of marketing for all businesses. From Pinterest fails to parenting mishaps and workout blunders, I can relate to them on many levels. Measuring the impact of marketing and PR is notoriously difficult. Keep her in the limelight.

Strategy 78

Strategy Media Storytelling Pinterest 78

Waxing UnLyrical

MARCH 31, 2019

After working on Welcome to the Machine: A Primer on AI for Marketers (coming later this year), for almost a year now, I can offer you some quick insights that may help. In fact, I have seen brands like BMW parse their social advertising by zip code and optimize content and channel (Pinterest or Instagram or Twitter or Facebook).

Analytics 65

Analytics Data Pinterest System 65

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. How did the ThinkSEM agency come to focus on search engine marketing and landing pages? Well, I was sorely mistaken.

SEO 98

SEO Interviews Blogging Engineering 98

Shift Communications

SEPTEMBER 3, 2015

Here are 4 milestones you need to meet before you try to make your creative outlet into a brand, a business, and beyond. Steps to take after this will be covered in an upcoming content series! 1) Offer reliably awesome content. But that means you need to craft out content for those mediums, too. Marketing Coordinator.

Blogging 60

Blogging Pinterest Mobile Creativity 60

Sword and the Script

DECEMBER 26, 2017

It’s good to know where and how other marketers are finding success. We are after all forever students of marketing. In the continuing effort to put a bow on content this year, I went back through each of 80 posts published this year pulling out interesting statistics and linking back to the original piece.

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

PR 20/20

APRIL 12, 2016

As we journalists, marketers and business leaders put pen to paper, we have more information than ever before. For example, a brand can own its SnapChat profile (technically on a free platform where it’s vulnerable to change), and pay for channel content distribution. >> Related read: Content Marketing 2.0:

Pinterest 40

Pinterest Community Data Mobile 40

Polaris

DECEMBER 12, 2014

It’s easy to get the connection between content marketing and business-to-business brands. The link between content marketing and consumer brands, on the other hand, is not as obvious. The link between content marketing and consumer brands, on the other hand, is not as obvious.

Content Marketing 161

Content Marketing Marketing Pinterest eBook 161

Sword and the Script

SEPTEMBER 29, 2015

The best way to excel at content marketing is to “be the story.” ” That’s according to the new documentary by the Content Marketing Institute : The Story of Content. The film, which runs a little more than 40 minutes, explores what content marketing is, its history and why it’s different.

Content Marketing 60

Content Marketing Marketing Agriculture Newspapers 60

Beyond PR

APRIL 21, 2016

Abiding by the best practices of modern content marketing, you need to include a visual with every piece of content your brand distributes. Depending on the scope of your content production and distribution strategy, that can quickly add up to a lot of graphics. subscription or pay-as-you-go). Aim for authenticity.

How To 40

How To Pinterest Tools Technology 40

ReimaginePR

JUNE 6, 2016

If it’s a male customer in his late twenties or early thirties, you won’t find him on Pinterest, that’s for sure. Don’t spend your time promoting your brand on a platform that your ideal customer wants nothing to do with. That means no re-posting of viral content that doesn’t align with your brand just for the sake of posting.

Social Media 120

Social Media Media Instagram Advertising 120

PR 20/20

OCTOBER 24, 2017

Plus, since subscribers have already opted in, they serve as the contacts you can market to in different ways when new campaigns are activated. If you aim to increase your subscriber base, publishing quality content (and more of it) is the first step toward understanding what resonates and what doesn’t. Make things personal.

Blogging 42

Blogging SEO Pinterest LinkedIn 42

Flatiron Communications

JANUARY 14, 2015

At the same time, we have many good reasons to rejoice as the practice of content marketing envelopes our industry. The brands compensate these “journalist” upstarts to produce and share sponsored content, i.e., a new kind of third-party endorsement. The Flack Content Marketing JOurnalism Media PR social media'

Media 28

Media Journalism Social Media Mobile 28