PR 20/20

JANUARY 16, 2023

O ur daily mantra as inbound marketers: stay focused, and be passionate. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. The Ready North RSS: Must-Reads for Marketers.

Blogging 52

Blogging Marketing Pinterest SEO 52

The Stalwart Blog

DECEMBER 18, 2015

A few months ago, our agency learned that more of our clients and prospects were in need of greater content marketing assistance. While we’ve always been a PR and Marketing agency, the majority of our work has primarily been focused on media relations. However, things are changing and that is no longer the case.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

Shift Communications

JUNE 2, 2015

Today I wanna talk about a fundamental error I see many companies make with regard to Content Marketing. But if you make the resource investment in content creation you need to make an even bigger investment in marketing that content. They create something. They post it somewhere. They ping their social channels.

Content Marketing 60

Content Marketing Strategy Marketing Pinterest 60

Sword and the Script

SEPTEMBER 29, 2015

The best way to excel at content marketing is to “be the story.” ” That’s according to the new documentary by the Content Marketing Institute : The Story of Content. The film, which runs a little more than 40 minutes, explores what content marketing is, its history and why it’s different.

Content Marketing 60

Content Marketing Marketing Agriculture Newspapers 60

The Proactive Report

DECEMBER 9, 2014

92% of marketers claim that social media marketing is important for their business. Pinterest has seen remarkable growth in the last three years: 11 (2%) F500 companies had a Pinterest account in 2012. Content Marketing Mastering Social Media' Meritus Media Inc.

Social Media 279

Social Media Strategy Pinterest Media 279

Beyond PR

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Your Prospects.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

Shift Communications

JANUARY 14, 2015

As content marketing becomes an ever-increasing part of marketing programs, the possibility of copyright violation increases. As more people enter the content marketing profession who do not have any legal background or understanding of copyright law, more content contains the potential for legal damage.

Content Marketing 60

Content Marketing Marketing Government Pinterest 60

Cision

MAY 21, 2015

But why is podcasting important to PR and marketing professionals? Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. SocialZoomFactor is a podcast created for business and marketing leaders.

Social Media 120

Social Media Marketing Pinterest Media 120

Rock the Status Quo

SEPTEMBER 22, 2014

I also like Canva quite a bit – instead of a simple stock photography site, Canva is an image editing tool designed to be used for social media, content marketing and other uses. Using Pinterest & Secret Pinboards For Media Pitching Content Marketing: Can You Use Other People’s Blog Posts?

Pinterest 202

Pinterest Content Marketing Resources Software 202

Cision

JUNE 5, 2017

Although being creative isn’t a tall order for marketers, we need to not just build buzz and demand attention with our campaigns — we also need to inspire action. Marketers need to ensure that the right experiences are surfacing to the right people. Write good, creative content. Easier said than done, right?

Pinterest 202

Pinterest Creativity Video Retail 202

Communications Conversations

JUNE 18, 2020

But, it’s also changed how social media marketing is working–in quite a big way. However, even with these big changes in the first half of 2020, many social media marketers seem to still be working from the 2015 social media playbook. It’s become much more one-way in the form of “content marketing.”

Social Media 88

Social Media Customer Service Marketing Pinterest 88

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on HubSpot An effective content strategy doesn’t rely on only one tactic. Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content.

Media 100

Media Pinterest LinkedIn Case Study 100

Cision

NOVEMBER 18, 2015

It’s exciting to see so many tools to help us be better at social media and content marketing, though it can be overwhelming to keep up with them and learn how to use them all! Fortunately for you, I’ve done the work for you by identifying five fantastic marketing tools. Pin items for sale in your Etsy store to Pinterest.

Social Media 120

Social Media Tools Marketing Media 120

MaccaPR

OCTOBER 14, 2015

Not too long ago, you , as a marketer, signed in to LinkedIn to check your messages , catch up on an old colleague, and maybe update your new profile picture. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. 1) Access to influential people.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Waxing UnLyrical

APRIL 17, 2015

If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. You’re super-excited too – content, new client, money… what’s not to love?

Content Marketing 40

Content Marketing Community Marketing Mobile 40

Cision

JUNE 6, 2017

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. Your content has no value unless it “moves,” unless people see it, engage with it, and actively share it. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

Sword and the Script

FEBRUARY 11, 2017

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). Not only is this a significant amount of time – but it’s quality time and so marketing has joined the crowd. 1) Marketing Audibles for Audio Search.

Tools 60

Tools Pinterest Marketing Media 60

Rock the Status Quo

JANUARY 26, 2015

Similar Posts You Might Like: Is Pinterest Right For Your Brand? Content Marketing Videos' Today’s video is about stock photography rights and common misunderstandings – do you have a hard-earned lesson to share?

Video 100

Video Pinterest Content Marketing LinkedIn 100

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. In the latter category, they’re talking about the conversion of paid, owned, earned and shared media, content amplification and visual story telling.

Trends 135

Trends Marketing Pinterest Social Media 135

Cision

JANUARY 14, 2016

Facebook and Twitter come to mind when someone mentions social media marketing. The fact is, both of these networks can prove to be worthless from a marketing point of view, particularly if you are a small business and your service or product isn’t too exciting. Moosa Hemani is an SEO consultatnt at SEtalks.com.

Marketing 120

Marketing Pinterest Mobile Social Media 120

Flatiron Communications

JANUARY 15, 2016

One would be hard-pressed to find a media event (or rather, an “activation”) today that did not employ one or more social media “influencers” as part of its marketing mix for driving branded buzz. We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

PR 20/20

JANUARY 3, 2019

How will you make your marketing program even savvier in 2019? We used Buzzsumo’s Content Analyzer to curate the top posts across Facebook, Twitter, Pinterest, Reddit, as well as links from other websites. Catch up on what you missed before you set your marketing intentions. Best of luck in 2019! You’re in luck.

Blogging 54

Blogging Marketing Content Marketing B2B 54

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

MaccaPR

APRIL 2, 2015

Surrounded by podcasters, bloggers and marketers, I spent last week immersed in all things social at Social Media Marketing World. Here are top five takeaways from last week''s Social Media Marketing World ( #SMMW15 ) conference: 1. Every piece of your content needs a visual. Be Seen on Pinterest. March 27, 2015.

Social Media 48

Social Media Pinterest Marketing Media 48

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. See how they market online.

How To 198

How To Real Estate Web Case Study 198

Buzzstream

JANUARY 17, 2018

Creating valuable evergreen content is hard. In fact, most entrepreneurs and online marketers don’t want the stress — so they outsource the workload to writers, who often don’t enjoy most aspects of it. It takes dedication, time, and commitment to creating content that will take the target audience from Point A to Point B.

eBook 108

eBook Infographics Pinterest How To 108

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Deirdre Breakenridge

MAY 23, 2017

If your business contains the word “marketing” or “agency” then domains ending in.marketing or.agency could be the best fit for you. I have two blogs—a food blog and a marketing/PR blog. But I’m usually neglecting my marketing blog to write for other websites. Or in this case, what your blog is all about.

Blogging 282

Blogging Case Study Social Media Instagram 282

MaccaPR

JULY 23, 2014

Welcome to the age of infobesity in which marketers struggle to separate themselves from online information overload and draw meaningful interest from current and potential customers. In your upcoming marketing content, consider incorporating more visuals to get noticed. Leverage Pinterest. Make it original. Watch it: 4.

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

PRSay

APRIL 19, 2016

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. Here are some of my “go to” linked tactics that almost always get pulled out of the Wax Marketing IMC toolkit, particularly when a campaign is in trouble.

Communications 65

Communications Pinterest Reddit Radio 65

Cision

APRIL 12, 2016

Their campaign was highly successful, although the content hardly mentioned Dove in the videos. Create a strong content marketing plan. Just creating content, whether textual or visual, is not enough if it does not resonate with your audience. You should also consider what types of content your audience consumes.

Infographics 120

Infographics eBook Content Marketing Video 120

Cision

FEBRUARY 25, 2016

Today’s constant flow of content is creating a problem for Fortune 500 companies. Yet, only 37 percent of marketers say they have a documented content marketing strategy. Because all of your content is hosted on your central hub, there’s no need to redo the work you’ve already completed. Deliver relevant content.

Pinterest 120

Pinterest Enterprise Strategy Advertising 120

PR 20/20

MARCH 7, 2017

We’re in the thick of a new year, and like many professionals, marketers are searching for the next top trends to drive results in 2017. This and every year, we search for ways to break through the clutter to ensure our content reaches the right audience at the right time. 55% want to create more visual content.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

Landis PR

NOVEMBER 15, 2021

Segment by age/demographic – are your customers/stakeholders young (Snapchat/TikTok), 20/30/40 somethings (Pinterest, Instagram, Facebook), a wide business demographic (Twitter, LinkedIn)? Do not let creating content become a chore. Leverage the content you create and distribute to inspire new opportunities.

Leadership 98

Leadership How To Trade Shows Pinterest 98

ReimaginePR

OCTOBER 3, 2016

Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. If any of those reasons sound like a path you’d like to take, let’s now talk about how to create and then market your ebook. It ultimately boils down to your marketing objective.

eBook 219

eBook How To Writing Community 219

NewsWhip

APRIL 30, 2018

In our latest social media insights report, we take a look at the top trends for Mother’s Day content across the web, Facebook, Pinterest, and Instagram. What’s the best way to celebrate Mother’s Day? If you’re an A-list celebrity, it’s through a heartfelt Mother’s Day post.

Social Media 74

Social Media Pinterest Media Instagram 74

The Proactive Report

OCTOBER 12, 2015

Social content is one way to keep your site alive and fresh. Platforms like Pinterest , Google+, Facebook , Instagram, and other social sites, are essential. In addition to editorial “blog” content and social media content, consider developing content on the maddafella.com domain.

SEO 100

SEO Google Pinterest LinkedIn 100