5W PR

DECEMBER 21, 2022

That’s why plenty of companies should actually be promoting themselves and connecting with their audiences on platforms such as Facebook or Pinterest instead. Many people might not realize how popular Pinterest is, and has always been, as well as the fact that it’s one of the biggest search engines for many consumers.

Pinterest 88

Pinterest Facebook Fashion Engineering 88

5W PR

MARCH 10, 2023

Non-alcoholic beverage brands may think they face a challenge during holidays such as St. However, with “sober curiosity” on the rise among many consumers, there are still methods for successful beverage marketing for these brands during this time. Non-alcoholic beverage brands can harness the spirit of St.

Marketing 88

Marketing Pinterest Consumer Creativity 88

Cision

JUNE 5, 2017

People are constantly seeking inspiration from picking out dinner at the grocery store to replacing a broken couch to finding ways to wear a brand-new shirt. They’ll often turn to brands for new ideas which will help them with these purchasing decision. Easier said than done, right? Fuel personalized discovery.

Pinterest 202

Pinterest Creativity Video Retail 202

5W PR

SEPTEMBER 13, 2022

According to a recent report from Oracle, more than 90% of consumers want to see humor from the companies they do business with, however, most companies don’t deliver on that demand. Now, Pinterest has announced that it’s opening up the new content format to companies, as they can now advertise with Idea Ads.

Trends 78

Trends Pinterest Product Launch Instagram 78

5W PR

JULY 19, 2023

In the apparel industry, competition is fierce as multiple brands vie for consumer attention. To stand out in this crowded marketplace, brands must employ successful apparel marketing strategies that capture interest and leave a lasting impact. Start by defining the brand’s values, personality, and target audience.

Apparel 78

Apparel Industry Customer Service Pinterest 78

Polaris

MAY 5, 2015

If your brand targets moms, your social media strategy may need a major overhaul, according to a recent study conducted by Yummy Mummy Club (YMC) in Canada. Brands still think that pushing out stories about how great they are will resonate with moms,” Erica Ehm , the founder of YMC, told me. 10 Ways Brands Create Contagious Content.

Brand 100

Brand Branding Pinterest YouTube 100

Prohibition

JULY 13, 2021

Over the last month we’ve seen ‘likes’ disappear (but only partially), radio stations launch and platforms giving users the autonomy to choose the way in which they consume content on social media. Instagram now gives consumers the option to hide likes or not. Instagram now gives consumers the option on whether to hide likes or not.

Social Media 62

Social Media Trends Pinterest Radio 62

Landis PR

DECEMBER 20, 2021

From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. Twitter, Facebook and Instagram are extremely popular with major brands and their followers. Content creation: branded and user-generated.

Social Media 52

Social Media Brand Branding Customer Service 52

5W PR

JULY 14, 2023

As the summer season approaches, businesses in the outdoor furniture industry have a unique opportunity to showcase their products and capture the attention of consumers. Effective advertising strategies for home brands can help attract customers, increase brand awareness, and drive sales.

Mobile 78

Mobile Advertising Advertising Pinterest 78

NewsWhip

NOVEMBER 13, 2019

But what does it mean for a brand to be authentic in 2019? Brands today are under scrutiny from their consumers more than ever before. How do you maintain the integrity of your brand while respecting the cultures you’re selling to? This idea has only gained traction in recent years, with many brands following suit.

Brand 74

Brand Branding Pinterest Conference 74

Rock the Status Quo

APRIL 23, 2015

Don’t Let The Plethora of Blog Posts Fool You It’s easy to tout the benefits of brand advocate programs – of which there are many – but there isn’t enough discussion around just how difficult it is to create and sustain one. They are hired by the company and have a paid role to grow the brand.

Brand 100

Brand Branding Community Wikipedia 100

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. TikTok is well-known for it’s short-form, highly authentic, and oftentimes humorous content.

Video 98

Video Agency Strategy Marketing 98

NewsWhip

APRIL 27, 2023

GlobeNewsWire GlobeNewsWire helps to distribute press releases and multimedia content to media, investors, and consumers worldwide. Their goal is to help you increase brand awareness, online visibility, and get more media coverage through a targeted approach.

Tools 78

Tools Communications Pinterest Analytics 78

5W PR

NOVEMBER 14, 2019

Influencer marketing has become a highly effective way for businesses to increase their brand exposure and get more sales. Of course, a fashion brand certainly shouldn’t overlook Instagram. However, using a website like Pinterest would also help with getting another corner of the internet and increasing sales.

Brand 68

Brand Branding Marketing Pinterest 68

Landis PR

APRIL 29, 2024

Key services: Strategy and Organizational Culture Strategic Communications, Public Relations and Branding Public Affairs and Corporate Responsibility Data Analysis and Future Scenarios Crisis Communications Top Advice for Foreign Companies Navigating Media and Communications Environment in Finland 1. million users Pinterest : 1.52

Radio 59

Radio Pinterest Television Government 59

Landis PR

NOVEMBER 15, 2021

Start with your brand. What are your brand attributes and keywords? It is vital to know your voice and hone a tonality that reflects your brand. More of a consumer audience? Leave it to marketing/communications staff to edit what is consumed globally or shared only on a company intranet/at the weekly all-hands.

Leadership 98

Leadership How To Trade Shows Pinterest 98

Prohibition

NOVEMBER 30, 2021

A great move by Instagram to make shopping more accessible for consumers. Pinterest, Snapchat, and TikTok launch mental health initiatives. At Prohibition, we work with a range of brands across all sectors to create engaging social media marketing strategies that allow brands to stay up to date with the latest trends and updates.

Social Media 62

Social Media Trends Pinterest Guidelines 62

Communications Conversations

JUNE 18, 2020

Meanwhile, consumers seem to be screaming that they want better customer service! As you can see above, “memorable content” and “compelling storytelling” are high on marketers’ priority list–but much lower on consumers. People were truly talking with brands (and other people).

Social Media 88

Social Media Customer Service Marketing Pinterest 88

Prohibition

MARCH 16, 2022

For this reason, it is vital that small businesses take advantage of one of the most effective ways to reach potential consumers. Here we share five top tips when it comes to social media advertising for small businesses to help promote the brand, product or service through advertising: Start with a plan for you social media advertising .

Small Business 71

Small Business Advertising Advertising Social Media 71

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. Shoppers can connect with brands, explore, and buy the products all in one place.

Social Media 86

Social Media Media Mobile SEO 86

NewsWhip

JUNE 1, 2018

In our latest social media insights report, we take a look at the top trends for Father’s Day content across the web, Facebook, Pinterest, LinkedIn, and Instagram. According to the National Retail Federation, consumer spending will reach a near-record […].

Social Media 68

Social Media Pinterest Retail Media 68

Shift Communications

NOVEMBER 28, 2014

To put it in perspective, nearly two-thirds of consumers plan to brave the crowds (and in many cases, cold) on Black Friday this year, with nearly half aiming to head out between 6 p.m. With so many consumers doing their research, work to maximize the user experience on your site, and well in advance of the holidays. on Black Friday.

Brand 100

Brand Branding Retail Mobile 100

NewsWhip

OCTOBER 24, 2022

Condé Nast is a global media company that produces some of the world’s leading print, digital, video and social brands. Overall, each month the company’s video content generates more than 1 billion views, and globally reaches 83 million consumers in print, 402 million in digital and 474 million across social platforms. and the U.S.,

Data 68

Data Trends Journalism Print 68

Karen Freberg

JUNE 26, 2022

For educators and students, this is a great example of what a brand can do to translate what they have been doing online to the physical world. Putting a human face on a brand is key, and a core concept I know I teach (and others do as well) in their classes in social media. Loved this! A place making a difference.

Conference 97

Conference Pinterest Hotels Nonprofit 97

MaccaPR

APRIL 2, 2015

Without a doubt, the top trend I heard reiterated time and time again at SMMW15 was that every piece of content your brand or company generates needs some sort of visual. Your brands'' consumers are no different. Be Seen on Pinterest. If you haven’t already, it’s time to claim a place for your brand on Pinterest.

Social Media 48

Social Media Pinterest Marketing Media 48

Stephen Waddington

JANUARY 11, 2021

Where I believe COVID will have a longer term impact will be in consumer behaviours. How and why consumers choose brands, products and services, and how they purchase from them. More consumers than ever before are conscious of saving money, and we’re seeing a large shift in their feelings towards travel.

Marketing 78

Marketing Training Pinterest Creativity 78

Stephen Waddington

JUNE 5, 2017

Data for the US shows that consumers spend an average of 5.6 The ability to target and measure ad performance makes digital ads attractive to brands. Conversion, revenue, amplification and brand awareness are all used as metrics to measure success. #6 7 Consumers take continue to take control with ad blockers.

Publicity 122

Publicity Marketing Healthcare Television 122

PR 20/20

DECEMBER 4, 2018

Influencer marketing is also a big hit with consumers. Even more, 40% of consumers have purchased products after seeing them on Twitter, YouTube or Instagram. Stories give brands the opportunity to engage with users on a more personal level. Inspiration: Sprint. Inspiration : Rent the Runway. Shoppable Posts. Inspiration: Away.

Social Media 66

Social Media Trends Pinterest Instagram 66

5W PR

JULY 15, 2019

Because the ads can be integrated into a consumer’s feed much more organically than a standalone sidebar ad on a website. If anything, Facebook offers the most robust targeting options, allowing brands to identify demographics of consumers they may not otherwise be reaching.

Strategy 68

Strategy Marketing Pinterest Google 68

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

Critical Mention

AUGUST 19, 2018

Social Media: Marketing Strategies for Rapid Growth Using Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube. In this book, Williams targets social media strategies for the modern marketer for businesses and brands of all sizes. Brand Media Strategy: Integrated Communications Planning in the Digital Era.

Pinterest 71

Pinterest Viral YouTube Mobile 71

MaccaPR

FEBRUARY 11, 2016

From General Mills and Campbell’s Soup to Swiffer and Target, America’s biggest brands are embracing the challenge of supporting social justice, diversity and cultural change. We've gathered a few examples mentioned - and more - for you to use as inspiration for your next brand marketing campaign. Gracie" - General Mills' Cheerios.

Brand 48

Brand Branding Marketing Film 48

Marketwired

DECEMBER 10, 2015

A notable 61% of respondents said they are using influencers and brand advocates to help amplify their content, reach new audiences and increase engagement. Instagram, YouTube and Pinterest are popular choices as well, and social networking newcomers Snapchat, Periscope, Vine, and Meerkat also made the list.

Infographics 100

Infographics Survey Content Marketing Marketing 100

Communications Conversations

APRIL 27, 2018

For example, we were seeing great traffic from platforms like Pinterest, but many times the user bounced once they got to a page on our site. One of our first posts on the blog was one focused on “farmhouse beauty” –we chose that topic because a pin on the same topic has performed so well on Pinterest.

Blogging 68

Blogging Pinterest SEO Examples 68

Sword and the Script

FEBRUARY 11, 2017

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). For marketers, the growth in audio content means adjusting strategy to make it easier for consumers to find exactly what they’re looking for via voice.”.

Tools 60

Tools Pinterest Marketing Media 60

Prohibition

NOVEMBER 6, 2021

You can use social platforms like Facebook, Twitter, Instagram, LinkedIn, or Pinterest to promote your business. You can also use Pinterest to promote your website and to share your business goals. The only difference is that you are targeting people who have already heard of your brand. So, how do you make this happen?

Social Media 62

Social Media Media Advertising Advertising 62

MaccaPR

JULY 20, 2015

If you’re a social media marketer, the latest buzz isn’t circling around just Facebook, Twitter, Instagram, Pinterest or even LinkedIn. For brands, there are ‘Live Stories’, which combine user-curated content with brand-sponsored content, available for viewing by all Snapchat users. Now, it’s all about snapping. Source: Adweek.

Brand 48

Brand Branding Marketing Mobile 48