Cision

JANUARY 13, 2016

Eighty-three percent of B2C marketers and 84 percent of B2B marketers say sales is an important content marketing goal, according to an annual report by the Content Marketing Institute and MarketingProfs. But generating revenue from your content is easier said than done.

Content Marketing 120

Content Marketing B2C Construction YouTube 120

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. 25% of CMOs say they have a leading role in market selection.

Survey 103

Survey Marketing B2B Content Marketing 103

Karen Freberg

JUNE 6, 2022

I also underestimated the time it would take me to drive – especially when several parts of the way were under construction. NFTs, DEIB, Personal branding, Social Media Jobs, Content Marketing, and the future of Marketing in general were all discussed during the three day event. Learned my lesson!

Conference 72

Conference Construction Travel Meeting 72

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. Instead, we must now actively push our content out to our intended audience. And then…no one sees it. It is no longer enough to hope they find it.

Advertising 120

Advertising Advertising Facebook B2C 120

Cision

JULY 26, 2016

To be successful in PR now, you have to be an analytics professional, a social media guru, a content marketing creator, a media relations pitcher and a great writer – plus you have to know and understand search engine marketing and search engine optimization. Where do you think the PR industry is headed? Rapid Fire Round.

Writing 120

Writing Engineering Journalism Analytics 120

5W PR

NOVEMBER 19, 2021

Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. Following is a guide which will eliminate the disconnected messages, bewildering tones, and general chaos of PR marketing content produced by a business. . Creating Content.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Contently - Strategy

OCTOBER 9, 2019

If you don’t truly understand your customer and the challenges they face, there’s little chance your content or brand message will make a lasting impact. But your brand will be forgotten in the landfill of marketing buzzspeak that people have to race past as they go about their day. Embrace negative feedback.

Marketing 82

Marketing How To B2B Exercises 82

Sword and the Script

MARCH 25, 2017

Why Content Marketing and Public Relations Need Each Other. PR is the Best Kept Secret in Effective Content Marketing. If you are a large independent PR firm, then the consolidation of PR businesses, by the holding companies like Omnicom and WPP, into an advertising construct is a key point of differentiation.

Publicity 80

Publicity Crisis Construction Study 80

Communications Conversations

JULY 19, 2018

There’s a lot of appetite for smarter marketing across divisions and brands of Toro – and folks in pockets of the organization who champion digital/social marketing within the older construct. And what should brands have their eyes on as we head into 2019? Content marketing is a process, and a hard one.

Social Media 60

Social Media Media B2B Content Marketing 60

Waxing UnLyrical

NOVEMBER 9, 2015

Branding: The Meaning and Importance of Acquiring Your Brand. If you’re buying a particular product, it says something about you,” says Lisa Caprelli as she introduces some things to think about if you’re “wondering why branding matters.” ” 3.

Conference 40

Conference Internal International Leadership 40

Prohibition

JULY 9, 2018

We won the CIPR’s Outstanding Consultancy of the year and we had a record year with a number of exciting new account wins, including several high street brands, and as a result we need to expand our growing team yet again. Arrange for interviews or public speaking events and construct press releases.

Creativity 48

Creativity Construction Crisis Management Social Media 48

Sword and the Script

NOVEMBER 1, 2016

In recognition of that influence, some of the biggest CPG brands in the world put cartoon characters on cereal boxes and pay retailers to stock these on shelves below the average adult’s waist height. Recently, KPS Digital, a marketing organization in the UK, named me to a list of the Top 100 Influencers in Content Marketing.

Marketing 60

Marketing Study Survey Content Marketing 60

Sword and the Script

APRIL 1, 2017

Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive. But marketing is anything but stagnant. A third leaped off the page: “The number of times I’ve been asked to construct a communications journey is crazy.

Advertising 62

Advertising Advertising Print Study 62

Sword and the Script

NOVEMBER 11, 2017

Assumptions are essential within the construct of a well-defined decision-making process that puts them on the table and encourages a team to challenge assumptions. Brands should strive to be a trusted source that answer questions quickly. When assumptions are right, everything goes smoothly.

Study 64

Study Marketing B2B Apparel 64

MaccaPR

DECEMBER 10, 2014

Red Wing Shoes’ target audiences include big construction companies that need to follow OSHA safety standards. When I first started our agency, I relied solely on PPC and SEO to market ThinkSEM, because I didn’t think blogs, social media or content marketing would do anything for us! Well, I was sorely mistaken.

SEO 98

SEO Interviews Blogging Engineering 98

Prohibition

APRIL 29, 2017

We won Prolific North’s and the CIPR’s Agency of the year and we had a record year with a number of exciting new account wins, including several high street brands, and as a result we need to expand our growing team yet again. Arrange for interviews or public speaking events and construct press releases.

Agency 54

Agency Creativity Hotels Social Media 54

Sword and the Script

MARCH 3, 2015

In more recent years, marketing has spent some $2 billion on word-of-mouth, $10 billion on PR, $60 billion in TV ads and about $160 billion on direct marketing according to industry studies (while we are counting, we waste 2 billion hours in meetings each year). McKinsey floats it’s concept in the construct of paradox.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

PR 20/20

JULY 3, 2018

The Marketing AI Institute was created and is powered by PR 20/20. What happens when you’re a content marketer who discovers an artificial intelligence system that could take your job? Should Content Marketers Fear Artificial Intelligence? But this doesn’t mean brands will show content creators the door.

Content Marketing 40

Content Marketing Marketing Data Technology 40

Landis PR

DECEMBER 11, 2023

If you can get your planning right today, you’ll have an aligned brand message with business objectives, enhance visibility, and be able to build enduring relationships with your audience. Here’s a comprehensive guide on how to construct a communications strategy that seamlessly dovetails with your company’s growth plans.

Strategy 59

Strategy Company Communications Construction 59

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. Movoto has taken these ideas and woven it into its content creation, marketing and link hustling.

How To 198

How To Real Estate Web Case Study 198

Burrelles Fresh Ideas

NOVEMBER 21, 2023

Effective research can strengthen your brand and supercharge your PR strategy. Well-informed PR content is much more likely to engage audiences and will ensure that your brand is regarded as a reputable source of information. Give yourself iterative, constructive feedback.

Google 79

Google Reputation Analytics Industry 79

Prohibition

AUGUST 4, 2021

It can be challenging for companies to keep up with what customers are saying about them online, but it’s even more challenging when negative sentiment is directed at you or your brand! A single mistake online could ruin your brand’s reputation and cost you a lot of business; why take the chance?

Reputation 62

Reputation Company Engineering Banking 62

PR 20/20

NOVEMBER 29, 2022

Potential discovery research elements include: Competitor analysis (brand positioning, marketing strategies, pricing, product mix, website). Internal brand surveys. Marketing analytics reports (automation software dashboards, social, SEO, website). Step 10: Construct the campaign center. Management team interviews.

Marketing 52

Marketing Analytics eBook System 52

Beyond PR

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. Movoto has taken these ideas and woven it into its content creation, marketing and link hustling.

Real Estate 57

Real Estate How To Web Case Study 57

Sword and the Script

DECEMBER 19, 2017

2) How has blogging as a discipline or functional area evolved and how should it fit in the marketing or communications construct from a tech company’s perspective? Blogging has evolved to become THE way that any audience gets to know any brand. You’re favorite marketing campaign of all time is…the Chick-Fil-A cows.

Marketing 65

Marketing Local Pitching Blogging 65

The Proactive Report

JANUARY 30, 2015

Daniel Lemin, President, One Good Brand. Robert Rose, Chief Strategy Officer, Content Marketing Institute. Every piece of content has to thoughtfully constructed and delivered. Pew Research said that the one factor that will most influence the news in this decade is the sharing of content. Good visuals work.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

prTini

FEBRUARY 27, 2017

Consumers are clamoring for hope, inclusivity, stability, community and connectivity — and forward-thinking brands are responding. During the Oscars, five brands were capitalized on current events, bordering on pointedly political , with their advertisements. This is what most brands are doing. Contextually aware content.

Content Marketing 28

Content Marketing Marketing Construction Community 28

Contently - Strategy

DECEMBER 28, 2022

Content marketing projects thrive or languish based on the creative brief. When we prime our creators with a compelling idea, a clear purpose, and a defined audience, they are far more likely to develop an outstanding piece of content than when we have a fuzzy concept poorly articulated.

Creativity 82

Creativity Enterprise Tools Training 82