Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. It’s interesting to me that the PR software community has put so much effort into natural language processing (NLP, which is a precursor to generative AI ) to evaluate sentiment – and yet it’s dead last on this list of metrics.

Report 106

Report Publicity Marketing Pitching 106

Stephen Waddington

MARCH 19, 2019

We kicked off by reviewing some of the blogs posted by members of the Comms School community. Almost 500 people have signed up to the Facebook community. We covered domain names, themes, web pages and blogs. This included creating a routine, making time for writing and discipline. It’s good to schedule time to write.

Blogging 84

Blogging How To LinkedIn Facebook 84

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. The metaverse, Web 3.0, PR grows more in demand.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

AUGUST 4, 2020

Over time, the digital community warmed to the term again. The phrase is intended to account for the additional ways a person or company could earn visibility on the web, including traditional news – but more importantly beyond it. Many PR tech vendors do no t offer web-based demos in preference to a sales demo.

Media Relations 156

Media Relations Media Print Software 156

Buzzstream

JANUARY 22, 2024

We looked for sites with clear signals that they accepted guest posts, such as post titles and URLs with the words “contribute” or “write for us.” So, you’ll also need to judge the quality of the writing itself. 150+ Quality Guest Posting Sites Below is the list guest post sites broken down by general category.

Analysis 91

Analysis SEO Guidelines Google 91

Contently - Strategy

OCTOBER 18, 2022

Writing killer landing page copy. For example, let’s say you’re writing social media posts or landing pages for the email marketing platform, ConvertKit : You can use review mining to write high-converting, hard-hitting relatable messaging or when you don’t have the budget or resources to conduct one-on-one interviews.

B2B 137

B2B Company Survey Enterprise 137

PRSay

JULY 6, 2020

PR practitioners can meet potential new contacts and clients via web–based video-conference platforms such as Skype and Zoom. Open up communication further. Employees might have suggestions for how to protect their work spaces from coronavirus, so PR leaders should keep those lines of communication open. Show empathy.

Employee 190

Employee Skype Meeting Nonprofit 190

Cision

JUNE 26, 2017

Last month, Instagram introduced a feature allowing users to post to Instagram from mobile web browsers. Writing for TechRadar, Digital Camera Magazine describes ten guidelines for creating a great photo : Simplify the scene. Branded hashtags are unique hashtags to a brand. Fill the frame.

Instagram 109

Instagram How To Mobile Community 109

Flack's Revenge

JANUARY 10, 2019

Drew Neisser: What’s not safe is ignoring social conversations, especially those related to your brand and category. Interestingly, brands that take a stand, even a controversial one, are generally way ahead of those that sit on the sidelines. Too many brands still operate in output-only mode and then wonder why no one has noticed.

How To 159

How To Facebook Social Media Advertising 159

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. We all get to write our own story of how AI will impact us.

Financial 98

Financial Conference Agency Resources 98

Sword and the Script

MAY 11, 2019

As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report. 1) Earned media is sales enablement.

Study 144

Study Media Relations Media Measurement 144

Critical Mention

MAY 10, 2019

This tactic generates brand authenticity and awareness, establishes your company’s credibility and positions it as a thought leader in your industry. They generate web traffic and leads by keeping your content fresh and top of mind when your audience is choosing their solution to address their pain points. Put a name to a face.

Marketing 75

Marketing eBook Case Study Measurement 75

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

MARCH 14, 2023

Well, the product workflow is straightforward and follows a three-step process: Step A: generative AI (Taylor) You can upload a release and ask the AI to re-write it – or you can provide the AI with a few lines of descriptive text, and it will generate a press release for you. You can also have it re-write it several times over if you wish.

Software 85

Software Media Relations Pitching Media 85

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. That is when one site links to your site – and doesn’t mention your brand by name. Little did we know we’d be in that place for more than a year. Its software is sold as a subscription-based service.

Media 106

Media SEO Analytics Analysis 106

Critical Mention

MAY 10, 2019

This tactic generates brand authenticity and awareness, establishes your company’s credibility and positions it as a thought leader in your industry. They generate web traffic and leads by keeping your content fresh and top of mind when your audience is choosing their solution to address their pain points. Put a name to a face.

Marketing 68

Marketing eBook Case Study Measurement 68

Waxing UnLyrical

FEBRUARY 8, 2016

. “Go steady” with your audiences via these creative ideas that illustrate how you can show some love to your community. What You Can Learn from the Star Wars Community. How to Build a Social Community: 4 Tips. 5 Steps to Building an Engaged Brand Community (AKA Super Loyal Customers). ” 2.

Community 40

Community Viral Web Creativity 40

Critical Mention

MAY 10, 2019

This tactic generates brand authenticity and awareness, establishes your company’s credibility and positions it as a thought leader in your industry. They generate web traffic and leads by keeping your content fresh and top of mind when your audience is choosing their solution to address their pain points. Put a name to a face.

Marketing 60

Marketing eBook Case Study Measurement 60

NewsWhip

OCTOBER 21, 2020

According to Gartner’s 2020 survey , CMOs, who once sought brand awareness above all else, now seek positive brand perception and trust. They’re right to do so: In 2020, one in two consumers globally say that lockdown has made them more likely to buy from brands they trust. For global companies, reputation is the new gold.

Crisis 158

Crisis Reddit Reputation Tools 158

Cision

NOVEMBER 5, 2015

But with the power and reach of social media, snatching up prospects halfway around the world seems like a piece of cake…that is, if a brand is listening carefully to what their competitors are saying to their audiences. Mashable also realized that its community was looking for stories on subjects its reporters weren’t always covering.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. Muck Rack released an integration with Google Analytics (GA) that helps PR measure web traffic from media placements. CommsTech does seem like the broader category.

Publicity 85

Publicity Survey Enterprise Pitching 85

Buzzstream

MARCH 31, 2020

There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Write the right, expertly crafted content. Use the Content Explorer in Ahrefs to find content publishers and authors who write about your topic – sort by highest traffic to find the best opportunities.

SEO 125

SEO Google Hotels Strategy 125

Beyond PR

JUNE 27, 2017

Last month, Instagram introduced a feature allowing users to post to Instagram from mobile web browsers. Writing for TechRadar, Digital Camera Magazine describes ten guidelines for creating a great photo : Simplify the scene. Branded hashtags are unique hashtags to a brand. Fill the frame.

Instagram 69

Instagram How To Mobile Community 69

ISEBOX

NOVEMBER 18, 2016

Anything that is worth being on the web for public consumption is worth making shareable, for the purpose of being used on Social Media. It is, after all, where an estimated 52% of people get their news, where things go “viral”, and where your brand ambassadors can help you most effectively, by sharing with their own friends and family.

Pinterest 70

Pinterest LinkedIn Facebook Writing 70

Waxing UnLyrical

JUNE 2, 2014

Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty. This week’s roundup features seven posts from around the web that focus on conversations. Exercises for Writing Conversationally. Why: Writing readable copy that simultaneously makes your point isn’t always easy.

Exercises 82

Exercises Small Business Resources Writing 82

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. It’s pushed me to read more widely and think more critically.

Government 103

Government Education Print Ethics 103

Sword and the Script

MAY 14, 2019

This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. Recently, I’ve begun looking more closely at PR technology , companies. Sentiment analysis.

Case Study 118

Case Study Software Data Web 118

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. We all get to write our own story of how AI will impact us.

Financial 52

Financial Conference Agency Resources 52

Solo PR Pro

MAY 8, 2018

Community relations. Corporate communications. Integrated Marketing Communications (IMC). Internal communications. Web design and management. Writing and editing. What has remained the same is the camaraderie and support of the Solo PR Pro community. Direct advertising. Event planning. Fundraising.

Public Affairs 40

Public Affairs Internal International Community 40

Communications Conversations

FEBRUARY 22, 2017

This means browsing the web, finding interesting articles to share, writing up the posts and sending to said executive. Another easy fix that would make community management so much easier for those responsible for LinkedIn brand pages. #3: 4: Ability to edit brand posts. executive’s) shares.

LinkedIn 60

LinkedIn Web Analytics Employee 60

Waxing UnLyrical

JULY 28, 2014

Blogging is a great way to start conversations, share ideas, and build your online community. Whether through guest posts or original content on your own site, blogging can help your brand gain traction (I mean, just look at me!). So this week, the roundup features seven posts from around the web that focus on blogging.

Blogging 76

Blogging SEO Community Resources 76

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” Social media tools offer AI to write social media posts.

Software 78

Software Case Study Technology Tools 78

Cision

SEPTEMBER 10, 2015

Content optimization for the mobile and semantic web. Right now, the biggest focus is on writing and presenting content for mobile consumption. Underneath that, however, is the quieter and even bigger shift towards the semantic web. The FCC is investing in providing access to communities that do not have broadband.

Trends 120

Trends Mobile Web System 120

Sword and the Script

FEBRUARY 7, 2017

How long should it take to write a blog post? Blog posts in 2017 are taking longer to write and are longer in length. That is the top line conclusion drawn from the 3 rd Annual Survey of Bloggers by Orbit Media Studios , a web design company based in Chicago. How Long Does it Take to Write a Blog Post? Answer: Weekly.

B2B 60

B2B Blogging Data Survey 60

Shift Communications

SEPTEMBER 28, 2015

After publishing, I shared on my brand page and had a colleague share on their personal profile as well. If your posts aren’t even being indexed, there’s no way for them to be counted for links generated to your regular web properties. As of this writing, brand Pages are unable to create Notes. Christopher S.

SEO 60

SEO Facebook Employee Web 60

Waxing UnLyrical

MARCH 2, 2015

Why: “When you’re in a bind to create a high-quality blog post that generates brand awareness, educates your potential audience and draws in qualified leads, you can’t expect to come up with an idea for the perfect topic in one sitting,” explains Kelsey Meyer in this Entrepreneur post. Captivate your audience.

Web 40

Web Small Business Creativity Content Marketing 40

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Driving traffic to the web site. Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Enhanced brand reputation? Good story. Great, model employee.

Corporate 60

Corporate Creativity Employee Instagram 60