Contently - Strategy

MAY 11, 2024

Further, local SEO can help brands achieve higher conversion rates by targeting users in the immediate vicinity who are actively looking for products or services. How to Write Content for Local SEO The first step is to create content that’s locally relevant. Let’s take the Minneapolis-based pizza parlor.

Local 97

Local SEO Strategy How To 97

Communications Conversations

FEBRUARY 21, 2020

Take a peek at the social communities for my biggest client (of 10 years now!), Start research and writing a byline for my Trustmark client. .: I work with the wonderful Kellie Weiland on Sleep Number’s Employer Brand work. Writing a post about influencer marketing trends and I’m knee-deep in research.

Social Media 157

Social Media Media LinkedIn Tourism 157

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I went into Marketing by way of writing. But I thought writing a diary was boring. And communicator.

Interviews 104

Interviews Content Marketing Writing Journalism 104

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Better Writing Blogs. This awesome blog is a how-to for brands looking to package and distribute the best stories from within their organizations. How does Media Shift , a blog billed as “telling stories of how the shifting media landscape is changing the way we get our news and information” help PR teams write better?

Blogging 170

Blogging Writing Creativity Storytelling 170

PR Fuel

MAY 12, 2022

Send an invite to local news agencies, and you could get a significant boost in publicity if they come along and write news about your business. The core idea of a media alert is similar to that of a press release, in that it shares something newsworthy about your organization in the hopes of building new brand awareness.

Media 105

Media Local Tools Report 105

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Better yet, by connecting directly with their target audience, brands can use digital PR to clarify their focus and spread news faster than they have ever done before.

Digital PR 76

Digital PR Print Construction Television 76

Communications Conversations

NOVEMBER 2, 2017

I was managing our social media channels, while Jordan was writing the story you mentioned. We were right there hanging with the media reporters from the big newspapers and publications in the Twin Cities. I also think we benefitted from the love our community has for the Twins. This photo made it real. They are an institution.

Case Study 113

Case Study Journalism Study Instagram 113

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. Once I graduated, I had to make the choice: newspapers or trade pubs.

Meeting 80

Meeting Automotive Media Transportation 80

Sword and the Script

JUNE 18, 2019

10) “Write and create content for internal and external audiences about my company.”. 11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 12) “Write for businesses.”. 18) “I write and distribute press releases and get executives in front of the media.”.

Employee 146

Employee Print Writing Survey 146

Cision

APRIL 26, 2016

What drew you to the field of public relations and communication? For example, sure Snapchat is a new tool we have, and brands are beginning to successfully leverage it in their marketing efforts, but does it make sense for your current objective and situation to reach the audience you’re looking to target? Maybe, but maybe not.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

PRSay

MAY 8, 2018

Karlie is senior director of public relations for FOCUS Brands. Judy is mostly retired from a career in health-care communications, but still freelances for clients. In one class, we were asked to write a release based on a police report. Karlie: Writing is still key, along with planning and being organized.

Leadership 159

Leadership Conference Local Internal 159

Presspage

AUGUST 5, 2020

In an ideal world, we would write each journalist an individual message - but what happens if you’re launching a major global campaign with press release distribution to hundreds or even thousands of journalists in dozens of countries? As we mentioned above, the same news can impact in a different way for different communities.

Pitching 78

Pitching Local Newspapers Policies 78

Presspage

AUGUST 5, 2020

In an ideal world, we would write each journalist an individual message - but what happens if you’re launching a major global campaign with press release distribution to hundreds or even thousands of journalists in dozens of countries? As we mentioned above, the same news can impact in a different way for different communities.

Pitching 78

Pitching Local Newspapers Policies 78

Cision

MARCH 29, 2016

But if you don’t understand how your brand fits into its specific market, you won’t be able to stand out. Kim Spear, director at Newgate Communications, has helped her clients build brands in China and also worked with sponsors during the 2008 Beijing Olympics. You’ve worked in China, Hong Kong, Singapore and more. If so, how?

Local 120

Local Retail Newspapers Sports 120

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I went into Marketing by way of writing. But I thought writing a diary was boring. And communicator.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Prakkypedia

SEPTEMBER 20, 2014

Promoting your cause or your brand, or having conversations with your community, is not all about media releases. You don’t always need a news article to gain attention – the Letters pages of newspapers are still popular and may get you the attention and audience you’re after. Take a look at this list of 5 ideas below: 1.

Conference 112

Conference Newspapers Community Advertising 112

PR Fuel

SEPTEMBER 16, 2020

You write and publish whatever content you want on Facebook, Instagram, and Twitter. Examples of earned media include newspapers, TV news, magazines, and digital publications. You can share relevant company information with them like product launches, events in their communities, and important updates. Earned Media.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Cision

FEBRUARY 16, 2016

Everything we do, from multicultural engagement and community building to corporate communications, reputation management and crisis communications, is built on the foundation of our “Brand PR” approach. The best brands never stop striving to improve – and neither do we. I listen to music while I write and edit.

Nonprofit 120

Nonprofit Public Affairs Reputation Newspapers 120

Cision

JANUARY 13, 2017

Public Relations Company, Phil has served as the Public Relations Director for a myriad of companies, community initiatives and professional organizations. Both communication and PR are wonderful tools to advance a variety of causes, and careful consideration of the stated word is of utmost importance in the mastery of communication.

Local 120

Local Radio Community Tools 120

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands.

Viral 52

Viral Crisis Communications SEO Reputation 52

Beyond PR

FEBRUARY 13, 2018

When crafting campaigns, brands often have reaching various language groups on their radar. Communications professionals are aware of the importance of targeting, for example, the considerable number of Hispanics who prefer to consume media in Spanish. Is there a reason to specifically target this community? percent, up from 59.3

Television 72

Television Education Groups Community 72

Cision

AUGUST 11, 2016

To communicate effectively with your audience, you not only need to ensure your message is heard, but also understood. Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. How has the communication industry changed over the years?

Corporate 0

Corporate Airlines Financial Journalism 0

PRSay

JANUARY 19, 2017

They’re from someone I don’t know, and whom I haven’t seen interacting with our community. Here’s how to do it: Identify a newspaper, magazine, or blog that makes a difference in your industry. Who is the one journalist who most frequently writes pieces in which you’d like to be mentioned? If only it were that simple!

Pitching 60

Pitching Newspapers Writing Social Media 60

5W PR

APRIL 4, 2017

In small communities near a significant tourist attraction, there are built-in approaches that can be shared on websites and social media. If you aren’t certain, then speak to your visitors, ask them what they loved about their stay, what they think would make it better, and ultimately, ask them to write a quick paragraph about your place.

Hotels 74

Hotels Local Travel Social Media 74

Communications Conversations

JANUARY 26, 2016

I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Ad numbers like this don’t tell the whole story, but it is an indicator of how brands are using their time and budgets. I keep wincing after every sentence I write.

Media Relations 60

Media Relations Media Newspapers Print 60

Public Relations Sydney

JULY 20, 2014

She used this System to grow her own personal brand from a relative unknown to an industry expert, speaking all over the globe, being featured in hundreds of magazines, newspapers and even TV and attracting big name clients, all within just two years. Catriona shows us HOW to write good copy and media releases, step by step.

Social Media 53

Social Media How To Branding Brand 53

NewsWhip

JULY 29, 2020

These tend to be old-school newspapers that have been around for decades, and have grown into national news organizations. Both the Standard and Manchester Evening News saw considerable success in writing on a broad range of topics, though both obviously covered local topics too, albeit to fewer engagements. Local-national publishers.

Local 88

Local Comparison Trends Television 88

PR Fuel

MAY 13, 2021

Press releases can also help you boost brand awareness and build your credibility. Before you start writing, it’s important to know how to submit a press release. You can research different media outlets, including: Radio TV Newspapers Blogs Social media. That way, you can write the subject line with the reader in mind.

How To 89

How To Pitching Writing Social Media 89

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. Purpose unifies management, employees, and communities.

Government 103

Government Education Print Ethics 103

Cision

FEBRUARY 17, 2016

Learn how to build a brand journalism strategy with our free white paper! My experience in military communication was essential to being able to contribute effectively to these campaigns. His words drove home the tremendous responsibility I had as someone who never served in uniform, speaking and writing on behalf of those who did.

Policies 120

Policies Internal International Public Affairs 120

5W PR

OCTOBER 26, 2017

Influencer marketing continues to grow, with brands investing more and more in influencer partnerships each day. Through these partnerships, brands and their agency partners can select brand-aligned influencers to market products and services to loyal followings with targeted demographics. Perfect timing really!

Interviews 88

Interviews Instagram Video Creativity 88

Maxim Behar

MAY 31, 2021

When I was a teenager, something like 13-14 years old, I was publishing a neighborhood newspaper on a typewriting machine. Meanwhile, I was also learning the news I was writing. Imagine the world 15-20 years ago, there was the traditional media, TV channels like yours, newspapers, radio stations, and that was all.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Mindful Marketing

JANUARY 31, 2017

Newspapers like the Washington Post are even beginning to hire staff again. Hopefully, we’ll see a shift to more thoughtful, long-form, investigative writing in 2017.” There are various stats about how many actual journalists work for media publications vs. brand journalists, with the scales increasingly tipping toward the brand folks.

Journalism 50

Journalism Report Enterprise Interviews 50

5W PR

OCTOBER 26, 2017

Influencer marketing continues to grow, with brands investing more and more in influencer partnerships each day. Through these partnerships, brands and their agency partners can select brand-aligned influencers to market products and services to loyal followings with targeted demographics. Perfect timing really!

Interviews 60

Interviews Instagram Video Creativity 60

MaccaPR

APRIL 18, 2017

So Muck Rack indexes every article that the reporter writes and uses big data to make it quickly searchable.”. So Muck Rack indexes every article that the reporter writes and uses big data to make it quickly searchable.”. Newsroom Staff Directories Major media outlets, especially daily newspapers such as the. clippings.me.

How To 121

How To YouTube Pitching LinkedIn 121

Communications Conversations

MAY 3, 2016

She’s a Clark Honors College student and is writing her senior thesis on the lack of women in sports information director roles in the NCAA. On top of all that, she has also served as a DJ for the campus radio station, feature writer for both the student newspaper and yearbook, and as a sports nutrition PR intern.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. I see a few things.

Marketing 188

Marketing Content Marketing Data Social Media 188