Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. After a few years hiatus doing community PR, I entered technical publishing when I was out of a job for a few months. I loved it and I particularly loved the stories about manufacturing.

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Meeting Automotive Engineering Journalism 74

Stephen Waddington

JUNE 13, 2019

There’s not much good news for UK media in the Reuters Institute Digital News Report 2019. Media coverage of Brexit is impacting the mood of the nation according to Reuters Institute Digital News Report 2019. The UK is suffering a collective breakdown triggered by the new media. The UK is suffering from news fatigue.

Print 115

Print Media Newspapers Local 115

Solo PR Pro

JANUARY 24, 2017

We gather and form mini-communities around our work, interests, locations and more. Apps and social media platforms provide an opportunity to share everything from sports to knitting as part of a group. Further, when UGC is combined with professionally produced content brand engagement increases 28%.

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Community Case Study Sports Groups 40

Stephen Waddington

MAY 10, 2022

The Digital, Culture, Media, and Sport Committee (DCMS) investigation into influencer culture in the UK has concluded with the publication of a report Influencer culture: Lights, camera, inaction? As the leaders of often small, niche and trusting communities, influencers can offer targeted and effective marketing services.

Marketing 78

Marketing Government Sports Advertising 78

Deirdre Breakenridge

SEPTEMBER 6, 2016

I have always been very passionate about social media, but when it comes to teaching social media, there is nothing more rewarding. I have been teaching my social media class for the last three years and it’s been one of the most rewarding experiences I’ve had as a professor. How did I get started teaching social media?

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Social Media Exercises Media Resources 150

Mindful Marketing

JUNE 19, 2021

Obeying social norms like ones for age-appropriate behavior can be helpful for everyone, so why are some older people acting like social media influencers? million) Jen Selter – Sport and Fitness (12.8 million) Highly successful influencers undoubtedly share many traits such as strong communication skills and great credibility.

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Social Media Media Fashion Instagram 81

Solo PR Pro

FEBRUARY 1, 2022

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. I saw that the media could be a lot more exciting than typing on a laptop,” he says. “I I saw that the media could be a lot more exciting than typing on a laptop,” he says.

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Meeting Radio Sports Telecommunications 131

Communications Conversations

JANUARY 23, 2020

I typically cite three big reasons for rejecting the notion that we need a “hash tag strategy”: 1 – It’s not how people use social media. Maybe from time to time (notably, during a conference or sporting event, like I do during #kubball). It’s just not the way people use social media channels.

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Strategy Sports Instagram Conference 132

Karen Freberg

AUGUST 21, 2017

We have seen a lot of brands and organizations who participated in this year’s Solar Eclipse , and of course, the conversations amongst the social media professionals was: Who will be the one brand (or team) we will be talking about the next day on and offline for having great brand integration and strategy for the event?

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Social Media Brand Branding Media 40

Cision

JUNE 9, 2016

Now as the owner of Media Maven , a full-service public relations firm, I’m getting asked that question even more. . My answer sounds simple, but there is a lot to it: Find your brand’s newsworthy story. This is media relations. If you want earned media, you need to have a newsworthy story to tell. .

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Pitching How To Brand Branding 120

Communications Conversations

JUNE 28, 2018

Working for an amateur or professional sports team has always been a dream of mine. It’s finding ways to tell the stories of everything we’re doing as a company, including our efforts in the community, executive visibility, marketing campaigns, corporate partner activations, arena upgrades and our business growth.

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Sports Travel Television Agency 113

Stephen Waddington

JANUARY 15, 2020

Thank you to everyone who sent me feedback on my essay on the future of PR via email or social media. There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. It told the story of the public using social media to fight back against organisations.

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Storytelling Social Media Internal International 78

PRSay

JULY 21, 2016

Last month, the racing community celebrated the 100th running of the Indianapolis 500, which took place at the world famous Indianapolis Motor Speedway! As part of the preparations and promotions for the big event, #TEAMEMAR executed a very filled media day for South Florida. Create engaging story ideas to present to the media.

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Sports Media Print Social Media 60

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

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Strategy Brand Branding Technology 62

ImPRessions - Crenshaw Communications

JUNE 7, 2016

The Olympics, along with any major sporting event, opens up ways to spice up writing and pitching with pithy sports analogies, personality profiles, and links to sports and achievement stories. Summer is a good time to review all existing communities and to test new applications. Making Olympic opportunities.

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Sports Television Pitching Conference 120

NewsWhip

MARCH 4, 2022

As part of that, we spotlight a specific topic that is gaining media and public interest across the web and discuss its impact. Even with the heavy interest from publishers, the most engaged piece of content overall was an Instagram post from one of the largest social sports communities, 433. Here’s today’s , as an example.

Instagram 78

Instagram Banking Sports Government 78

Journalistics

APRIL 17, 2013

Three years ago, using the “earned, owned, and paid” organization for media strategy sounded cool. When I first started talking about earned, owned, and paid (and no, I was far from the first to start talking about it), I would describe the owned channel as brands owning the media channel and would use the example of Nike being its own ESPN.

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Brand Branding Media Local 52

Landis PR

OCTOBER 11, 2021

After a year and a half of (mostly) virtual events, many places around the world are offering in-person events, from concerts to lectures to wine fests and sports. Are you hoping to drive brand/company awareness? As speakers and panels were confirmed, we distributed press releases to national, international and trade media.

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Local Newspapers Sports Video 98

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. First off, thank you so much for having me on the blog for a Q&A.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Presspage

AUGUST 24, 2023

With an overflow of information vying for the spotlight, brands must adapt their strategies to stand out amidst the noise. Especially when faced with the task of engaging individuals who may not inherently express interest in a particular product, the question arises: how can brands forge lasting relationships with these audiences?

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Storytelling Data YouTube Strategy 78

Karen Freberg

FEBRUARY 12, 2018

One of my favorite people in social media came to class. What I really appreciated about Jason’s talk today for my advanced social media class was on the subject of personal branding. Jason, who is a thought leader and professional in the social media industry, definitely has a personal brand.

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Social Media Brand Branding Media 47

Stephen Waddington

AUGUST 2, 2019

Lobbying firm CTF has allegedly run social media campaigns on behalf of its clients that appeared to originate from grassroot activities. Community building on Facebook is often used by brands and organisations as a means of building support for a campaign. Facebook provides tools to target and amplify content.

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Public Affairs Publicity Sports Government 96

Stephen Waddington

JUNE 23, 2020

Health Joe Wickes Fitness Adriene Mishler Food Jack Monroe Finance Martin Lewis Music Tim Burgess Fundraising Captain Tom Moore Lobbying Marcus Rashford Crisis management Jacinda Ardern Brand fail Joint winners: Sports Direct and Wetherspoons Venue Barnard Castle App Winner: Replika Runner-up: Houseparty Campaign of the Year Joint winners: Captain (..)

Creativity 78

Creativity Industry Crisis Management Sports 78

Critical Mention

APRIL 9, 2020

The lack of physical communication and the shutdown of public speaking events have caused communications professionals to shift their communication strategies from in-person to online. This has increased the importance of successful brand messages across online websites, publications and so on. Share Tweet Share.

Healthcare 89

Healthcare Radio Sports Video 89

PRSay

AUGUST 6, 2019

As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations and brands, PR practitioners must delve into this consumer segment and understand how to effectively engage them for the next 15-20 years.

Television 158

Television Instagram Consumer Newspapers 158

Landis PR

MAY 16, 2022

I spent 18 years in sports public relations (San Francisco Giants, Nike, EA Sports) before moving into various corporate PR roles (Ubisoft, Gap, Inc., Robin in the Giants Dugout at Candlestick Park, with members of the media speaking with Willie Mays. At Nike, I was on the team that introduced Tiger Woods as a brand ambassador.

Sports 52

Sports Hotels Newspapers Corporate 52

Communications Conversations

NOVEMBER 29, 2022

That’s meant a lot of people are trying out a lot of different, new social media platforms. For the lay social media person, I think Mastodon is going to be a struggle. I have yet to see a server that revolves around any sports. Not sure brands will work on Mastodon. Plurk (yes, Plurk!). I was curious.

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Sports Twitter Local Social Media 60

Stephen Waddington

MAY 19, 2020

The CIPR, #FuturePRoof, PRCA and Provoke Media have all polled the PR industry throughout the COVID-19 crisis. We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. Digital media is booming.

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Crisis Government Energy Community 151

5W PR

NOVEMBER 7, 2019

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement.

Advertising 68

Advertising Advertising Privacy Facebook 68

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. But, the truth is, young minds are kicking ass!

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Social Media Agriculture Marketing Media 128

Prohibition

DECEMBER 18, 2019

One of the easiest and most effective ways to engage with and influence students to attend your University is to be present and active across a variety of social media platforms. In recent years, social media platforms have become a tool heavily leveraged by universities in driving student recruitment.

Social Media 62

Social Media Tools Guidelines Media 62

Cision

JUNE 12, 2017

Kennedy’s and Mcquivey’s argument is that the shift will be toward storytelling, and brands should focus on video to entrap audiences to brand messaging. Broadcasters incentivized brands to sponsor daytime programming which targeted this audience by halving rates for advertisements during those hours. million albums.

Advertising 190

Advertising Advertising Radio Television 190

Axia PR

AUGUST 11, 2017

A Q&A with a social media expert. F or the “unsocial,” Twitter is a social media platform where users post tweets: messages that must be less than 140 characters. As the fourth most popular social media site (Sorry, Twitter.

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Twitter Sports YouTube Social Media 72

5W PR

JANUARY 4, 2020

Marketing professionals are taking advantage of every opportunity possible to generate a buzz about their brand or products, and one of the more popular options that is transforming marketing efforts is newsjacking. Oreo successfully hijacked a major event during a sporting event, to showcase their companies brand identity, wit and voice.

Sports 78

Sports Social Media Twitter Reputation 78

Prohibition

JANUARY 27, 2023

As such, January has become a key month for brands operating in these sectors, as they look to utilise these dates to profile their brands and products to target audiences. The campaign will see over one million meals being donated to those in low-income communities. A nice way to include the awareness day into comms.

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B2C Creativity Sports YouTube 62

Karen Freberg

AUGUST 6, 2017

Is influence and having a large following a must have for social media professionals today? Influence on social media is not only influencing the profession as we see it for marketing and public relations for example, but the economy as well. Let’s address the number of followers issue when it comes to social media.

Social Media 40

Social Media Media Sports Analysis 40

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. We know now that influencers and brands need to join in the conversation with a true authentic voice.

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Journalism Social Media Radio Fashion 78