Presspage

MAY 31, 2023

Today's landscape In today's fast-paced digital world, effective brand storytelling holds immense importance. With the advent of social media, instant communication and the scattered media landscape, companies face the challenge of maintaining control over their brand narrative.

Brand 78

Brand Branding Storytelling Software 78

Buzzstream

APRIL 25, 2024

Brand mentions are great. At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. You rely on someone seeing your name, typing in your URL or searching for your brand name, and clicking on your site. Smaller brands might only get 2-3 unlinked mentions per year.

Brand 62

Brand Branding How To SEO 62

NewsWhip

JUNE 21, 2022

This month Kantar released their annual BrandZ Global Report that ranks, analyzes, and honors the world’s most valuable brands. This is done through Kantar’s financial model that calculates brand value (the $ amount that the brand contributes to the overall business value of the parent company).

Facebook 138

Facebook Brand Branding Measurement 138

Cision

SEPTEMBER 13, 2017

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. How you plan to communicate the brand refresh.  1.    Conduct Extensive Brand Research. First, consider: who do you want to be as a brand? Who you’re trying to reach.

Corporate 270

Corporate Brand Branding Guidelines 270

Doctor Spin

DECEMBER 20, 2023

My personal branding formula is different. There’s no shortage of online advice on establishing and maintaining your personal brand. But my personal branding formula is different—it’s actionable. The Three Cs of Personal Branding. Crafting Your Impactful Personal Brand: The 5 P’s Unveiled. 1 Holbus, J. 1 Holbus, J.

Brand 52

Brand Branding eBook Resources 52

Agility PR Solutions

AUGUST 5, 2020

The digital-native Generation Z segment has new expectations for the web—and as a result, is putting new demands on brands and businesses in the age of COVID, according to new research from WordPress digital experience platform WP Engine.

Brand 159

Brand Branding Engineering Web 159

Communications Conversations

SEPTEMBER 26, 2014

This is high, high quality brand storytelling folks. Microsoft may have figured out the key to fantastic brand storytelling–and I think it goes something like this… Your employees = personal stories. Many brands write these kinds of executive and employee stories. Forget about the brand for a moment.

Storytelling 165

Storytelling Web Case Study Brand 165

ImPRessions - Crenshaw Communications

JUNE 2, 2020

A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic. New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May.

Study 170

Study Brand Branding B2C 170

wiredPRworks

MARCH 23, 2022

and web 3.0. Her career as a podcast producer, social media strategist, conference organizer, speaker, and community builder well prepared her to recognize the impact Web 3.0 Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities.

Web 119

Web Transportation Social Media Community 119

The Hoyt Organization

SEPTEMBER 8, 2023

As businesses become more digitized, paying attention to current trends, like the ever-growing importance of social media and data analytics, helps to promote and protect brand image. Most brands would publish press releases and other online content and rely on hunches to measure the results.

Trends 89

Trends Brand Branding Analytics 89

Cision

JULY 27, 2017

But there’s one aspect of your business that I’d encourage you to pay more attention to — brand situational awareness. Why Leaders & Execs Need to Know How Their Brand is Perceived. But understand: having a vision of your brand’s status that is misaligned with reality can cause you and your team to make poor business decisions.

Brand 231

Brand Branding Employee Data 231

NewsWhip

OCTOBER 24, 2023

Regular readers will know that we frequently cover the top content mentioning Fortune 100 brands, but this month and going forward we’re going to expand the scope of this analysis a little. If you’d like to find out more about how you can monitor your brand, check out our networks here.

Reddit 78

Reddit Brand Branding Film 78

5W PR

AUGUST 30, 2021

Web Design. Although plenty of business owners don’t really think about web design as an important marketing strategy, it’s one of the things that influences the attention and amount of time visitors will spend on the company’s website.

Brand 88

Brand Branding Engineering Web 88

5W PR

FEBRUARY 22, 2023

Product launch strategies are used for both new brands or product lines as well as for adding additional products to existing product lines. You can find templates for creating press releases on the web. For example, if you offer SEO services, you may want to team up with a web design firm. What is a Product Launch Strategy?

Strategy 88

Strategy Product Launch Brand Branding 88

Communications Conversations

SEPTEMBER 8, 2021

For at least a couple years now, many brands have been asking the same question: Should we give up on Twitter? ” Engagement numbers have plummeted on Twitter over the years for brands. But, some brands are seeing success on Twitter. You’re just after that brand love. It’s all about that brand love.

Twitter 149

Twitter Company Brand Branding 149

Cision

JULY 12, 2017

Believe it or not, there are a variety of digital branding and engagement tactics you can use other than a post’s headline. Appropriately Descriptive and Branded Meta Descriptions. A simple and easy way to control your web pages’ meta descriptions is to use the Yoast SEO plugin for WordPress. Descriptive Image Titles.

Brand 236

Brand Branding Engineering Web 236

NewsWhip

MARCH 23, 2023

We took a look at brands using AI to their advantage, as well some organizations that haven’t been as lucky, and how the public have reacted to those developments. Brands benefiting from AI Obviously AI can be a contentious subject, but many brands are taking advantage of its efficiency. Air Force Test Pilot School (15.3k).

Brand 78

Brand Branding Film Reddit 78

Communications Conversations

APRIL 17, 2020

As the COVID-19 outbreak began last month, I noticed there seemed to be two kinds of brands. But, the point is these seven brands adapted and changed quickly to their new environments and they acted decisively and knowing full-well they were taking a bit of a gamble. It’s been fascinating to watch. Makes sense, right?

Social Media 198

Social Media Brand Branding Employee 198

5W PR

DECEMBER 24, 2020

Employing novel methods like content marketing, social media, search engine optimization, and influencer outreach, digital PR is a powerful strategy that brands can roll-out to improve their online presence and visibility. That said: Why is digital PR important to your brand in 2021? So how will Digital PR help your brand in 2021?

Digital PR 88

Digital PR Brand Branding Engineering 88

NewsWhip

JULY 7, 2021

Using that as a springboard, and alongside the fact that the shoes are now seen as something of a fashion statement , Crocs has entered into a partnership that has gained significant public interest in the last few weeks — a stiletto made with Balenciaga that debuted at the designer brand’s fashion show. Balenciaga x Crocs.

Consumer 78

Consumer Brand Branding Fashion 78

NewsWhip

NOVEMBER 2, 2021

We discussed our latest brand crisis research around misinformation, worker strikes, and vaccine mandates and the key features of public and media interest during the October episode of the NewsWhip Pulse. Reaching out to the key news sources to correct the record early on is paramount to effectively manage misinformation directed at a brand.

Crisis 78

Crisis Brand Branding Airlines 78

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

As voice-enabled devices and virtual assistants like Siri, Alexa, and Google Assistant become common, voice search is also transforming how consumers interact with brands and information. This includes maintaining a strong brand reputation that is accurate and positive. According to Demand Sage, there are 4.2 billion by 2024.

SEO 339

SEO Reputation Local Consumer 339

Cision

MARCH 12, 2020

Fortunately, they're pretty easy to fix – and such small tweaks can have a huge impact on the success of your content and its brand. These common-but-serious blunders can cost you big time.

Web 159

Web Brand Branding Blogging 159

Agility PR Solutions

AUGUST 7, 2022

The post 3 web-focused components PR teams should add to their expansion strategy appeared first on Agility PR Solutions. On the back of inflation’s cash flow cuts and e-commerce’s skyrocketing success, entrepreneurs are constantly battling with the repercussions of post-pandemic recovery. billion social media […].

Web 85

Web Strategy Social Media Media 85

NewsWhip

NOVEMBER 3, 2021

With that in mind, we looked back at the year to identify the top stories about brands and see what lessons we could draw from them. . Key takeaways from the top brand stories. The top brand story of 2021, having generated nearly 1.3 CEOs/execs were the primary focus on 40% of the top 10 brand stories. Daily Wire.

Brand 88

Brand Branding Healthcare Report 88

Prohibition

FEBRUARY 9, 2022

Do you also run a brand online? Are you also facing difficulties in tracking the progress of your brand’s growth and figuring out what the social media marketing campaigns are doing for you? In the time of Web 3.0, no one can ignore the importance of social media and the number of customers it can bring to your brand.

Brand 62

Brand Branding Social Media Reddit 62

ImPRessions - Crenshaw Communications

MARCH 20, 2024

In fact, brands can actually improve SEO with a thoughtful PR program. In other words, SEO is a technique to increase the likelihood that brand content will rank highly in organic search. Content – To see success with SEO, a brand needs to have focused content that holds relevant search intent. What is SEO?

SEO 203

SEO Engineering Google Examples 203

Agility PR Solutions

JULY 25, 2019

The post How PR can increase your web presence appeared first on Agility PR Solutions. PR is also essential to businesses large and small, though the work of industry experts is often misunderstood by small business owners.

Web 106

Web Small Business Industry Publicity 106

Prohibition

AUGUST 4, 2021

A brand’s reputation can be described as how the general public perceives your organisation. Your reputation as a brand reflects the level of trust your target market has in you. Online Brand reputation management refers to a strategic approach that helps organisations manage their brands to achieve desired business outcomes.

Reputation 62

Reputation Brand Branding SEO 62

Konnect Agency

APRIL 13, 2022

So how can a brand create engaging and lasting content to stand out in today’s crowded landscape? A creative agency can implement a number of tactics to help your product or overall brand reach new levels of visibility. Building a Solid Brand Strategy. We also know that these campaigns take time and resources.

Creativity 52

Creativity Agency Brand Branding 52

Konnect Agency

APRIL 13, 2022

So how can a brand create engaging and lasting content to stand out in today’s crowded landscape? A creative agency can implement a number of tactics to help your product or overall brand reach new levels of visibility. Building a Solid Brand Strategy. We also know that these campaigns take time and resources.

Creativity 52

Creativity Agency Brand Branding 52

Axia PR

SEPTEMBER 6, 2019

When it comes to public relations, the term “media” relates to different channels a brand might use to communicate. We prefer calling it news, social, and web since people are more familiar with those terms. Axia Public Relations focuses on earned media, shared media, and owned media.

Web 71

Web Media Media Relations Publicity 71

PR in High Definition

MARCH 12, 2019

The following year I get a Gmail account – it’s invite-only, but a guy on my PR postgrad has access.That wasn’t my first experience of the internet , which involves murky IRC chatrooms, but it marks a point when I started to realise the potential of the web. In 2004, the web was barely relevant to my life.

Web 54

Web Energy Software Instagram 54

Communications Conversations

APRIL 23, 2019

Over the last week, I’ve spoke to two college classes about one hot topic: Personal branding. As a solo consultant, my personal brand is everything because, in essence, my personal brand = my reputation. Typical advice: You need a web site! Building a web site isn’t necessarily the worst idea.

Social Media 98

Social Media Brand Branding LinkedIn 98

Agility PR Solutions

JUNE 5, 2019

Leave it to web-trolling troublemakers to try to ruin a good thing. The post To battle influencer fraud, brand and marketing coalition releases industry’s first guidelines appeared first on Agility PR Solutions.

Guidelines 98

Guidelines Brand Branding Marketing 98

Cision

DECEMBER 2, 2015

Social media listening provides your brand with new ideas and a multitude of opportunities to build towards what your brand hopes to become. By sorting through and understanding key data, social listening tools help brands pinpoint sentiment and feedback in real time. Competitors.

Brand 120

Brand Branding Employee Social Media 120

Communications Conversations

APRIL 10, 2018

Twitter is an almost non-existent marketing channel for most brands now. But yet, I don’t see a lot of brand participation (at least, anecdotally; I have yet to see research supporting this). My hunch is that brands aren’t participating (yet) for three reasons: 1: We’re not comfortable giving up control.

Instagram 114

Instagram Brand Branding Facebook 114