Onclusive

APRIL 12, 2018

. Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories). We started down a path to renew our brand work over two years ago, which has been instrumental in changing the way we go to market by providing information on services we offer to satisfy a set of customer needs vs. telling customers what we do.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. There are so many other thing that can tie content and PR to ROI beyond sales.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Flack's Revenge

NOVEMBER 10, 2014

So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? It is a good read about unintended consequences, and how the banner came to not only dominate online ads but also set the stage for other unfortunate web things. The answer is strong media brands.

Advertising 235

Advertising Advertising Brand Branding 235

Prohibition

AUGUST 4, 2021

A brand’s reputation can be described as how the general public perceives your organisation. Your reputation as a brand reflects the level of trust your target market has in you. Online Brand Reputation Management is used to help build relationships with customers and increase sales conversions. How does it work?

Reputation 62

Reputation Brand Branding SEO 62

Polaris

NOVEMBER 18, 2014

Increasingly, marketing-savvy conference goers are showing up at events armed with plans to create awareness and build their brands. Here are 5 brilliant ideas from Content Marketing World held in Cleveland last September. content marketing. 4: The Content Marketing World Yearbook by Andy Crestodina, Amy H.

Conference 171

Conference eBook Content Marketing Brand 171

Waxing UnLyrical

AUGUST 2, 2018

You are drowning in emails, ads and brand messages – and so are your prospects and clients. The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Deirdre Breakenridge

FEBRUARY 23, 2015

Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market? Play to their ego. We’d love to hear from you….

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Cision

DECEMBER 29, 2015

With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content. People now look for and essentially demand content that gets them involved, creating a more personalized and memorable experience. Want to deliver valuable content in 2016?

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Remote PR Jobs

SEPTEMBER 25, 2023

PR practitioners understand that a brand or personal reputation built through bylined content, executive speeches, legitimate user reviews and media profiles will earn the credibility that comes from implied endorsement by recognized third parties. What is more valuable than a brand (or personal) reputation? Goodwill has value.

Mobile 100

Mobile SEO Reputation Web 100

Sword and the Script

JUNE 3, 2017

Amazon is chock full of social media marketing books based on an organic effort – an opportunity that’s all but evaporated today. It democratized media and brought technological change that has fundamentally shifted marketing, so long as there remains a world wide web. The “Twilight of web 2.0” The “Twilight of web 2.0”

Web 70

Web Content Marketing Technology Creativity 70

Sword and the Script

SEPTEMBER 26, 2017

In turn, social media experts have rushed to proclaim brands should be using video to drive better engagement. Yet the cries for fostering more brand engagement persist and it’s rapidly becoming a no-win situation for marketing. In fact, engagement on social media has never mattered less for a brand.

Social Media 116

Social Media Brand Branding Media 116

Sword and the Script

OCTOBER 22, 2020

While news organizations have fewer staff, they still aim to hit the same web traffic targets. Penn – and I wholeheartedly agree – if you are not your own publisher , if your business does not take content marketing seriously, you risk missing the visibility and market awareness a business needs. Try our services.

Content Marketing 90

Content Marketing Marketing Analysis Survey 90

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

The Proactive Report

JANUARY 4, 2015

It’s what your customers and stakeholders see as your brand. And very often the entire visual ‘look and feel’ of your web presence and marketing materials will revolve around that logo. First thing to do is look at logo designs or images under a keyword associated with your brand. Design Tools.

Brand 100

Brand Branding Energy Content Marketing 100

Sword and the Script

OCTOBER 8, 2019

For most businesses, organic search is the single largest source of web traffic. Organizations that publish content with answers to those questions have a solid chance of showing up in a search page with potential answers. In fact, you must publish content in order for it to be indexed and returned in response to search.

Content Marketing 80

Content Marketing Marketing Comparison Measurement 80

Cision

NOVEMBER 5, 2015

But with the power and reach of social media, snatching up prospects halfway around the world seems like a piece of cake…that is, if a brand is listening carefully to what their competitors are saying to their audiences. Here are three big names to take a look at for content marketing inspiration: BuzzFeed.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

ImPRessions - Crenshaw Communications

JULY 22, 2019

PR practitioners understand that a brand or personal reputation built through bylined content, executive speeches, legitimate user reviews, and media profiles will earn the credibility that comes from implied endorsement by recognized third parties. What is more valuable than a brand (or personal) reputation?

Mobile 244

Mobile SEO Web Journalism 244

Waxing UnLyrical

JULY 11, 2019

Your copy will need to be razor-sharp, with polished phrasing and potent messaging, but you’ll also need to make your visual branding a priority. Want to make your brand memorable? Take inspiration from your favorite brands. Create a set of brand guidelines. Put out visuals that reflect its nature. Here’s how to do it: 1.

Company 84

Company Brand Branding How To 84

Polaris

DECEMBER 7, 2014

Who: Sarah is a UK-based blogger, content marketer, speaker and mom. I especially like Sarah’s idea for tracking traffic stats and leads for every single piece of content you produce. Who: WebpageFX is a Pennsylvania-based SEO and digital marketing agency. 3: Content Marketing Institute. 1: Sarah Arrow.

Content Marketing 154

Content Marketing Blogging Marketing B2C 154

Sword and the Script

JANUARY 22, 2019

In the late 1990s, he finished school with a degree in Photography and interest in the web. That experience, he says, taught him “an appreciation for both the software development side of things as well as for digital marketing and advertising.” 2) Do customers really want relationships with brands? 4) What is “brand agility?”.

Brand 78

Brand Branding Banking Consumer 78

Cision

APRIL 20, 2015

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop content to entertain and never sell, but what if people really want to buy from you? Entertain, don’t sell.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Critical Mention

OCTOBER 11, 2019

Today’s organizations can help build their brand by garnering and distributing earned media, because earned media can have significant influence on brand reputation. The more positively covered your brand is – and the more you share and distribute that coverage – the better your organization’s public perception will be.

Brand 81

Brand Branding Media Case Study 81

Solo PR Pro

SEPTEMBER 25, 2018

We have heard the drumbeat of the importance of content marketing for years. Long before it was labeled “content marketing,” communications pros were utilizing the tactic in client work. Content Marketing is a valuable tool in the communications arsenal. How does content marketing fit into that plan?

Content Marketing 62

Content Marketing Marketing Measurement Resources 62

Sword and the Script

NOVEMBER 29, 2016

This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing. Brands used to have a controlling influence on information about their products. Credibility: Why Content Marketing also needs PR .

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. The metaverse, Web 3.0, PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Prohibition

JANUARY 29, 2024

It’s really important for boosting online visibility, driving web traffic, establishing credibility, staying ahead of the competition, and captivating your audience – making it a pretty powerful tool when used correctly! A poorly designed blog or web page can instantly put off visitors. As long as that suits your brand image!

Blogging 62

Blogging SEO Engineering Mobile 62

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Following is a list of 15 content marketing metrics that you should measure: 1.

Content Marketing 76

Content Marketing Measurement Marketing SEO 76

Polaris

JANUARY 2, 2015

Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. Content Marketing Lesson #1: Make it useful and timely. Content Marketing Lesson #2: Showcase stellar examples. Let us know in the comments.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

Sword and the Script

AUGUST 16, 2016

As author and keynote speaker Dan Pink has articulated in his talks for the last 18 months or so, brands used to have a controlling influence on information about their products. The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

Burrelles Fresh Ideas

MARCH 12, 2024

Creating a strong brand presence should be a priority for your tech startup. A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. However, building a brand presence can be tricky if you’re new to the tech industry. Worldwide tech spending recently topped $5.1

Social Media 78

Social Media Strategy Media Reputation 78

Onclusive

DECEMBER 6, 2017

For example, if a PR pro gained coverage for their brand in Forbes, they may report the circulation of Forbes as the potential audience size that saw the message. You are no longer accountable for just impressions and AVEs, but web traffic, customer engagement and conversions. Spot brand & revenue indicators.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Beyond PR

FEBRUARY 8, 2018

Social selling is a special art that brings the community of social media to online brands to help build customer relationships far before any sale is made. Positive branding is an investment that solopreneurs, as well as established companies, must be willing to make if they want to build a strong, loyal customer base.

Brand 72

Brand Branding How To Web 72

Communications Conversations

FEBRUARY 1, 2022

For years, we’ve been debating the merits of “gated” content on the web. On one side, we have marketers who believe gated content is one of the best paths to driving more leads. On the other side, we have marketers who believe gated content simply should not exist. So, why ask for it?

Privacy 88

Privacy Content Marketing Google Web 88

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Sword and the Script

MAY 31, 2016

How often should a business publish content in order to achieve a level of effectiveness in content marketing ? More than anything else, consistency is the single most valuable attribute in content marketing. But We Produce a lot of Content. 5 Big Ideas on Content Marketing Consistency .

Content Marketing 60

Content Marketing Marketing Newspapers Web 60

Sword and the Script

DECEMBER 20, 2016

There’s more than one way to look at the annual cycle of prediction posts that surface on the web, as the final days of another calendar year wane. Some see them as fun and a break from the usual content routine. Here are my predictions for PR , content marketing and social media ; one each. 1) Predictions for PR in 2017.

Content Marketing 60

Content Marketing Social Media Marketing Media 60

Sword and the Script

OCTOBER 31, 2017

Everyone is doing content marketing these days. In fact, some 80% of respondents say they are doing content marketing according to 2017 survey data. You can also think about these in stages of content marketing maturity, though I’d caution, you never done with any given stage. Analyze, but experiment.

Engineering 62

Engineering Content Marketing Marketing Analytics 62