Shift Communications

DECEMBER 11, 2014

This week, Facebook enabled the ability for everyone to search posts. Much like Google, you can head to Facebook and use the search bar to find old posts. In the case of Facebook, things would get pushed down on that unsearchable, difficult-to-navigate Timeline and leave those old posts buried. Facebook SEO.

SEO 155

SEO Facebook Brand Branding 155

ReimaginePR

JUNE 15, 2020

Not quite: brands are doing that all the time , and honestly, if your business isn’t, then you might as well close up shop today. Yes, social media is that crucial to surviving our Facebook-posting, Instagram-storying, Live Tweeting, TikToking world. The choices are endless, but you just have to remain consistent with your branding.

Social Media 177

Social Media Brand Branding Marketing 177

Communications Conversations

APRIL 17, 2020

As the COVID-19 outbreak began last month, I noticed there seemed to be two kinds of brands. But, the point is these seven brands adapted and changed quickly to their new environments and they acted decisively and knowing full-well they were taking a bit of a gamble. It’s been fascinating to watch. Makes sense, right?

Social Media 198

Social Media Brand Branding Employee 198

Cision

JANUARY 2, 2018

Chances are the answer is Facebook. Facebook has gained a reputation for being a marketing shortcut of sorts; its ads have an average click-through rate of.9 It’s also known for helping increase consumers’ engagement with brands, given Facebook’s 183 million daily users. Why Paid Media Goes Wrong.

Facebook 0

Facebook Marketing Journalism Creativity 0

5W PR

FEBRUARY 16, 2021

An analysis of more than 22 million posts from over 56,000 business sites identified some revealing industry benchmarks on Facebook , Instagram and Twitter. They found that the average engagement rate for brands increased 6.39% in 2020, It was 1.16% in 2020 compared to 1.08% the year before.

Social Media 88

Social Media Healthcare Brand Branding 88

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2017

Is the Russia scandal an ultimate comeuppance for Facebook? voters, I was initially skeptical about any real impact on Facebook’s reputation or its business. Facebook has weathered many storms in its 13-year history. Facebook has weathered many storms in its 13-year history. Today that idea isn’t so crazy.

Facebook 157

Facebook Reputation Mobile Privacy 157

Cision

NOVEMBER 6, 2017

Brands like Google, Twitter, Facebook, and YouTube are doing nothing to prevent it, resulting in a very confusing and convoluted media world. Simply that its algorithms did their job, but that they’d take measures to improve those algorithms in the future. Facebook, at least, seems to be making inroads toward better filtering.

Google 225

Google Facebook Wikipedia Engineering 225

Shift Communications

APRIL 11, 2016

On Friday, Facebook announced a significant change to its branded content guidelines: any influencer or publisher creating Facebook branded content MUST tag the brand in their posts. Publishers are required to tag the marketer’s Page in any post that mentions a third party brand, product, or sponsor.

Facebook 60

Facebook Brand Branding eBook 60

NewsWhip

NOVEMBER 18, 2021

Owned by Meta (formerly Facebook), Instagram has been the premier photo sharing app for more than a decade. Beyond daily snapshots, the app has become a breeding ground for brands to advertise their products to a wider audience with brand partnerships. Notable influencers with brand partnerships. Let’s dive into the data.

Instagram 78

Instagram Brand Branding Fashion 78

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Market Surveys –Typically this will involve before-and-after surveys regarding awareness of your brand. Be more selective.

Measurement 78

Measurement Publicity Television Analytics 78

Critical Mention

FEBRUARY 20, 2020

Organizations and businesses must find ways to keep audiences engaged with their brand. One of the key ways reputable companies grow their brand is by pointing out the relevance and similarities between their brand and their audience. Measure Your Reputation with Sentiment Analysis.

Reputation 105

Reputation Brand Branding Analytics 105

Onclusive

DECEMBER 6, 2021

Capturing every relevant piece of earned, owned and social media coverage around your brand, industry and important keywords can make all the difference if you want to break away from the competition or avert a full-blown crisis. Just having media monitoring in place is no longer sufficient for PR and communications success.

Media 370

Media Comparison Software Enterprise 370

Cision

MAY 6, 2016

They want brands to be authentic. If brands want to win, they must adapt. Most brands only flirt with the idea of opening the door and letting people behind the scenes. In this post, I want to focus on Facebook Live as it is something I started experimenting with as the social media manager at Cision. I know, I know.

Facebook 0

Facebook Marketing Video Film 0

Prohibition

APRIL 13, 2021

Despite the fact that there’s been multiple new and improved social media platforms created in recent years, Facebook still continues to be the most popular site. Facebook has become aware of recent changes to Apple’s iOS system and how it may affect advertising campaigns for businesses. There are over 2.7

Advertising 62

Advertising Advertising Facebook Social Media 62

NewsWhip

MAY 13, 2022

This week, the 2022 Pulitzer winners, Target unionizations, and the top publishers on Facebook in April. May 12th: Benchmarking your brand against competitors. May 13th: The top publishers on Facebook in April 2022. Welcome to the NewsWhip Daily spotlight round-up for the week of May 9th. May 10th: 2022 Pulitzer Prize winners.

Facebook 78

Facebook Reputation Analysis Web 78

Onclusive

AUGUST 3, 2020

1) Measure the quality, not just quantity of your competitors’ media placements. By analyzing and organizing competitor press coverage based on qualitative dimensions you can quickly identify the specific strategies, stories, and media outlets that are having the most impact for their brand. 3) Discover the unexpected authors.

Media 397

Media Pinterest Measurement Trends 397

Cision

JUNE 1, 2017

The only way a PESO model can give PR pros a seat at the executive table is to measure, measure, measure. Without measuring your PESO activities’ effectiveness, you don’t know where to focus. Here’s a starting point for your measurement activities. Which topics are truly engaging your audience?

Measurement 200

Measurement Analytics Google Data 200

Prohibition

AUGUST 4, 2021

A brand’s reputation can be described as how the general public perceives your organisation. Your reputation as a brand reflects the level of trust your target market has in you. Online Brand reputation management refers to a strategic approach that helps organisations manage their brands to achieve desired business outcomes.

Reputation 62

Reputation Brand Branding SEO 62

Communications Conversations

APRIL 10, 2018

While I’m in the camp that believes Facebook isn’t going anywhere anytime soon, it’s user numbers were down overall in January and February for the first time ever. Twitter is an almost non-existent marketing channel for most brands now. I think one thing that still confounds brands about Stories is measurement.

Instagram 114

Instagram Brand Branding Facebook 114

NewsWhip

NOVEMBER 10, 2020

But, it does show that polling as a measure of public opinion is not enough on its own. Kevin Roose at the New York Times wrote in August about the possibility of Facebook being the true barometer of public opinion. We regularly publish rankings of the most engaged publishers on Facebook. Which is what happened. . Paul Quigley.

Measurement 148

Measurement Publicity Data Groups 148

Sword and the Script

SEPTEMBER 26, 2017

Facebook has reportedly been rewarding video on its platform recently. In turn, social media experts have rushed to proclaim brands should be using video to drive better engagement. but I can’t think of a more incongruent reason to use video than an attempt to satisfy whatever Facebook supposedly wants.

Social Media 115

Social Media Brand Branding Media 115

Cision

MAY 10, 2016

They either lack the skills needed to get the job done, or put their trust in oversimplified products claiming to measure efforts with perfect accuracy. But marketing and the measurement that’s needed to determine success is no longer as straightforward is it once was. Need a measurement makeover? Customer Journeys Take Time.

Measurement 120

Measurement B2B Data Examples 120

Communications Conversations

JANUARY 15, 2018

Zuckerberg broke some fairly big news on his platform last week : In essence, Facebook is going to focus more on facilitating interactions and engagements between users and their friends and families. Which, as you may guess, could come at the expense of brands and their engagement and content strategies on Facebook.

Facebook 131

Facebook Video Brand Branding 131

Onclusive

OCTOBER 9, 2023

The executive’s personal brand can be the bedrock of an organization’s reputation. As PR and Comms professionals, we must interrogate leadership behaviors, crisis responses, and brand perception to fully protect our organizations. The influence of a CEO extends far beyond boardrooms and financial reports.

Media 195

Media Reputation Data Leadership 195

Shift Communications

FEBRUARY 12, 2018

Late last week and over the weekend, Facebook brand managers started noticing something: post reach/viewability dropped like a rock. In a statement to the various marketing publications, Facebook announced that it was changing how its measurement algorithm calculated post views to match how it calculates ad views.

Facebook 68

Facebook B2C B2B Software 68

Sword and the Script

FEBRUARY 15, 2020

1) Improving CX is the best way to distinguish your brand. The top way marketers say they can distinguish their brands this year is by improving the customer experience (CX). That’s according to the State of Branding Report 2020 by Bynder. Respondents ranked Facebook ads (40%) as the top marketing channel.

Study 78

Study Marketing Brand Branding 78

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. Turning insights into brand content | 8:18-9:58. Currently Lauren Powell is the Analytics and Social Listening Lead in the Creators League Studio, which develops and implements the content strategy for PepsiCo brands. What are people saying about our brands?”

Trends 78

Trends Brand Branding Reddit 78

Onclusive

OCTOBER 9, 2023

The executive’s personal brand can be the bedrock of an organization’s reputation. As PR and Comms professionals, we must interrogate leadership behaviors, crisis responses, and brand perception to fully protect our organizations. The influence of a CEO extends far beyond boardrooms and financial reports.

Media 195

Media Reputation Data Leadership 195

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. Facebook has over 1 billion active daily users. Facebook has over 1 billion active daily users. If Facebook were a country, it would be the third largest on earth!

Advertising 120

Advertising Advertising Facebook B2C 120

The Proactive Report

MARCH 5, 2017

Facebook has the largest digital audience, so Facebook Live is the obvious choice to reach and engage almost any audience. If you’re a one-man-brand, a small business or a large concern, this technology can boost your marketing and digital PR efforts. Facebook suggests you just press the Live button and start broadcasting.

Facebook 100

Facebook Video Privacy Digital PR 100

5W PR

JANUARY 17, 2017

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Market Surveys–Typically this will involve before-and-after surveys regarding awareness of your brand.

Measurement 90

Measurement How To Television Analysis 90

Communications Conversations

MAY 15, 2018

In fact, Reddit now has the THIRD MOST users (330 million) of any social platform on the web (behind only Facebook and Instagram). So, let’s recap: Reddit has the third-largest user base on the web, it’s growing, and it’s users spend more time on Reddit than users do on Facebook or Twitter. The answer is complex.

Reddit 76

Reddit Brand Branding Web 76

Katie Paine's Measurement Blog

MAY 25, 2023

Our Measurement Vendor Selection Guide begins below. It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what.

Measurement 52

Measurement Communications Survey System 52

Flack's Revenge

DECEMBER 20, 2018

Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. The thing about marketing is that to fill your net you have to fish where the fish are.

Marketing 244

Marketing Facebook Social Media Community 244

Onclusive

SEPTEMBER 14, 2021

Within a single solution, PR teams can research and develop their communications strategy, pitch and manage journalist relationships, measure and analyze global media coverage, and produce world-class reports.

Media 369

Media Software Pitching YouTube 369

Cision

APRIL 18, 2016

A lot of the buzz after Facebook’s recent F8 Conference focused on Messenger “bots,” sensationalizing that feature to the point that you might be under the impression that Facebook’s artificial intelligence is sophisticated enough to carry on natural conversations with you (spoiler alert: they’re not).

Facebook 0

Facebook Mobile Analytics Advertising 0

Shift Communications

APRIL 11, 2018

Your brand might be under scrutiny for something said or done from a product recall to a bad tweet. Most recently, Facebook just experienced the classic example of a crisis communications case study. Facebook’s CEO Mark Zuckerberg, responded to the Cambridge Analytica scandal many days after. Kevin Mejia, Account Executive.

Crisis Communications 95

Crisis Communications Facebook Crisis Communications 95