How Facebook and Instagram images resonate for brands

NewsWhip

Which brands had the most success with their Facebook and Instagram images? We’ve written before , and often at length , about the importance of native video on Facebook, but photos are an underrated part of the Facebook experience. Let’s begin with Facebook. .

How Brands Create Fans

ImPRessions - Crenshaw Communications

Too many B2C brands have outsourced their customer relationships to influencers like celebrities for hire. Influencers are effective, but how much more powerful is an authentic fan of that brand? We’re not talking about a casual Facebook ‘like’ or a comment upvote.

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How are auto brands utilizing Facebook & Instagram in 2019?

NewsWhip

The post How are auto brands utilizing Facebook & Instagram in 2019? Brands Communications & PR[…]. appeared first on NewsWhip.

Building Consumer Loyalty Through Brand Transparency

Ronn Torossian

Recently, Facebook quietly unrolled a new feature called “page integrity”. The post Building Consumer Loyalty Through Brand Transparency appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

How Facebook Groups Can Grow Brand Loyalty

Maine PR Maven

Maybe your company has overlooked Facebook Groups, but they could be an untapped resource for you to expand your business. The post How Facebook Groups Can Grow Brand Loyalty appeared first on | The PR Maven.

Brand Awareness: It’s All About Content

Onclusive

CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness. For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Pick one differentiating facet of your brand and focus on it consistently.”.

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7 Brand New Facebook Features You Should Know About

Cision

Facebook is constantly changing, and keeping up with its new features is difficult for most communications and marketing professionals. Here is the latest and greatest from Facebook: 1. Facebook Messenger allows you to add contacts (who are not your “friends”).

Find your Brand’s Optimum Facebook Strategy

Shift Communications

The Facebook news feed algorithm is in constant flux. One of the fundamental truths to Facebook in current environments, however, is that brands (in general) need to pay in order to be seen.

15 Personal Branding Experts You Need to Check Out

B2B PR Sense

Today you can't have a robust business without a solid personal brand. That's why I wanted to share with you a list of 15 personal branding experts whose content can help you to develop and polish your own brand. Modern audiences want to know the person behind the brand.

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Should Brands Take A Stand?

ImPRessions - Crenshaw Communications

The common public relations wisdom about brands and politics is that they don’t mix. The bigger the brand, the more risk-averse the marketing team tends to be, with good reason. But nowadays there’s pressure for brands to take a stand. The answer depends on the brand.

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5 Alcohol Brands with Great Social Media

Ronn Torossian

It’s not an easy job to do social media and booze brands – Finding that blend may be almost as difficult of finding the right blend to create a momentous alcohol. Here are five brands that seem to have found the right mix: Crown Royal. Brand PR Social Media

Facebook’s New “See First” Feature Gives Consumers Control, Challenges Brands

Cision

Facebook is at it again. While users may rejoice over the new update, brands need to adjust their social strategy to adapt to the change. Here are four ways the new Facebook “See First” feature impacts brands: 1. Want tips on using Instagram to boost your brand?

Two Top Members Leave Facebook PR Team

Ronn Torossian

In-house PR for Facebook can be a lucrative gig. Facebook has been in the news the next thing to constantly, and not because everyone seems to love their service and use it multiple times every day. […]. Brand PR Business

Challenger Brands: Here’s How To Win At PR

ImPRessions - Crenshaw Communications

Regardless of the industry, a challenger brand can have a natural PR advantage. Challenger brands can shake things up through unique points of view, innovation or a better story. But many brands don’t have Casper’s $240 million venture funding.

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Lessons in Tech Branding from Rock Icons

Flack's Revenge

Inspiration can come from funny places – if you are in tech marketing, perhaps you’ll like the following story about branding, which offers lessons from the world of rock music. The Music and Branding Connection. What words do people associate with your brand?

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Marketing After Facebook for Brands [VIDEO]

Shift Communications

Facebook changed its algorithm to suppress unpaid brand posts. In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing.

How to brand your content on Facebook

PR Daily

Facebook recently launched Branded Content —a new type of post for pages—and changed its policies for brands that use that feature. We’ve been crafting compelling sponsored campaigns on Facebook for five years. How does this affect your Facebook marketing strategy?

Facebook SEO and Post Search: What it Means for Brands

Shift Communications

This week, Facebook enabled the ability for everyone to search posts. Much like Google, you can head to Facebook and use the search bar to find old posts. Facebook SEO. Which means, Facebook just established SEO for the entire archive of public posts.

Facebook opens branded-content publishing to all

PR Daily

Good news for content marketers: Facebook eased the restrictions for publishing branded content. We know that many of our partners have existing partnership deals with marketers, and this update gives them the ability to extend their branded content business onto Facebook.

How brand managers use Facebook Messenger to woo customers

PR Daily

Facebook Messenger for business has been around since 2015, but recently, both customers and brands have really started adopting the service in a big way. According to Facebook , 20 million Facebook Pages are active on Messenger.

5 crucial elements of brand storytelling

PR Daily

Just like a child does not want to hear branded content, neither does your customer. Of course, that’s one of the most challenging parts of a communicator’s job—telling a story about a brand, but it doesn’t have to be that hard. The brand storytelling process. Jay Baer has the best example of brand storytelling I’ve seen: The very best way to create your organization’s story is to have your customers and employees do the work for you. Five parts of brand storytelling.

Facebook’s cryptocurrency gets high-level and online pushback

PR Daily

Facebook is diving into the global cryptocurrency market, but many aren’t ready for the tech giant to have more power. Facebook has been working on the program for at least a year, with its former head of Facebook Messenger heading up the blockchain team. Facebook has 2.4

3 Facebook lessons from colleges’ favorite brands

PR Daily

For many brand managers, college students and alumni are coveted consumers they want to woo. StudySoup compiled data from Facebook Insights , looking at activity from consumers who “liked” a particular college or university page stacked against other brand pages they followed.

3 PR Takes On YouTube’s Brand Safety Scandal

ImPRessions - Crenshaw Communications

YouTube was hit with a major brand safety crisis this week after a blogger revealed that a community of predators have been using the platform to view content in inappropriate ways that exploit children. A year ago, YouTube was constantly plagued by brand safety issues.

The #1 Facebook Post Mistake Every Brand Should Avoid

Polaris

People check Facebook to see pictures of their friends and family, laugh at the latest memes and learn about breaking news. The last thing they want—or expect—to see in their news feed is a blatant sales pitch from your brand. Don’t be the most annoying brand on Facebook.

6 Ways Facebook Branded Content Changes the Influencer Game

Shift Communications

On Friday, Facebook announced a significant change to its branded content guidelines: any influencer or publisher creating Facebook branded content MUST tag the brand in their posts. At least on Facebook, that game is now over. Not from that brand.

How to communicate your brand story through micro-content

PR Warrior

Whether it’s tweeting, posting a photo on Instagram, publishing updates to Facebook or LinkedIn, are we doing so with purpose, or are we just doing stuff, merely filling the pipes of our organisation’s social channels? When it comes to social media, let’s face it, it’s really easy to do stuff.

Facebook announces live-streaming for brands

PR Daily

Brand managers can be part of the live-streaming trend without leaving Facebook. To share live video, go to your Page on Facebook for iOS and tap Publish. People who like your Page can discover your live videos in News Feed and through notifications on Facebook.

7 Ways Students Can Use the Digital Space to Enhance Their Brand Today

PR Expanded

Jeff Bezos said that your brand is what people say about you when you’re not in the room. The first step in boosting your brand is understanding what’s currently out there. Your brand should be ever evolving. Branding Guest Post PR 2.0

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Twitter and Facebook court brand managers with hub, search features

PR Daily

As more brand managers look to social media, Twitter and Facebook are sweetening their appeal. This week, Twitter announced a new tool for marketing pros who advertise on its platform: Every day, millions of people Tweet about brands. Facebook search: Indexing brand posts.

How pharmaceutical companies use Facebook to engage customers

NewsWhip

We’ve covered the pharmaceutical industry in depth before , but which brands are getting high engagement on Facebook and how has media covered them in 2019? The top posts for pharma on Facebook present a different narrative, but are also less engaged than their earned media.

Facebook deemed most trusted channel for branded content

PR Daily

Consumers say Facebook is the channel in which they are most likely to trust content created by a brand/company, according to. Respondents gave Facebook an average score of 4 as a trusted source of content from brands (1 = most trusted; 10 = least trusted).

Top five tips to improve Facebook engagement

Prohibition

Keeping up with Facebook ’s ever-changing algorithms and ensuring you’re not only delivering the right kind of content for your audience but posting at the right times isn’t always the easiest of tasks, but we’re here to break it all down to help you really crack social media content on Facebook.

Should Your Brand Voice Stay the Same Across Social Channels?

Contently - Strategy

If you’re curious about brand voice, the first thing you should do is think about Tom Hanks. Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. Your brand voice on Facebook.

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Mailchimp unveils funky new branding

PR Daily

Marketing automation company Mailchimp has a new look—one that embraces the brand’s quirkiness and sass. Weird branding is alive and well in the tech industry. Later today, we’re launching an updated brand and website, designed to tell that story.

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Will Facebook’s deepfake ban be enough?

PR Daily

And it’s a big problem for communicators tasked with crisis and brand management, developing and preserving trust, and telling authentic stories. Facebook is introducing new guidelines about these kinds of videos in an attempt to address the problem.

How a legacy cleaning supplies brand is using Spotify to juice engagement

PR Daily

For Jelmar President Alison Gutterman, the idea to launch a branded Spotify playlist started with her own dislike for cleaning. “I Jelmar started in 1949 and has become a storied brand in the cleaning supplies industry, more recognizable by the names of its products “Tarn-X” and “CLR.”

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How to Turn Earned Media into Brand Endorsements

Critical Mention

PR and marketing professionals have the opportunity to expand their organization’s brand reach by leveraging earned media coverage. Most importantly, a positive mention from an accredited person or brand can boost your audience numbers.

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Are You Fully Promoting your Brand?

Critical Mention

If there’s one thing prosperous organizations have in common, it’s successful brand promotion. . With that in mind, we advise you to take a look at your brand’s promotional tactics. Another way to strategically promote your brand is to boost your social media posts with ad spend.

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Brand Story We Love: United Way of Greater Portland

ReimaginePR

We craft short stories with minimal branding in hopes others will use them to move their work too.” You can Follow their work on Facebook and Twitter. Blog Brand Stories We Love Brand Story Nothing can hold back people determined to make a difference through the power of story. The United Way of Greater Portland gets it.

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