How Facebook and Instagram images resonate for brands

NewsWhip

Which brands had the most success with their Facebook and Instagram images? We’ve written before , and often at length , about the importance of native video on Facebook, but photos are an underrated part of the Facebook experience. Anecdotally, we tend to think of images as more of a focus of Instagram, but our research shows that photos often get more total engagement on the Facebook platform than any other content type. . Let’s begin with Facebook. .

How Brands Create Fans

ImPRessions - Crenshaw Communications

Too many B2C brands have outsourced their customer relationships to influencers like celebrities for hire. Influencers are effective, but how much more powerful is an authentic fan of that brand? We’re not talking about a casual Facebook ‘like’ or a comment upvote. What about more mundane brands and businesses? Here’s how a variety of brands have created or tapped into their natural fan base.

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How are auto brands utilizing Facebook & Instagram in 2019?

NewsWhip

The post How are auto brands utilizing Facebook & Instagram in 2019? Brands Communications & PR[…]. appeared first on NewsWhip.

Brands Bring Substance To COVID-19 Response

ImPRessions - Crenshaw Communications

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Early into the social distancing phase several brands quickly acknowledged the situation through visuals. But the most PR-powerful gesture may have been by Yum Brands.

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5 best practices for brands and individuals on LinkedIn

PR Daily

There are a number of ways to get your brand that “new year, new you” look. Here are five tools and approaches: Self-audit: The start of a calendar year is a great time to reevaluate your brand’s content. Remember to consider your purpose and why you’re using LinkedIn for your brand.

Brand conversations during COVID-19

Stephen Waddington

It’s led to a saturation and brands struggling to cut through. Information trickles down an organisation and is broadcast via increasing numbers of branded owned and shared channels. You can publish beautiful branded content via Instagram and Facebook. COVID-19 has led to a massive upheaval in how organisations communicate. Here are some of my favourite examples from my network. Image credit: The Bigger Picture.

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6 tips for building a compelling digital brand

PR Daily

William Arruda, the “Father of Personal Branding,” explains why creating a digital brand is so important today—and shares six expert tips to help you succeed. The idea of personal branding has been around for quite some time. William Arruda , commonly referred to as the “ father of personal branding ,” has been a champion of the concept since 1997. Back then—before LinkedIn and even Google—personal brands looked a lot different.

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How to Ace Video for Personal Branding

B2B PR Sense

Looking for that next thing to give your personal brand a leg up? Using video for personal branding has helped many people to expand their brand and reach more audiences. Because of how vital it is to my personal brand. This, coupled with the fact that 88% of marketers noticed a good ROI for their marketing efforts, makes video a slam dunk for your personal brand. We're finding new reasons to use video in our marketing and personal branding.

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Building Consumer Loyalty Through Brand Transparency

Ronn Torossian

Recently, Facebook quietly unrolled a new feature called “page integrity”. The post Building Consumer Loyalty Through Brand Transparency appeared first on 5WPR CEO Ronn Torossian Founder's Blog. PR Firm PR Inspiration Public Relations Ronn Torossian 5W Public Relations 5WPR 5WPR CEO BRANDING Insights MARKETINGThis allows users to see recent activity, updates, and modifications to a business page.

7 Brand New Facebook Features You Should Know About

Cision

Facebook is constantly changing, and keeping up with its new features is difficult for most communications and marketing professionals. Here is the latest and greatest from Facebook: 1. Facebook Messenger allows you to add contacts (who are not your “friends”). ” – “Mean Girls” Perhaps one of the smartest additions to Facebook is the (still in beta) capability to add contacts to your Messenger app without having to be Facebook friends.

Find your Brand’s Optimum Facebook Strategy

Shift Communications

The Facebook news feed algorithm is in constant flux. One of the fundamental truths to Facebook in current environments, however, is that brands (in general) need to pay in order to be seen. Thankfully Facebook presents brands with several options to increase the number of eyeballs on the content and engagements with the post. Promoted Profile is an advertising strategy where you pay to have people discover your Facebook Page.

Brand Awareness: It’s All About Content

Onclusive

CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness. For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. To help, AirPR asked leading CMOs, CEOs and marketing leaders to share a piece of advice on brand awareness.

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Top Ways to Improve Brand Reputations

Critical Mention

Organizations and businesses must find ways to keep audiences engaged with their brand. One of the key ways reputable companies grow their brand is by pointing out the relevance and similarities between their brand and their audience.

Why brand managers must embrace nostalgia during this crisis

PR Daily

Some are even using nostalgia to support others—such as the Facebook high school photo movement to celebrate kids who won’t attend commencement ceremonies this year. The approach can also benefit brands who can sponsor the Twitter chat, providing them a unique opportunity to engage with their audience. The post Why brand managers must embrace nostalgia during this crisis appeared first on PR Daily. Brand Journalism Branding COVID-19

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Why B2B Brands Should Be Active on Social Media

ImPRessions - Crenshaw Communications

The B2B landscape is changing, especially for technology brands. They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways. With the help of social media, a B2B brand in the tech sector can establish a distinctive voice and build a unique community of followers. B2B tech brands are sometimes hesitant to dive into social media, as they may not see its value.

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Facebook’s New “See First” Feature Gives Consumers Control, Challenges Brands

Cision

Facebook is at it again. While users may rejoice over the new update, brands need to adjust their social strategy to adapt to the change. Getting your followers to prioritize your page may be a challenge, but once they do, your brand will benefit from getting content in front of those who want it. Here are four ways the new Facebook “See First” feature impacts brands: 1. Facebook’s “See First” feature comes with a new algorithm to throw in the mix.

15 Personal Branding Experts You Need to Check Out

B2B PR Sense

Today you can't have a robust business without a solid personal brand. That's why I wanted to share with you a list of 15 personal branding experts whose content can help you to develop and polish your own brand. Modern audiences want to know the person behind the brand.

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5 Alcohol Brands with Great Social Media

Ronn Torossian

It’s not an easy job to do social media and booze brands – Finding that blend may be almost as difficult of finding the right blend to create a momentous alcohol. Here are five brands that seem to have found the right mix: Crown Royal. This brand has found their best social media success on Facebook. The post 5 Alcohol Brands with Great Social Media appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Social Media

3 ways to boost your brand reputation with Facebook

Agility PR Solutions

billion monthly active users on Facebook, making it the most popular social media platform worldwide? The post 3 ways to boost your brand reputation with Facebook appeared first on Agility PR Solutions. Did you know that there are currently 2.4 Furthermore, in the U.S alone there over 220 million users, with this figure expected to rise to an estimated 223.2 million by 2023. In terms of businesses, around 2 in every 3 […].

5 crucial elements of brand storytelling

PR Daily

Just like a child does not want to hear branded content, neither does your customer. Of course, that’s one of the most challenging parts of a communicator’s job—telling a story about a brand, but it doesn’t have to be that hard. The brand storytelling process. Jay Baer has the best example of brand storytelling I’ve seen: The very best way to create your organization’s story is to have your customers and employees do the work for you. Five parts of brand storytelling.

Facebook SEO and Post Search: What it Means for Brands

Shift Communications

This week, Facebook enabled the ability for everyone to search posts. Much like Google, you can head to Facebook and use the search bar to find old posts. If you’re doing a client announcement, using Facebook search to see what others are saying about the news (in public and your personal friends’ posts) can help inform the client about the public’s reaction. Facebook SEO. So for brands, thoughtful consideration of what that means for you is key.

How to brand your content on Facebook

PR Daily

Facebook recently launched Branded Content —a new type of post for pages—and changed its policies for brands that use that feature. We’ve been crafting compelling sponsored campaigns on Facebook for five years. After researching and talking to Facebook, we collected insights to inform brands, marketers and online influencers. Here’s what you should know about the changes: What is Facebook Branded Content?

Two Top Members Leave Facebook PR Team

Ronn Torossian

In-house PR for Facebook can be a lucrative gig. Facebook has been in the news the next thing to constantly, and not because everyone seems to love their service and use it multiple times every day. […]. The post Two Top Members Leave Facebook PR Team appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR BusinessIt’s also one of the toughest PR jobs in the tech sector, especially over the past year or so.

Lessons in Tech Branding from Rock Icons

Flack's Revenge

Inspiration can come from funny places – if you are in tech marketing, perhaps you’ll like the following story about branding, which offers lessons from the world of rock music. The Music and Branding Connection. What words do people associate with your brand? Of course tech is big, growing, generally very competitive, and this makes it harder for new entrants to get recognized and build brands.

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Facebook joins #GivingTuesdayNow push, brands celebrate Cinco de Mayo virtually, and Salesforce helps organizations return to work

PR Daily

Though brand managers are still assessing risks with social media content during COVID-19, finding ways to tailor your products and services to those staying indoors, coupled with a game or contest, can provide a welcome distraction and increase engagement. Here are today’s top stories: Facebook bolsters COVID-19 resource hub. Facebook is launching the tools today as part of the #GivingTuesdayNow campaign.

How to Create a Personal Brand During COVID-19

B2B PR Sense

When laying out your strategy, you probably never thought you'd be creating your personal brand during COVID-19, a global health crisis that caught everybody off guard. Do you continue with your personal branding strategy or do you hit the pause button? First off, let's clarify what we mean by a personal brand. Just like Apple and Coke have brands, individuals do to. By acknowledging and building your personal brand, you're taking control over it.

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Marketing After Facebook for Brands [VIDEO]

Shift Communications

Facebook changed its algorithm to suppress unpaid brand posts. In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing. 00:00:01] Facebook is taking your brand to the woodshed. And of course, that includes news organizations, corporate Facebook pages, pre-recorded videos, things like that. [00:01:02]

Facebook opens branded-content publishing to all

PR Daily

Good news for content marketers: Facebook eased the restrictions for publishing branded content. Verified Facebook pages will now be able to share branded content on the platform, which means that celebrities, publishers and other brand ambassadors can now distribute your branded messaging without requiring paid promotion on the site. The feature comes in the form of a branded content tag applied to any post of this nature.

Should Your Brand Voice Stay the Same Across Social Channels?

Contently - Strategy

If you’re curious about brand voice, the first thing you should do is think about Tom Hanks. Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. Your brand voice on Facebook.

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Challenger Brands: Here’s How To Win At PR

ImPRessions - Crenshaw Communications

Regardless of the industry, a challenger brand can have a natural PR advantage. Challenger brands can shake things up through unique points of view, innovation or a better story. Media like underdogs, whether they’re Casper challenging the mattress industry, TikTok going after Facebook or the Dollar Shave Club taking on Gillette. But many brands don’t have Casper’s $240 million venture funding. It will inspire confidence with media and create credibility for the brand.

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Google limits political ad targeting, Facebook announces brand ‘safety controls,’ and Taco Bell enters the ‘chicken wars’

PR Daily

According to a study from MBLM , brands that can tap into consumer emotion outperform national indices like the Fortune 500 and S&P Global. The report breaks down “brand intimacy’ by measuring factors that draw consumers to a brand identity. The report also breaks down which brands are most attractive to different genders. How are you working to make your brand more meaningful for your audience? Learn more about brand intimacy by reading the full report.

The #1 Facebook Post Mistake Every Brand Should Avoid

Polaris

People check Facebook to see pictures of their friends and family, laugh at the latest memes and learn about breaking news. The last thing they want—or expect—to see in their news feed is a blatant sales pitch from your brand. For brands, the way to get the most value from Facebook is to view it as a social setting (which it obviously is) and behave in manner that will make you popular. Don’t be the most annoying brand on Facebook.

Old vs. new logos—consumer preferences on 5 brand revisions

Agility PR Solutions

Redesigning a logo can be a big deal because logos are integral to brand identity for many businesses.Several popular brands redesigned their logos in 2019, with mixed reactions. The post Old vs. new logos—consumer preferences on 5 brand revisions appeared first on Agility PR Solutions.

3 tactics for building brand authority on social media

PR Daily

1 priority of a growth department, but it’s something every single marketer and branding professional should be thinking about. The way people view your brand can make a huge difference in whether they decide to consume your content, trust what you’re saying, and ultimately make a purchase. A brand that people recognize can also appear authoritative in their communication, but those numbers change when we’re talking about brands no one has heard of.

6 Ways Facebook Branded Content Changes the Influencer Game

Shift Communications

On Friday, Facebook announced a significant change to its branded content guidelines: any influencer or publisher creating Facebook branded content MUST tag the brand in their posts. Facebook clarified this to mean: On Facebook, we define this as content that specifically mentions or features a third party product, brand, or sponsor (“marketer”). At least on Facebook, that game is now over. Not from that brand.

How brand managers use Facebook Messenger to woo customers

PR Daily

Facebook Messenger for business has been around since 2015, but recently, both customers and brands have really started adopting the service in a big way. According to Facebook , 20 million Facebook Pages are active on Messenger. Facebook has made it incredibly easy for customers and potential customers to message businesses, and the platform even goes so far as to prompt users to message a business when they visit its Facebook page.

How pharmaceutical companies use Facebook to engage customers

NewsWhip

We’ve covered the pharmaceutical industry in depth before , but which brands are getting high engagement on Facebook and how has media covered them in 2019? While the narrative within media focuses on incidents within the pharma industry, a look at the top companies’ personal Facebook Pages tells a different story. The top posts for pharma on Facebook present a different narrative, but are also less engaged than their earned media.

Brand Story We Love: United Way of Greater Portland

ReimaginePR

We craft short stories with minimal branding in hopes others will use them to move their work too.” You can Follow their work on Facebook and Twitter. Blog Brand Stories We Love Brand Story Nothing can hold back people determined to make a difference through the power of story. The United Way of Greater Portland gets it.

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Facebook announces live-streaming for brands

PR Daily

Brand managers can be part of the live-streaming trend without leaving Facebook. On Thursday, Facebook product manager Vadim Lavrusik and Facebook engineering manager Dave Capra explained how the new feature works : … With Live, sports teams, media companies, brands, and other verified Pages can make announcements, share breaking news updates, take fans behind the scenes, host Q&As, and more.

Mailchimp unveils funky new branding

PR Daily

Marketing automation company Mailchimp has a new look—one that embraces the brand’s quirkiness and sass. Weird branding is alive and well in the tech industry. Later today, we’re launching an updated brand and website, designed to tell that story.

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