Deirdre Breakenridge

APRIL 9, 2018

More companies are active online and through social media. They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value. Now, you can check out the 2 nd edition of their book here. What is social media ROI?

Analytics 231

Analytics Marketing How To Community 231

Stephen Waddington

FEBRUARY 24, 2020

Gay Flashman has answers in her new book. Her new book Powerful B2B Content was published earlier this month by Kogan Page. Brand journalism is a form of content marketing whereby an organisation reports on its business, people, events and industry news. Paid media is used to promote and target stories.

B2B 88

B2B Journalism Case Study Storytelling 88

Deirdre Breakenridge

JULY 3, 2018

ET to discuss social media and getting into the strategic communications mindset. Be sure to check out Karen’s new book, Social Media for Strategic Communication: Creative Strategies and Research-Based Applications , which will be published by SAGE in August 2018. PRStudChat. PRStudChat. PRStudChat.

Social Media 150

Social Media Communications Media Community 150

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. Food and drink.

Social Media 233

Social Media How To Insurance Insurance 233

Deirdre Breakenridge

APRIL 17, 2017

I recently read an inspirational tweet about progress being measured in steps. This may be the result of taking on a new job or working on the launch of a new campaign or learning the fineries of Social Media. A Guest Post Simon Erskine Locke, Founder & CEO of CommunicationsMatch TM. Listing & Search are Free.

Measurement 247

Measurement Communications Banking Crisis Communications 247

Cision

OCTOBER 24, 2015

Social media has become a centerpiece for brands’ reputations. Just as PR and marketing departments use social media to find influencers, build relationships with journalists and engage with their audiences, they should also watch their competitors. Want more insights on social media listening?

Social Media 120

Social Media Real Estate Media How To 120

PRSay

FEBRUARY 24, 2017

Meetings include the social media team, the PR team, marketing partners and communications leaders at the VP and managerial levels. Seek out “ah-ha” measurement moments. “Call out surprising metrics even if they don’t support your cause, campaign or initiative.”Southwest’s

Social Media 117

Social Media Airlines Media Meeting 117

Karen Freberg

JANUARY 14, 2021

As we start the spring semester, I realized that it has officially been 10 years since I started teaching a social media class. Honestly, the time flew by and it seems like yesterday I came to UofL from my PhD at the University of Tennessee, where I was asked to create and execute a social media class. TEN YEARS?!

Social Media 88

Social Media Media Resources Creativity 88

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve? Define your client(s).

Measurement 145

Measurement Pharmaceuticals Nonprofit Leadership 145

Polaris

JULY 31, 2014

I remember when I first adopted social media marketing as a way to promote my business. At the time, I knew intuitively that social media would be useful, but I didn’t have a good handle on my goals. So I recruited a social media pro to help. What can social media marketing actually DO?”.

Social Media 103

Social Media Marketing Media Twitter 103

wiredPRworks

JUNE 5, 2018

Today I'm excited to announce my third publishing opportunity as an expert digital marketing PR author. Thanks to Matt Chiera, the lead author, for the opportunity to contribute to a new book called Digital Marketers Sound Off. In my chapter, I share tips, tools and strategies to optimize digital marketing PR efforts.

Marketing 45

Marketing Insurance Insurance B2C 45

Stephen Waddington

JUNE 3, 2021

The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. It is an innovative means of internal engagement that often spills out onto social media. I hope that you can join us.

Report 203

Report Energy Print Measurement 203

Cision

JANUARY 25, 2016

.” This should be of high interest to communication and marketing professionals. If the size of a person’s network doesn’t correlate with their actual influence, we probably ought to figure out the correct metrics to plan where to budget marketing or PR dollars. So what does this mean for PR and marketing?

Social Media 120

Social Media Media Facebook Software 120

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. Social media professionals agree.

Marketing 239

Marketing Television Handbook Web 239

The Hoyt Organization

APRIL 11, 2024

As brands look for new and innovative ways to reach their target audience on social media, leveraging the power and audience reach of influencers has become a popular and effective tool. This results in higher engagement rates compared to broad, undifferentiated marketing.

Social Media 65

Social Media Video Viral Brand 65

Stephen Waddington

JANUARY 15, 2020

Thank you to everyone who sent me feedback on my essay on the future of PR via email or social media. There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Social media activism is only possible because brands don’t listen.

Storytelling 78

Storytelling Internal International Social Media 78

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.” Reddit data.

Reddit 176

Reddit Software B2B Technology 176

Critical Mention

AUGUST 29, 2019

NEW YORK — Critical Mention, the leading earned media measurement and monitoring platform, today announced 10 consecutive months of record new bookings. Beginning in Q4 of FY2018 and continuing into Q3 of FY2019 the company surpassed a number of significant bookings milestones and is poised for further growth.

Television 60

Television Radio Analytics Government 60

Stephen Waddington

DECEMBER 17, 2020

These include value, measurement, gender, BAME diversity and the reputation of the industry itself. It has a latent insecurity about its contribution to reputation and marketing. We’ve published the fifth edition of the book this week. My new book is a good start although there are lots of other good books available.

Case Study 201

Case Study Conference Exercises Print 201

Sword and the Script

JULY 9, 2016

Again, there are tools that will automate some aspects of this game, which enable anyone to completely remove the “social” from social media. If we continue along this path, we might soon remove all aspects of humanity from social media. Are people sharing links on social media they haven’t read?

Content Marketing 68

Content Marketing Social Media Marketing Media 68

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Content Marketing 137

Content Marketing Study Blogging Marketing 137

Karen Freberg

AUGUST 15, 2017

With professors who are teaching social media, this can be a daunting and intimidating task in many ways. Teaching social media, as I have written about many times, is a constant prep. I know when I started teaching social media several years ago, this was not the case. Which book do you use?

Social Media 69

Social Media Media Resources Education 69

PRSay

FEBRUARY 23, 2024

The future job market features more remote job opportunities than ever before. For your job search and your overall career, you are your own chief communication and marketing officer. In an intensely competitive job market, your story and how you promote it can help you win the position. Target your job searches.

How To 178

How To Employee Nonprofit Technology 178

Karen Freberg

NOVEMBER 28, 2017

Just recently, I was able to read the new book by Jorn Lyseggen , who is the founder of Meltwater. The title of the book is “Outside Insight: Navigating a World Drowning in Data,” and I was amazed with how fast I was able to get through it. I couldn’t wait to write this review of the book! Wealth of examples.

Data 42

Data Media Case Study Social Media 42

Burrelles Fresh Ideas

OCTOBER 24, 2023

Savvy businesspeople understand that the only thing you can predict about the market is its unpredictability. Markets evolve. But one fact remains steadfast: no matter what your industry may be or what kinds of market conditions you’re operating under, the indisputable preeminence of the customer.

Strategy 96

Strategy Ethics Social Media Data 96

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Our take : Super Bowl LVIII was a marketing masterclass in capturing audiences’ attention. Yet, Super Bowl LVIII not only conquered this feat but rewrote the history books in the process. When it comes to capturing attention, the Super Bowl reigns supreme, setting the gold standard for marketers around the globe.

Sports 85

Sports Television Advertising Advertising 85

Mindful Marketing

JANUARY 15, 2016

Wondering how PR measurement has evolved over the years? Join us for the ultimate PR measurement event as our CEO, Christine Perkett , interviews the “Queen of Measurement” herself, Katie Paine at this Boston event. You’ve never seen PR measurement like this! By Seedepth. . and The Delahaye Group.

Analytics 52

Analytics Measurement Interviews Social Media 52

Onclusive

JANUARY 31, 2018

At the New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix. To be successful in the New PR is to identify the intersection of positioning and content marketing. Cunningham is the author of ‘Get to Aha!

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Scott Public Relations

NOVEMBER 30, 2018

Social media has become an incredibly effective tool in a brand marketer’s toolbox. But if managed poorly, a social media presence can be as harmful as it is helpful for a brand’s identity. Don’t just jump right into social media without having a consistent plan in mind for how you will use it.

Social Media 40

Social Media Insurance Insurance Healthcare 40

Mindful Marketing

JANUARY 10, 2017

I started my PR and marketing career almost 15 years ago. At my first agency job, the majority of my day was spent faxing press releases to media outlets, and taping newspaper and magazine articles into giant “clip books” while calculating the number of estimated reader impressions achieved. This was PR measurement.

Measurement 50

Measurement Comparison Analytics Agency 50

Mindful Marketing

OCTOBER 25, 2016

PR measurement doesn’t have to be scary, and PR analytics can be eye popping fun. Measuring “Maybes” – The proliferation of data means that PR professionals no longer have to use “possibilities” like impressions and Ad Value Equivalencies as units of measurement. By Seedepth.

Measurement 50

Measurement Analysis Analytics Data 50

Waxing UnLyrical

FEBRUARY 19, 2014

Advanced social media monitoring skills are a critical component of effective social media communications. This is why social media monitoring training is so important. Here are the top 3 reasons why social media monitoring has become riskier than ever: 1. Guest Post by Eric Schwartzman .

Social Media 96

Social Media Privacy Media Training 96

Polaris

AUGUST 19, 2014

And thanks to PR measurement expert Katie Delahaye Paine , we have a tool called the Kick-Butt Index (KBI) that allows us to measure PR in a way that’s relevant for clients. The public relations measurement challenge. To begin, let’s use media relations and blogger outreach to put some context around the subject.

Measurement 100

Measurement Advertising Advertising eBook 100

Communications Conversations

FEBRUARY 27, 2018

As an independent consultant, a big part of my job is keeping my clients one step ahead when it comes to social media marketing. And, that’s damn hard, considering the speed at which social media marketing moves. What I love about this blog is it isn’t really a PR/social media blog.

Social Media 68

Social Media Blogging Media Airlines 68

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. You must consider which outcomes best align with the business’s ambitions for growth, market position, or reputation management. Perform a little market research and perhaps build separate event-based personas.

Community 91

Community How To Marketing Data 91

Karen Freberg

SEPTEMBER 20, 2021

Some reach out to me about guidance for the job market, and others about how they can formulate a research agenda. Case in point: When I was on the job market and when I was brought on board to the University of Louisville, I had two articles to my name. With each exchange and conversation, I am amazed about a few things.

Measurement 83

Measurement Study Conference Industry 83

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. How is public relations different from marketing? It’s not a bad take.

Interviews 99

Interviews Publicity Technology Social Media 99