Deirdre Breakenridge

JANUARY 6, 2020

Let’s congratulate and support Wei by sharing his video on social media! ” In the spirit of students and professionals being PR Tech Testers , we thought it would be a much more interesting assignment for students to create videos based on what they learned in class. Here is Wei’s winning video.

Video 352

Video Journalism Education Resources 352

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Books and literature. The post How to Improve Your Social Media Targeting appeared first on Cision. Financial -> (Income, Net Wealth). Family and parenting. Food and drink.

Social Media 233

Social Media How To Insurance Insurance 233

Karen Freberg

FEBRUARY 14, 2022

I am going to take a slightly different approach and focus on what the brands did (but most cases didn’t) do on social media. Celebrities >>>>> Social Media Creators. his could have been a great place to bring awareness, education AND understanding to the mix. Same goes with social media.

Social Media 64

Social Media Brand Branding Media 64

Karen Freberg

FEBRUARY 4, 2018

I wrote a book review of Gary’s #AskGaryVee book nearly two years ago, and I feel I need to write one for his latest book, Crushing It! Here are some takeaways I had when I finished reading Gary’s latest book: Strong emphasis on personal branding and influencer marketing. Thank you Gary for pointing this out!

Social Media 45

Social Media Media Education Industry 45

PR for Anyone

FEBRUARY 21, 2024

Dr. Saltz suggests limiting exposure to constant news alerts and social media updates, opting instead for a trusted news source at specific times of the day. Communities such as religious groups, exercise classes, or book clubs, help give individuals a sense of belonging.

Exercises 130

Exercises Social Media Television Comparison 130

Deirdre Breakenridge

JANUARY 13, 2020

” By way of contest background, After reading my latest book, “ Answers for Modern Communicators ,” Professor Jennie Donohue tasked her Introduction to Public Relations class with creating a short educational video sharing tips and insights based on one of three communication practices. Nicole Morin, UMASS at Amherst Student.

Video 339

Video Sports Journalism Education 339

wiredPRworks

MAY 18, 2022

that’s the question Barry Moltz answers in his new book, “ChangeMasters: How to Actually Make the Changes Your Already Know You Need to Make.” ” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing.

Small Business 52

Small Business Social Media Radio Media 52

ReimaginePR

AUGUST 29, 2016

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Here’s a handy social media marketing checklist.

Social Media 149

Social Media Marketing Media Facebook 149

Karen Freberg

JANUARY 14, 2021

As we start the spring semester, I realized that it has officially been 10 years since I started teaching a social media class. Honestly, the time flew by and it seems like yesterday I came to UofL from my PhD at the University of Tennessee, where I was asked to create and execute a social media class. TEN YEARS?!

Social Media 88

Social Media Media Resources Creativity 88

PRSay

FEBRUARY 24, 2017

Her social business team holds a monthly dashboard meeting and her communications team conducts one at least quarterly. Meetings include the social media team, the PR team, marketing partners and communications leaders at the VP and managerial levels. Educate execs—but still deliver what they want.

Social Media 115

Social Media Airlines Media Meeting 115

Karen Freberg

SEPTEMBER 27, 2018

Over the years, I have had a number of fantastic and amazing thought leaders speak to my classes in social media and PR. They come from all backgrounds and industries, and this is truly one of the best ways to connect education with practice. In fact, he is featured in my new SAGE book under measurement! and do this.

Education 74

Education Video Social Media Facebook 74

Karen Freberg

OCTOBER 13, 2019

One of the areas that is gaining of course a lot of focus in the social media space is the area of certifications and additional training. Incorporating social media certifications is a constant element in all social media classes – but the question always is – which one(s) do you assign?

Social Media 72

Social Media Media Pinterest Education 72

Karen Freberg

DECEMBER 18, 2019

This was especially the case as I ventured in teaching social media earlier in the decade (amazing!). 2020 is going to mark my seventh year teaching social media (8th total) at the University of Louisville. I am actually going to use my social media book for my class. This is a big one for me.

Social Media 52

Social Media Media Video Course 52

Karen Freberg

AUGUST 19, 2019

Matt wrote up a great overview and summary of the event, and he has launched a new book ! I was able to talk about how educators can use social media for personal branding purposes, leading to some exciting opportunities both personally and professionally. Congrats Matt (make sure to buy it!).

Education 49

Education Social Media Analytics Industry 49

Karen Freberg

MARCH 16, 2018

I had the chance to present and attend the CASE Social Media and Community conference in New Orleans these past few days. I have to thank social for this! Being present and active on social media is crucial to help establish relationships and connections. How did I get to CASE? Big takeaways.

Education 44

Education Social Media Trends Media 44

PR 20/20

OCTOBER 26, 2022

Editor’s Note: The content for this blog post was inspired by our team’s quarterly book club meeting. You can read more of our book club recap and takeaway posts here. Having been ranked as the “#1 Marketing Book” by Mashable and on FORBES’ list of “11 Marketing Books Every CMO Should Read,” it’s easy to see why.

Content Marketing 52

Content Marketing Resources Guidelines Exercises 52

Karen Freberg

AUGUST 15, 2017

With professors who are teaching social media, this can be a daunting and intimidating task in many ways. Teaching social media, as I have written about many times, is a constant prep. I know when I started teaching social media several years ago, this was not the case. Which book do you use?

Social Media 69

Social Media Media Resources Education 69

Karen Freberg

SEPTEMBER 8, 2018

Taking action is crucial on social media. We all have the tendency of asking ourselves – should I be doing this on social media? It was also special to chat with Brian as well because I was able to tell him he was featured as someone to note and follow in my book (Chapter 3 in the personal branding chapter).

Social Media 71

Social Media Media Conference Education 71

PR 20/20

APRIL 1, 2021

Marketing AI Institute helps marketers build a competitive advantage with AI by providing expert content, online education, interactive tools, strategic consulting and live events. We became HubSpot’s first agency partner in 2007, and then I wrote my first book, The Marketing Agency Blueprint, in 2011. social media).

Education 52

Education Marketing Conference Agriculture 52

Stephen Waddington

DECEMBER 17, 2020

In my view its attitude to education, learning and research lies at the root of the issue. We’ve published the fifth edition of the book this week. The new book has been written by an international communication of 35 authors over the past three years. The numbers are well rehearsed. I fear history continues to repeat itself.

Case Study 201

Case Study Conference Exercises Print 201

Stern + Associates

FEBRUARY 1, 2024

Any organization’s upcoming meeting agenda, professional development, or executive education sessions – during Black History Month and beyond – would be well-rounded with the research-backed insights and perspectives different from those held within many organizations. Bernstein & Co.

Leadership 109

Leadership Ethics Education Technology 109

Deirdre Breakenridge

MARCH 14, 2018

I teach Communication, Public Relations, and Social Media classes at a public university in New Jersey, United States. My blog posts focus on the intersection of social media and education. Last year, I earned a Top Writer status in Social Media on Medium. I am a College Professor.

Education 224

Education Community Social Media Energy 224

Waxing UnLyrical

JULY 16, 2014

I like studying results-based information from social media experts. But I’ve noticed a tendency among some to repeat behavior I saw early in my career in paid media: act as if tracking to the bottom line – especially where social media measurement is concerned – is pointless or impossible.

Social Media 96

Social Media Measurement Media Groups 96

Critical Mention

AUGUST 20, 2020

Books, webinars and podcasts have risen in popularity now that more people are spending time indoors. As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. Take a break from staring at the screen and open up the Talk Like Ted book.

Resources 136

Resources Communications Education Guidelines 136

Burrelles Fresh Ideas

MAY 28, 2024

Improving Patient Education and Understanding Complex medical information can often be overwhelming for patients. Choosing the Right Storytelling Medium Healthcare stories can be shared through various formats, each with its strengths and considerations: Blog posts: Ideal for in-depth narratives and educational health and fitness content.

Healthcare 76

Healthcare Storytelling Marketing Social Media 76

Karen Freberg

AUGUST 12, 2018

Official launching of my book. After a two-year journey that began at AEJMC 2016 in Minneapolis, my new solo social media textbook officially was available. This was the first time I was able to see my book in print, and I felt like it was my academic baby! Not only was I launching my new book (YAY!), This is REAL!

Meeting 50

Meeting Conference Social Media Community 50

Karen Freberg

NOVEMBER 28, 2017

Just recently, I was able to read the new book by Jorn Lyseggen , who is the founder of Meltwater. The title of the book is “Outside Insight: Navigating a World Drowning in Data,” and I was amazed with how fast I was able to get through it. I couldn’t wait to write this review of the book! Wealth of examples.

Data 42

Data Media Case Study Social Media 42

Deirdre Breakenridge

APRIL 9, 2018

Seniors are actively job hunting and ready to apply years of education when they enter into the workplace. For many organizations, at the top of the skills list, is managing digital media and analytics. More companies are active online and through social media. Now, you can check out the 2 nd edition of their book here.

Analytics 231

Analytics Marketing How To Community 231

PRSay

OCTOBER 6, 2022

In my new book, “ From Couch Potato to Endurance Athlete – A Portrait of a Non-Athletic Triathlete ,” I bring together all the lessons I’ve learned, including how my business has evolved since I started running and participating in triathlons. The book also includes what I’ve learned in my personal life.

System 156

System Exercises Groups Training 156

Karen Freberg

OCTOBER 27, 2017

Move over Gary Vaynerchuk, you may have had a lot of success with #AskGaryVee, but there is a new book that answers all of the questions modern day communication professionals have today. I am talking about Deirdre Breakenridge’ s new book “ Answers for Modern Communicators: Guide to effective business communication.”

Communications 40

Communications Skype Social Media Education 40

Karen Freberg

AUGUST 21, 2018

When one of your mentors walks up to you and hands you over a book and tells you – read this – you better jump on it! I have done this for some of my students over the years – where I have provided them with a book that would be good for them to check out. What book was this?

Leadership 40

Leadership Social Media Corporate Conference 40

Karen Freberg

NOVEMBER 1, 2017

The life of a social media professor is both absolutely fabulous, but also challenging to meet the expectations that are being made by both the profession, and universities. I have been teaching the social media class (COMM 333 as it is listed in the course catalog at the University of Louisville) for a few years now.

Social Media 40

Social Media Media Exercises Education 40

Maxim Behar

MARCH 13, 2024

This book has already emphasized my Rule Number One: that even the worst decision is better than no decision at all, a decision that hasn’t been made. This is why we now bear a much greater responsibility; we are much more critical decision-makers than before the social media revolution. PR EXPERTS OR EDITORS?

Corporate 59

Corporate Social Media Writing Training 59

wiredPRworks

JUNE 5, 2018

Thanks to Matt Chiera, the lead author, for the opportunity to contribute to a new book called Digital Marketers Sound Off. For each book sold, Matt will donate $1.00 The post 101 Marketers Sound Off in New Digital Marketing Book appeared first on wiredPRworks. Advice from 101 expert digital marketers.

Marketing 45

Marketing Insurance Insurance B2C 45

ZudePR

DECEMBER 30, 2016

I’ve read some corking books this year. And this book came up. Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Quite simply the best marketing book I’ve ever read (and I’ve read a few). ” More than 100 books.

Writing 84

Writing Google Meeting Airlines 84

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Business books create long-term opportunity. But in recent years, data has shown its efficacy. 6 benefits of long form PR content.

Case Study 178

Case Study SEO Film Video 178

Waxing UnLyrical

FEBRUARY 19, 2014

Advanced social media monitoring skills are a critical component of effective social media communications. This is why social media monitoring training is so important. Here are the top 3 reasons why social media monitoring has become riskier than ever: 1. Guest Post by Eric Schwartzman .

Social Media 96

Social Media Privacy Media Training 96