ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Educate future customers.

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B2B Social Media Media Education 170

Communications Conversations

APRIL 23, 2021

A couple weeks ago, Pew Internet released another great report detailing social media use in 2021. YouTube trended younger (18-29), more affluent (college educated $75+) and urban. Pew stats tell us a decent chunk of Nextdoor users are college educated (24%) and making a decent amount of money (20% make $75K or more).

Social Media 218

Social Media Report Pinterest Reddit 218

The Hoyt Organization

JANUARY 17, 2024

Today’s higher education marketplace is exceedingly competitive and crowded. Your higher education institution has to show the characteristics and assets – tangible and intangible – that set it apart from the rest. Higher education institutions have unique PR needs compared to businesses or other organizations.

Education 52

Education Publicity Radio Newspapers 52

Sword and the Script

SEPTEMBER 26, 2023

Contrary to conventional wisdom, 68% of people follow brands on social media to stay informed but they do it quietly and want it without all the buzzwords; 51% say the most memorable brands on social media do one simple thing: Respond A new report by Sprout Social offers further evidence of how social media is evolving.

Survey 124

Survey Social Media Brand Branding 124

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Yes, social media pros do need to understand how to manage social ad campaigns.

Social Media 174

Social Media Media Analytics Data 174

Agility PR Solutions

SEPTEMBER 15, 2019

In 2018, Violet PR worked with the IBM Foundation on a year-long social media campaign to promote P-TECH, an education reform model helping to close the global skills gap. The post Best Use of Social Media: Violet PR executes IBM’s education reform campaign appeared first on Agility PR Solutions.

Education 60

Education Social Media Media Government 60

Deirdre Breakenridge

OCTOBER 20, 2015

After all, I am an educator, right? Compared to many other seasoned educators, I still have a lot to learn and reflect upon. Since graduate school, a question that has been in my mind is whether or not undergraduate PR education is teaching students the necessary skill- and knowledge-set to succeed in today’s job market.

Education 150

Education Training Course Social Media 150

The Proactive Report

OCTOBER 31, 2019

Now that pretty much every business has embraced the idea that they have to post content on social media, the next hurdle is what to post and when to post. Social media can build relationships and attract qualified customers, clients, and patients. So what kind of content do people want to see on their social feeds?

Social Media 100

Social Media Media Education Small Business 100

Melissa Agnes

JULY 6, 2014

She’s an engaging professor at the University of Louisville, in Kentucky, who teaches and researches on subjects like social media for PR and crisis communication – and she’s about to take this semester’s crisis communications grad class to a whole new level. How, you might ask? And a whole bunch more! Coffee cheers* !!

Crisis Communications 265

Crisis Communications Education Crisis Communications 265

Deirdre Breakenridge

NOVEMBER 5, 2018

However, as PR professionals, educators, and students, we probably know that it is much easier to talk about change than actually coping with it and being in the unknown for an extended period of time. ET, to discuss change and social media. How is networking on social media different from networking “in real life”?

Community 150

Community Social Media Media Education 150

Katie Paine's Measurement Blog

FEBRUARY 20, 2023

Like all of our measurement education products, Social Media Measurement 101 comes with our Lifetime Content Warranty. Better yet, these pages include access to checklists, a Vendor Selection Chart (with links to vendor websites), printable worksheets, invitations to monthly Measurement Hours, and much more.

Social Media 52

Social Media Measurement Media Education 52

Prohibition

AUGUST 13, 2019

Used regularly by a worldwide audience, it’s hardly surprising that social media platforms are rapidly becoming one of the most vital aspects of digital marketing. Here’s how social media platforms can be effective for higher education : Increase Student Engagement for your University.

Education 48

Education Social Media Media Community 48

Deirdre Breakenridge

JUNE 25, 2019

Ken and our community of PR students, educators and pros shared their knowledge on how leadership is more than a fancy title, big office or a large salary. How can leaders communicate more effectively through social media?” ” Leading our discussion was Ken Jacobs , CEO of Jacobs Consulting & Executive Coaching.

Social Media 184

Social Media Media Leadership Community 184

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Subscription services – > (Auto insurance, cable TV, Cable TV bundle, High-speed data, mortgage, multi-service customer, online higher education, prepaid debit card, satellite TV).

Social Media 233

Social Media How To Insurance Insurance 233

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Inbound PR

MARCH 13, 2018

Social media and digital has been one of the biggest areas for development in the PR industry over the last couple of decades. 17 Must-Know Facts About Social Media & Digital Within PR Services & Education.

Education 62

Education Social Media Media Digital PR 62

Communications Conversations

NOVEMBER 24, 2020

One that, to be honest, just doesn’t seem to understand social media marketing at all–AND WE’RE LIVING IN THE YEAR 2020! But, Sherwin Williams did release statements in the Buzzfeed story above (although I’ve seen nothing on their social channels about this–expected since Piloseno was fired).

Social Media 179

Social Media Viral Company Education 179

Melissa Agnes

AUGUST 28, 2014

The other day I had a conversation with someone who made a statement about the healthcare industry not needing to be on social media because no one cares about the nurses’ birthdays and little useless memes (I’m SOOO paraphrasing here!). What’s the point of social media for healthcare?

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Healthcare Social Media Media Case Study 238

Shift Communications

DECEMBER 9, 2021

Brands work tirelessly on social media to cultivate a loyal, connected audience. It’s been long known that equal effort should be put into executive positioning on social media, too. Most executives choose to become active on social media to establish thought leadership presence within their industry.

Social Media 113

Social Media Communications Media Leadership 113

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 156

Social Media Trends Media Instagram 156

Stern + Associates

FEBRUARY 4, 2022

are expected to spend more than $20 billion on social media advertising. But social media success can’t hinge on sponsored posts and paid ads alone. Four secrets to ensure our clients’ social media strategies work smarter—not harder—than their competitors’. Does this post make sense for social?

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Social Media Strategy Media Nonprofit 62

Communications Conversations

AUGUST 5, 2021

As a full-time social media marketing consultant to midsized and large companies AND an adjunct professor at the University of St. On one hand, requiring social media folks to get an MBA would add serious business legitimacy to the position, and the discipline. It’s an interesting question, actually. Biology majors.

Social Media 88

Social Media Marketing Media Local 88

Communications Conversations

AUGUST 5, 2021

As a full-time social media marketing consultant to midsized and large companies AND an adjunct professor at the University of St. On one hand, requiring social media folks to get an MBA would add serious business legitimacy to the position, and the discipline. It’s an interesting question, actually. Biology majors.

Social Media 88

Social Media Marketing Media Local 88

Cision

JUNE 28, 2016

Every innovation in social media goes through a similar growth cycle. Live video is changing both the tone of social media and how we interact with it. 2016 might be the most transformative year in social media. Every innovation in social media goes through a similar growth cycle.

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Social Media Media Video Film 213

Prohibition

JANUARY 23, 2023

With that said, this blog will detail what video content works for some channels and what kind of video doesn’t work for other social media sites. This will support your brand ‘s content strategy for creating and optimising social posting moving forwards. Instead, focus on using ‘trending’ audio.

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Video Social Media Instagram Media 62

Communications Conversations

APRIL 20, 2018

Higher education advocate. Social media and communications professional. Just a few of the terms I’d use to describe this month’s Social Media Rock Star: Kendall Bird. First, can you tell us a bit more about your current role at Collegis Education? Self-proclaimed data geek. And movie buff.

Social Media 114

Social Media Media Education Analytics 114

Sword and the Script

APRIL 16, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. To sell them you need to educate prospects. Marketing in B2B is largely about education. To sell them you need to educate prospects. Marketing in B2B is largely about education. >>> Need an extra pair of hands?

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B2B Study Marketing Education 155

Communications Conversations

DECEMBER 7, 2021

When was the last time your company conducted a social media audit? However, a good, in-depth social media audit is worth it’s weight in gold. An audit gives you the perfect “pause” to re-shape your social media strategy. Now the question is: What’s included in a social media audit?

Social Media 104

Social Media Media LinkedIn Facebook 104

Buchanan PR

JANUARY 9, 2023

The practice of developing a persona is an incredibly useful exercise for social media managers, as well – creating a representation of the average content consumer. Here are five things to consider when creating social media personas: Start with your target audience first. Education level: Bachelor’s degree.

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Social Media How To Instagram Media 82

Prohibition

SEPTEMBER 2, 2022

From fighting ageism in the media to educating the public about UV rays, here’s a look at the August campaigns that caught our attention. Dove have reacted to the recent controversial firing of Canadian news anchor Lisa LaFlamme with their #KeepTheGrey social media campaign. Dove encourages women to #KeepTheGrey.

Social Media 62

Social Media Insurance Insurance Media 62

Karen Freberg

FEBRUARY 14, 2022

I am going to take a slightly different approach and focus on what the brands did (but most cases didn’t) do on social media. Celebrities >>>>> Social Media Creators. his could have been a great place to bring awareness, education AND understanding to the mix. Same goes with social media.

Social Media 64

Social Media Brand Branding Media 64

Karen Freberg

JANUARY 2, 2019

With the new year rolling around, there are a few things that are pretty much guaranteed to see coming across your social media news feeds. I have been named officially as an Adobe Education Leader. What does it meant to be an Adobe Education Leader? Well, I do have some news I would like to share w/ you all as well!

Education 69

Education LinkedIn Social Media Conference 69

The Proactive Report

APRIL 1, 2015

The 2015 PRESSfeed/SNCR Media Trends report shows that almost 100% of companies – large and small – are using some form of social media marketing. Probably the biggest, and most costly, mistake is to just jump in and start posting content on social sites without a plan. LACK OF STRATEGY. PR 101 RULES.

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Social Media Media Pinterest Education 100

Karen Freberg

OCTOBER 13, 2019

One of the areas that is gaining of course a lot of focus in the social media space is the area of certifications and additional training. Incorporating social media certifications is a constant element in all social media classes – but the question always is – which one(s) do you assign?

Social Media 72

Social Media Media Pinterest Education 72

Solo PR Pro

MAY 25, 2021

In April, Pew Internet released another great report detailing social media use in 2021. YouTube trended younger (18-29), more affluent (college educated $75+) and urban. 5 surprises from Pew Internet's ‘Social Media Use in 2021' report. More brands will start to pick and choose their social platforms.

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Social Media Report Pinterest YouTube 103

Prohibition

NOVEMBER 6, 2021

Here, we will educate you on everything social PPC! After this article, you should be able to determine whether or not you should begin spending on PPC for social media. What is paid social media? In terms of social media, social PPC refers to ads that are put on social media platforms.

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Social Media Media Advertising Advertising 62

PR Conversations

NOVEMBER 22, 2023

Do you have a view of why so many PR practitioners focus on craft skills and are reluctant to educate themselves despite many decades of body of knowledge creation? Are practitioners themselves to blame for this, or does the blame lie more with the research and education establishments? Opportunity or opportunism?

Education 52

Education Reputation Leadership Technology 52