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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

Matt Holt Books recently published the book’s 5th edition. There were newspapers, magazines, wire services, trade publications, TV and radio. Daily newspaper circulation in the United States has fallen from its height of 61.8 Needless to say, a lot has changed in public relations since 1967. million in 1974 to 24.3

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Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. Are they only dealing with crisis PR in this sick time? Crisis PR has become commonplace. 24.11.2020. What are the global trends in communications?

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How Can We Manage Today’s Media Misinformation Crisis?

PRSay

b) Newspapers getting the facts of a story wrong. e) Newspaper’s choice of a news story, even if the facts are correct. b) Newspapers getting the facts of a story wrong. e) Newspaper’s choice of a news story, even if the facts are correct. This speaks to one of the new rules of crisis management in the digital age.

Crisis 68
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How to avoid comms crisis turbulence

PR in High Definition

We all went on a summer holiday… or maybe not if you happened to book your flight with BA. And of course, the challenge with crisis situations is that seemingly minor incidents need to be handled correctly. In any crisis, it’s important to establish the facts: who is calling you and are they who they say they are?

Crisis 72
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What people think vs. What people think about

Onclusive

“Fools… are apt to think that events exogenously give us the news by jumping out at us, but, in fact, the news media are choosing the news because their financial success depends on their stories’ viral impact,” wrote Nobel prize-winning economist, Robert Shiller in his book called Narrative Economics.

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Newsjacking with David Meerman Scott

PR for Anyone

David Meerman Scott is a marketing strategist, entrepreneur, advisor to emerging companies, VC strategic partner, and bestselling author of 10 books, including "The New Rules of Marketing & PR." His eleven books have sold close to a million copies in 30 languages from Albanian to Vietnamese. So, what's holding you back?

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Spotlight on a Solo PR Pro: Meet Doug Levy

Solo PR Pro

I was that first grader who wanted to start up a class newspaper,” he jokes when describing himself. After spending most of the 1990s covering healthcare for USA Today, the newspaper transferred him to San Francisco to cover technology. I figured I was going to have some time without income,” he says recalling March 2020.

Meeting 97