Sword and the Script

NOVEMBER 21, 2023

This is cited ahead of leadership quality (76%) and technological innovation (72%).” All the other factors considered – leadership, innovation, profitability, sustainability, and employees – all influence the awareness and strength of a brand. Comment: A brand is a promise. It’s a perception. It exists in our minds.

Financial 145

Financial Marketing Survey B2B 145

Sword and the Script

APRIL 15, 2017

You only get one shot at making a good first impression – and that’s true for corporate apologies too. Somehow as we grow up, those principles we learned as kids are beaten out of our collective corporate being. This is true of messaging, positioning, press releases and corporate apologies. 1) The incomplete corporate apology.

Corporate 79

Corporate Airlines How To Crisis 79

Stern + Associates

JUNE 5, 2023

In this episode: Mark covers his 25-year career as a public relations practitioner where he worked on major sporting events like the U.S. Mark shares some of the key lessons about Gen-Z uncovered through his research and how employers can better engage this generation in the workplace.

Meeting 62

Meeting Publicity Sports Groups 62

PR Conversations

OCTOBER 28, 2014

The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. The four Ps of public relations leadership. By Anne Gregory, PhD, FCIPR. It allows thinking to mature as consciously and unconsciously we reflect and internalise what has happened.

Leadership 111

Leadership Publicity Government Journalism 111

MaccaPR

MAY 11, 2017

Although more and more women are taking leadership positions ( the number of female CEOs is increasing ), the majority of business leaders tend to be male (the top 27 highest paid CEOs in Minnesota are all men, for example). Here are takeaways for MaccaPR blog readers on leadership styles and business decision making. Chris Freytag.

Leadership 74

Leadership Energy Corporate Conference 74

Karen Freberg

AUGUST 21, 2018

When one of your mentors walks up to you and hands you over a book and tells you – read this – you better jump on it! I have done this for some of my students over the years – where I have provided them with a book that would be good for them to check out. What book was this?

Leadership 40

Leadership Social Media Corporate Conference 40

Sword and the Script

MAY 11, 2021

One of the biggest frustrations in the marketing and PR profession today is the lack of understanding from the leadership. When the time comes to pitch your plan to the leadership, you begin to realize they don’t have a clue what you’re talking about. For example, you invest a lot of time into research and planning.

Study 96

Study Company Leadership Education 96

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. It’s a riveting story, and is part of a recently published book about Reddit – that itself being another tactic for differentiation. Write the book on it.

Brand 196

Brand Branding Reddit B2B 196

ReimaginePR

NOVEMBER 17, 2020

an open book showing an eaten apple and a snake, standing in for at least a couple of the deadly sins when it comes to brand storytelling. Read a book? About its leadership? And here was the actual story: Elly was the only woman invited to a meeting of that brought together many of the great corporate leaders of NY in the 70’s.

Storytelling 156

Storytelling Brand Branding Meeting 156

Melissa Agnes

APRIL 9, 2018

Note: The following is an excerpt taken from my new book, Crisis Ready–Building an Invincible Brand in an Uncertain World , which is available for purchase on Amazon. These three groups are: The leadership team. Whom should you include within your crisis management governance? The responsible team.

Resources 180

Resources Crisis Management Crisis Government 180

Doctor Spin

JANUARY 3, 2024

The book, published in 2011, clearly distinguishes between what constitutes a good strategy and what falls into the category of a bad strategy. The role of leadership : The author stresses the importance of leadership in strategy formulation. 3 Rumelt, R. Good Strategy, Bad Strategy: The Difference and Why It Matters.

Strategy 52

Strategy eBook Policies Leadership 52

Sword and the Script

OCTOBER 14, 2017

How do you find a good corporate story? One way to approach it is striving to think differently, aiming to digging a little deeper and for marketing leadership, to consider shifting roles to support the first two ideas. 2) Digging Deeper for a Corporate Narrative. You have to make the uninteresting interesting.

Corporate 63

Corporate Storytelling B2B Facebook 63

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Business books create long-term opportunity. But in recent years, data has shown its efficacy. 6 benefits of long form PR content.

Case Study 178

Case Study SEO Film Video 178

Axia PR

MARCH 29, 2022

Guest: Our episode guest is Scott Miller, Special Advisor on Thought Leadership for the Franklin Covey Company and host of their weekly podcast series, On Leadership with Scott Miller. Scott is also the author of several books. If you’re enjoying the vodcast, would you please share it with others and leave us a review ?

Brand 71

Brand Branding Leadership Marketing 71

Onclusive

DECEMBER 6, 2019

Browse this curated list and then book tickets to kick off your best year of marketing and PR yet! This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. PRNEWS Crisis and Measurement Summit. Dates: Feb 25 – 26, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

Stern + Associates

MAY 11, 2022

Among the key players quietly helping Moderna drive efficiencies at a previously unthinkable scale are Harvard Business School Professors and corporate advisors Karim Lakhani and Marco Iansiti , two of the world’s leading experts on operating models driven by artificial intelligence (AI) and co-authors of the critically-acclaimed new book “ Competing (..)

Case Study 62

Case Study Analytics Study Financial 62

PRSay

OCTOBER 8, 2018

PR industry, including agency and corporate professionals, is roughly 81 percent white,” she said. To that end, the Foundation, working with a cross-section of organizations and agencies, has created “Diverse Voices: Profiles in Leadership.”. “And how far behind is the PR industry? is roughly 62 percent. The population of the U.S.

Conference 127

Conference Education Leadership Travel 127

Reputation Us

MARCH 6, 2022

Few business buzzwords arouse more skepticism than the notion of corporate purpose. The company’s leadership must earn this trust daily. Gulati surveys successful companies that have a purpose-driven culture—Etsy, Panera Bread, and Warby Parker among them—as well as businesses that have seen setbacks because they don’t.

Reputation 78

Reputation Ethics Mobile Corporate 78

Wadds Inc.

SEPTEMBER 13, 2023

To that aim, I booked onto a five-day residential course in Surrey, shortly after cancelled due to the impending Coronavirus crisis. Looking around the room, I knew I’d landed on my feet with my fellow students, each with different leadership and sector experience. Exhausting – yes. Also, yes.

How To 52

How To Government Interviews Leadership 52

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). I was, of course, thrilled to be in it and eager to read Lin Pophal’s book.

Pitching 174

Pitching Journalism Video Advertising 174

PR for Anyone

DECEMBER 5, 2023

After multiple attempts, Robiar finally conquered the rigorous licensing exam in 2016, marking a significant pivot from corporate life to becoming an entrepreneur in the pest control industry. She fosters a team dynamic where everyone is encouraged to take on leadership roles.

Industry 130

Industry Travel Education Employee 130

Inbound PR

JANUARY 13, 2024

What is Social Intelligence?

Corporate 106

Corporate Writing Communications Leadership 106

Communications Conversations

DECEMBER 20, 2022

Messages on corporate intranet sites, emails and town halls are all in play and are key strategies for reaching employee audiences. Could be promoting and talking about corporate fitness and well-being programs designed to keep employees healthy–wouldn’t that make sense to talk about publicly?

LinkedIn 74

LinkedIn Employee Survey Internal 74

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

PRSay

SEPTEMBER 18, 2020

The following is adapted from Dick Martin’s book about Marilyn Laurie’s life in public relations, “ Marilyn: A Woman in Charge ” (PR Museum Press, 2020). All proceeds from the sale of the book — available in hardcover, softcover and as an ebook — benefit the Museum of Public Relations. What kind of change? No, same salary,” he said.

eBook 184

eBook Policies Government Engineering 184

Stern + Associates

APRIL 13, 2023

Sustainability as a Fulcrum for Corporate Innovation Driving innovation for organic growth is always challenging for companies, says Harvard Professor Rebecca Henderson, author of the Financial Times Best Business Book of the Year, “ Reimagining Capitalism in a World On Fire ” (2020).

Policies 94

Policies Energy Government Crisis 94

ImPRessions - Crenshaw Communications

JULY 6, 2016

Thought leadership isn’t just for B2B brands. B2B executives in professional or technology services have long distinguished themselves by linking their corporate brand to a compelling idea or point of view. But today so-called “thought leadership” is also relevant to consumer product companies.

SEO 204

SEO Analytics Measurement B2B 204

PRSay

JULY 1, 2022

Matt Holt Books recently published the book’s 5th edition. Rereading our original chapter on crisis communications underscores the changes that have taken place in corporate America and public relations since then. Fifty-five years ago, the first “Public Relations Handbook” that I edited was published.

Handbook 190

Handbook Publicity Newspapers Television 190

Cision

DECEMBER 15, 2015

Your client may be extremely knowledgeable in holistic health, corporate training or eco-friendly design, but if they aren’t known for it, then it’s not doing all it can to drive their business or grow their audience. Maryn Masumiya helps thought leaders publish their big ideas at Greenleaf Book Group. Increase Visibility.

Leadership 120

Leadership Training LinkedIn Resources 120

Flack's Revenge

MARCH 30, 2020

There is no precedent, no play book to trot out. When clients and corporate teams are unsure of how to best proceed, we need to provide clear and confident direction. What should we say to customers, and the market? Should we continue to pitch the media and promote our news? One is tempted to think back to earlier crises. Frank Strong.

Crisis 199

Crisis Pitching Airlines Technology 199

Stern + Associates

OCTOBER 12, 2023

The old rule books and business books don’t necessarily apply anymore. Audiences are left with memorable frameworks to see the world and where it’s going in an optimistic light. “I I want to help people think like ‘exponentialists’,” he says.

Energy 62

Energy Technology Government Financial 62

ImPRessions - Crenshaw Communications

MAY 18, 2018

Especially in today’s atmosphere of increasing corporate activism , a company that takes a stand on a controversial topic can create lasting bonds with customers – even if it alienates others in the process. PR is a primary tool for corporate speech on social issues. Storytelling brings brands to life. PR helps differentiate.

Brand 149

Brand Branding Storytelling B2B 149

Cision

DECEMBER 22, 2015

It ’ s a “Choose Your Own Adventure” book with ups, downs and multiple forks in the road. You want to create visibility and thought leadership someone can ’ t duplicate. Whether you are trying to create your own path or move up a corporate ladder, being indispensable creates leverage. That ’ s alright. Stay current.

Corporate 120

Corporate Leadership Creativity Study 120

Mark My Words

MARCH 30, 2015

Sadly, for all corporations, things will go wrong in any given situation, we know this as Murphy’s Law. He was well aware, because of training, all eyes were on his leadership. The response was by the book; by allowing a pertinent interpretation of the facts he was rationally not emotionally resonant.

Crisis Communications 60

Crisis Communications Crisis Communications Airlines 60

PRSay

FEBRUARY 5, 2018

Executives seek to amplify their own voices through “thought leadership.”. Blythe Campbell, APR, has been a ghostwriter for eight different CEOs and their leadership teams over a 30-year career in public relations and marketing. Her book, “Modern Ghostwriting,” will be published in fall of 2018.

Communications 148

Communications Employee Leadership Writing 148

PRSay

MAY 25, 2021

And it is crucial that we communicate to corporate leaders how DE&I affects the bottom line. We can also offer diversity-related resources for staff members, such as documents, books and websites. As PR professionals, we understand that communication influences every aspect of a company.

Training 190

Training Policies Study Community 190

Presspage

AUGUST 9, 2023

Investor relations is defined by Gartner as a 'strategic responsibility whereby organizations manage communications between their executive leadership and the financial community'. Ensure better compliance and corporate governance. Book a personalized demo now. Improve business disclosures and enhance overall credibility.

Strategy 78

Strategy Technology Tools Government 78