Bad Pitch Blog

APRIL 15, 2014

Spin Sucks, is a much-needed, pragmatic explanation of the changing communication landscape. The book''s author, Gini Diterich, dives into this changing landscape and clearly articulates how its changed — without hyperbole, fifty cent words or, of course, spin. The book is practical, clearly written and helpful as a result.

Report 51

Report Fashion Trends Social Media 51

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. SAP Chief Digital Officer Jonathan Becher particularly excels at both educating and entertaining content marketing pieces on LinkedIn. 4) A relatively untouched social platform.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Sword and the Script

NOVEMBER 12, 2016

Simply stated this in good keeping with proper sales and marketing alignment. The eMarketer report drew from surveys conducted by Pan Communications , the B2B Technology Marketing Community on LinkedIn, and the Atlanta-based demand generation firm, Annuitas. Market Research Mistake: Falling in Love with an Idea.

B2B 115

B2B Marketing How To Survey 115

PR 20/20

SEPTEMBER 17, 2019

“The premier gathering of digital marketers on planet Earth!”. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Content Marketing World Conference and Expo.

Conference 97

Conference Marketing Case Study Content Marketing 97

The Resolution Blog

OCTOBER 7, 2015

Ditto the number of PR companies that have SEO specialists on their books. The big opportunity for the PR industry though is content marketing, an increasingly key element of SEO. But we need to get with the programme and understand SEO first before we become effective content marketers. #D: PR as a subset of SEO!

SEO 120

SEO Engineering Content Marketing Agency 120

The Resolution Blog

JANUARY 8, 2018

If you’re creating content in PR take note of hacks one and two especially. Google Analytics gets responsive Google analytics users will now be able to obtain information about web traffic more easily and quickly with natural language. If content is part of your next plan click the link and take note! Watch the recording now.

Tools 136

Tools Publicity Measurement SEO 136

Beyond PR

AUGUST 31, 2016

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Sword and the Script

NOVEMBER 1, 2016

Such traditional marketing examples – the influence of young people on consumer sales – demonstrates that influence in the sense of marketing is highly contextual and therefore difficult to universally define. Recently, KPS Digital, a marketing organization in the UK, named me to a list of the Top 100 Influencers in Content Marketing.

Marketing 60

Marketing Study Survey Content Marketing 60

Sword and the Script

SEPTEMBER 19, 2017

The question was always the same and has a lot in common with the greater B2B community. In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. 3) Is law firm marketing different from other vertical industries? Plaintiff lawyer Kurt D.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

wiredPRworks

JUNE 17, 2016

We’ll focus on the top sites you can use to raise association awareness, warm up communities and stand out as a sought out thought leader. Get all your social selling and multichannel marketing questions answered in an interactive, campfire type experience. at Social Media Week Berlin in 2013.

Strategy 40

Strategy LinkedIn Social Media Reputation 40

ZudePR

JULY 20, 2016

4: Get Involved in Communities I’m a runner. Since flying solo, I’ve made friends from around the world, virtual and physical, by getting involved on communities/forums etc. 9: Read Books. Take notes (yes, write in your book). Read what the book’s about before you read it. I’ve been running for three years now.

Digital PR 60

Digital PR SEO Small Business Blogging 60

wiredPRworks

JUNE 8, 2016

You can grow your business by integrating LinkedIn into sales, customer service or marketing efforts for immediate and long-term impact throughout your business and community. Named one of the top 50 content marketing influencers on Twitter, Barbara's digital brand is @wiredPRworks. About MDRT via MDRT.org.

Insurance 40

Insurance Insurance Financial LinkedIn 40

Norton's Notes

JULY 29, 2015

So many organisations have experienced negative consequences of trusting SEO agencies to manage content marketing for them, only for them to be penalised by Google. Content can initiate and continue conversations, although we shouldn’t fall into the trap of producing poor content because it draws in lots of clicks (clickbait).

Interviews 28

Interviews SEO Banking Radio 28

Norton's Notes

SEPTEMBER 3, 2015

Content marketing (including PR) that impacts the bottom line (for B2B companies). Doing a £200 a month adwords campaign while paying an intern Oyster card money to update your Twitter and posting the odd media release on PR Web is not going to move the needle. You can follow Heather on Twitter @TopLineFounder. Implement it.

Interviews 28

Interviews B2B Blogging Real Estate 28

Sword and the Script

JUNE 26, 2018

It was cumbersome…but a vast improvement from books-on-tape. In turn, this has opened what is perhaps the final market for attention: my hypothesis is that podcasts are different because the listening audience truly pays attention. The interviews home in on the subject matter – rather than ask “what inspired you to write the book.”

Marketing 86

Marketing B2B Interviews Content Marketing 86

Sword and the Script

DECEMBER 28, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. 97% of respondents said video content and communication were useful after making a purchase. Email subscribers are essential for content marketing success .

B2B 118

B2B Marketing Survey Software 118

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s How can they do that?

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Cision

MAY 9, 2016

Images drive engagement with social media and content marketing. Yet if you have ever needed an image for a social or content post and found ( literally ) the perfect image only to discover that the license is restrictive or vague, you understand how frustrating finding stock images can be. Free Images (.cc) Free Images (.red)

Engineering 120

Engineering Creativity Community Google 120

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ZudePR

JUNE 6, 2016

Deep work productivity hacks from 28 world-class communicators : how do they focus and achieve. Five book recommendations. If you'd rather download a pdf of this 9,000-word post to read later, and want some bonus content (my top 51 deep work productivity tips) click this link. My favourite seven. My new deep work routine.

Writing 114

Writing Social Media SEO Blogging 114

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

DECEMBER 8, 2015

For me, it doubles as a break from news and the long format is something I’d liken to the meditative concentration I find from reading a book. Dubner the best-selling book Freakonomics , they did something useful for a complex area of study: They made economics interesting through stories. PNR: This Old Marketing. (~60

Radio 60

Radio Content Marketing Marketing Education 60

Communications Conversations

JULY 20, 2015

Contently, The Content Strategist. Mostly because Contently tackles virtually every angle of the world of content marketing. One of the few who really writes a lot anymore across the social web. Are they an author trying to sell a book (automatic skip for me–in most cases)? Research the author.

Social Media 60

Social Media Blogging How To Media 60

Waxing UnLyrical

OCTOBER 19, 2015

Storytelling 101: 3 Tips for Creating Compelling Content Marketing. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. ” 4. Data Storytelling: How to Tell a Compelling Story with Data. Based in the Washington, D.C.,

Storytelling 40

Storytelling Infographics Content Marketing Data 40

Contently - Strategy

DECEMBER 28, 2022

Content marketing projects thrive or languish based on the creative brief. When we prime our creators with a compelling idea, a clear purpose, and a defined audience, they are far more likely to develop an outstanding piece of content than when we have a fuzzy concept poorly articulated. Generative AI for Visuals.

Creativity 132

Creativity Enterprise Tools Training 132

ReimaginePR

AUGUST 29, 2016

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. For example, if you run a charity that provides text books to elementary school students, choose a picture from a recent event that shows your volunteers handing out books to happy children. Click To Tweet.

Social Media 149

Social Media Marketing Media Facebook 149

Frederik Vincx

DECEMBER 11, 2015

In the fifties, Toyota wrote the book on production systems and continuous improvement. How about the communication for your next corporate event? Let’s imagine, for the sake of this exercise, that you have an upcoming event about content marketing with a high profile author as the main guest. Where do you start?

How To 60

How To Software System Employee 60

Stuart Bruce

OCTOBER 30, 2014

I’d just like to echo his comments about the BBC as it certainly has led the way in many respects – pioneers like Euan Semple, who has written a brilliant book called ‘Organisations Don’t Tweet, People Do’. People like Trushar Barot who sources and verifies user generated content. We can use it to measure and evaluate our success.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148