Wadds Inc.

FEBRUARY 28, 2024

is well-researched and designed to help communications practitioners transform their work. Though it’s explicitly billed as a marketing book, the advice covering strategic, ethical and commercial issues is highly applicable to public relations practitioners. Everything in this book is there to push the reader towards action.

Marketing 52

Marketing Ethics Internal International 52

Wadds Inc.

MARCH 15, 2023

A review of PR, Technology, Data & Insights: Igniting a Positive Return on Your Communications Investment by Mark Weiner. He seeks to enable help public relations and communications teams to get better results and demonstrate value to senior leaders, with the unequivocal advice to get to grips with data and technology.

Technology 98

Technology Data Analysis Internal 98

ImPRessions - Crenshaw Communications

APRIL 13, 2022

In the years since “purpose-driven” brands have become hot among marketing and PR people, one thing has become clear – having a well communicated purpose is good for business. The post How To Build A Purpose-Driven Brand appeared first on Crenshaw Communications. Purpose has its own business purpose.

Brand 296

Brand Branding How To Corporate 296

PRSay

FEBRUARY 23, 2024

In the post-pandemic era, communicators have an opportunity to start fresh with their careers. In this new era, we can apply an entrepreneurial mindset when looking for our next communications jobs. For your job search and your overall career, you are your own chief communication and marketing officer. Target your job searches.

How To 178

How To Employee Nonprofit Technology 178

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

A major announcement or event must be carefully planned around avoidable happenings like earnings calls, congressional hearings, or other news-making things that are on the books, and PR teams need to be flexible for those events that can’t be anticipated. Again, communication is key. . It’s PR, not ER. Never make coverage guarantees.

Publicity 334

Publicity How To Agency Product Launch 334

Deirdre Breakenridge

JUNE 12, 2018

ET, #PRStudChat sponsored by Spin Sucks community members will gather for an in-depth Twitter discussion on “How to Communicate Your Research.” Joining us as our special guest and co-host is Kevin Anselmo (@KevinAnselmo ) the Founder and Principal of Experiential Communications. Why should you communicate research?

Communications 150

Communications How To Case Study Community 150

Karen Freberg

NOVEMBER 15, 2020

This past week was filled with one particular subject that is near and dear to my heart: books, specifically, book writing. First, I got a chance to be part of a Zoom panel this week with other authors of PR and social media books to discuss all of the ins and outs that go into book writing.

Writing 105

Writing Chemicals Conference Resources 105

Deirdre Breakenridge

OCTOBER 10, 2016

Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville. Karen’s book can be described in three words … handy reference guide.

Social Media 150

Social Media Media Community Video 150

Critical Mention

AUGUST 20, 2020

Books, webinars and podcasts have risen in popularity now that more people are spending time indoors. As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. They should also prepare for what communication will be like after the pandemic has ended.

Resources 136

Resources Communications Education Guidelines 136

PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. Mark Beal is an assistant professor of professional practice, communication at the Rutgers University School of Communication and Information.

How To 162

How To Employee Leadership Nonprofit 162

Deirdre Breakenridge

MAY 28, 2015

I’m into my summer reading list, and my second book is another excellent read. From Aliza’s personal career steps and stories to her very helpful tips, you’ll want to put this book on your bookshelf. Here’s my book review … enjoy! … Read more.

Internal 150

Internal International Social Media Industry 150

Deirdre Breakenridge

MARCH 9, 2022

When I wrote Answers for Ethical Marketers , the book’s mission was to help business professionals communicate with honesty, transparency, respect and objectivity, knowing that ethics and values were always leading the way. ” Among the top suggestions included were: .

Ethics 433

Ethics Leadership Video Social Media 433

PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. Mark Beal is an assistant professor of professional practice, communication at the Rutgers University School of Communication and Information.

How To 139

How To Employee Leadership Nonprofit 139

Deirdre Breakenridge

MAY 20, 2015

In the spirit of learning, and reinventing yourself to find what’s next in your career and in your life, here’s a book that takes reinvention and the big idea to a whole new level. The post Book Review: Stand Out by Dorie Clark appeared first on Deirdre Breakenridge. … Read more.

Video 150

Video How To Brand Branding 150

Polaris

DECEMBER 14, 2014

There were always lots of presents under the tree (yes, I was spoiled), especially my favourite gift of all: books. When I was very young, there were picture books and children’s poetry (Robert Louis Stevenson and A. Today, books continue to be one of my favourite gifts—for giving and receiving. 2 Kathi Kruse. Here, here!

Marketing 251

Marketing Resources Content Marketing Leadership 251

Deirdre Breakenridge

APRIL 9, 2018

They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value. ET, the #PRStudChat community will gather for an in-depth Twitter discussion on digital marketing analytics from importance and priorities to impactful experiences.

Analytics 231

Analytics Marketing How To Community 231

PR Job Coach

MARCH 29, 2012

Employ your feed or “Update Status” in a way that communicates your professional and personal interests such as your fascination with Apple products, accounting methods, neuroscience topics, grape varietals, antique German cars or family travels. Career Book Employ Facebook to Get Employed Facebook as Resume'

Facebook 160

Facebook How To Construction Insurance 160

PRSay

APRIL 14, 2023

Join PRSA and Ann Wylie at “ How To Catch Your Readers With ChatGPT: Six Ways To Use AI To Become a Better Writer ” on May 18. But I don’t want to lose my job to someone who knows how to manage AI better than I do. If you know how to use it, then ChatGPT can help you write better, easier and faster. And your phone?

How To 138

How To Writing Study Training 138

Deirdre Breakenridge

JULY 18, 2018

But, here’s a little profile test to see if you’re a modern communicator who shares stories that resonate and create impact with your audiences. In addition, your approach to storytelling is flexible and you easily adapt to a global communications landscape. Modern Communicators can never be too complacent.

Communications 196

Communications Storytelling Groups Community 196

ImPRessions - Crenshaw Communications

FEBRUARY 12, 2019

Now, we don’t recommend a 14-day lead time, but the discussion was a wild success, in part because we knew how to accelerate our typical event management template. This is a good rule of thumb for any undertaking, but when you have less than two weeks and every venue is booked, it pays to have a network for advice and connections.

How To 211

How To Television Groups Leadership 211

PRSay

JULY 1, 2020

With 36 percent of executive teams being briefed on PR and communications activities on a daily basis, improving our industry’s comfort level with quantifiable measurement, is a worthy quest even against the backdrop of the pandemic. True behavior change doesn’t happen overnight,” Grant said. Rooted in the Barcelona Principles 2.0,

Measurement 172

Measurement Communications Banking Survey 172

ImPRessions - Crenshaw Communications

OCTOBER 13, 2016

Fall is an ideal time to crack open a book, and there are plenty of choices out there to stimulate a public relations professional’s appetite for ideas and inspiration. In the past, we’ve suggested books we found appealing to PR and marketing types, and here are some more fall recommendations that are sure to provoke new thoughts.

Viral 120

Viral Storytelling Writing Crisis 120

PRSay

DECEMBER 7, 2017

We are pleased to report that our latest project has resulted in a book, “Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job ,” published by Business Expert Press. Here is a preview of what topics are covered in the book: Chapter 1 Why Does Ethics Matter in Public Relations? Page Center.

Ethics 115

Ethics Journalism Conference Study 115

Cision

OCTOBER 4, 2016

Nearly any digital marketer will tell you that email is a preferable communications platform compared to social media. Spam filters aren’t discussed enough in the context of digital communications and marketing (specifically, avoiding spam filters). Tell recipients how to unsubscribe from the list. Honor opt-outs promptly.

How To 0

How To Reputation Report Marketing 0

Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. Is your company prepared to deal with the growing technological marketplace needing some communications help? How did you get your start in PR?

Communications 253

Communications Data Local Survey 253

Maxim Behar

FEBRUARY 19, 2024

The first question I asked myself after I decided that we should all work remotely at the beginning of the pandemic, and to which I still do not have an answer with 100 percent certainty, was how to forge a team online. But how on earth will we create a team during remote work and in the online space?

How To 59

How To Education Travel Employee 59

Critical Mention

AUGUST 19, 2018

We get it–in the hectic life of a PR pro, it is tough to find time to curl up with a good book. But even if you’re tight on time, we promise you, the books we’ve listed below will be worth it once you have a chance to sit down and take them in! Brand Media Strategy: Integrated Communications Planning in the Digital Era.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Solo PR Pro

JUNE 21, 2022

How to take a vacation as a business owner. Taking a vacation as a solo PR professional comes down to excellent planning and strong communication with your clients and extended team. Here are some tips and best practices for actually booking that vacation and shutting down your computer. Communicate with your clients.

How To 120

How To Social Media Communications Crisis 120

Wadds Inc.

OCTOBER 4, 2023

“The book has the cover of a cheap thriller, and it is written much like one. It tells the story of how organisations can build a reputational defence through their actions and by communicating with publics or audiences using paid, earned, shared, and owned media.

Brand 122

Brand Branding Reputation Financial 122

Onclusive

JANUARY 6, 2020

Content marketing is a positive step toward truly effective marketing communications in that it starts to drift away from advertising toward useful information provision, which is what your audience wants. Yet, PR teams have the most to gain from amplifying the content they produce and communicating the results they generate.

Advertising 195

Advertising Advertising Marketing How To 195

Barokas

JUNE 14, 2019

Nothing in life is better at simultaneously sharpening the mind and nurturing the soul than a good book. I’m sure I was born with this knowledge, because books have called to me for as long as I can remember. Page by page, chapter by chapter, books transform us, teach us, mold us, improve us, entertain us, humble us and guide us.

Communications 101

Communications Transportation Television Writing 101

Deirdre Breakenridge

NOVEMBER 16, 2021

I remember training executives on how to show up with their messages and talking points. If you want to learn more about how to bring ethics and values into your media interviews or to any communication touchpoint, then I hope you’ll check out my book, Answers For Ethical Marketers.

Ethics 195

Ethics Interviews Media Print 195

Deirdre Breakenridge

DECEMBER 13, 2021

So, then, who is responsible to communicate and demonstrate ethics and values at your company? Do they extend farther than the communicators in your Marketing and PR Departments? Each employee of the company should uphold the values and good judgment that guide the company and which lead to ethical interactions and communications.

Ethics 195

Ethics Policies Leadership Employee 195

wiredPRworks

SEPTEMBER 11, 2021

Twenty years ago, today, we remember how 9/11 changed the world – and communications. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. Walking down Michigan Avenue beside my ecstatic children, I remember thinking how carefree, jubilant and fun life can be. 2012 Update.

Communications 105

Communications Community Crisis Film 105

Cision

MARCH 31, 2015

But how can you get started? “ A Roadmap to Multimedia Storytelling ,” a free e-book by Martin Waxman , provides today’s communicators with tips, best practices and strategies for creating content that excels in today’s visual and textual world. Get your e-book for free! How to create them? Get the free e-book now!

Storytelling 120

Storytelling Mobile Video Viral 120

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

When considering how to make a brand stronger, business leaders often look to operational influences. Yet, public relations (PR) and communications efforts have significant potential to bolster a brand. One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing.

Community 92

Community How To Marketing Data 92

Melissa Agnes

NOVEMBER 13, 2018

Humor Engineer, Drew Tarvin, joins the Invincible Brand Podcast to discuss how humor can be used to effectively help solve many common workplace issues, such as a lack of employee engagement, stress management, communication issues, and more. How to use the strategy of humor to highten meeting attendance and engagement.

How To 144

How To YouTube Crisis Management Crisis 144