Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Economy in Japan looks blunt these days, but it is due to currency fluctuations.

Marketing 106

Marketing Newspapers Print Local 106

Landis PR

DECEMBER 12, 2022

Note: This is a reposted blog by our Public Relations Global Network Party, Mark Paterson – Currie. For the original blog, please visit here. Something any public relations person or business can do today that will make a difference is to embrace sustainable development. Photo courtesy of Pexels. In the U.S.,

Financial 52

Financial Government Storytelling System 52

Sword and the Script

JULY 14, 2020

According to the Annual JOTW Communications Survey for 2020, the top PR challenges are: 1. ROI and proving value 2. PR budgets 5. Balancing priorities among stakeholders Ever feel like you spend more time justifying your work than you do getting things done? There’s power in a good little story about PR success.

Survey 135

Survey Measurement System Education 135

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Keep stakeholders well-informed. Educate the market and modify perceptions.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

5W PR

NOVEMBER 29, 2021

A key message articulates what a business does, why it does it, how it is different, and what value it brings to stakeholders. For instance, Smile Direct Club’s key message emphasizes the value of their product using both numbers (‘$3 per day’) and emotion ( ‘a smile you’ll love’). Laughter is good for people.

Marketing 88

Marketing Insurance Insurance Mobile 88

Landis PR

AUGUST 1, 2022

NOTE: This is a reposted blog by our Public Relations Global Network partner, Roop & CO. For the original blog, please visit here. Every organization, business and brand rely heavily on its public reputation for success. Photo courtesy of Pexels. Why Public Relations Continues to Be So Effective.

Publicity 98

Publicity Branding Brand SEO 98

Sword and the Script

OCTOBER 25, 2022

Proven business value. 90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. in an open-ended follow-up question. Two hundred and seventeen respondents wrote in answers.

Communications 120

Communications Crisis Internal International 120

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. PR grows more in demand. Blogger outreach gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Doctor Spin

APRIL 5, 2023

Here are my 10 favourite PR strategies for small businesses. As a small business, having a successful PR strategy is essential for reaching your target audience and achieving growth. Luckily, plenty of PR strategies cater to small businesses needs, allowing them to compete with larger companies.

Small Business 52

Small Business Strategy eBook Reputation 52

Cision

SEPTEMBER 13, 2017

What value do you provide them? If you’ve had the same brand identity for a while, there’s a good chance that it no longer resonates with the audience you want to target. Use existing customer data to understand the audiences and key stakeholders you want to appeal to. First, consider: who do you want to be as a brand?

Corporate 270

Corporate Branding Brand Guidelines 270

Newsfile

JUNE 28, 2023

Utilizing the 7 best ways to accomplish media monitoring will help increase the success of your press release and your overall PR and marketing efforts. Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. Why is media monitoring so important?

Media 52

Media Analytics Radio Google 52

Victorious PR

FEBRUARY 14, 2023

Utilizing public relations (PR) has many benefits that go far beyond any exact moment. Even for a short period, while working with PR professionals, their work provides long-term, positive and lasting effects and ultimately helps you reach your goals. With so many firms promising success, picking the correct one may take time.

Branding 52

Branding Brand Reputation Employee 52

Victorious PR

FEBRUARY 14, 2023

Utilizing public relations (PR) has many benefits that go far beyond any exact moment. Even for a short period, while working with PR professionals, their work provides long-term, positive and lasting effects and ultimately helps you reach your goals. With so many firms promising success, picking the correct one may take time.

Branding 52

Branding Brand Reputation Employee 52

Victorious PR

FEBRUARY 14, 2023

Utilizing public relations (PR) has many benefits that go far beyond any exact moment. Even for a short period, while working with PR professionals, their work provides long-term, positive and lasting effects and ultimately helps you reach your goals. With so many firms promising success, picking the correct one may take time.

Branding 52

Branding Brand Reputation Employee 52

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

A natural disaster tends to create its own PR appeals, and in 2017, millions responded. A good story and compelling content are vital, but in the digital age, many of us are saturated with information and demands on our time and attention. So, too, should the businesses and brands that support social-impact programs.

Corporate 168

Corporate How To Employee Nonprofit 168

Doctor Spin

APRIL 5, 2023

Here are my 10 favourite PR strategies for B2B. As a B2B organisation, having a successful PR strategy is essential for reaching your target audience and achieving growth. Luckily, plenty of PR strategies cater to B2B, allowing them to compete in niche markets. That’s where public relations (PR) comes in. Reputation.

B2B 52

B2B Strategy eBook Small Business 52

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

A good rule of thumb when carving out a thought leadership position is to test notions against the “Four I’s” – innovation, information, instruction and inspiration. This is where the savvy PR team comes in. Thought leadership is a common term in most B2B public relations programs. Walk the walk.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. But other times share values falling sharply, lawsuits, contaminated or dangerous goods, investigations, or even a new, slightly controversial, marketing tactic you couldn’t wait to try may be enough to damage a brands reputation and enter a real crisis period.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. Fourteen questions posed to James Grunig from PR Conversations contributors Questions from Judy Gombita (Canada) Q1.

Reputation 52

Reputation Social Media Internal International 52

Doctor Spin

MAY 30, 2023

As PR professionals , we’ve all heard the expression many times before. Let’s go: Table of Contents “There’s No Such Thing as Bad Publicity” Is Bad Publicity Actually … Good? “There’s no such thing as bad publicity.” But where does it come from? Those infamous words were allegedly uttered by P.T. Phineas Taylor (P.T.)

Publicity 52

Publicity eBook Ethics Resources 52

Cision

NOVEMBER 30, 2017

Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility. First, it’s important for you to spend some time with your data and your stakeholders considering your content marketing program and its purpose. Want to write for Cision®?

How To 177

How To Guidelines Content Marketing Video 177

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Stephen Waddington

DECEMBER 30, 2019

This is my annual long-read essay on the future of the PR business. Dr Jon White is a reflective PR practitioner and scholarly provocateur. He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. PR is a social science. Demonstrating value and the talent paradox 2.

Government 103

Government Education Print Ethics 103

Sword and the Script

JUNE 13, 2017

From my vantage point, having championed content marketing at several different businesses over the last decade – the future has been here for a while. From my vantage point, having championed content marketing at several different businesses over the last decade – the future has been here for a while. They are already busy.

Content Marketing 77

Content Marketing Marketing B2B Analytics 77

Stephen Waddington

JUNE 26, 2018

The CIPR #AIinPR panel has made good progress in six short months. We’re beginning to get a handle on how AI is impacting the business of PR. Technology is impacting PR work in a variety of ways, including the simplification of tasks; listening and monitoring; and automation. AI goes a stage further.

Ethics 69

Ethics Analysis Technology Data 69

Ethical Voices

AUGUST 1, 2022

I am now a Vice President at Infinite Global, and I’m also on faculty at New York University where this semester is going to be my 10th year teaching classes on communications management strategy and the history of PR. This goes back to when I maybe was in the business for about five years. That situation arose. This is wrong.

Ethics 71

Ethics Agency Journalism Corporate 71

Sword and the Script

AUGUST 20, 2019

Fortunately for the public relations community, her subsequent experiences in education and internships persuaded her instead to pursue a career in PR. She has since worked on both side of the table, both in-house on the client-side, and at PR agencies – and also has served as a key leader for Washington Women in Public Relations (WWPR).

Employee 87

Employee Internal International Training 87

Frederik Vincx

OCTOBER 27, 2015

Reading Time: 4 minutes The main question to ask yourself when you start your working day is: how will I add value? How will what I do help my business, my clients, and the business of my clients? This is especially true for young people that are just getting started in the PR business. That’s a good start.

Google 60

Google Software Analytics Pitching 60

Konnect Agency

MARCH 31, 2020

As the global community continues to experience the impact of the health and economic crisis of COVID-19, we as a PR Agency are continuing to keep current on best marketing practices during this unprecedented time.

Communications 69

Communications Crisis Communications Crisis Social Media 69

PR 20/20

JUNE 26, 2018

At PR 20/20, we work with clients across industries—from manufacturing and distribution, to healthcare, insurance, finance, real estate, technology and more. At PR 20/20, we work with clients across industries—from manufacturing and distribution, to healthcare, insurance, finance, real estate, technology and more. Read some more.

Industry 58

Industry Insurance Insurance Resources 58

Sword and the Script

DECEMBER 5, 2017

It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. Sometimes the examples are businesses that are able to sell advertising across digital sites they’ve built. Red Bull, Johnson & Johnson).

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Sword and the Script

AUGUST 22, 2017

Maybe he said it, and maybe he didn’t , but the but the point remains: it’s hard to execute on a business concept if your people don’t believe in the idea. You can’t let a root culture run awry and expect PR to pitch reporters for “positive” media coverage, either. That’s my takeaway from reading the answers provided below.

Internal 69

Internal International Interviews Trends 69

The Hoffman Agency

MARCH 20, 2017

Public relations (PR) is very much about reputation management. Most PR consultants can associate themselves with building and/or shaping opinion for a win-win scenario between their clients and the clients’ stakeholders. Unlike advertising agencies, PR agencies promote companies or individuals via earned media (i.e.,

Publicity 63

Publicity Construction Agency Advertising 63

Sword and the Script

JUNE 6, 2017

The knowledge gained working for a PR agency is often described as a mile wide and an inch deep. By contrast, doing PR work in-house, in corporate communications or marcom position, tends to be the inverse: an inch wide and a mile deep. Rich Young has been on both sides of the table and has the perspective of both vantage points.

Agency 60

Agency Corporate Interviews eBook 60

Onclusive

MARCH 24, 2022

PR Measurement Best Practices – Part 2. Welcome back to our blog series on Demystifying PR Measurement! PR planning must begin with knowing your audience, and data has become a critical strategic pillar for winning. Establish your PR measurement framework. Get the right data & measurement tools.

Measurement 396

Measurement Data Hotels Viral 396

PR Conversations

JULY 3, 2014

A practitioner’s musing about balancing the visible and invisible work in 21st-century PR. This passage had me thinking about the field of PR—not an obvious connection, because most of our colleagues, friends and the general public do not perceive us to be wallflowers. PR as a craft. By Bob Geller.

Publicity 87

Publicity Radio Social Media Content Marketing 87

The Hoffman Agency

MARCH 22, 2019

While it’s all good for business, how do you conduct PR for a trade show beyond the straightforward press release? The answer lies in pieces of information from over 2,000 exhibitors, stakeholders and conference speakers around the world — quite literally. By 2030, global food demand is expected to rise by 35 percent.

Trade Shows 28

Trade Shows Storytelling B2B Conference 28