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AP Style: How relevant is it in 2019?

Communications Conversations

It began as a way to standardize rules around editing based on mass media–specifically, mainstream print media. In the golden age of print, AP Style reigned supreme because editors and reporters used it–therefore, PR types like us were forced to learn it and use it. Think about the genesis of AP Style. Sensing a trend here?

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In #PR This is all You Need to Know in 2016

Deirdre Breakenridge

The following article originally appeared on the AirPR blog. . Ahhh, the new year. Thank you Meredith Fineman for keeping me relevant), I have pulled together everything a PR person may have done in 2015 that they don’t need to do anymore, while giving y’all some guidance for 2016. I know, being deep rules. I promise.

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The Pros Weigh In: The Best Books for the Marketer on Your List

Polaris

You don’t have to be an independent consultant or entrepreneur to enjoy Ferriss’ views on the new economy, the digital world, personal and work productivity and the outsourcing market. His ideas and perspectives are as valuable now as when he published his first edition more than 7 years ago. 7 Keri Jaehnig.

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They Don’t Make Marketers in Law School; Off Script #22: Ginny Allen

Sword and the Script

More recently has taken up a role with a new legal software startup called Firm Analytics that is being spun out of the Law Offices of James Scott Farrin. Each state or jurisdiction has its own set of ethical rules that apply to lawyers’ marketing efforts. We aren’t making it easy on ourselves to attract and engage with new clients.

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2020 Marketing Budget Planning: Here’s How Marketers Say Spending is Shaping Up

Sword and the Script

Below are three areas for investment that I hope give you something new to consider. If you summarize white papers or webinars and link to the gate in a blog post, then you have got the best of both worlds. You can do this completely on your own – and teach your team new skills at the same time – or you can hire someone.

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Mirror, mirror, on the wall, are vanity metrics the worst of all?

PR in High Definition

Last month Yogendra Vasupal, the founder of Stayzilla , announced in a blog post he would shut down all operations – despite having recently raised $33.5 The honesty and reflection in Yogendra’s blog post is a lesson to many. What are the equivalent vanity metrics in PR and comms? What is most important?

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4 Media Relations Lessons from The Washington Post and Other DC Newsrooms

Beyond PR

When the worlds of PR and media are discussed, it’s impossible to avoid parallels. Don’t make the mistake, though, of viewing PR and media simply as two lines running parallel with one another. DC Reporters Discuss How Social Media Has Changed the Game on PR Newswire’s media blog Beyond Bylines.