ReimaginePR

SEPTEMBER 5, 2016

You have a blog, you have a potential audience, and now you need to connect the two, but you’re not sure how. But, that’s okay, because by creating a solid blog strategy, you can find your audience. Here’s a checklist for what you should do after writing every blog post. Create a Clear Reason for Your Blog.

Blogging 120

Blogging How To Infographics Writing 120

Cision

JANUARY 6, 2016

These days a business does not have a choice to not be on social media. Or, how much to invest into social media marketing. Or even, what should one’s social media strategy be. Give your users content that they enjoy on social media. Multimedia Is The Way to Go. Don’t Be Afraid to Automate.

Social Media 120

Social Media Media Airlines Video 120

Communications Conversations

DECEMBER 13, 2019

If you’ve worked in the PR industry in the Twin Cities for any length of time, you’ve probably heard about or visited, the MN PR Blog. In fact, to my knowledge, the MN PR Blog was one of the first PR blogs in the entire country! The blog was founded and managed by Ryan May. Since, 2003, to be exact.

Blogging 78

Blogging Agency Community Local 78

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Owned Media/Content Strategy. The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like.

Media Training 397

Media Training Crisis Communications Conference Training 397

Cision

APRIL 24, 2015

It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. However, blogging is one of the leading tools in any brand’s content marketing strategy. Q: How did the NYPL decide to start a blog program? Are you a nonprofit?

Community 120

Community Mobile Blogging Publicity 120

The Hoyt Organization

JUNE 14, 2024

Authorship refers to identifying and crediting the writer of a piece of content by including information like an author’s name, bio, and photo. It establishes a connection between an author and their work, whether a blog post, social media post, or website page. What Is Authorship?

Travel 52

Travel Brand Branding Guidelines 52

Deirdre Breakenridge

OCTOBER 21, 2019

A Guest Post By Brittani Riddle, Graduate Student, American University & PR Expanded Blog Contest Winner. Mention any reference materials such as books or albums while discussing the topic? Record a few snippets of the show on your phone and post it to your social media or website. Have a Supportive Cast.

Social Media 268

Social Media Film Construction Television 268

Shift Communications

AUGUST 4, 2015

Below are guidelines that we drafted a while ago, refreshed for use for anyone who finds their way to them here on our blog. These guidelines apply to (COMPANY) employees or contractors who create or contribute to blogs, wikis, social networks, virtual worlds, or any other kind of Social Media. Todd Defren.

Guidelines 60

Guidelines Social Media Media Privacy 60

Buzzstream

NOVEMBER 10, 2020

Photoshop and crop holding images for the website and social media. So when writing your pitches, avoid including too much fluff or making them dig for the main story. Abbreviations are often referred to without including the full name of the organisation initially. Keep an eye out for breaking stories. You get the gist.

Pitching 164

Pitching Writing Digital PR How To 164

PRSay

APRIL 26, 2021

Outline language references related to a range of identity communities, such as race/ethnicity, gender identity, sexual identity, age, etc., In the style guide, reference the methodology for the creation of the guide and feature the names of contributors and reviewers to be transparent about the process. Blog about it.

Education 217

Education Employee Training Community 217

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more.

Interviews 104

Interviews Publicity Technology Social Media 104

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Anyone who clicked on the link would see a major media brand talking about Cision.

Strategy 276

Strategy How To Media Infographics 276

Cision

DECEMBER 7, 2015

After all, Obama is synonymous with social media savvy – and Quora is not a social platform that has been embraced by the masses. Similarly, I read an article in the Wall Street Journal about Lindsay Graham’s use of the app Sidewire , a politics-only social media platform described as “ Twitter for politics.”

Social Media 120

Social Media Reddit Media Twitter 120

Melissa Agnes

SEPTEMBER 4, 2020

What’s the first thing that a future employer, a prospective client or investor, or a new contact is likely to do upon meeting you or being referred your name? Auditing and optimizing your social media presence. Auditing and optimizing your social media presence. Google you. Monitoring your personal brand.

Brand 234

Brand Branding Reputation Crisis 234

The Proactive Report

JULY 28, 2014

This is an excerpt from a Google patent application: “Not all references, however, are necessarily of equal significance. For example, a reference by another agent with a high reputational score is of greater significance than a reference by another agent with a low reputational score. Link out to authority sites and blogs.

Google 174

Google SEO Reputation Writing 174

Doctor Spin

DECEMBER 7, 2023

It includes skills in reading, writing , speaking, and communication. This type refers to using one’s whole body or parts of the body (like the hands or the mouth). This intelligence refers to identifying and classifying natural patterns. Please support my blog by sharing it with other PR- and communication professionals.

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

Communications Conversations

AUGUST 28, 2017

Turns out, MOA is doing some interesting things with its (relatively newly revamped) blog, 55425. So, I sat down with Timothy Pate, digital project manager at MOA and talked about the blog and how MOA is using it to drive awareness and interest for the popular international destination. Who is the team in charge of managing the blog?

Blogging 87

Blogging Handbook Sports Internal 87

Cision

JUNE 20, 2016

Rely on a combination of these four media types to drive awareness, build trust, expand reach and win over new audiences: Paid Media. Paid media refers to any time you spend money to reach your audience with your messages. Follow the “Social Media Side Door” approach. Earned Media. Shared Media.

Media 180

Media Social Media Advertising Advertising 180

NewsWhip

SEPTEMBER 14, 2023

The Barbie movie was the big story of the summer, and its success has extended well beyond its opening weekend, with the film still in cinemas as we write this blog halfway through September. Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August.

Brand 78

Brand Branding Viral Apparel 78

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Paid Media. Earned Media. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. What is Social Media Monitoring?

Viral 52

Viral Crisis Communications SEO Reputation 52

Contently - Strategy

MAY 20, 2024

Even if you have the best content in the world, if no web traffic stops by, you might as well be writing on paper and then tucking it away in a desk drawer. When creating a new piece of content, think about other content on your site that is valuable, relevant, and related to the piece you’re writing to include as a hyperlink.

SEO 98

SEO Engineering Content Marketing Google 98

Contently - Strategy

FEBRUARY 14, 2023

Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind. Don’t expect an immediate bump in search engine rankings when you write for intent. Writing for intent parallels writing for SEO.

Google 144

Google Engineering SEO Writing 144

Sword and the Script

JANUARY 10, 2017

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. There are more blogs focused on personal development than any other topic, according to the survey.

Survey 60

Survey Blogging Corporate Analytics 60

Onclusive

FEBRUARY 22, 2018

I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications. Our plan is to think outside the box for earned media. Mika: TMI (The MAS Ink) is the name of my new boutique PR firm. We keep things simple.

Interviews 284

Interviews Radio Small Business Pitching 284

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 71

Tools Blogging Pitching Google 71

Cision

SEPTEMBER 3, 2015

Schedule Your Blog Posts. I’m big on writing several weeks’ worth of blog content at once so I can dedicate a chunk of time to focusing on my (or my clients’) blog. Bonus Tip: Because weeks can go by before I write for a blog again, I keep a document with topic ideas that I can refer to when I sit down to write.

Communications 120

Communications How To eBook Training 120

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media.

Digital PR 76

Digital PR Print Construction Television 76

Waxing UnLyrical

NOVEMBER 16, 2016

Social media and blogs require a certain frequency of posting to remain “viable” and effective. When searching for an image for a social media or blog post, search with emotive or action words instead of simply using keywords that you might use for SEO. What if design is not your discipline?

Blogging 40

Blogging Strategy Social Media Content Marketing 40

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 62

Tools Blogging Pitching Google 62

PR 20/20

DECEMBER 14, 2022

“I s it okay to edit a blog post months or years after it’s been published?”. In fact, this blog post you’re reading right now will likely become a content edit in a year or two. Content edits are when you edit an existing blog post to keep the content relevant. Once updated, you republish your edited post as a ‘new blog.’

SEO 52

SEO Google Engineering eBook 52

Cision

SEPTEMBER 21, 2016

Social Media. Managing your social media accounts is a breeze once you streamline the process. With the right social media scheduling tool, you can create all your updates and shares for the week (or longer) in minutes. Follow her on social media. Writing Press Releases. 10 on LinkedIn.

Marketing 120

Marketing Comparison eBook Social Media 120

ReimaginePR

APRIL 30, 2016

So don’t just start writing and forget about your brand’s overall goals, your “why”, your big idea. Think about why you’re writing a content marketing plan. Think about why you’re writing a content marketing plan. Write them down. When you write content, you’re writing to people. Social Media Strategy.

Content Marketing 120

Content Marketing Marketing Social Media Writing 120

Contently - Strategy

NOVEMBER 3, 2021

.” Let’s take a look at why marketing writers and editors should take fact-checking seriously—and how they can do so without spending all day, every day looking up stats and references. “If a reader can’t depend on the basic facts of a blog post, it’s a clear message that they can’t trust the brand.”

Content Marketing 144

Content Marketing Marketing Viral Study 144

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Most Useful Offline Reference Source: The Heart of Yoga, by T.K.V. Yoga practice guides Kathi (wise woman) so she picked The Heart of Yoga as her go-to reference book. You’ll never look at media in the same way. 2 Kathi Kruse. Desikachar.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Critical Mention

JANUARY 3, 2019

From going to prison to becoming the CEO of Front-Line Bribery LLC, you’ve completely turned your life around and recently cited as Thompson Reuters Top 50 social influencers in Risk, Compliance and Regtech in 2018. How did you accomplish this incredible journey of what you have referred to as “shame to change”? If so, how?

Interviews 105

Interviews Ethics Government Internal 105