Engage PR

JANUARY 6, 2018

And with social media spend within marketing budgets expected to increase 128% to 21.4% in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance. Cue social backlash across the internet. 2 Hubspot survey – [link].

Social Media 60

Social Media Strategy Media Survey 60

5W PR

MARCH 4, 2024

Here’s what you need to know what know about the most trend-obsessed generation in history:  Gen Z Slang Trech – Comes from “treacherous”, meaning something incredibly odd or weird Bot – Referring to an AI bot playing poorly in a game, “You’re being such a bot” can be used when someone makes a mistake or acts weird.

Fashion 60

Fashion Viral Trends Television 60

Presspage

MAY 11, 2017

Among the many communication tools that can be used during a crisis, social media is one of the most important ones because it offers the opportunity for an immediate, concise, and far-reaching response. But if misused, things on social media can take a turn for the worse. The thin line between positive and negative.

Social Media 79

Social Media Crisis Media Airlines 79

Contently - Strategy

NOVEMBER 3, 2021

.” Let’s take a look at why marketing writers and editors should take fact-checking seriously—and how they can do so without spending all day, every day looking up stats and references. “If a reader can’t depend on the basic facts of a blog post, it’s a clear message that they can’t trust the brand.”

Content Marketing 144

Content Marketing Marketing Viral Study 144

Doctor Spin

DECEMBER 4, 2023

In an era where media plays a crucial role in shaping societal discourse, the presence of cognitive biases undermines the credibility and trustworthiness of media outlets and poses a broader challenge to informed decision-making and democratic processes in society. Doctor Spin | The PR Blog. Oxford Reference.

Media 52

Media eBook Viral Construction 52

Waxing UnLyrical

FEBRUARY 26, 2013

Be succinct, use photos, on and on down the list of cliched suggestions that have peppered many a blog post. A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. Sufficed to say that as dry as I write, I probably won’t be going viral anytime soon. Why we share.

Viral 102

Viral Advertising Advertising Facebook 102

5W PR

NOVEMBER 14, 2023

Celebs, social-media influencers , and content creators all over are obsessed with this latest nail trend. The post Gen Z Trends: Sept & Oct 2023 appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Celebrity Drama & News Celebrity Drama & News isn’t specific to Gen Z, but they sure love theirs!

Trends 78

Trends Fashion Film Viral 78

Doctor Spin

NOVEMBER 17, 2023

Fat Pitch —Borrowed from baseball, this concept refers to waiting patiently for the perfect opportunity—a situation where the chances of success are exceptionally high. In a business context, it can refer to companies that adapt to changing market conditions and are more likely to succeed.

How To 52

How To eBook Wikipedia Viral 52

NewsWhip

AUGUST 12, 2021

In advance of his launch on July 11, Branson wrote blog posts for Virgin’s website and regularly posted to his own Facebook page. He does a lot of storytelling through his blog posts, including personal anecdotes of his childhood dreams and thoughtful photos of him and his space crew. First stop: Blue Origin.

Facebook 97

Facebook Travel Instagram Viral 97

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

Buzzstream

MARCH 13, 2024

Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage. This piece went viral, gaining major news coverage in the space due to the timeliness of the campaign and the creative way it came together. Here are some specific examples of Hero content: Surveys.

Digital PR 71

Digital PR Construction Case Study SEO 71

ImPRessions - Crenshaw Communications

MAY 15, 2018

When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines. The final paragraph of a March 30 follow-up blog stands out as a piece of sincere communication. Carnival Cruise – the unsinkable PR ship.

Crisis 136

Crisis Privacy Airlines Facebook 136

PR 20/20

NOVEMBER 11, 2016

Yes, the content lives on your website but great content can attract the attention of others who might share it on social media, email it to their friends or, best yet, link to it. A good time to try this is when someone references you or your work, but fails to include a link back to it. Optimize your social media presence.

SEO 80

SEO Infographics Strategy Viral 80

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. You can find all posts that reference Muck Rack here. You can find all posts that reference OnePitch here. Greg Galant | Muck Rack.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Taylor uses social media to connect one-on-one with 100 million fans at a time.

Social Media 48

Social Media Marketing Media YouTube 48

PR in High Definition

JUNE 3, 2020

Seen a funny picture in a forum that would make a viral-worthy news piece? Better yet, tag the social media account it was sourced from or embed the image directly from the source. When you’re using free stock images, please do note that it’s still polite to reference the creator! For example. Do it yourself.

Digital PR 77

Digital PR Viral Creativity Examples 77

PR in High Definition

JULY 22, 2019

The topic of fake news has been a mainstay in the media in recent years but, despite being coined at the same time, ‘deepfakes’ are only now beginning to gather interest. The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview.

Media 74

Media Viral Video Newspapers 74

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. H&M released a poorly thought-out ad of one of their products which ignited a press and social media sandstorm.

Fashion 75

Fashion Telecommunications Crisis Training 75

David PR Group

MARCH 9, 2017

The most well-known online reputation problems typically fall into a category that I refer to as “catastrophic.” Many people make online mistakes each day, but only a few online errors will spiral out of control, go viral and end-up causing economic damage or personal misfortune. They are the most difficult to manage. –John.

How To 40

How To Reputation Viral Airlines 40

Cision

JULY 25, 2016

In statistics, the superuser model is referred to as a “power law distribution,” and it is (generally speaking) the distribution of time on site, engagement and conversion events relative to total audience for most digital platforms. Again, social platforms are trying to (not-so-subtly) nudge businesses to paid promotion and advertising.

Facebook 120

Facebook Instagram Measurement Twitter 120

PR in High Definition

JUNE 3, 2020

Seen a funny picture in a forum that would make a viral-worthy news piece? Better yet, tag the social media account it was sourced from or embed the image directly from the source. When you’re using free stock images, please do note that it’s still polite to reference the creator! For example. Do it yourself.

Digital PR 48

Digital PR Viral Creativity Examples 48

PR in High Definition

SEPTEMBER 24, 2019

While we tend to think of ‘the gig economy’ being made up of the likes of musicians, drivers for ridesharing companies and delivery jobs, it refers to anyone working on a short-term contract or freelance – and that includes journalists and writers. The age of social. The freelance dance. News been framed!

Media 54

Media Newspapers Journalism Video 54

Buzzstream

FEBRUARY 3, 2021

Featuring your client or their spokesperson as a case study for stories like the one above could, in the best case scenario, lead to a link when the journalist refers to them in the piece e.g. Ellie Wright, Marketing Officer at Made Up Company. However, even if there isn’t a link given, it’s still a brand mention.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

SEPTEMBER 30, 2021

Let’s be honest, there’s also a huge difference between a content idea that could make a great blog post and one that can actually go off to secure links and drive traffic, rankings and revenue. . When you have this list, you can then cross reference it with your campaign idea and see if they’re helping shed light on things.

Digital PR 71

Digital PR How To Reddit Engineering 71

Stephen Waddington

AUGUST 27, 2018

Applying the Excellence Theory to organisational communication in an era of digital network communication It is very easy to get excited about the fragmentation of traditional media and celebrate the upheaval in organisation communication created by social media. we continue to do research on the theory.

Communications 60

Communications Analysis Web Handbook 60

Buzzstream

MAY 2, 2024

We’ve got a couple of different tools for social media. And it’s actually my favorite tool set in our toolbox because personally I’ve spent hundreds of hours internally linking blog posts and pages together. At our first company, we had at one point, something like 2,500 blog pages on our site.

Internal 118

Internal International Insurance Insurance 118

Norton's Notes

SEPTEMBER 25, 2015

For those of you that don’t know what Growth Hacking actually is, according to Wikipedia, this is the definition: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking , and social metrics to sell products and gain exposure. [1] Don’t poach people!

Marketing 28

Marketing Employee Wikipedia Data 28

Buzzstream

DECEMBER 17, 2020

Once you’ve clicked on that, choose the ‘Web’ option and type in the keywords for your concept e.g. ‘home decor trends’ before clicking ‘Search; You’ll then be shown all of the top-performing content for the subject area and can rank it by the total engagement by social media platform or overall. Catching missed coverage.

Digital PR 161

Digital PR Tools Pitching Film 161

Masters in Communications

FEBRUARY 12, 2022

Websites and digital television are technically broadcast media at the same time. Digital media also include interactive digital elements which include gaming - both online gaming and offline (traditional console gaming). Also includes mobile gaming, social media, and the web. Social media is seen as a relative latecomer.

Ethics 52

Ethics Communications Print Television 52

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Photoshop and crop holding images for the website and social media. Pitches can make or break a PR campaign. It’s as simple as that.

Pitching 164

Pitching Writing Digital PR How To 164