Mindful Marketing

JANUARY 31, 2017

By Seedepth The media industry and journalism are experiencing significant change. The result is that the lines between opinion and news are becoming more and more blurred, and consumers of news are confused about which news outlets and stories to believe. Fact-checking as an art and a science got a new lease on life.”

Journalism 50

Journalism Report Enterprise Interviews 50

Presspage

FEBRUARY 11, 2019

If PR professionals want to increase media engagement (and who doesn’t?), they have to do more than crank out basic press releases and send them to every journalist they can find. Craft a Better Press Release. Snappy and concise press releases win the day. Keep the press release brief and stick to one subject.

How To 60

How To Media Journalism Corporate 60

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. Share on social media. If you do nothing else to leverage new press, do ensure you amplify the news on social media. Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! 500|5000 list).

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Bianchi Biz Blog

FEBRUARY 22, 2021

I am the editorial director, Commercial Vehicle Group at Endeavor Business Media. For the interview, I would typically meet the distributor early in the morning and ride along on the truck for an entire day as s/he made customer stops. When writing about business trends and best practices, though, that can sometimes be difficult.

Groups 55

Groups Meeting Transportation Media 55

Deirdre Breakenridge

NOVEMBER 23, 2016

She was asking me about different careers in PR … what type of PR would suit her best and whether she should pursue agency or in-house communications work. As we began to chat about brands being immersed in tech and attracting the best talent, I found myself jotting down some notes. Book Reviews / Journal Research.

Skype 150

Skype Industry Storytelling Interviews 150

PRSay

SEPTEMBER 1, 2017

Please join the discussion through blog posts, webinars and Twitter Chats (#PREthics) scheduled throughout the month of September and consider the content a catalyst for integrating ethics and ethical practice into your daily communication activities. . Others include “The Portable MBA” and Business Expert Press book series.

Ethics 145

Ethics Public Affairs Journalism Leadership 145

MaccaPR

JULY 8, 2015

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. really care about - the monthly. Paul Pioneer Press , the weekly. Paul Business Journal and, increasingly of late, Minnesota Business magazine.

Interviews 48

Interviews Radio Journalism Newspapers 48

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

Words bring ideas to life and paint a picture for media and other audiences, whetting appetites to learn more. Anytime there is a connection to a word or phrase having a moment on social media, we say, go for it. The same basic rule applies when pitching a media contact. This goes for business writing as well as media pitching.

Pitching 136

Pitching Writing Journalism Guidelines 136

Cision

MARCH 17, 2017

This week, Crosby sat down with me to discuss celebrating greatness in a difficult industry, separating your work from your personal value, and staying top of mind by doing things worth talking about. I discovered public relations while pursuing my master’s degree in Communication (spurred by my undergrad focus in Media Studies).

Fashion 227

Fashion Travel Interviews Instagram 227

Sword and the Script

SEPTEMBER 18, 2018

Her mother introduced her PR manager who talked to her about relationship building and the thrill of getting a big story for her company. The attraction was instant, she says, and at that young age, it was a deciding moment in her determination to pursue a career in either PR or journalism. RW: The advantage is I have learned a lot.

Media Relations 68

Media Relations Media Insurance Insurance 68

The Stalwart Blog

JUNE 24, 2014

Use a Journal. I’ve found it very beneficial to use a journal during my internship. In the past, I have been asked in an interview about something from an internship that I could not remember. I recently purchased a journal, and I am now using it to record my experience. Make Goals. Ask Questions.

Journalism 127

Journalism Marketing Internal International 127

Ishmael's Corner

APRIL 21, 2015

What’s more, Google’s decision to communicate the dialing down of activities in China on its corporate blog gave street cred to owned media. There’s no question that this move lessens dependence on third-party media. With that said, the value of media relations doesn’t disappear. Yet there’s the rub.

Company 60

Company Media Storytelling Interviews 60

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. I was out of school and had several years of experience as an executive assistant, including a stint as the admin for a publicly traded company’s investor and media relations director.

Agency 88

Agency Energy Crisis Management Industry 88

Presspage

FEBRUARY 10, 2020

Instead of including a full press release, consider writing just a paragraph or two about why this story is right for their publication or website, and then offering an interesting spokesperson for an interview or invite the journalist to your event. Think about the journalist’s audience.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Deirdre Breakenridge

NOVEMBER 8, 2015

As part of an effort to get smaller blogs to write about the film, I contacted blog owner, Jamie Bullock, of Project:Women and told her about the film. I suggested she post a story that we would write, to not only help the film – but to help her add valuable content to her blog about women going after their dreams.

Film 150

Film Social Media Video Writing 150

Landis PR

APRIL 25, 2022

As the one-year anniversary of the crash approached, we interviewed Luke, created a pitch package with b-roll, put together a media list that covered local media, Texas media and media that covered the crash and helped CNS develop a case study for their website. Can you tell us about your background?

Local 52

Local Case Study Nonprofit Healthcare 52

Flack's Revenge

MARCH 12, 2015

The outpouring on the blogs and social media showed its key place in the hearts and minds of those in the B2B tech space. Colleagues and coworkers compared notes and shared info – my good friend Judy Gombita sent this exit interview of Matthew Ingram, from Columbia Journalism Review. The reason? I disagree.

B2B 120

B2B Trade Shows Enterprise Banking 120

Barokas

NOVEMBER 1, 2017

In my introductory journalism classes, my professors made it sound like PR professionals were magical fixtures at every event who could answer all of my questions. My professors assumed every journalism student knew what PR was, so I never sought clarity on the job description, because I didn’t want to discredit my reporter title.

Report 68

Report Fashion Pitching Journalism 68

Cision

JULY 7, 2016

In this interview, Daniel discusses the process of building your brand, why it’s important to continue asking questions and how PR skills translate to other areas of communication. You see this often manifest itself in social media. It’s really all about storytelling, which we communication professionals do every day.

Education 227

Education Writing Pitching Groups 227

OnePitch

APRIL 14, 2022

While her role has shifted over the last couple of years, her true PR passion remains media relations, strategizing with her team and clients to land strategic placements that drive results. Read below for the entire interview with Cortney Williams: 1.) Is it clear who we are offering for interviews, and what they can speak about?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Cision

JUNE 2, 2016

In this interview, Eileen shares her thoughts on the challenges of creating meaningful content, the importance of listening well to build relationships and the need for strong writing skills in public relations. What is the most important lesson about PR you’ve learned throughout your career?

Insurance 120

Insurance Insurance Writing Sports 120

MaccaPR

FEBRUARY 2, 2017

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Papers like the Detroit Free Press , which cut back on delivering daily issues to subscribers’ homes, eroded their print audience.”. An alumnus of the St.

Print 48

Print Newspapers Interviews Journalism 48

PR Fuel

DECEMBER 22, 2020

If you’re not a detail-oriented person, then wading through the tiny details of a press release can be hard. Yet with any press release submission, it’s vital for the document to be free from errors. Use this 7-item checklist to help rid your press release of easy-to-miss problems before distribution.

Writing 52

Writing Government Journalism Interviews 52

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. A few weeks ago, they asked a question about paying for blog posts.

Blogging 73

Blogging Twitter Facebook Measurement 73

Critical Mention

AUGUST 5, 2018

If you’re in PR (or you want to be), here are some influencers to inspire you and help keep you in the know about what’s happening in the PR world. She is nationally known as one of the foremost speakers in the country on all things social media. And what better place to make those connections than on Twitter? Heather West.

Twitter 77

Twitter Radio Social Media Print 77

Flack's Revenge

JANUARY 20, 2016

So I quickly signed up when my friend John Kaczala (also a NYETM regular) alerted me to the January session , about getting press for startups, and its star panel of tech journalists: Jonathan Shieber of TechCrunch , Robert Hackett of Fortune , Alex Konrad of Forbes , and Jing Cao of Bloomberg. Some common themes emerged.

How To 120

How To Real Estate Pitching Enterprise 120

Waxing UnLyrical

AUGUST 16, 2012

Can you have a competition that measures how “good” your social media is? A contest that pits two groups head to head in direct social media feud? The Business Journals (#bizjournals) believe you can. The Business Journals are a consolidated group of business media sources providing local business news in 43 cities.

Journalism 70

Journalism Local Social Media Twitter 70

Flatiron Communications

JANUARY 14, 2015

On the one hand, companies still crave and handsomely compensate their agencies for stories “placed” in mainstream media outlets. Thank you media fragmentation.). Or are some beats simply less receptive than others to our emailed story and interview suggestions? David Carr. NYTCREDIT: Earl Wilson/The New York Times.

Media 28

Media Journalism Social Media Mobile 28

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. News media in pain but new formats emerge 13.

Government 103

Government Education Print Ethics 103

MaccaPR

OCTOBER 28, 2014

Since that time, he’s published several books including “Customer Service: New Rules for a Social Media World” and “ Zombie Loyalists: Using Great Service to Create Rabid Fans. " He has spoken to audiences in 22 countries on social media, publicity and marketing. The press Taco Bell generated was incredible.

Interviews 54

Interviews Financial Social Media Crisis 54

Waxing UnLyrical

JULY 2, 2018

Taking us on a ride through their #measurePR journeys, here’s some of what we talked about: Everyone’s first PR-related internship or job: A2. They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR. Was our press coverage neutral or nonexistent.

Measurement 40

Measurement Nonprofit Education Social Media 40

Sword and the Script

JUNE 6, 2017

He’s my guest for this latest edition of the Off Script series of interviews. Good clients get more out of their agency by not demanding six account team members, including the VP, on a press release or display ad review call. Boots on the ground interviews with PR, marketing, sales leaders. Guaranteed. .

Agency 60

Agency Corporate Interviews eBook 60

Beyond PR

SEPTEMBER 6, 2016

Think about your current audience. In a recent interview with the Wall Street Journal , Hamill spoke about his 24-year career as the infamous Batman baddie and how it helped prevent him from being typecast into hero roles. Ultimately, your content distribution strategy shouldn’t be about one channel versus another.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Waxing UnLyrical

OCTOBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Value Of A Fire Drill October 27th, 2010 Tweet Guest post by Narciso Tovar I remember the time I went through my first fire drill. Not everyone agrees with this… before it hits the fan, that is.

Crisis 71

Crisis Twitter Facebook Measurement 71

Bad Pitch Blog

SEPTEMBER 8, 2008

Everyone I know wonders whether these papers (and a whole host of magazines) firing just about anyone who’s not a star will affect our little PR industry. Unlike most of us, owners have not been paying attention to a wide world of newish (free for everyone) media. All of us in PR can learn from old media''s self-importance.

Journalism 41

Journalism Real Estate Print Newspapers 41

Remote PR Jobs

SEPTEMBER 25, 2023

If you find yourself stumped about how to frame your story, I always suggest reverse-engineering your ideal article. Your media list should include reporters with whom you have a relationship, those who follow the companies in your sector and those who cover new financings as part of their beat. What is your perfect headline?

How To 100

How To Report Pitching LinkedIn 100

ImPRessions - Crenshaw Communications

APRIL 23, 2019

In B2B tech PR , an infusion of new capital is one of the best opportunities to drive quality media coverage at scale. Be clear-eyed about your numbers. Key business outlets like The Wall Street Journal, Bloomberg and Forbes generally wont touch anything under $20 million. Yet new funding rounds are a dime a dozen.

How To 149

How To B2B Pitching Storytelling 149