12 Tips to Prepare Executives for Successful Media Interviews

Glean.info Blog

While Covid-19 accelerated the trend to remote interviews on Zoom, the underlying basics of successful media interviews remain unchanged. So learning how to do a media interview well is a valuable skill. Ask about the interview. Who else will be interviewed?

Interview with Larry Kim

Critical Mention

We had the opportunity to get his insights into being a top influencer, his favorite social media platform and which aspect of marketing will stand the test of time. Q: What’s your favorite social media platform to use and why? More people use messaging apps than social media. Q: What are your thoughts on media monitoring? Larry: Media monitoring is an indispensable part of marketing today.


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Interview with Davis Mallory

Critical Mention

Today, we’re speaking to Davis about his new single “Sun & Moon”, how he uses PR and media strategy to promote his work, his insight into what it means to be a full-time artist and his thoughts on the entertainment business. So these were smaller blogs when I wanted to get on MTV and Entertainment Weekly. To get on these blogs was outside of my budget, it cost about $2,500 per month. I reached out to blogs myself, and many didn’t write back.

Interview with Ann Handley

Critical Mention

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL). Q: What social media channel do you find most valuable for content marketers? Blog Career Advancement Communications Content Marketing Interviews Marketing

3 questions that can trip up your media interview

PR Daily

In any given interview, a question may challenge your recall. Unless the interview is a challenging one or is hostile, the fact that you don’t know an answer shouldn’t provoke undue anxiety. This approach might not be enough if the reporter does not have the luxury of a follow-up interview, or the question concerns knowledge that you really should have had. Many interviewers will likely cease this line of questioning and move on to the next thought.

Blogging Tips for PR Pros

PR Expanded

Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. A good public relations professional will counsel their client to have a blog or content hub as a way to showcase thought leadership, earned media placements, company news, and announcements, and engage with fans and followers. Your blog is your community.

Interview with Anthony Iannarino

Critical Mention

I started writing the blog in 2009, and the speaking and books followed on not too much later. My blog has something like 3,900 individual posts. Right now, 80,000 people subscribe to the newsletter, and over 116,000 people have subscribed to my daily blog post by email or RSS feed. His latest book is Eat Their Lunch: Winning Customers Away from Your Competition, and he publishes a daily blog post at www.thesaslesblog.com.

AirPR Interview Series: Mark Delcorps of Overstock.com


Senior PR Engineer Kelly Byrd interviewed her customer Mark Delcorps of Overstock.com on how he and his team and company are using AirPR data to help them drive, maintain and replicate business impact. M : AirPR has helped us understand an increasingly cluttered media landscape, and prioritize our efforts within that landscape. This is especially helpful because Overstock has so many different business units, each with a slightly different customer base and media environment.

[L]earned Media: An Interview with Sam Zises

Critical Mention

Agency life can be tough, but [L]earned Media’s CEO Sam Zises has got it down to a science. In our interview with Sam, he offered powerful insights into the world of content marketing, social media and “cutting through the clutter.” Q: What’s your day-to-day like as the Founder & CEO of [L]earned media? Q: Which social media platform do you think will stand the test of time? Blog Content Exclusive Licenses Interviews Marketing Partnerships Social Media

5 common media interview myths

PR Daily

Pulling off an effortless media interview is harder than it looks. Although news anchors and hosts can make broadcast appearances appear easy to do, there are several myths when it comes to media interviews. An interview is the same as giving a speech. It’s often said that giving an interview is comparable to giving a speech in front of a large crowd. In a media interview, the reporter controls the questions. the agency’s blog.

What is Bridging in an Interview?

HMA Public Relations

During our media trainings, we teach how to bridge the conversation during interviews. In today's blog post, Alison shares a peek into our award-winning program with what bridging is and how it works. The post What is Bridging in an Interview?

When To Turn Down A Media Interview

ImPRessions - Crenshaw Communications

It goes against all the instincts of a public relations specialist to turn down a media opportunity. Instead we advocate taking a thoughtful look at all media inquiries to determine if they advance a company’s goals. When to “Just Say No” to a Media Request. Sometimes a journalist may take a media pitch and go in a completely different direction to suit an agenda. A TV station had requested an interview with one particular family being helped locally.

Virtual Interview Tips

PR for Anyone

In this time of new normal, “virtual” seems to be in our everyday language and learning how to do virtual interviews is crucial if you want to start or continue to be a media expert in your field. Interviewing virtually is different than in person. your interview).

Be Better Prepared for Your Next Interview

Ronn Torossian

Often, when people think about public relations, they think about major national media attention or scandals that throw once-trusted brands into chaos. I’m talking about the inherent tunneling that can happen during an interview, the connection between the interviewer and their subject that pushes out the world and can make … READ MORE ». The post Be Better Prepared for Your Next Interview appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Offer interviews to investigative media – on your turf

The Stalwart Blog

I had a conversation with a nonprofit that has been getting repeated questions from the investigative team of a local media outlet about their operations. So this nonprofit offered the opportunity for the media outlet to interview them at their location, see their operations, provide unfettered access. The media outlet said no. The post Offer interviews to investigative media – on your turf appeared first on Public Relations Security.

How bridging puts your media interview back on track

PR Daily

A media interview is an important opportunity to speak directly to your audience, but don’t let the interviewer drive the conversation. The interview is going along fine when—wham!—the the interviewer asks about an issue you’d hoped to avoid. RELATED: We're celebrating the maestros of media relations. ]. Effective media guests don’t wait for the reporter. Imagine you are being interviewed about a community art program that you are launching.

5 ways media interviews go up in flames

PR Daily

A disastrous live interview can undo months of hard work. Here is how PR pros (and their clients) can prepare for some classic missteps in “do or die” interviews. When it comes to on-camera flops, the most cringe-worthy disasters arise when a company spokesperson is drowning during a live interview. Here are five examples of classic media interview failures, and some tips so you can avoid a similar fate: 1. You scored the interview—but have nothing to say.

How to handle media interviewers who ask for guarantees

PR Daily

We would all like to think that lessons will be learnt from crisis media management incidents, but even if improvements are made, no-one can be 100% certain that the same thing could not happen in the future. There might not be any guarantees in life, but this approach is your best bet to handle a thorny interview. Adam Fisher is the content editor for Media First , a media and communications training firm with over 30 years of experience.

Q&A Interview with theSkimm co-founders, Carly Zakin and Danielle Weisberg

PR Expanded

I recently wrote about the daily email newsletter in my blog post, What’s in your Fall 2014 Communications Toolkit? Whether it’s a client meeting, interview, or family dinner, our readers are ready to jump into conversation. How are you using social media to promote your Skimm’bassadors program? Social media is how we keep a pulse on feedback from our readers and interact with them regularly. Interview PR 2.0

10 Fundamentals for Successful B2B Media Interviews

Sword and the Script

B2B reporters today don’t do media interviews like they once did. There’s only so much time in the day which means fewer interviews are conducted. If you are fortunate enough to secure an interview, then you certainly want to make the most of it. Below are ten proven tips for successful media interviews. Of the recent interviews, I’ve facilitated over the last few years, the majority of them begin with a broad question such as “tell me about the deal?”

Interview with Critical Mention’s VP of Engineering on Media Monitoring

Critical Mention

Today, we’re getting his perspective on media monitoring, the intricacies of Critical Mention’s platform and the industry’s future. Q: In your opinion, what’s the importance of media monitoring for PR professionals? . Q: Where do you see media monitoring going in the next few years? The post Interview with Critical Mention’s VP of Engineering on Media Monitoring appeared first on Critical Mention - Media Monitoring.

UK Media Moves Interview with PressPad Founder and CEO Olivia Crellin


PressPad is a social enterprise that matches young journalists who've been priced out of London with host-mentors, opening the door to diversity in the media. Media Blog

8 tips to help communicators ace television interviews

PR Daily

RELATED: Overcome your biggest challenges in internal comms, PR and social media ]. Here are eight TV interview tips designed to help nail your next segment: 1. The interview starts before the mic is on. Media segments often take place early in the morning, so it’s important to bring the enthusiasm. Use your voice to communicate excitement; if you’re excited about the topic, your interviewer and the audience are more inclined to feel the same.

An Interview with Richard Bistrong, CEO, Front-Line Anti-Bribery LLC

Critical Mention

We had the opportunity to speak to Richard and gain his insights into how he completely turned his life around, how his relationship with the media changed, and which channels he feels are most valuable for thought leaders and content creators today. My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. The other unexpected surprise along the way was being asked to guest blog.

AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh


Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. Our plan is to think outside the box for earned media. I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets.

Interviewing for a PR job? Prepare for these 5 common questions

PR Daily

Instead, think about how to answer these interview staples—and do ample research. Now comes the dreaded interview. Here are five common questions and directives that form the foundation of most PR job interviews: 1. RELATED: Join us at Paypal HQ for our PR & Media Relations Conference. ] . Look at their case studies, their blogs and their social media feeds. Tell us five relevant media contacts you hold for our clients—quickly.

How to Conduct Skype and Facebook Live Interviews with the Media

Critical Mention

Whether you are an influencer or your job entails promoting a subject matter expert, knowing the ins and outs of how to conduct a social media interview is an essential skill for your earned media goals. With news media resources continuing to shrink, news organizations find that interviews through social media save valuable time and resources. It can also provide a sense of immediacy during an ongoing media event.

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How to steer a media interview to your key topic or point

PR Daily

You must be a bit more subtle—but if you are, you can have much more influence over the interview than might have seemed possible. The host has asked that the interview be more conversational (such as a podcast). The technique also allows your interviewer or host to look and sound good by asking you the “smart” question. This post originally appeared on the Throughline Blog. The post How to steer a media interview to your key topic or point appeared first on PR Daily.

Interview with PR Influencer Sarah Evans

Critical Mention

Her business model is built on two key parts: behind the scenes with a range of consulting and strategy to full social media management and as a digital correspondent, producing on-camera talent for engaging social content. We caught up with her on her insights into the world of digital media and social strategy today. Sarah: I had never experienced a faster way to invite, connect and share than with the emergence of social media.

Manipulated content: Sir Keir Starmer interview

Stephen Waddington

The Conservative party blatantly manipulated a video interview with Shadow Brexit secretary Sir Keir Starmer. The Conversation party edited a video interview with Shadow Brexit secretary Sir Keir Starmer on Tuesday to make it appear as if he stuttered and was unsure of Labour’s Brexit policy. The interview with ITV’s Good Morning Britain was shared via the Conservative party’s social media channels.

5 ways media interviews go up in flames

PR Daily

When it comes to on-camera flops, the most cringe-worthy disasters arise when a company spokesperson is drowning during a live interview. Here are five examples of classic media interview failures, and some tips so you can avoid a similar fate: 1. The briefing: In this 2015 soundbite, LBC reporter Nick Ferrari interviewed the then-Green Party leader Natalie Bennett on affordable housing…and Bennett seems to have no idea how to make it happen. the Gong Blog.

AirPR Interview Series: Jon Gelberg, Inc. Media’s Executive Editor of Content Strategies


Media’s Executive Editor of Content Strategies, recently sat down with AirPR to discuss sponsored content, PR, storytelling and the future of the industry. The post AirPR Interview Series: Jon Gelberg, Inc. Media’s Executive Editor of Content Strategies appeared first on AirPR. “I’ve been telling stories in one way or another my entire life.”. Jon Gelberg, Inc.

The Art of Bridging: How to Use the ABC(D) Method in an Interview

Action PR

Speaking to the media is important. However, with a few speaking tips and a little practice, you can effectively answer any media question – even a controversial one. What happens if a journalist asks you a question that isn’t related to the topic of the interview? If your subject is t-shirts and the journalist asks you about shorts, do you have the skills to take control of the interview and get it back on track? Still afraid to talk to the media?

3 common blunders top executives commit in media interviews

PR Daily

Top executives make many of the same media interview mistakes the rest of us do—but their missteps are often magnified, becoming headlines on news and business websites worldwide. Although every executive is different, we've observed clear trend lines in our work with hundreds of top-tier executives since we started Phillips Media Relations in 2004. Often, they encounter such objections during media interviews, panel discussions and contentious client meetings.

7 times to turn down a media interview

PR Daily

I advise doing almost every media interview you're offered, but sometimes turning down an interview makes sense. You should not be the first party to announce a death before next of kin has been notified, but what if the media already announced the deceased person's name? The Media Training Bible: 101 Things You Absolutely, Positively Need to Know Before Your Next Interview. Phillips Media Relations , a media and presentation training firm, and blogs at.

9 Blogs To Make You PR-Smart

ImPRessions - Crenshaw Communications

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? Blogs That Can Make You Smarter. Industry or Workplace Blogs. ” The blog is a reliable source of macro PR information and industry trends.

How to Ace a TV Interview

Mora Communications

Your PR efforts have worked and you’ve landed your first TV interview. You’ve never been interviewed before, nor have you had media training – and your interview is tomorrow. Now as the interview time grows closer, your panic level begins to rise. Don’t try to be who you think the media wants you to be. Study the media outlet you are being interviewed for. Study the journalist who will interview you.

3 Easy Questions that Trip Up Media Interviews

Sword and the Script

As the saying goes, it’s the little things that kill, and the little things can derail or trip up an interview with the media. Media interviews are more important because they are hard to come by these days. Any PRs that blog on a consistent basis will have a special appreciation with the demands placed on members of the media. PRs are especially sensitive to what might go awry in an interview and as a result tend to focus on those hard questions.

Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018


She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Channel execution is key, whether mass media, social media or digital marketing, marketing automation, etc. . Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories).

Should PR pros participate in interviews?

PR Daily

One of our clients recently suggested a terrific idea for a blog post. In his role as a PR pro, he often sets up interviews for his subject matter experts. His protocol is to be on the call to listen in on the interview (reporters know he’s on the line). His presence helps him keep his experts on point, allows him to fulfill reporter requests for follow-up items, and gives him a sense of which coworkers need a media training refresher.