5W PR

SEPTEMBER 11, 2023

Visual communication Visual elements such as infographics, videos, and images can simplify complex information and engage the audience. PR efforts can include op-eds, interviews, and speaking engagements for researchers to share their expertise and insights. Storytelling humanizes the research and makes it relatable.

Publicity 78

Publicity Communications Study Storytelling 78

Cision

JUNE 16, 2017

Using surveys, interviews and focus groups, we spoke to employees across different lines of the business and regions. You should try to communicate your rebrand on as many marketing channels as possible like email, blog and social media to ensure users are well informed and can find your business. Blog post explaining new changes.

Communications 250

Communications How To Telecommunications Employee 250

Newsfile

JANUARY 24, 2024

In an interview with TIME last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Cision

SEPTEMBER 26, 2017

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). For example, blogging can be a huge time commitment. Keeping Content Engaging. Measuring Content Effectiveness.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Presspage

JANUARY 23, 2024

Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across. Infographics are an effective tool in an IRO's arsenal. Moreover, infographics are highly effective in conveying complex trends and market analyses.

Communications 78

Communications Infographics Financial Storytelling 78

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. Use the photos or video accompanying the piece for other posts, and give a social shout-out to the journalist or the outlet in question. Socialize all coverage. .

Interviews 136

Interviews Pitching Infographics Print 136

Cision

NOVEMBER 25, 2015

When you think of content marketing, you probably think of blog posts. Blog Posts (All Lengths & Types). Yes, you know you need blog content on your business site. You’ll attract more people if you vary the lengths and types of blog posts. Interviews. Infographics. But it’s more than that.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

Contently - Strategy

NOVEMBER 8, 2023

Blog Posts: Blog posts are a timeless medium that continues to engage audiences through informative narratives and thought leadership while also boosting SEO rankings and brand awareness. Videos: Videos captivate audiences with dynamic visuals and auditory experiences, appealing to those who prefer immersive storytelling.

B2C 52

B2C Case Study B2B Content Marketing 52

Contently - Strategy

OCTOBER 4, 2023

To find out, we conducted nine interviews with innovative CMOs to understand what role they see content playing in the marketing strategy. There’s usually endless potential to break down your content pillars into core topics and subtopics for eBooks, webinars, blogs, social campaigns, and so on. But what do our peers think?

Content Marketing 52

Content Marketing eBook Marketing Infographics 52

Burrelles Fresh Ideas

JUNE 27, 2023

Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post. Press releases first began to integrate digital features in 1997 with the addition of audio, video, and images. The early 2000s saw the addition of social media features.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Landis PR

DECEMBER 11, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Nick Leighton – NettResults. For the original blog, please visit here. Utilize a mix of content types, such as blog posts, videos, and infographics, to keep the audience interested and to cater to different preferences.

Strategy 59

Strategy Company Communications Construction 59

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

5W PR

AUGUST 12, 2020

The strategies should incorporate formats like infographics, short videos, or short posts through communication channels like intranet feeds, desktop, mobile apps, and emails. Alternatively, healthcare PR teams can release a behind-the-scenes interview that gives readers an opportunity to learn from healthcare experts in a company.

Healthcare 88

Healthcare Strategy Communications Policies 88

Presspage

APRIL 20, 2018

As traditional news outlets shrink, organizations are learning to tell their stories in a journalistic fashion through text, photographs, infographics, videos and other means. Think like a reporter, page designer and video editor At Nissan Motor Corp. At the same time, images and video must be dynamic. We use the video.

Video 84

Video Engineering Financial Infographics 84

Cision

APRIL 6, 2016

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. What Are Personas (Empathy Maps) & Why They Are Effective. What would you rather read?

How To 120

How To Tools Exercises Viral 120

MaccaPR

NOVEMBER 20, 2018

The good news is: at its best, your newsroom can serve as a content hub for your video, social media content, e-books, blog posts, recent media coverage, images of your CEO and logos – the kind of content that helps boost your company’s ranking in search and makes it more likely that media coverage will be accurate.

Mobile 91

Mobile Corporate Survey Web 91

wiredPRworks

APRIL 20, 2021

Cision named this blog to its top 50 PR and top 50 Marketing and PR blogs. Wants: research, graphics and invites to interview experts. videos, 42.7% infographics, 39.3% videos, 42.7% infographics, 39.3% Access your copy here. Note: all graphics via the report. Ways to PR Pros Can Help Journalists.

Report 52

Report Trends Media Infographics 52

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. Studies show that images and video attract more attention, keep users engaged longer and result in higher conversions. Media outlets want images and video with news stories. 500 companies blog than F500. The demand for visual content has exploded in in the last year.

Trends 100

Trends Media Case Study SEO 100

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. Studies show that images and video attract more attention, keep users engaged longer and result in higher conversions. Media outlets want images and video with news stories. 500 companies blog than F500. The demand for visual content has exploded in in the last year.

Trends 100

Trends Media SEO Analytics 100

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

ISEBOX

SEPTEMBER 8, 2016

Either a) by being a thought leader in the space you’re in (typically manifested via blog) or b) by creating content for which your audience is willing to exchange contact information (think video, infographic, document, etc.). See this infographic re: the power of visual content. Good luck competing with cat videos).

Infographics 105

Infographics Software Video Employee 105

5W PR

JUNE 25, 2018

Aside from writing content, PR groups can reach out to audiences through social media marketing, video content, and images too. To make content stand out in a world where everyone is using blogs and articles, PR pros need to make sure that they’re optimizing everything they produce. Optimize PR Content.

Content Marketing 60

Content Marketing Infographics Google SEO 60

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Our spring blog series will dive into this topic. When you can, offer high resolution photos, videos or infographics. The quotes pique far more interest around our guests and their interviews. Sometimes, an image can even spark an idea for a story. Tears abound!

Creativity 100

Creativity Pitching Writing Conference 100

Presspage

NOVEMBER 6, 2017

An in-depth interview with your CEO on her vision and goals for 2017 is picked up by several blogs and is widely read by your target audience. Number of downloads for offered white papers, videos, infographics etc. Conversion: 5 percent. Conversion: 2 percent. Conversion: no idea.

Measurement 97

Measurement Comparison Advertising Advertising 97

wiredPRworks

APRIL 20, 2021

Cision named this blog to its top 50 PR and top 50 Marketing and PR blogs. Wants: research, graphics and invites to interview experts. videos, 42.7% infographics, 39.3% videos, 42.7% infographics, 39.3% Access your copy here. Note: all graphics via the report. Ways to PR Pros Can Help Journalists.

Report 40

Report Trends Media Infographics 40

Sword and the Script

DECEMBER 13, 2016

Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. This becomes a theme or column for a monthly blog post. 2) Interview your speaker before the webinar. 1) Publish a monthly roundup post.

B2B 60

B2B Infographics Interviews eBook 60

Contently - Strategy

OCTOBER 25, 2023

” Videos: “Introduction to Project Management for Creatives” Consideration: Exploring Solutions Now in the consideration phase, prospects actively research and weigh their options. This is the opportunity stage, and the content here must confidently portray why your offering is unparalleled.

Content Marketing 52

Content Marketing Tools Analytics Agency 52

Buzzstream

JANUARY 17, 2018

Now, imagine how awful it’d seem if after spending so much time and resources on a blog post, you let it waste away in some archive folder—It doesn’t make sense. The truth is that your best articles and blog posts can find a new life in an entirely different form. Assemble your Popular Blog Posts into an Informative Ebook.

eBook 108

eBook Infographics Pinterest How To 108

Stern + Associates

AUGUST 13, 2014

Creating compelling and convincing content – from articles and interviews, blogs and videos, presentations and events, white papers and newsletters – is the first step. Simply put, it’s rare for buyers to read a white paper, watch a video, or listen to a keynote talk, and then immediately sign a contract.

Leadership 81

Leadership Reputation Measurement Video 81

ReimaginePR

JUNE 27, 2016

On top of having a website, you need to build an interactive blog that engages and inspires your audience. As we mentioned in this infographic , a well-made media kit can help you drive everything from sales and donations to investments, which is why it’s a must-have that every business can benefit from. Interviews.

Reputation 120

Reputation Brand Branding Product Launch 120

Journalistics

MARCH 2, 2013

Writing proficiency will be the difference between you getting a second interview and a rejection letter. If you’ve developed your own presence in social media throughout college – writing a blog, or building a following on Facebook, Instagram, or any other social media, this experience is particularly relevant for getting your first job.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Beyond PR

JUNE 19, 2017

Using surveys, interviews and focus groups, we spoke to employees across different lines of the business and regions. You should try to communicate your rebrand on as many marketing channels as possible like email, blog and social media to ensure users are well informed and can find your business. Blog post explaining new changes.

Communications 69

Communications How To Telecommunications Employee 69

Beyond PR

DECEMBER 19, 2016

February: Strategize Your Blog Content for the Future. A lot of businesses come up with blog topics in the moment rather than planning in advance. There’s a fantastic WordPress plugin called Revive Old Posts that will automatically share your older blog content to your social media channels. June: Plan Around Product Launches.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

Beyond PR

SEPTEMBER 27, 2016

On the other hand, Facebook and LinkedIn are suited for big announcements, event summaries, blogs, and links to longer-form content in general. Invites for demos, mini booth events (autographs, photo ops), or interviews. Links back to your event press kit, company blog, etc. Live demos or interviews.

Social Media 40

Social Media Trade Shows How To Media 40

PR Fuel

MARCH 17, 2020

It might mean providing quick tips in a video or on an infographic. You keep offering useful information in articles or videos. For example, you might put up a recipe for “Town’s Best Barbecue Sauce” on your blog. The title of your blog post isn’t objective proof that your barbecue is the best.

Publicity 67

Publicity Small Business Advertising Advertising 67

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Show them a photo of your content offer—and bonus points if you explain it in a video with the author. Here's how: 33 Content Marketing Promotion Ideas. 3) Is there persuasive text?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Contently - Strategy

NOVEMBER 27, 2018

Interview your existing customers to find out more about their demographics, habits, and preferences. Brand awareness occupies the top layer of the funnel, establishing trust through blog posts, infographics, videos, and social posts that avoid self-promotion. You need to define your own audience before you can own it.

Strategy 112

Strategy How To Content Marketing Analysis 112