Beyond PR

JULY 14, 2017

But, if you want your pitch to be noticed in a flood of product releases, do your homework and know journalists’ and influencers’ inclinations. To help us sort through all that, we talked to Erinn Sluka , the blogger and influencer behind Parenting Healthy , who gave us a few tips on a successful holiday gift guide pitching effort.

Pitching 66

Pitching Real Estate How To Twitter 66

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ).

Technology 171

Technology Publicity Software Pitching 171

Cision

DECEMBER 18, 2017

Many in PR are familiar with looking at a publication’s calendar to know what to pitch them in a timely manner. However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media.

How To 0

How To Content Marketing Conference Analytics 0

Cision

APRIL 18, 2017

Owned media is content you create on a platform you own, such as your company’s website or blog. If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. Get people to share blog posts.

Exercises 198

Exercises Google Writing Blogging 198

Public Relations Sydney

JANUARY 12, 2015

How to pitch as a guest blogger Blogging is a powerful tool for communicating your business’ stories. Blogging is an efficient and cost effective way to publish content, allowing you to take control of the content. The tips below highlight some key areas to consider when pitching as a guest blogger.

Pitching 40

Pitching How To eBook Blogging 40

Cision

OCTOBER 6, 2016

It’s everything from becoming a regular contributor on a media website to having a newspaper or trade publication write about you to appearing on the noon news to talk about your company. Owned media, aka content, is content you produce that lives on your website or blog. Shared Media. Shared media is also known as social media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

SEPTEMBER 16, 2016

The Writing’s on The Wall. Blogs are the “new” news outlets. ” Figure out what people want and write about it. Blog about a topic that your service, product or organization helps address. Does your news fit the outlet you are pitching? Instead, create your own “news.”

Nonprofit 120

Nonprofit YouTube Travel Pitching 120

Sword and the Script

JUNE 7, 2022

As I write this post, the current asking price on OpenSea is $36,099.60. The full report is ungated and freely available for download. Michael Bade, CTO and co-founder of Truescope writes “predictions” about capabilities he says PR software will include this year. Pitching on Fridays. “We See it here.”. PR tech mentions.

Software 86

Software Pitching Internal International 86

Public Relations Sydney

OCTOBER 8, 2014

For example, if your business goes for a competitive pitch to win a new client have a media release ready to send to your relevant publications. Business milestones and achievements When your business has an anniversary or another important milestone write a media release with this as the angle.

Writing 45

Writing Media eBook Survey 45

PRSay

AUGUST 8, 2018

It’d be an entire roadmap of content, blog topics and email promos. Luckily, hundreds of online templates are available to download free, or you can create your own document. For example, if you’re pitching a year-round story about car safety, you can write a tip sheet or create a video on the importance of seat belts.

Pitching 137

Pitching Interviews Video Report 137

Burrelles Fresh Ideas

NOVEMBER 7, 2023

The endless media pitch calling and subsequent rejections were exhausting. Client Turnover — can lead to instability and the need to perform new business pitches constantly. Download our free Path to PR Agency Leadership tip sheet. runs to the airport with boxes of physical media kits before the last FedEx flight left.

Agency 89

Agency Energy Crisis Management Industry 89

Sword and the Script

AUGUST 4, 2020

The reports offer “demographic and firmographic data” on readers and “top-of-funnel metrics like click-through data, social media engagement, multimedia plays and document downloads.” c) What makes a great pitch? Pricing wasn’t listed, because…you have to talk to sales!

Media Relations 162

Media Relations Media Print Software 162

Buzzstream

MAY 15, 2024

We talk a lot about link building strategies on our blog. When ideating content to pitch for link building, the content needs to be appealing to those who can actually give you links (not just appealing to your readers.) When pitching, never lie. What happens if a client wants links but has no content to pitch?

Google 71

Google SEO Tools Pitching 71

Cision

JUNE 25, 2015

Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! Write a press release. Blog about the coverage. Explain more in a blog post and post to your site. Most companies see new press as the end result of pitching, fostering a relationship with a journalist and interviewing.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Solo PR Pro

DECEMBER 8, 2020

This first stage is typically where you will write up your full PR and marketing plan, establish what your tactics will be, and determine the Key Performance Indicators (KPIs) you’ll use to measure success. Download our Timeline Template and Sample Timeline to get started today ! Strategic planning. Message distribution.

Social Media 68

Social Media Pitching Writing Measurement 68

Sword and the Script

JANUARY 31, 2023

Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Stephen Waddington

OCTOBER 16, 2018

More than 80 members submitted almost 100 pitches, and 45 were selected. The CBI’s Director General, Carolyn Fairbairn writes about this issue and the opportunity for practitioners to help drive the UK’s place in the world post-Brexit though skills, innovation, infrastructure and competitiveness. It’s impossible to pick out favourites.

Handbook 114

Handbook Community Print Writing 114

Public Relations Sydney

OCTOBER 12, 2014

For example, a charity that assists suffers of multiple sclerosis may write a case study about how they have changed the life of one sufferer of the disease. You can use case studies on your website, social media channels, in speaking presentations, in reports to gain new sponsors and by pitching them to the media.

Case Study 90

Case Study How To Study Pitching 90

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. What story or stories are you most proud of?

Meeting 93

Meeting Media Journalism Education 93

Landis PR

DECEMBER 6, 2021

Even as the communications sector has expanded to include social media channels, blogs, virtual events and more, media relations has remained – and will remain – a cornerstone of any smart MarComm strategy. If all the reporters in your sector are covering a major summit meeting, don’t try to pitch them anything else that week.

Media Relations 52

Media Relations Media Sports Report 52

Critical Mention

JANUARY 8, 2019

Develop your own pitch style. There are hard-fast rules to press releases: do not download them from a template and do not send a mass email blast. And remember, a journalist liking your pitch is just the first step. Distributing pitches are less complicated than choosing the right distribution channels. Until next time!

Strategy 72

Strategy Pitching Measurement LinkedIn 72

Polaris

MARCH 20, 2015

We won some of those pitches, but still relied primarily on referrals from satisfied customers for most new business. The final option was to start building high quality links by writing useful content that interested others. I enjoy writing. Having a blog has also led to new business. Content Marketing'

SEO 100

SEO eBook Google Engineering 100

Waxing UnLyrical

DECEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: Paywalls, Pitches And Prognoses December 23rd, 2010 Tweet On Wednesday, we held this year’s last #measurePR Twitterchat. And the discussion was… how shall I put it… intense.

Pitching 60

Pitching Measurement Writing Twitter 60

PR Fuel

JULY 16, 2017

Don’t forget that you can reuse content you create in multiple ways—write a how-to guide then make a video about it or expand it and turn it into an eBook. And don’t think you have to write a book to publish an eBook, you can also turn a series of related blog posts into an eBook. Tell us what sets you apart in the comments.

eBook 65

eBook Video YouTube SEO 65

PR Fuel

SEPTEMBER 16, 2021

You can think of a CTA as a sales pitch (although you would never want your call to action to sound sales-pitchy). So, how do you put a call of action in writing? When you write a blog post or article, always include a CTA that takes the reader to a related article, product, service, or sign-up. Download the app.

Writing 85

Writing Resources Social Media Creativity 85

Beyond PR

DECEMBER 19, 2017

Many in PR are familiar with looking at a publication’s calendar to know what to pitch them in a timely manner. However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media.

How To 75

How To Content Marketing Conference Analytics 75

Presspage

JULY 25, 2018

Yet ill-considered pitches keep flooding the inboxes of the dwindling number of journalists. Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences. Write snappily Use active voice, not passive. How to stand out? Here are a few tips: 1. Avoid Ciceronian sentences and Faulknerian flamboyance.

Wikipedia 103

Wikipedia Writing Video Report 103

Waxing UnLyrical

MARCH 26, 2012

Since every good campaign begins with the end in sight , our discussions led us to agree on our objective: to pitch and secure posts featuring or highlighting the 2012 IWD campaign, that specifically asked readers to: send an OA 2012 IWD eCard , present OA’s downloadable 2012 IWD award to a woman who had inspired them, or.

Case Study 102

Case Study Internal International Study 102

Cision

DECEMBER 22, 2016

When you are working with different cultures, different languages and different platforms, it’s essential to communicate with the appropriate tone and verbiage for each client and each target audience, whether you are captioning an Instagram post, crafting an email to a journalist, or writing press conference scripts for your client.

Tourism 120

Tourism Travel Conference Crisis 120

Beyond PR

APRIL 24, 2018

Don’t spread fake news by pitching a half-baked story! Make sure your own sources are reliable before you pitch journalists. Nearly as important is tailoring your pitches to their beat. Despite the fact that so many journalists still rely on press releases, a lot of brands still miss the mark in writing them.

Media 75

Media Survey Pitching Journalism 75

PR Fuel

MAY 13, 2021

Before you start writing, it’s important to know how to submit a press release. You can research different media outlets, including: Radio TV Newspapers Blogs Social media. That way, you can write the subject line with the reader in mind. Journalists receive hundreds of PR pitches every day. A Greeting.

How To 65

How To Pitching Writing Social Media 65

Beyond PR

NOVEMBER 10, 2016

writes the author of our white paper How to Make Sure the Media Gets Your Story Straight. Here are four tips to consider when researching and pitching journalists. Understanding different journalists’ interests will result in more pitches crafted to their unique needs. Understand their interests and attitudes.

Media 77

Media Pitching Resources Media Relations 77

ReimaginePR

SEPTEMBER 26, 2016

I’m startled whenever I come across blog posts containing only 300 words or less. I understand that writing is a chore and doesn’t come easy for some of us, but you can’t have a content marketing strategy without content. Don’t forget to download these tips for getting started with influencer marketing: Click Here.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Beyond PR

AUGUST 9, 2016

Marketers must turn to traditional PR tactics, such as pitching influencers and distributing press releases, to effectively promote their marketing content. As Advanced Content Distribution: Optimizing to Go Beyond the Basics examines, the audience you’re trying to reach will determine how you write, format and distribute a release.

Content Marketing 40

Content Marketing Marketing SEO Web 40

PR in High Definition

AUGUST 30, 2016

It’s a well-known fact amongst PRs that many consumer lifestyle publications start writing their Christmas editions in mid-summer. Come October, it’s too late to pitch those Christmas stories, even though they might seem more relevant once summer has faded away. Why wouldn’t they download / read our content?’ Know thy Customer.

Mobile 48

Mobile Advertising Advertising Pitching 48

Solo PR Pro

FEBRUARY 11, 2016

Some questions to consider as part of this preliminary process include: Why are you writing this article? blogs, news, industry trades), what they’re discussing, as well as what they don’t know and potentially searching for in terms of information and/or alternative viewpoints. Writing the article. Perfecting the pitch.

How To 40

How To Guidelines Pitching Writing 40

PR 20/20

AUGUST 17, 2017

The marketing team is consistently blogging, distributing content across their social networks, and producing high-quality premium content pieces monthly. For the full list of 28 marketing ideas, you can download the presentation here. Activate investors, partners, and peers with an elevator pitch, prospect offer and incentive.

Marketing 49

Marketing eBook Case Study Comparison 49