PR 20/20

JULY 9, 2020

It’s not because you lack creativity, it’s because with millions of ads, blogs, and emails sent and shared across the Internet every minute, it’s hard to push past the clutter. I recently completed HubSpot’s Content Marketing Certification , which talked about how marketers can efficiently create content. Unsure how?

Google 90

Google SEO Trends Content Marketing 90

PR 20/20

OCTOBER 31, 2017

Disclaimer: this is not your average end-of-year tips and tools blog post. We get that annual planning is a beast, and marketers everywhere are wrought with expectation and reporting woes. You need an actionable, original marketing plan —driven by purposeful planning and backed by data—to truly gain executive buy-in.

Enterprise 57

Enterprise Tools Strategy Marketing 57

MaccaPR

OCTOBER 5, 2015

It may go without saying that content marketing is one of the most discussed topics among public relations professional and marketers this year, a practice which centers on really great, high-quality content. As proof, a Content Marketing Institute survey found 70% of B2B marketers are creating more content than they did one year ago.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

PR Fuel

APRIL 2, 2021

The purpose of press releases is to make an exciting announcement or to share important news with your audience, making social media a great place to share these documents. Blog About It. A great way to boost the exposure of your press release posts is to blog about them. Adding a blog to your website is great for many reasons.

Social Media 63

Social Media Media Mobile Infographics 63

PR 20/20

JUNE 27, 2017

Or is this the first time you’re considering offering a blog or resource section on your site? In April 2017, there were 345 million Tumblr blogs alone, which means there’s a lot of content to compete with these days. Already have a blog, or even just a website? For each keyword, also document, if possible: Search volume.

SEO 60

SEO Engineering Blogging Infographics 60

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts.

Google 71

Google Infographics Pitching Resources 71

Burrelles Fresh Ideas

JUNE 27, 2023

Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post. Press releases are multipurpose, multifunctional documents. Multimedia releases, including social media components, have become more popular (especially with wire services).

Pitching 40

Pitching Writing Engineering Wikipedia 40

Buzzstream

MAY 19, 2022

I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. They have been repeating a survey for years to compile their blogging statistics and rank for the keyword. By working backward from the headline, you get a sense of the market for your idea.

Survey 90

Survey How To Reddit Pitching 90

Sword and the Script

SEPTEMBER 14, 2019

That’s the theme for this week’s Unscripted Marketing Links (UML), where on the occasional Saturday, I examine three links to stories or studies, detail the findings and wrap them in insight. 19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”.

Survey 77

Survey Media Relations Report Media 77

prTini

SEPTEMBER 14, 2015

In the PR world, a trip to Content Marketing World is kind of like being a kid in a candy store: So many good speakers and sessions, it’s hard to decide which ones to choose! Their insights were so good, we thought we’d share a few with you, too: Simon Sinek is everywhere (or, content marketing is not for everyone). Then document it.

Content Marketing 28

Content Marketing Marketing Conference Infographics 28

ISEBOX

SEPTEMBER 8, 2016

Either a) by being a thought leader in the space you’re in (typically manifested via blog) or b) by creating content for which your audience is willing to exchange contact information (think video, infographic, document, etc.). See this infographic re: the power of visual content. Not story centric.

Infographics 105

Infographics Software Video Employee 105

Contently - Strategy

JUNE 11, 2020

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

PR 20/20

FEBRUARY 28, 2019

We as marketers love our ebooks, whitepapers and infographics— they’re mutually beneficial pieces of content for both us and the downloader. On the marketing side, we’re able to gate our content behind a form to gain rich lead generation intelligence, like basic contact information, persona type, content interests or funnel stage.

eBook 48

eBook Infographics Survey How To 48

Contently - Strategy

SEPTEMBER 15, 2021

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

MaccaPR

JANUARY 19, 2015

Today, PR people are expected to know B2B content marketing strategies, SEO, social media campaigns along with traditional media pitching, press release and speech writing, require PR newbies to come prepared from Day One to significantly and professionally contribute to strategic PR work. Subscribe to our blog. Source: @PRtini ).

How To 48

How To Agency Writing Interviews 48

Cision

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. 3 Rules to Ensure Your Blog Isn’t Breaking Copyright Rules.

Infographics 266

Infographics Brand Branding Video 266

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. The Blogging Gutenberg .

Blogging 60

Blogging Marketing SEO Content Marketing 60

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Roughly two-thirds of marketers created more written, audio, and visual content year over year.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Cision

SEPTEMBER 7, 2016

Because marketing is an ever-changing beast, it’s imperative that you stay sharp on your options so you can remain competitive in your industry. This marketing software company understands the value of providing useful resources, and has invested heavily in its marketing library of resources. Design a website. The cost: Free.

Resources 120

Resources Marketing Small Business eBook 120

Sword and the Script

JUNE 4, 2019

While I did not see any updates about code over the last 30 days, there were a few announcements that caught my eye, along with a handful of posts from the vendor blogs. 1) PR software market estimated at $4 billion. Gartner says about one-third of the CMO budget goes to marketing technology. Here we go…. Learn more: CNBC.

Software 103

Software Reddit Marketing Survey 103

PR 20/20

MAY 26, 2016

Roughly two million blog posts are written every single day. Remember: a blog is not just a metrics driver. A blog showcases your brand’s personality, connecting internal subject matter experts to external readers. In the wise words of Brian Clark : “Don’t focus on having a great blog. 5 Steps to Reimagine Your Blog.

Blogging 51

Blogging Brand Branding How To 51

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). Long form blog posts? And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Document this workflow overview. Choose workflow experiments. Assign project teams.

How To 60

How To Software System Employee 60

Beyond PR

JANUARY 30, 2018

When it comes to competing for marketing budget and resources, marketing leaders expect to compete on “a level playing field” and yet that has not been the case for senior PR/comms managers. Engagement – Click-Throughs, Image Views, Video Plays, Document Opens/Downloads, Audio Plays.

Measurement 75

Measurement How To B2C Infographics 75

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. Its goal is to help fund individuals in developing markets to set up their own businesses.

Tools 69

Tools Insurance Insurance Handbook 69

Sword and the Script

JUNE 12, 2018

A copy of the document that was allegedly sent to reporters included edits to the company CMO had previously suggested – but weren’t for public consumption. The commentary in the tracked changes was corny, so question is, could this work in B2B marketing ? 11 Simple Ways for PR to Score Content Marketing Points.

Creativity 60

Creativity Infographics B2B Corporate 60

Bad Pitch Blog

AUGUST 18, 2011

Normally, I dislike cross-posting between Bad Pitch and "my other blog." Then I remembered, you don''t read my other blog. And it has two small visuals in the entire 12-page document. Reflex Marketing. My issue is with Pavlovian Marketing. Pavlovian Marketing is somewhere in between these two extremes.

Marketing 42

Marketing Print Guidelines Wikipedia 42

ISEBOX

SEPTEMBER 29, 2016

That’s because the standard on the internet for anything that shall catch our attention is that it at minimum, must include an image, but for the most part it includes some sort of combination of multimedia – images, documents, videos and audio. Are you just joining us in our 14 Part Blog Series for The Well Written Press Release?

Infographics 70

Infographics Comparison Energy Video 70

Sword and the Script

NOVEMBER 3, 2015

The second source comes by way of an RSS reader (I’m a big fan of NetVibes ), which I diligently update adding new blogs and media outlets as identified – and eliminating those that become less relevant. A list of relevant contacts is arguably the most valuable document PR pros created. Bookmark blog post or contributed content ideas.

Industry 60

Industry Pitching Survey Twitter 60

MaccaPR

APRIL 14, 2015

With thousands of new college grads hitting the pavement looking for work in public relations, we thought this month would be a good time to share what our Minneapolis PR and online marketing agency considers to be the most critical components of a persuasive resume. Think: A simple infographic about you).

Agency 48

Agency Real Estate Social Media Writing 48

Buzzstream

FEBRUARY 1, 2018

For example, some link types could be guest post, infographic, or resource page. Now, not all of the ideas are directly applicable, since some are more specific to marketing emails, but browsing the list can give you some ideas. But the real benefit comes from documenting these ratios over time.

Data 67

Data How To Analysis Comparison 67

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. There are examples offline and online in almost every market.

Media Relations 115

Media Relations Media Print Newspapers 115

Waxing UnLyrical

APRIL 19, 2018

This list is of free digital marketing tools for non-profits is a great place to start. G-Suite for Non-Profits : Access all the benefits of G-suite (which includes business email, shared calendars, shared documents, spreadsheets and presentations and storage) for free. Piktochart : PIktochart is an online infographics tool.

Nonprofit 76

Nonprofit Tools Marketing Skype 76