The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. Ruth Barrett , Head of Content and Digital PR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach.

Digital PR 161

Digital PR Tools Pitching Film 161

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced. More education and training needed to acquire digital PR skills.

Training 119

Training Digital PR Media Training Education 119

Rock the Status Quo

DECEMBER 18, 2014

The Complete Guide to Building Your Blog Audience: Content Syndication by QuickSprout I ran some interesting content syndication tests in early 2014 to see how it benefited my blog. We’ll see… Irregardless, content syndication is a GREAT way to help build visibility for a new blog. Digital PR'

Blogging 124

Blogging SEO Sports Digital PR 124

The Proactive Report

MARCH 1, 2016

Our guest today on the #Digital PR Twitter chat is Katie Paine. You can follow her on Twitter @queenofmetrics. Q1: 13 years ago Don Bartholomew said he hoped to see holistic PR measurement being used. Q3: How can you tie Digital PR goals to business goals? What role does PR play? Shonali Burke.

Twitter 100

Twitter Measurement Digital PR Hotels 100

The Proactive Report

MARCH 1, 2016

Our guest today on the #Digital PR Twitter chat is Katie Paine. You can follow her on Twitter @queenofmetrics. Q1: 13 years ago Don Bartholomew said he hoped to see holistic PR measurement being used. Q3: How can you tie Digital PR goals to business goals? What role does PR play? Shonali Burke.

Twitter 100

Twitter Measurement Digital PR Hotels 100

Buzzstream

DECEMBER 15, 2021

Within Digital PR there are different types of tactics and formats used for creating content, each designed to achieve links and brand mentions. These different digital PR tactics range from surveys, commentary and quick pieces of data analysis through to large scale interactive campaigns. Is the data accessible?

Digital PR 83

Digital PR Data Survey Construction 83

The Proactive Report

FEBRUARY 22, 2016

PR lesson: Take the time to produce content of real depth and value. Instead of dashing off ten 250 word blog posts with not much meat, research and write quality long-form content on your blog or newsroom. Join the #DigitalPR Twitter chat on Friday Feb 26 at 10 am Pacific and 1 pm Eastern with guest Katie Paine.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Buzzstream

NOVEMBER 10, 2020

There is no excuse for getting a journalist’s name wrong and taking a few extra minutes to double-check it, against their email address, author bio, LinkedIn or Twitter profile, is essential. . Schedule teasers for our stories for Facebook, Twitter and sometimes Instagram. Keep an eye out for breaking stories. Get source quotes .

Pitching 164

Pitching Writing Digital PR How To 164

Buzzstream

AUGUST 12, 2020

For example, if you were interested in guest posting on the BuzzStream blog but were having a hard time confirming you’ve found the right person, go to LinkedIn, type in BuzzStream, and click on the employees. To double confirm, check the blog itself to see if the person you found has any presence there. . Get your email opened. .

Digital PR 62

Digital PR Pitching Interviews Writing 62

The Proactive Report

FEBRUARY 3, 2015

While Beer was always a winner and continues to be (BUD grabbed the #1 spot for both men and women (USA today), as well as the lion’s share of Twitter mentions (BrandWatch) at a staggering 197,800.The https://www.spredfast.com/social-marketing-blog/tweets-ads-data-recap-2015-social-super-bowl.

Digital PR 100

Digital PR Social Media Media YouTube 100

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Ragan’s PR Daily. Are you looking for good photos for your brand’s blog or social media posts? Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

Presspage

OCTOBER 24, 2023

Download the whitepaper today >>> Digital PR: A Multifaceted Approach Digital PR demands a multifaceted approach, combining storytelling finesse, teamwork, and strategic communication to boost a brand's visibility and, consequently, its revenue. Businesses can no longer rely on a one-size-fits-all approach.

Analytics 78

Analytics Digital PR Storytelling Local 78

Waxing UnLyrical

DECEMBER 11, 2013

Now, checking news feeds on smart phones, scrolling through one’s Twitter handle, and checking updates on blogs, Facebook, LinkedIn, Google+ and other online networks have become part of the urban lifestyle. With this shift in the media landscape to digital platforms, digital PR needs to catch up to the trend.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Sword and the Script

JANUARY 19, 2016

Blog posts that recommend some absurd amount of tech tools that are labeled “must have” amaze me. To that end, I can promise readers three things: This post recommends a manageable number of tools to try four tools, I use each one on a daily basis and these truly provide a digital PR edge. . by Frank Strong.

Digital PR 60

Digital PR Tools SEO Web 60

Waxing UnLyrical

NOVEMBER 14, 2014

Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” ” You’re reading this blog on a business website, so you already know what my answer is. Why do people ask whether or not you should host your own blog?

Blogging 99

Blogging Leadership LinkedIn Google 99

Beyond PR

MAY 12, 2017

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

Google 64

Google Digital PR Mobile SEO 64

Flack's Revenge

DECEMBER 4, 2018

It would be great to hear from others too, via comments, or DM me on Twitter if you’d like to do a full interview. If there’s enough interest in the topic, I may run a Twitter chat. So check out the inquiry below and stay tuned for answers in the coming days. Thanks for reading. Defending your Social Influence.

Social Media 174

Social Media Marketing Media Facebook 174

The Proactive Report

FEBRUARY 7, 2018

You should be able to track what happens with the content in your blog and newsroom. If you would like to be notified when the PR Measurement Course based on this Google PR Dashboard goes live at the end of March, register here. Follow me on Twitter. Get the Digital PR Tips Newsletter. Connect on LinkedIn.

Tools 207

Tools Analytics Google Measurement 207

Norton's Notes

OCTOBER 13, 2014

Digital PR Budgets. When it comes to the growth of digital PR, 62% of those surveyed reported that their budgets for digital and social media have risen in the last 12 months, while the same number expect budgets to increase in the next year. They talk to others on Twitter and in blogs. Get over it.

Digital PR 45

Digital PR Trends Training Media Training 45

PR in High Definition

AUGUST 27, 2015

The post 5 tips for avoiding image plagiarism in digital PR appeared first on Firefly Communications. They’re increasingly popular across the internet for both commercial and non-commercial reasons, and with the ease of consumption and sharing, it’s no surprise […].

Digital PR 48

Digital PR Instagram Facebook Examples 48

Deirdre Breakenridge

NOVEMBER 11, 2015

Here’s a little more information on our PR experts: Heather Whaling : Heather Whaling is founder/president of Geben Communication. An avid Twitter user, Heather can trace the majority of Geben’s business back to relationships that began online. Is PR Right for me?” A follow up blog post by PR 2.0

Creativity 0

Creativity Community Storytelling Agency 0

The Proactive Report

JUNE 4, 2018

This is just one aspect of how analytics and data can support your everyday P work: The purpose of identifying audiences, and creating the ideal persona in each audience, is so you can improve your communication with them and build better relationships – be it a customer, a prospect, a blog reader, a donor, or even a reporter.

Analytics 127

Analytics Data Exercises Social Media 127

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology.

Radio 64

Radio Pinterest Television Government 64

Rock the Status Quo

JULY 30, 2015

With this week’s announcement of Twitter’s declining growth and press speculation around its potential demise, I feel like I’m now also losing my best social media friend, too. Twitter is my favorite platform and the thought of it losing steam as a valuable social media tool makes me very unhappy.

Education 100

Education Social Media Twitter Content Marketing 100

Rock the Status Quo

JANUARY 12, 2016

I’m thinking of ways to continue to repurpose the chat, so… I’m using each transcript of a past Twitter chat to create a “Best Tweets of” upload to SlideShare, showcasing questions from each chat, and the best 5-6 tweets responding to each question. I do this to promote each new piece of content.

Infographics 100

Infographics SEO LinkedIn Pinterest 100

Burrelles Fresh Ideas

JANUARY 2, 2024

For instance, when I was optimizing a travel blog, AI tools helped us create personalized content based on the reader’s past interactions, increasing both stay time on the site and conversion rates. You can connect with him on X (formerly Twitter) or LinkedIn. Personalization is becoming the cornerstone of effective SEO.

SEO 85

SEO Mobile Engineering Ethics 85

The Proactive Report

OCTOBER 9, 2015

#viralchat is a Twitter chat hosted by Post Planner on Thursday at 9 pm ET. Q1: Why are influencers important to a business wanting to grow a Twitter presence? Q2: How can a business build their influencer list on Twitter? A2: Do a Twitter bio search on FollowerWonk.com using a keyword for your industry or topic.

Twitter 100

Twitter Leadership Infographics Video 100

5W PR

APRIL 18, 2022

Many companies have realized the power of social media and digital PR reviews to impact their reputation and bottom lines. For example, Nike strives to reply to any consumer requests quickly, and the brand has even created a dedicated Twitter account that ensures any customer inquiries or complaints are immediately addressed.

Strategy 88

Strategy Marketing Reputation Survey 88

The Proactive Report

MAY 27, 2017

Upgrade your “press release graveyard ” to an online newsroom with all the features reporters and producers want – facts, articles, blog posts, RSS feeds for categories of content, experts, images, videos etc. Fo llow me on Twitter. Get the Digital PR Tips newsletter each week.

Media Relations 127

Media Relations Media Newspapers Radio 127

Rock the Status Quo

JANUARY 12, 2016

I’m thinking of ways to continue to repurpose the chat, so… I’m using each transcript of a past Twitter chat to create a “Best Tweets of” upload to SlideShare, showcasing questions from each chat, and the best 5-6 tweets responding to each question. I do this to promote each new piece of content.

Infographics 100

Infographics SEO LinkedIn Pinterest 100

The Proactive Report

MAY 4, 2015

Twitter on the other hand, interest in Twitter is growing and it is just one percentage point behind Facebook now. Blogging has lost a little ground, but Dr Ganim-Barnes pointed out that blogging is still the best vehicle for though leadership and it’s one of the only social properties owned by the brand.

Social Media 100

Social Media Company Media Study 100

The Proactive Report

JANUARY 31, 2017

“Even though B2B marketers recognize materials such as research reports, blogs and videos are effective, producing them is another matter entirely. Follow me on Twitter. Get the Digital PR Tips newsletter every Monday. ” eMarkete r.

B2B 100

B2B Infographics B2C Case Study 100

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies.

Social Media 149

Social Media Marketing Media B2B 149

The Proactive Report

JULY 10, 2014

Digital PR Tip: Remarketing. Is remarketing a valid PR tactic? Native advertising (branded content) has blurred the line between between advertising and PR. Using social advertising to amplify your content is a skill every PR practitioners should master. Follow me on Twitter @sallyfalkow.

Facebook 171

Facebook Advertising Advertising Digital PR 171

The Proactive Report

NOVEMBER 12, 2016

Analytics: Track all activity and content – social, media coverage, referrals and on-site behavior in your newsroom and blog. If you need help with Digital PR skills training call 888 243 3470. Follow me on Twitter. Know what works and what doesn’t. Report ROI. Connect with me on LinkedIn.

SEO 153

SEO Engineering LinkedIn Analytics 153

Marketwired

JANUARY 26, 2016

I reached out on Twitter and I received a prompt response, but they pointed me to a form on their website to create a customer service ticket. If I had complained on Twitter and/or Facebook, left a product review, or included the name of the brand in this post, that customer experience would have impacted reputation.

Brand 100

Brand Branding Customer Service Reputation 100