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PR Pros Leaving X: The Best Twitter Alternatives for 2024

Prowly

You’ve probably noticed that Twitter (or X) has been on a bit of a downward spiral for the past year or so. Since its takeover and rebranding, Twitter has lost 13% of its daily active users, with new ones leaving each day. So is Twitter finally dead?

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Is Twitter Still A Journalists’ Platform?

HMA Public Relations

Despite Twitter's politicization, the platform continues to be popular for journalists. Read more on the importance of Twitter in media and discover recent findings from Muck Rack's 2023 State of Journalism report in this blog post from Scott Hanson.

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Twitter commands October’s brand coverage thanks to Elon Musk

NewsWhip

In late October Elon Musk officially closed a deal to acquire Twitter and has swiftly taken over leadership. While we normally try to limit coverage of Musk in these blogs to avoid repeating ourselves, it’s impossible to ignore his impact on the public interest in October’s brand coverage.

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The Science of the Tweet: The Dos and Don’ts for #SciComm on Twitter

Deirdre Breakenridge

A Guest Post by Marissa Zuckerman, American University Graduate Student, PR Expanded Blog Contest Winner. Twitter is one of the most promising social media platforms for science communication. I’ve met and worked with a multitude of scientists and professional communicators who swear by the use of Twitter for #scicomm.

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Takeaways from the State of Black Media Webinar with Black PR Wire | Business Wire Blog

Business Wire

The discussion touched on several topics including trends in Black media, the role of social media and Black Twitter, advice for those getting started in the media industry, and more.

Blogging 354
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The top 10 most-read blog posts on Sword and the Script in 2023

Sword and the Script

The content readers viewed the most were largely about the topics of generative AI in PR and marketing – with a touch of Twitter and a sprinkle of marketing budgets In 2008 I came home from a long deployment to find the PR and marketing world had changed. Blogs were raging. Social media was blossoming. That’s of course what I did.

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What's to Like about Twitter's Rebrand

Mindful Marketing

Many have similarly berated Twitter’s unexpected rebranding, which won’t be as easy as the unappealing patio shade to retract, but are there actually things to like about “X”? Regardless the timing or the reason, to say the response to Twitter’s rebrand has been critical is certainly an understatement.

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