The Proactive Report

DECEMBER 2, 2022

That applies to everything from your branding look and feel, all the way to seemingly insignificant things like an image that accompanies a blog post. Nearly half of Gen Z is using TikTok and Instagram for search instead of Google, according to Google’s own internal data. Design and video.

Trends 147

Trends Instagram Creativity Small Business 147

Doctor Spin

FEBRUARY 14, 2024

In this blog post, let’s look at the differences between public relations and marketing. However, a PR professional understands how to create material that a journalist (or an ambitious influencer) will want to feature to their audience. In public relations, we call this: Lobbying ( blog posts ) Most organisations have employees.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Doctor Spin

MARCH 1, 2024

Some marketing agencies offer PR services alongside their marketing offerings, providing opportunities for entry-level PR roles. Digital marketing- and social media agencies. With the rise of digital PR and social media marketing, agencies specializing in these areas often hire entry-level PR professionals.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Landis PR

JANUARY 16, 2024

Photo Courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Gábor Jelinek, Executive Director. For the original blog, please visit here. Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business.

Agency 59

Agency Internal International Meeting 59

Rock the Status Quo

DECEMBER 29, 2014

As we all continue to grow in sophistication and learning related to digital PR and marketing, the ability to tell the difference between a vanity metric and one that is truly valuable is growing in importance. So what do you do if you’re boxed in, with no way to track deeper, more meaningful metrics due to internal limitations?

Measurement 173

Measurement Digital PR Strategy Agency 173

The Proactive Report

JUNE 17, 2018

You can’t hire just any intern or freelancer and ask them to produce a piece of 10X content. Don’t slap a stock image on a blog post just because you know you need an image. Get the Digital PR Tips Newsletter. This kind of content definitely rises above the flood of ‘content for content’s sake.’ Call 888 243 3470.

B2C 157

B2C Study Exercises Sports 157

The Proactive Report

MARCH 1, 2016

Our guest today on the #Digital PR Twitter chat is Katie Paine. Q1: 13 years ago Don Bartholomew said he hoped to see holistic PR measurement being used. A1: Almost all the dashboards I design these days integrate internal and external, traditional and digital PR numbers. What role does PR play?

Twitter 100

Twitter Measurement Digital PR Hotels 100

The Proactive Report

MARCH 1, 2016

Our guest today on the #Digital PR Twitter chat is Katie Paine. Q1: 13 years ago Don Bartholomew said he hoped to see holistic PR measurement being used. A1: Almost all the dashboards I design these days integrate internal and external, traditional and digital PR numbers. What role does PR play?

Twitter 100

Twitter Measurement Digital PR Hotels 100

wiredPRworks

JANUARY 13, 2022

Barbara Rozgonyi is a recognized international digital thought leader and sales performance expert whose crush your sales quota training programs accelerate success for companies and customers. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006.

Strategy 52

Strategy Training Insurance Insurance 52

The Proactive Report

MAY 2, 2015

Podcasts: Digital and mobile developments have also broadened the world of audio. NPR’s podcast downloads alone grew 41% year over year, according to the company’s internal data. Even a large blog like GigaOm was not able to sustain their operation. Follow me on Twitter for daily Digital PR tips.

Report 100

Report Mobile Newspapers Media 100

Buzzstream

APRIL 25, 2024

For the Result type, choose “News” and “Blogs.” The only outgoing link from the page was to an internal page. I clicked through a few other pages to confirm, and it looks like Digital Hill doesn’t like to link externally when mentioning other brands. If I saw more link building or digital PR terms, this would be even better.

Brand 62

Brand Branding How To SEO 62

Presspage

SEPTEMBER 21, 2017

Our pro-active Customer Success team ensures our clients get the best results from their digital PR efforts. Our Development team leaves no stone unturned in making sure the platform is second to none and is future proofs the workflow and ROI of many PR teams. Speaking of clients, they are our true main focus.

Automotive 108

Automotive Software Healthcare Construction 108

Buzzstream

JANUARY 16, 2024

It offers an extensive range of features for analyzing content across virtually all platforms, including blogs, social media sites like Instagram, YouTube, Twitter, Facebook, and even TikTok. You can find detailed insights into meta tags, structured data, internal links, hidden content, and more.

SEO 83

SEO Web Tools Analysis 83

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. As an expert with using it, having done a step-by-step guide on it here , he explains, “For anyone running international PR, BuzzSumo is a great way of understanding what content will and won’t work in different countries.

Digital PR 161

Digital PR Tools Pitching Film 161

Critical Mention

NOVEMBER 18, 2018

Laying the groundwork early led me to focus solely on digital PR. Additionally, Sarah is a digital correspondent for several companies including Paypal, Cox Communications, MGM International, Walmart, Shorty Awards and more. Sarah got her start by helping small to midsize businesses build their digital PR efforts.

Interviews 80

Interviews Strategy Social Media Digital PR 80

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. As well as blogs.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Scott Public Relations

JANUARY 24, 2019

But that is changing in the modern era of digital PR. Several key metrics to keep track of were highlighted by Ilana Plumer in her article “ 6 metrics to track when measuring digital PR.”. Technology is giving us ways to track the success—or failure—of campaigns and activities like never before.

Publicity 45

Publicity Insurance Insurance Healthcare 45

ZudePR

MAY 17, 2016

What to Do It’s never too late to learn new tricks and there’s plenty of useful advice for journalists and PRs. You won’t find all the answers in this 750-word blog post. Studies have shown that the most widely shared international news items have headlines that tap into emotions. But it’s a start. Here are three top tips. #1:

How To 60

How To Tools Writing Viral 60

Sword and the Script

JULY 2, 2019

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. 5) Picks from the vendor blogs and PR trades. That partnership has ended.”.

Trends 60

Trends Media Report Technology 60

PR News

JULY 24, 2017

The post The Epic List of PR’s Daily Challenges (And How to Overcome Them) appeared first on PR News Blog. Sure, it’ll be easy, I thought, not factoring in a few key variables such as time constraints and more importantly that I knew very… Continued.

How To 107

How To Writing Blogging Crisis Management 107

PR News

JUNE 11, 2018

The post The Big Rethink for Communicators Ready for Real Change appeared first on PR News Blog. She stormed back to the counter and told the staff in no uncertain terms that her coffee order was wrong. The customer… Continued.

Communications 92

Communications Blogging Crisis Management Employee 92

PR News

JANUARY 13, 2019

The post Do This One Simple Thing Every Day for a Picture-Perfect PR Life appeared first on PR News Blog. So important is it that the picture matches the reality that the Katikies hotel has a full-time… Continued.

Hotels 84

Hotels Blogging Digital PR Internal 84

PR News

SEPTEMBER 12, 2016

The post Let’s Make Public Relations More Relevant appeared first on PR News Blog. Communicators have gotten much better at relating to the media and are using more innovative ways to… Continued.

Publicity 116

Publicity Pitching Media Relations Blogging 116

PR News

SEPTEMBER 17, 2017

appeared first on PR News Blog. Truth is, we could benefit from those childhood reminders.… … Continued. The post Is Integrated Communications the Holy Grail or Just Cheap Talk?

Communications 97

Communications Blogging Crisis Management Digital PR 97

PR News

JULY 5, 2017

The post Got an Extra $250k in Your PR Budget? appeared first on PR News Blog. It’s hard enough to keep the budget they have much less be handed a bigger slice of the pie. But when pushed, they usually say they’d spend the extra mil on… Continued.

Blogging 85

Blogging Digital PR Measurement Analytics 85

Waxing UnLyrical

OCTOBER 2, 2012

It made me realize how Digital PR can help run the event in a much better way and engage internal as well as external audiences. With a keen interest in social media, she blogs regularly at In My Humble Opinion… ; other passions include singing (professionally trained for over a decade!), reading and travelling.

Mobile 101

Mobile Pitching Twitter Social Media 101

PR News

JUNE 12, 2017

The post Next Time You’re at an Industry Event, Apply These 5 Simple Rules appeared first on PR News Blog.

Industry 102

Industry Course Blogging Conference 102

PR News

MARCH 17, 2016

PwC—one of the biggest global names among audit and tax consulting companies—is decreasing its press release output by 75% and shifting its communications emphasis to Snapchat and LinkedIn blogs, among other mobile, digital platforms.

Strategy 73

Strategy Communications How To Mobile 73

PR News

JUNE 26, 2016

The post Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators appeared first on PR News Blog. First, you’ll need to take stock of what you and your team have… Continued.

Leadership 90

Leadership Communications Blogging Brand 90

Waxing UnLyrical

JANUARY 27, 2016

We don’t talk about trust internally NEARLY as often as we should. Top 1% Influencer Carrie Morgan just released her first book: Above The Noise: Creating Trust, Value & Reputation Using Basic Digital PR. Carrie also blogs at Rock The Status Quo and leads one of the largest Twitter chats in our industry, #PRprochat.

Customer Service 40

Customer Service Reputation Energy SEO 40

PR News

JANUARY 3, 2017

The post Extreme Calendaring: Here’s How to Boost Productivity Now appeared first on PR News Blog. My process of elimination amounted to total elimination: I knew I had neither the time nor artistic skill to color 12… Continued.

How To 78

How To Blogging Digital PR Internal 78

PR News

OCTOBER 30, 2017

You Know If You’re an Innovator appeared first on PR News Blog. Such was the advice of Guy Kawasaki (pictured), venture capitalist and former chief evangelist at Apple: “If someone says you will fail, it doesn’t always mean you will succeed. But if… Continued.

Blogging 64

Blogging Crisis Management Google Digital PR 64

PR News

DECEMBER 4, 2017

You could even say: “PR people need to get a spine.” The post Communicators Need to Find Their Voice to Better Define Their Value appeared first on PR News Blog. That, at least, is what… Continued.

Communications 60

Communications Meeting Blogging Crisis Management 60

PR News

JANUARY 29, 2018

At the PR News Top Women in PR Luncheon on… Continued. The post The F Word: It’s Time to Make Your Move appeared first on PR News Blog. If only it were easy to fail successfully.

Blogging 50

Blogging Crisis Management Digital PR Internal 50

PR News

JULY 20, 2016

The post Eight Ideas to Unlearn this Summer: A Communicator’s Checklist appeared first on PR News Blog. It’s enough to make you forget what’s going on back at the office.… … Continued.

Blogging 52

Blogging Communications Customer Service Crisis Management 52

PR News

JANUARY 25, 2017

The post PR Leaders Agree: It’s OK to Be a Bad-Ass appeared first on PR News Blog. If the on-stage commentary from the honorees is any indication, however,… Continued.

Leadership 48

Leadership Blogging Industry Communications 48