Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. It’s higher in large companies (5), defined as 1000+ employees, and lower in small companies (3), defined as 1-99 employees. 2) Blogging benchmarks. 2-4 posts per month.

Content Marketing 137

Content Marketing Study Blogging Marketing 137

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Corporate Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

Newsfile

MAY 11, 2023

It’s no wonder then that many businesses choose to write a press release about ESG news. Write a Press Release About 11 Newsworthy ESG Topics Forbes reports that businesses that invest in ESG outperform others and have higher market values. To put it simply, your employees and stakeholders will be impressed.

Writing 52

Writing Energy Training Education 52

Mindful Marketing

SEPTEMBER 19, 2020

Among its unique attributes, the store featured an open layout, low-glare surfaces, and employees who knew American Sign Language (ASL). ” Subscribe to Mindful Matters blog. Two years ago I wrote about Starbuck’s innovative efforts to serve deaf consumers through a specially-designed store in Washington, D.C.

Corporate 103

Corporate Consumer Employee Print 103

Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. If you haven’t already, consider subscribing to these blog posts by email or RSS. 6) How Long Should a Blog Post be in 2019?

Blogging 80

Blogging Publicity Marketing Survey 80

Communications Conversations

JANUARY 14, 2015

Over my almost 20 years in the communications business, I’ve spent a fair amount of it on the corporate communications side. I’ve worked on the corporate side (McGladrey, Fairview). I’m not saying writing skills aren’t important. So, great writing skills are assumed. Hear me out.

Corporate 60

Corporate Writing Communications Internal 60

Onclusive

FEBRUARY 14, 2023

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. Reputable journalists will dig deep to ensure what they’re being ‘sold’ isn’t simply another example of corporate greenwashing.

Reputation 195

Reputation Automotive Brand Branding 195

Communications Conversations

AUGUST 12, 2015

A few weeks ago, Josh Bernoff made a post that talked about a recent communication from Satya Nadella, Microsoft’s CEO, to employees about a recent series of layoffs. ” Clearly, the Microsoft corporate communications team helped Nadella develop this message. The corp comms team is almost always involved.

Employee 60

Employee Communications Corporate Education 60

Sword and the Script

JANUARY 9, 2024

This is because many of the queries aren’t from bona fide journalists, but from corporate bloggers. For example, I just pulled up a HARO email as I write this and found a query looking for case studies on CRM implementations. A blogger from some tech company’s blog will always be included. Employee engagement.

Brand 149

Brand Branding Reddit Pitching 149

PR Conversations

NOVEMBER 5, 2014

I’ve sat through convention and forum talks where various oracles pronounced that: employees just want to be loved. Just look at the many different ways Elisabeth Kubler-Ross’s work on death and dying , and her change curve turns up in jolly presentations about employee motivation. Will it help us to listen better to employees?

Employee 103

Employee Communications Internal International 103

MaccaPR

OCTOBER 3, 2016

I’m going to give it to you straight – developing a Corporate Sustainability Report for your company is a ton of work. What is a Corporate Sustainability Report? Yes, corporate sustainability reports are a valuable communications tool. Corporate Sustainability Reports Rise in Popularity. General Mills. General Motors.

Corporate 71

Corporate Report Survey Government 71

Communications Conversations

SEPTEMBER 26, 2014

The writing is fantastic. And it’s clear, the author (Jennifer Warnick, who writes many of the Microsoft “stories”) has spent a great deal of time in the Garage as preparation for writing the story. They’re not slapped together like some make-shift blog. Your EMPLOYEES are your brand.

Storytelling 165

Storytelling Web Case Study Brand 165

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology.

Radio 59

Radio Pinterest Television Government 59

Flack's Revenge

OCTOBER 15, 2020

The EV blog Electrek broke the news last week that Tesla is dissolving its PR department. He tweeted: I rarely cuss in writing. Most corporations are very conservative and would never take an unnecessary risk like this. at the highest level at Tesla with the source saying, ‘We no longer have a PR Team.” Emily Fang.

Leadership 282

Leadership Social Media Trends Facebook 282

Shift Communications

MAY 26, 2022

The corporate narrative and expression of it remains mission critical, perhaps more than ever. Here are the communications actions (and opportunities) we see as crucial in times like these: Revisit & shore up your corporate narrative: Are you saying the right things to (excite) the right audience? Don’t take the foot off the pedal.

Employee 88

Employee Case Study Corporate Trends 88

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Great, model employee. Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Employee engagement? I blogged about it earlier this year. Good story.

Corporate 60

Corporate Creativity Employee Instagram 60

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Critical Mention

FEBRUARY 4, 2020

From tweets to blogs, many PR organizations publish great PR content. Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Their blog covers topics from PR tips, company culture, social media and more.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Communications Conversations

AUGUST 28, 2017

Turns out, MOA is doing some interesting things with its (relatively newly revamped) blog, 55425. So, I sat down with Timothy Pate, digital project manager at MOA and talked about the blog and how MOA is using it to drive awareness and interest for the popular international destination. Who is the team in charge of managing the blog?

Blogging 87

Blogging Handbook Sports Internal 87

NewsWhip

SEPTEMBER 14, 2023

The Barbie movie was the big story of the summer, and its success has extended well beyond its opening weekend, with the film still in cinemas as we write this blog halfway through September. Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August.

Brand 78

Brand Branding Viral Apparel 78

PRSay

FEBRUARY 5, 2018

We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. But the fact is: Few executives reach the C-suite because of their writing skills. Some executives are eloquent writers and inspiring speakers, comfortable with employees and investors alike.

Communications 149

Communications Employee Leadership Writing 149

Sword and the Script

FEBRUARY 16, 2021

Business also scored well among those who know it best: their employees. Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”. Keep your blog, a newsletter, or an articles-site – separate and sacred.

Government 138

Government Survey Ethics Media 138

ImPRessions - Crenshaw Communications

APRIL 2, 2019

PR is one of the best ways to build visibility for a corporate brand while getting the word out about a given product or service. Bylines and blogs. See this post for tips on writing stellar executive bylines. And a fundamental part of any effective PR campaign is a healthy focus on executive visibility.

Conference 160

Conference Leadership LinkedIn Social Media 160

Contently - Strategy

JANUARY 26, 2023

An article discussing FedEx’s plans to work towards a more sustainable future , for example, speaks to the investor audience on an owned blog. Develop thought leadership content based on topics that interest your buyer personas, investors, or potential employees. Ask for ideas from other employees or even your freelance team.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Communications Conversations

SEPTEMBER 2, 2015

It combines two loves of mine: employee communications and social media. And one big part of that kind of work is figuring out how to engage and incent existing employees to advocate for the brand online. How many blog posts have you read with the “tip”: Activate your employees! How stupid do you think I am?

Employee 60

Employee Social Media Brand Branding 60

Sword and the Script

SEPTEMBER 1, 2020

In my assessment, SocialChorus is an interesting internal communications platform – in a time when employee communications is more important than ever. At the time of this writing, it wasn’t clear if Propel built broadcast monitoring tool itself or partnered with a mature provider to obtain it.

Internal 147

Internal International Tools Software 147

Communications Conversations

OCTOBER 31, 2019

It’s free or corporate jargon. The other half were either a branded graphic of some sort or a link image to a blog post or other GM online entity. I see four big best practices we could all put to use with our executive partners: Write like a PERSON, not an executive. It feels real. Don’t be afraid to be imperfect.

LinkedIn 94

LinkedIn Employee Creativity Enterprise 94

Presspage

JUNE 6, 2017

The good news is that individual employees are being perceived as trustworthy. Now more than ever, organizations must break with their long-established traditions of corporate communication, and work towards a new, more integrated operating model that puts people at the center of activity.

Employee 118

Employee Corporate Tools Government 118

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Year of the employee. 2022 is going to be known as the year of the employee.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Blogs, including independent and corporate blogs, can be credible. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000.

Survey 95

Survey Industry Leadership Study 95

Sword and the Script

MARCH 2, 2021

This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. Even so, it speaks volumes that the company has closed on 16 other corporate transactions in recent history before it got around to thinking about AI. Did you know? Check out our services.]. Journalists see right through it.

Company 150

Company Tools Technology Software 150

Shift Communications

NOVEMBER 9, 2022

Among them are Meta (at 11,000 employees), Twitter, Salesforce, Stripe and Zendesk. It left the public (and likely Twitter’s remaining employees) wondering about, well, everything. At the time of writing, Salesforce had only released a short official statement: “Our sales performance process drives accountability.

Employee 78

Employee Twitter Policies Agency 78

Communications Conversations

NOVEMBER 12, 2020

Today’s a first for this blog–and series. You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. Corporations and non-profits are not that different from each other. I was a solo corporate comm. Many times, this backfires.

Publicity 174

Publicity Leadership Corporate Agency 174

PRSay

JULY 14, 2020

Should corporate leaders share their own beliefs? From the first week of the lockdowns, I wanted to be sure that my employees knew that the situation was fluid, that we would be assessing things as we went and that their jobs were safe. Would they be applying for government assistance programs?

System 158

System Community Social Media Employee 158

Mindful Marketing

MARCH 11, 2022

For the largest organizations in the world, customers, employees, and shareholders number in the millions. Despite these very real stakeholder obligations, a growing list of 300+ multinational corporations have decided to cease operations in/with Russia. ” Subscribe to Mindful Matters blog.

Comparison 89

Comparison Corporate Company Employee 89

Sword and the Script

JUNE 13, 2023

Takeaway: Journalists are checking to see what’s hot with readers and writing more of that. This company makes the key cards that many corporations use to give employees office access. Research, read, be active in the respective community and write compelling pitches. PR needs to do that too. You can download it here. >>>

Journalism 127

Journalism Media Relations Report Media 127

Communications Conversations

MARCH 9, 2015

Until, they are basically blogging on LinkedIn, as I like to call it. After all, that’s what blogs are for, right? defending the internal/employee communications function. On his blog, the post had 7 comments, 29 likes, and 92 retweets. But, who said they have to write the posts? No e-newsletter sub links.

LinkedIn 60

LinkedIn Company Employee Corporate 60