Ronn Torossian

APRIL 11, 2016

In fact, the bigger the company, the less control it seems to have over people’s beliefs about its corporate values and decisions. The post Reputation Management: Making Employees Brand Ambassadors appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Reputation management is no easy feat for any company.

Employee 150

Employee Reputation Brand Branding 150

Communications Conversations

APRIL 30, 2018

Consider the following: Three out of four (75 percent) employees report wasting time to keep up with the constant dings, pings, chats and more. Two-thirds of employees (66 percent) report losing between 30 minutes and 1 hour every day from pressure to keep up, costing over three billion dollars in annual profits from wasted time alone.

Employee 94

Employee Technology Communications Corporate 94

Stuart Bruce

JULY 16, 2014

Blogging is dead, long live blogging. An interesting statistic from the GWI Brand report reveals that 36% of internet users aged 16-64 said that they wrote on a personal blog within the last month. Most are blogging about popular culture with films (43%) the favourite topic, followed by music and science/technology (40% each).

Blogging 144

Blogging Writing Guidelines Film 144

ImPRessions - Crenshaw Communications

MARCH 8, 2023

For most corporations, it’s best not to drag out such plans. The goal is to refocus employees and stabilize morale. Affected employees will immediately spread the news, of course. Don’t bury the lead In direct communication with impacted employees, let them know what kind of severance and support they can expect.

Employee 182

Employee Viral Twitter Corporate 182

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. It’s higher in large companies (5), defined as 1000+ employees, and lower in small companies (3), defined as 1-99 employees. 2) Blogging benchmarks. 2-4 posts per month.

Content Marketing 137

Content Marketing Study Blogging Marketing 137

Mindful Marketing

SEPTEMBER 19, 2020

Among its unique attributes, the store featured an open layout, low-glare surfaces, and employees who knew American Sign Language (ASL). ” Subscribe to Mindful Matters blog. Two years ago I wrote about Starbuck’s innovative efforts to serve deaf consumers through a specially-designed store in Washington, D.C.

Corporate 102

Corporate Consumer Employee Print 102

Communications Conversations

OCTOBER 31, 2017

Last week, together with my friends at Bellmont Partners, we held our most recent Talking Points event focused on corporate blogging 2.0. And, the number of companies blogging is bigger than its ever been. And, the number of companies blogging is bigger than its ever been. In fact, they blogged about it a while back.

Blogging 74

Blogging Employee Newspapers Corporate 74

Onclusive

JANUARY 14, 2021

Welcome back to our January blog series focused on “ The Executive’s Guide to Building and Leading an Impactful Communications Team ”! Empower communications to think about how they can drive and impact corporate strategy and trajectory, and offer regular opportunities to contribute to decision-making.

Communications 195

Communications Corporate Measurement Reputation 195

Stern + Associates

MARCH 5, 2024

A compelling corporate innovation story represents a valuable opportunity to differentiate from competitors, educate investors, galvanize employees and attract prospective new talent. Finally, consider: How do you want our employees to describe your company’s innovation journey? Time to flood the airwaves!

How To 98

How To Corporate Storytelling Conference 98

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Corporate Communications. Media Measurement.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

JANUARY 7, 2021

The communications team may not be held accountable for contributing to corporate and financial goals, so oftentimes, the department is either held to a lesser standard or operates in a vacuum rather than being seen as a strategic partner. Communications is a major driver of corporate reputation—your biggest brand asset.

Communications 248

Communications Corporate Reputation Employee 248

5W PR

MARCH 18, 2023

Corporate communication is essential for effective branding and securing external funding. Here are a few tips for using corporate communications to increase investment. To qualify for this, businesses must cultivate a strong reputation and make themselves known to investors through corporate communication.

Company 88

Company Corporate Product Launch Internal 88

5W PR

JANUARY 1, 2023

One essential element that contributes to the overall reputation of businesses is a corporate social responsibility. Investing in CSR can help companies develop a corporate reputation, and attract customers while protecting businesses from any damage to their reputation, as well as helping them recover faster after a PR crisis.

Reputation 158

Reputation Corporate Policies Ethics 158

ImPRessions - Crenshaw Communications

APRIL 18, 2023

But as Dorothy Crenshaw points out in this blog post, the “drip-drip-drip of customer complaints, employee dissatisfaction, or competitive attacks can erode a brand’s good standing over time.” Ways To Safeguard Brand Reputation Most companies will never experience a large-scale brand reputation crisis — that’s the good news.

Reputation 333

Reputation Crisis Customer Service B2B 333

Waxing UnLyrical

MARCH 15, 2018

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. But the most important change to crisis response has been under-reported and underutilized—the power of employee evangelists. Employee evangelists are made, not born. Guest Post by Laurel Kennedy.

Employee 70

Employee Crisis Corporate Social Media 70

Onclusive

OCTOBER 22, 2020

In the post-COVID world, what companies say and do when times are challenging has a profound effect on how they are viewed by customers, employees, the community, and shareholders. Our customers are managing corporate communications across numerous issues, but corporate reputation is foremost for many of them.

Reputation 307

Reputation Analytics Corporate Government 307

5W PR

MAY 7, 2018

Whether it’s through social media, instant messaging, video chat, or phone, the key to better corporate communication in the workplace is knowing how to set a standard for consistent and clear conversations. With that in mind, here are five things to know about corporate communications: 1.There There Needs to Be a Framework.

Corporate 60

Corporate Communications Employee Training 60

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Corporate Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. If you haven’t already, consider subscribing to these blog posts by email or RSS. 6) How Long Should a Blog Post be in 2019?

Blogging 80

Blogging Publicity Marketing Survey 80

Waxing UnLyrical

JANUARY 8, 2013

I was surprised to get a Facebook request from my company ( Six Degrees PR ) to join its Page named “Six Degrees PR bunker.” I never thought that any company would step up to connect and engage with its employees through a private Facebook Page – this was quite a surprise to me. Facebook: Improving Employee Communications?

Employee 104

Employee Facebook Communications Travel 104

Institute for Public Relations

FEBRUARY 20, 2024

This summary is provided by the IPR Organizational Communication Research Center The public relations discipline has made great strides in advancing internal public relations scholarship and the antecedents of employee engagement.

Internal 52

Internal International Industry Communications 52

Communications Conversations

FEBRUARY 23, 2015

Today’s corporate communicator has a legion of responsibilities. Everything from executive communications to media relations to employee communications falls under its umbrella. Corporate communicators must be good writers. We read about it on blogs and industry publications. What am I talking about? And the CFO.

Corporate 60

Corporate Communications Employee Conference 60

PRSay

MAY 13, 2022

Previously, he held senior communications positions at Sears, Sara Lee Corporation, Pitney Bowes and Eli Lilly. He is also the author of Culpwrit , the PR career blog. Given his extensive experience in the agency, corporate and academic sectors, PRsay asked Culp for his thoughts on effective internship programs today.

Nonprofit 147

Nonprofit Internal International Corporate 147

Communications Conversations

JUNE 6, 2017

And, it got me thinking: Introducing a new CEO to the rank-and-file employees is a big job. And typically it rests of the shoulders of corporate communications and PR teams. And that’s a problem–specifically for us, as communicators–for three big reasons: 1–Employees want to be led. It’s easier.

Employee 60

Employee How To Survey LinkedIn 60

PR in High Definition

JANUARY 23, 2019

In the hiring game, we’re increasingly in a candidate-led market, where employees can pick and choose where they want to work, and the onus is on the company to woo the candidate before a competitor does. You want to start a trusting relationship, and that’s where employee advocacy can help in seducing the best new talent.

Employee 48

Employee Case Study Measurement Leadership 48

5W PR

FEBRUARY 3, 2023

The last couple of months have been filled with headlines of different brands and corporations announcing job cuts and layoffs, as companies started to cut jobs not just in the US but all over the globe. The company will have to figure out a way it will communicate the layoffs to the employees, which should always be done in private.

Brand 88

Brand Branding Employee Resources 88

MaccaPR

OCTOBER 3, 2016

I’m going to give it to you straight – developing a Corporate Sustainability Report for your company is a ton of work. What is a Corporate Sustainability Report? Yes, corporate sustainability reports are a valuable communications tool. Corporate Sustainability Reports Rise in Popularity. General Mills. General Motors.

Corporate 71

Corporate Report Survey Government 71

Communications Conversations

AUGUST 12, 2015

A few weeks ago, Josh Bernoff made a post that talked about a recent communication from Satya Nadella, Microsoft’s CEO, to employees about a recent series of layoffs. ” Clearly, the Microsoft corporate communications team helped Nadella develop this message. The corp comms team is almost always involved. The result?

Employee 60

Employee Communications Corporate Education 60

Barokas

SEPTEMBER 28, 2017

That’s why we’re proud to announce Thrive, our new corporate wellness program. Thrive is a collection of activities we’re trying out in order to help Barokas PR employees be the happiest and healthiest they can be – physically, mentally and emotionally. But does it really have to be that way? Group activity outings. Erin and Celeste.

Corporate 68

Corporate Employee Groups Resources 68

PR Conversations

NOVEMBER 5, 2014

I’ve sat through convention and forum talks where various oracles pronounced that: employees just want to be loved. Just look at the many different ways Elisabeth Kubler-Ross’s work on death and dying , and her change curve turns up in jolly presentations about employee motivation. Will it help us to listen better to employees?

Employee 103

Employee Communications Internal International 103

Onclusive

FEBRUARY 14, 2023

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. Reputable journalists will dig deep to ensure what they’re being ‘sold’ isn’t simply another example of corporate greenwashing.

Reputation 195

Reputation Automotive Brand Branding 195

Sword and the Script

JANUARY 9, 2024

This is because many of the queries aren’t from bona fide journalists, but from corporate bloggers. A blogger from some tech company’s blog will always be included. Further, some vendors, like HubSpot, actually run their blogs like a news site. Employee engagement. This is an age-old debate within HARO. Sober AI edits.

Brand 149

Brand Branding Reddit Pitching 149

Onclusive

JUNE 15, 2022

In our June blog series, we’ll be discussing how PR can measure up to marketing and, ultimately, how PR teams can work closely with marketing to demonstrate to the CMO and CEO that PR is a business growth driver. Director, Global Corporate Communications, Mimecast What’s the secret to success?

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

In our June blog series, we’ll be discussing how PR can measure up to marketing and, ultimately, how PR teams can work closely with marketing to demonstrate to the CMO and CEO that PR is a business growth driver. Director, Global Corporate Communications, Mimecast. What’s the secret to success? Developing stakeholder trust.

Marketing 195

Marketing Measurement Advertising Advertising 195

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Great, model employee. Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Employee engagement? I blogged about it earlier this year. Good story.

Corporate 60

Corporate Creativity Employee Instagram 60

5W PR

AUGUST 23, 2023

Corporate communications manager In corporate settings, communications managers oversee internal and external communication initiatives. They handle employee communications, manage press releases, coordinate public announcements, and maintain the company’s public image.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78