Sword and the Script

AUGUST 29, 2017

Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn. The conclusion is derived from a survey the two companies fielded to 1,300 business-to-business (B2B) professionals on LinkedIn with titles ranging from manager to CEO.

Leadership 65

Leadership B2B Study Marketing 65

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. Then, how can PR aid your video marketing campaigns to create top-of-mind awareness? Related read: Why Combining Content Marketing and PR is a Smart Move #8.

Video 108

Video Marketing SEO Social Media 108

Rock the Status Quo

OCTOBER 27, 2014

tweet this ) LinkedIn is a perfect example. It may not be sexy or glamorous – but if you are integrating digital tactics into your PR, a simple solution to gain visibility for your CEO ( or other leadership executive ) is this: use LinkedIn’s publisher platform. What is it?

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Tactics like content marketing, earned speaking opportunities for C-level executives, and feature articles work together to boost visibility for a brand or situation that the brand solves. Branded content like bylined articles and blog posts offer multiple benefits. PR content offers depth, credibility.

Storytelling 233

Storytelling Education Software LinkedIn 233

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. Advertising is a distant third. How much money do PR professionals earn?

Survey 94

Survey Industry Leadership Study 94

Sword and the Script

JANUARY 10, 2017

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. There are more blogs focused on personal development than any other topic, according to the survey.

Survey 60

Survey Blogging Corporate Analytics 60

Waxing UnLyrical

MAY 18, 2015

Building thought leadership is one of the primary reasons companies engage in PR, so that’s our editorial theme this month (in case you hadn’t noticed). So, how do you start building thought leadership in your organization? The Best Way to Measure Thought Leadership. Have a look-see.

Leadership 40

Leadership Insurance Insurance Community 40

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. Facebook [link].

Marketing 118

Marketing Social Media Trends Instagram 118

Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. Lines between what constitutes PR and content marketing continue to blur. Dynamic content and regulations. Jack of all trades.

Communications 120

Communications Crisis Internal International 120

Contently - Strategy

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. Reach out.

Social Media 73

Social Media Ethics Trends Viral 73

Cision

APRIL 18, 2017

Owned media is content you create on a platform you own, such as your company’s website or blog. Unfortunately, many organizations take a “publish it and they will come” approach to their content. As an example, if my topic was “blog posts,” I’d create a headline for my first piece of content in the main circle.

Exercises 198

Exercises Google Writing Blogging 198

Communications Conversations

MAY 20, 2020

But, they haven’t exactly been well-known for groundbreaking social media marketing or content marketing in the past. Some are straight blog posts from SF leaders. Not sure if it’s working, but the full shows are getting some good views on LinkedIn. And, they’re getting guests.

Journalism 148

Journalism Brand Branding Interviews 148

5W PR

JUNE 27, 2022

Most companies these days have to stay ahead of any industry trends and developments to get a competitive advantage in their respective markets. Companies in the ad tech industry can leverage their content marketing efforts and pair them with thought leadership to market their solutions. Social Media.

Company 88

Company Strategy Publicity Advertising 88

wiredPRworks

SEPTEMBER 30, 2020

Tailored to fit sales teams, CMO leadership retreats, association education and online learning upskilling, the first version of this course was created in 2004. Direct Deploy: Engaging Content Marketing. Dynamic Design: WIRED Marketing System. Influencer Marketing & Community Management. Igniting a movement.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

wiredPRworks

NOVEMBER 23, 2021

Bloggers can add a static page or a link to a blog post with a welcome message and a reader’s guide. A comment or reply to a social media message, LinkedIn article, or on their blog might start out with, “Thanks for the story you did on time management. Let your prospects know – right away – you’re glad they are there.

How To 52

How To LinkedIn Local Social Media 52

Critical Mention

OCTOBER 14, 2018

In a world inundated with B2B and B2C content, striking that sweet spot between staying relevant and standing out can be a challenge. Distill thought leadership into these easy steps, and your track to the podium will be clearer than ever: Step 1: Research, research, research. What’s in AdWeek today? What about Wired or TechCrunch ?

Leadership 68

Leadership B2C Trends Content Marketing 68

Solo PR Pro

MARCH 13, 2018

Review the known thought leadership tactics below and consider them from a new perspective with you as the client. Video marketing. If the thought of slogging over a blog post makes cringe with anxiety, video marketing is another alternative. Content Marketing. Talk to us!

Leadership 62

Leadership Case Study Video YouTube 62

Deirdre Breakenridge

APRIL 10, 2017

Sure, most PR pros have thousands of LinkedIn connections. Identify a mix of activities—such as the regular reading of industry blogs and the latest PR and business books— with online courses, and industry conferences that provide the opportunity to learn as you expand your network. You can find her on Twitter and LinkedIn.

Travel 281

Travel Technology Conference LinkedIn 281

Sword and the Script

NOVEMBER 5, 2016

There’s something similar at play in those B2B organizations facing challenges in content marketing. Certainly, the most successful content marketing is very deliberate. 1) Random Acts of Content. 1) Random Acts of Content. Why does content marketing fail? Customer questions are deliberate.

Content Marketing 60

Content Marketing B2B Web Small Business 60

Sword and the Script

MAY 21, 2019

In my previous experiences, I had not been exposed to women in positions of leadership. That experience also sparked an interest in marketing. That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. That said, my favorite platform is LinkedIn.

B2B 79

B2B Social Media Company Marketing 79

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. He agreed; see the Q and A below.

Video 153

Video B2B Film Marketing 153

Sword and the Script

NOVEMBER 12, 2016

Simply stated this in good keeping with proper sales and marketing alignment. The eMarketer report drew from surveys conducted by Pan Communications , the B2B Technology Marketing Community on LinkedIn, and the Atlanta-based demand generation firm, Annuitas. Market Research Mistake: Falling in Love with an Idea.

B2B 114

B2B Marketing How To Survey 114

Sword and the Script

JANUARY 8, 2019

Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. You certainly need the sales leadership on board with a reference program, but marketing has to drive it, or it will fade away. 1) Soft interviews on your company blog.

B2B 77

B2B Media eBook Interviews 77

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World brings together the top experts from platforms that you’re trying to master. The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. He loves to talk about marketing AI.). The premier gathering of digital marketers on planet Earth!”.

Conference 97

Conference Marketing Case Study Content Marketing 97

Waxing UnLyrical

DECEMBER 7, 2016

The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. We partnered with roughly 10 industry influencers, whom we frequently trade content with, to help share our news. Yes, we did that.).

Employee 40

Employee LinkedIn Engineering Leadership 40

Waxing UnLyrical

DECEMBER 14, 2015

I don’t consider it “my” blog – I consider it “our” blog, because you are so much a part of it. Thought Leadership: Wise Thoughts from Wide Experience. Words and Pictures – the Batman and Robin of Content Marketing . Based in the Washington, D.C.,

Storytelling 0

Storytelling Video Leadership Writing 0

Sword and the Script

JANUARY 3, 2023

Gini Dietrich: Gini Dietrich is the founder and CEO of Arment Dietrich, a PR and content marketing firm. She is a thought leader in the field of PR and is the author of several books on PR and content marketing. It was developed by Gini Dietrich, the CEO of Arment Dietrich, a PR and content marketing firm.

Interviews 98

Interviews Publicity Technology Social Media 98

wiredPRworks

NOVEMBER 23, 2016

Bloggers can add a static page or a link to a blog post with a welcome message and a reader’s guide. A comment or reply to a social media message, LinkedIn article, or on their blog might start out with, “Thanks for the story you did on time management. Let your prospects know – right away – you’re glad they are there.

LinkedIn 40

LinkedIn Local Social Media Leadership 40

Deirdre Breakenridge

MAY 23, 2017

Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. When you’re writing content for a client, you probably don’t pick up your pen on the day of deadline.

Blogging 282

Blogging Case Study Social Media Instagram 282

Contently - Strategy

SEPTEMBER 13, 2019

If there’s one thing every content marketer loves, it’s the grind. I was high on the grind myself recently, fresh out of Uberflip’s stellar Conex conference and sitting in Cleveland for Content Marketing World , typing so fast my laptop was (almost) billowing smoke. You know the feeling.

Content Marketing 89

Content Marketing Marketing Conference Blogging 89

Critical Mention

FEBRUARY 5, 2019

Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. LinkedIn Content Suggestions. With that in mind, we’ve outlined why it’s essential to have brand tracking capabilities to monitor trending topics. Facebook trending.

Trends 61

Trends Viral Analysis Crisis 61

Sword and the Script

DECEMBER 26, 2017

Those categories are: Content marketing statistics. Social media marketing statistics. Marketing measurement statistics. Search marketing and SEO statistics. Content Marketing Statistics. 1) How long should a blog post be? 2) Content marketing supports lead nurturing.

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

PR in High Definition

JUNE 27, 2017

Or a customer could be hesitant and needs gentle nudges through thought leadership content to be further convinced and move further down the sales funnel. Good marketing and sales alignment goes all the way down the funnel from top to bottom. Interact with even more tailored thought leadership content.

Google 48

Google Leadership Social Media Reputation 48

Cision

JULY 13, 2015

Lisa Petrilli is an accomplished CMO, executive and author of The Introverts Guide to Success in Business and Leadership. It’s OK to act like a human being on LinkedIn or Twitter. ” Copywriter and content marketing expert Barry Feldman says that the investment to build your network is career crucial.

Writing 120

Writing Social Media Community Course 120

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Content marketing statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

Rock the Status Quo

FEBRUARY 9, 2015

Their content marketing and brand journalism has not yet evolved to a place where they are comfortable letting employees take the spotlight, allowing independent voices to ring out with options, truth and expertise. Three Essential Ways to Help Corporate Leadership Build a Personal Brand Online 1. So what’s a PR pro to do?

Corporate 100

Corporate Leadership Brand Branding 100