Critical Mention

NOVEMBER 9, 2018

Blogs are an effective way for PR and marketing pros to get information quickly and easily. With so many blogs out there, the challenge becomes which ones to choose while you’re on your daily commute, coffee break or even at your desk. Its blog is also very educational. Holmes Report. holmesreport. SCHEDULE A DEMO.

Blogging 61

Blogging Resources Internal International 61

Contently - Strategy

FEBRUARY 9, 2021

Nearly five years ago, I wrote about why the email newsletter is the most important part of content marketing. Damn near every marketer uses email as a marketing channel. For us at The Content Strategist , that’s content marketing and content strategy best practices. That’s okay.

How To 145

How To Content Marketing Banking Advertising 145

Cision

OCTOBER 6, 2015

Each day, the Internet becomes increasingly crowded with content. Consequently, content marketers are finding it harder to get their content to stand out and receive recognition for their efforts. With such an informative webinar, many attendees posed questions on the process of content creation. Create an e-book.

Content Marketing 120

Content Marketing How To Insurance Insurance 120

Burrelles Fresh Ideas

DECEMBER 5, 2023

Technological Issues One of the foremost barriers to effective internal communications is the technological gap within organizations. Inadequate technology can impede internal comms through several avenues. Providing comprehensive user training and support ensures maximum adoption and proficiency with the chosen technology.

Internal 97

Internal International Communications Employee 97

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. T he industries that generate the highest demand : Technology, financial services and higher education. Here are five benefits of doing so: Benefits of Marketing with LinkedIn Pulse.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Onclusive

FEBRUARY 9, 2021

for technology companies) Social media management Storytelling, content marketing and copywriting Press release writing and distribution Speech writing PR event planning Market research Media training. technology, CPG, financial services, etc.)—make

Agency 195

Agency Strategy Communications How To 195

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

MAY 11, 2019

The study suggests announcements about financial transactions like funding or acquisitions didn’t convert. The study found online newsrooms accounted for 6% of page views and visitors spent 8% more time with the content there. c) Financial transaction releases do not underperform. Online newsrooms are highly visited.

Study 142

Study Media Relations Media Measurement 142

Sword and the Script

JULY 31, 2018

2) To buy a technology that’s hard to replicate or take too long. In the last 10 years or so, content marketing has emerged as a way for businesses to build an audience of their own. When done properly , it becomes its own channel and powerful addition to the marketing mix. Content Marketing M&A.

Publicity 60

Publicity Software Government Content Marketing 60

Contently - Strategy

JUNE 21, 2024

Solution #1: AI Content prompting Anyone who has tried an AI app is familiar with prompting. There are simple prompts, such as, “List the advantage of using AI to write blog posts.” There are hundreds of examples of fine-tuning for tasks like legal writing, financial reports, tax information, and so on.

Training 52

Training Enterprise Data Web 52

Critical Mention

MAY 10, 2019

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. You need to incentivize your audience to engage with your content by providing educational, topical pieces that address their needs. SCHEDULE A DEMO.

Marketing 75

Marketing eBook Case Study Measurement 75

Sword and the Script

APRIL 29, 2017

To that end, it’s really hard to sell more if you stop talking to your market. Instead of taking a hatchet to the budget, I’d suggest P&G re-allocate some of that ridiculous spend in display and programmatic ads into content marketing and PR. And that’s the theme for this week’s Unscripted Marketing links [UML].

Marketing 67

Marketing Measurement Content Marketing Survey 67

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition!

Trends 108

Trends Marketing Mobile YouTube 108

The Resolution Blog

JANUARY 8, 2018

Why links in coverage can provide PR value Does your PR coverage include links to owned content? Yes, they can help you add a financial value to your reporting. Can questions improve your content? What if what we know in marketing is holding us back? If content is part of your next plan click the link and take note!

Tools 137

Tools Publicity Measurement SEO 137

Critical Mention

NOVEMBER 26, 2018

You can also collaborate with them and request that the influencer mentions your brand on their blog or post one of your articles. Having natural links on an influencer’s page to your site or blog boosts your page in Google’s search results. This can result in generating high-quality backlinks to your website, which improves your SEO.

Marketing 80

Marketing SEO Advertising Advertising 80

Critical Mention

SEPTEMBER 13, 2018

With continuous advancements in technology, increasing emphasis on analytics and increasing competition, PR pros need to hone their skills to keep themselves up-to-date. PR should work more with marketing to decide how their company’s resources are allocated. Selling PR’s value. Artificial intelligence. SCHEDULE A DEMO.

Technology 73

Technology Print YouTube Financial 73

Sword and the Script

APRIL 2, 2019

The housing crisis of 2008 spurred largely by risky loans and securitized mortgages, that both diversified the financial risk and cause us to collectively lose sight of where it was precisely, set off the most severe recession we’ve seen in a long time. The Role of Technology on the Legal Market. Then the economy changed.

Agency 93

Agency Trends Marketing Survey 93

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. This book is geared for all levels of marketing professionals. by David Meerman Scott. Until next time! SCHEDULE A DEMO.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Contently - Strategy

MARCH 18, 2024

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content.

Case Study 52

Case Study Financial Content Marketing Study 52

Critical Mention

JULY 20, 2018

Long before content marketing became an important tool for PR pros, Bill Gates famously declared, “Content is king.” The rise of social media and internet marketing has proven him right. Today, most businesses recognize content marketing as an effective tool in building their brand and increasing company profits.

Writing 63

Writing Content Marketing Tools Customer Service 63

Critical Mention

AUGUST 5, 2018

Named Forbes top 50 social media influencer in 2013–among many other awards–Steve Farnsworth now heads his business, Demand Marketing which drives lead generation and content marketing for B2B in the tech industry. If you want breaking industry news instantaneously, he’s the one to follow. Gini Dietrich.

Twitter 77

Twitter Radio Social Media Print 77

Sword and the Script

JANUARY 29, 2019

Another approach is to invite local leaders from government and associations like the local chamber or technology association. It’s worth putting a little paid spend to boost links to announcements, invitations and blog posts with targeted social media advertisements. Think about the other things job seekers might need.

Resources 76

Resources Creativity Publicity Local 76

Critical Mention

FEBRUARY 5, 2019

Knowing what trends are going on in your industry allows you to keep up with the latest in marketing strategies and technology. With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. SCHEDULE A DEMO.

Trends 61

Trends Viral Analysis Crisis 61

Critical Mention

JUNE 24, 2018

Laura Varley, brand journalist at Vertical Leap and author of “Fact-Checking Guide for Content Marketers,” told Visme “Fake news has been a big problem for some time now, and there’re many people out there that’ll just read a post off Facebook without finding an original or secondary source.” SCHEDULE A DEMO.

Crisis 94

Crisis Guidelines Social Media Reputation 94

PR 20/20

MAY 12, 2016

As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals. SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams.

Agency 40

Agency Marketing Financial System 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Data and the use of data will become the great divide between marketers producing content and content marketing.

Marketing 192

Marketing Content Marketing Data Social Media 192

Critical Mention

JULY 24, 2018

With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing.

Marketing 76

Marketing Measurement Financial Analytics 76

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. This analysis was part of a larger study that SEMrush published titled the Global State of Content Marketing Report 2019.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Communications Conversations

JULY 15, 2015

One of my favorite blogs is the Content Strategist. It’s full of interesting, insightful and easy-to-read posts about everything in the content world. The blog, after all, is written by Contently, a content shop with clients like Coca-Cola and AMEX. .” Financial and structural.

Branding 60

Branding Brand Industry Journalism 60

PR in High Definition

JUNE 25, 2020

Keeping the workforce on side, motivated and unified, while ensuring they’re safe, healthy and, where possible, financially stable, through empathetic and clear communications should have been the priority during the pandemic. Content – Earlier during the pandemic, you’d be forgiven for thinking content marketing should take a backseat.

Exercises 71

Exercises Employee Social Media Communications 71

PR in High Definition

JUNE 25, 2020

Keeping the workforce on side, motivated and unified, while ensuring they’re safe, healthy and, where possible, financially stable, through empathetic and clear communications should have been the priority during the pandemic. Content – Earlier during the pandemic, you’d be forgiven for thinking content marketing should take a backseat.

Exercises 62

Exercises Employee Social Media Communications 62

Sword and the Script

OCTOBER 31, 2017

Everyone is doing content marketing these days. In fact, some 80% of respondents say they are doing content marketing according to 2017 survey data. You can also think about these in stages of content marketing maturity, though I’d caution, you never done with any given stage. Analyze, but experiment.

Engineering 63

Engineering Content Marketing Marketing Analytics 63

Contently - Strategy

DECEMBER 5, 2019

Financial services content is also incredibly complicated. million for their content marketing budgets in 2019, per Contently research. This number includes content creation, distribution, technology, and talent. Brands spend large sums of money on content marketing.

Financial 111

Financial Industry Report Insurance 111

Beyond PR

AUGUST 25, 2016

Aswath Damodaran, at financial blog the Wall Street Pit, calls these brands story stocks , and these stories enable brands to live by different rules. You can have the best technology, you can have the best business model, but if the storytelling isn’t amazing, it won’t matter.

Storytelling 40

Storytelling Branding Brand Wireless 40

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Content marketing statistics from 2020.

Survey 173

Survey Marketing B2B Study 173

Sword and the Script

DECEMBER 28, 2022

Respondents said their organization is placing more or much more emphasis on owned media (60%), like blogs, newsletters and websites. Many respondents believe part of a company’s valuation is driven, in part, by non-financial factors. Email subscribers are essential for content marketing success . PR measurement.

B2B 118

B2B Marketing Survey Software 118