Sword and the Script

JANUARY 16, 2018

You cannot run content marketing like a campaign. You can, however, run campaigns inside a content marketing program. Campaigns are how every marketer is trained to think. perhaps there is a PPC campaign supporting the white paper or product demos. It might even be integrated marketing.

Content Marketing 90

Content Marketing Marketing B2B Engineering 90

PR 20/20

OCTOBER 23, 2018

According to Content Marketing Institute Research Director Lisa Beets ( @LisaBeets ), “Nearly all top-performing B2B content marketers—90%—put their audience’s informational needs ahead of their company’s sales/promotional message.”. Today, more B2B marketers than ever rely on a content marketing approach.

Content Marketing 81

Content Marketing B2B Trends Marketing 81

Onclusive

DECEMBER 16, 2020

Fusion of PR and content marketing Content marketing is a proven way to break through the noise, as long as the content is highly visible. That’s why content marketing needs PR. Request a demo of Onclusive’s industry-leading PR analytics platform today!

Industry 221

Industry Content Marketing Corporate Analytics 221

Critical Mention

NOVEMBER 9, 2018

Blogs are an effective way for PR and marketing pros to get information quickly and easily. With so many blogs out there, the challenge becomes which ones to choose while you’re on your daily commute, coffee break or even at your desk. Its blog is also very educational. SCHEDULE A DEMO. Holmes Report. holmesreport.

Blogging 61

Blogging Resources Internal International 61

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. Then, how can PR aid your video marketing campaigns to create top-of-mind awareness? Related read: Why Combining Content Marketing and PR is a Smart Move #8.

Video 108

Video Marketing SEO Social Media 108

Sword and the Script

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

B2B 116

B2B Study Survey Software 116

Contently - Strategy

APRIL 20, 2023

Content value is a superpower — and it’s not just because superpowers are few and far between. When you find the right metrics to prove the value of your content, you can showcase how important your work is to the organization. But to truly maximize content value, you need to have a way to measure your content’s impact.

Analytics 78

Analytics Content Marketing SEO Data 78

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. SCHEDULE A DEMO.

Media 162

Media Fashion Television Radio 162

Burrelles Fresh Ideas

APRIL 16, 2024

Instead, effectively reaching the right audience at crucial touchpoints has become an art form, requiring a distinct skill set and a deep understanding of marketing strategies. This is where influencers play a crucial role in amplifying and distributing this content to a broader audience. We can help!

B2B 93

B2B Marketing Measurement Social Media 93

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. Can people find your content?

B2B 67

B2B Measurement Blogging Community 67

Critical Mention

SEPTEMBER 24, 2019

Overall, having a successful email campaign provides additional exposure to your site, its product and its content. Produce Content Marketing. Another powerful marketing tool is content creation. Publish interesting blog posts and share them across social media. SCHEDULE A DEMO. Until next time!

Marketing 85

Marketing Engineering Content Marketing Case Study 85

Critical Mention

FEBRUARY 4, 2020

From tweets to blogs, many PR organizations publish great PR content. Their blog covers topics from PR tips, company culture, social media and more. Detroit-based Identity is a public relations, marketing and creative agency that creates impactful campaigns across dozens of industries. SCHEDULE A DEMO. IdentityPR.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Communications Conversations

NOVEMBER 10, 2014

I started by asking for a demo of a tool called “ Wordsmith.” And this is where my demo comes in. Here’s an example of what the report looked like from my blog: Now, there’s nothing special about what Wordsmith is doing here. Are robots going to steal communications jobs? ARE ROBOTS TAKING OVER THE WORLD?

Corporate 146

Corporate Communications Tools Content Marketing 146

Critical Mention

OCTOBER 27, 2018

Vladimir Mirnii’s career began as a content writer and he quickly rose through the ranks and is now the founder and CEO of ContentAdore , a content marketing agency based in Ukraine. His agency focuses on blogging, sales and website pages and eBooks. SCHEDULE A DEMO.

Film 131

Film Viral YouTube eBook 131

Contently - Strategy

FEBRUARY 9, 2021

Nearly five years ago, I wrote about why the email newsletter is the most important part of content marketing. Damn near every marketer uses email as a marketing channel. For us at The Content Strategist , that’s content marketing and content strategy best practices. That’s okay.

How To 142

How To Content Marketing Banking Advertising 142

Critical Mention

DECEMBER 20, 2019

Lay the foundation for communication and mention opportunities by producing the right content that will make others want to interact with your brand. Publish newsworthy articles, press releases and blog posts. SCHEDULE A DEMO. Priscilla is the marketing coordinator for Critical Mention. Priscilla Osorio.

Brand 103

Brand Branding How To Media 103

Flack's Revenge

MARCH 8, 2018

Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. But after seeing demos, and even playing around the software, it was unclear exactly how to put Newswhip to work to support media relations.

Data 159

Data Media Software Viral 159

PR 20/20

OCTOBER 26, 2022

Editor’s Note: The content for this blog post was inspired by our team’s quarterly book club meeting. For years, Marcus Sheridan’s book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , has been the foundation of countless successful content marketing programs.

Content Marketing 52

Content Marketing Resources Guidelines Exercises 52

Onclusive

OCTOBER 10, 2017

Since 2012, AirPR Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders. For more information on AirPR Software’s AirPR Analyst platform and our new features, contact us or request a demo today.

Software 207

Software Analysis Comparison Trends 207

Victorious PR

APRIL 21, 2023

Through press releases, media pitches, and other PR tactics, good PR agencies can help brands secure coverage in relevant industry publications, online portals, and social media platforms, thereby increasing their visibility and credibility in the market.

Reputation 52

Reputation Advertising Advertising Education 52

Critical Mention

JANUARY 22, 2019

Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade. Content Marketing overall is getting increasingly better at connecting actions and outcomes. Ann: Because you can be a great writer without also being a great marketer. Full report.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Critical Mention

JULY 31, 2019

Part of the reason for this personnel strategy is that research shows the most effective methods of marketing involve storytelling; a PR pro’s specialty. Marketing has typically owned SEO inside organizations, but PR can play a significant role. SCHEDULE A DEMO.

Marketing 68

Marketing SEO Guidelines eBook 68

Flack's Revenge

APRIL 7, 2016

Neal Schaffer and Brian Mahony invited me back following last year’s Boston event, which was a blast (see my blog wrap ), and I jumped at the opportunity. The day will be packed with informative sessions, tech demos, and a nice range of speakers and panels. It looks like it will be another great event.

Tools 120

Tools Banking Technology Social Media 120

Presspage

MAY 31, 2023

In this blog post, we delve into: the concept of brand narrative control: the reasons behind the struggle; and how software solutions enable communication teams to overcome these challenges Only then Communication teams unlock the full potential of their storytelling! Want to learn how Presspage can support controling your brand narrative?

Brand 78

Brand Branding Storytelling Software 78

Burrelles Fresh Ideas

JANUARY 30, 2024

Our blog posts are human-written, and if we use any sort of AI-assisted writing tool, we will disclose it. CLICK HERE TO REQUEST A DEMO OR CONSULTATION The post Crisis Comms, AI and Ethics: January Roundup first appeared on Burrelles. When I am writing or editing others’ work, I personally use Grammarly Premium.

Ethics 96

Ethics Crisis Transportation Airlines 96

PR 20/20

JANUARY 9, 2023

Informational content that requires low commitment from the buyer works best during the awareness stage. Blog posts, social media shares, white papers, ebooks, and videos. Free trials, live demos, consultation offers, and coupons. Subscribe for more marketing insights. Did you find this helpful?

Comparison 87

Comparison Resources eBook Case Study 87

Critical Mention

JULY 2, 2020

Not only do PR and marketing pros have to get their audience to listen or read about their brand, but they also have to find ways to make audiences engage with a product, fill out a form or reach out to their sales team for more information on what their company has to offer. Improves Content Strategy. SCHEDULE A DEMO.

Marketing 89

Marketing eBook Pitching Radio 89

Critical Mention

NOVEMBER 7, 2019

If people like a product/service and write positive reviews online (either in a blog or social media), it will most likely influence others who come across the product/service” How Do You See PR Evolving in 2020? SCHEDULE A DEMO. Priscilla is the marketing coordinator for Critical Mention. Priscilla Osorio.

Communications 81

Communications Crisis Communications Media Crisis 81

Shift Communications

DECEMBER 29, 2016

When devising a content strategy for a new year, it’s important to take note of what worked, what didn’t work, and why, to plan for next year. Want to see how to do this for your blog? Our top posts from the third quarter of 2016 focused on Google Analytics, digital ethnography, and content overload. Here’s how.

Analytics 74

Analytics Google Data Analysis 74

Critical Mention

DECEMBER 13, 2019

With news content constantly spreading from online newspapers and magazines, blogs, trade publications and forums, it’s important to be able to track your online mentions to see what your audience thinks of you and your brand and to amplify your coverage on your own channels. SCHEDULE A DEMO. Priscilla Osorio.

Analysis 105

Analysis Comparison Reputation Radio 105

Critical Mention

DECEMBER 2, 2018

To keep you in the know, we have 10 of the best SEO techniques to make your 2019 marketing strategy epic. Optimize your content. Effectively optimizing your content for search engines using a keyword strategy is a critical part of your content marketing strategy. SCHEDULE A DEMO.

SEO 71

SEO Strategy Guidelines Social Media 71

Critical Mention

NOVEMBER 22, 2019

A few of those include mentions across broadcast channels, online newspapers and magazines, blogs, social media sites and more. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Priscilla Osorio.

Radio 104

Radio Media Newspapers Sports 104

Critical Mention

NOVEMBER 18, 2019

If you get continuous alerts that an online publication is promoting your brand in their blog posts, consider returning the favor by sharing their posts or mentioning them in your articles if relevant. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo.

Viral 70

Viral Radio Media Sports 70

Critical Mention

SEPTEMBER 3, 2019

Is your organization seeking to monitor and access social posts about your brand or promote mentions in blogs or news publications? Take a peek into how you can transform your business by testing out our free, custom demo. SCHEDULE A DEMO. Priscilla is the marketing coordinator for Critical Mention. Priscilla Osorio.

Strategy 75

Strategy Media Analytics Radio 75

Critical Mention

OCTOBER 14, 2018

Alexandra Bregman is an arts writer and content marketing manager who has worked in thought leadership for CEOs and business owners across industries, most notably for the CEO of Y&R) and has recently been published in the Wall Street Journal. SCHEDULE A DEMO. Step 5: Spread the word.

Leadership 68

Leadership B2C Trends Content Marketing 68

Critical Mention

SEPTEMBER 13, 2019

Most of these will include “how-to” content, and “tips” searches. Use these common search words to influence your blog titles and copy. Utilize Video Marketing Strategies. Video marketing is a must! SCHEDULE A DEMO. Priscilla is the marketing coordinator for Critical Mention. Priscilla Osorio.

Marketing 92

Marketing SEO Radio Video 92

Critical Mention

OCTOBER 11, 2019

Magnify your brand’s message by strategically weaving your mentions into multiple marketing tactics. For example, if a customer of yours writes an article about top PR agencies and mentions you in the copy, quote his or her mention of your brand in your next blog post. SCHEDULE A DEMO. Priscilla Osorio.

Brand 81

Brand Branding Media Case Study 81