Flack's Revenge

NOVEMBER 29, 2017

Through this collaboration I learned of Stone Temple’s very creative use of video. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. It would not seem to have “next YouTube video stars” written all over. How do you make the topic fun and interesting?

Video 153

Video B2B Film Marketing 153

MaccaPR

DECEMBER 10, 2014

You invest a lot of time in your ThinkSEM blog , chiefly written by your wife and co-owner Sarah Danks and PR staffer Kayla Hollatz – it’s a fun read. When I first started our agency, I relied solely on PPC and SEO to market ThinkSEM, because I didn’t think blogs, social media or content marketing would do anything for us!

SEO 98

SEO Interviews Blogging Engineering 98

Cision

APRIL 7, 2015

If content marketing is about connecting with consumers and driving engagement, video is a tactic that must be employed. Native ads, like sponsored content at “The Onion” or BuzzFeed, don’t disrupt the viewing experience. In addition, Facebook’s in-feed video player makes YouTube’s look like an ugly duckling.

Video 120

Video YouTube Mobile Advertising 120

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Connect with David Meerman Scott.

Marketing 118

Marketing Social Media Trends Instagram 118

PR 20/20

OCTOBER 19, 2021

Creative Constraints. The constraints of Instagram, YouTube and TikTok are all opportunities for creativity. Carly and Charlene stand by the fact that creativity thrives in constraints. Creative Best Practices. Design under the assumption that your creative will be used on a mobile device. Keep up the pace.

Video 58

Video Instagram YouTube Creativity 58

Contently - Strategy

FEBRUARY 22, 2023

Adobe, for instance, live streams classes for illustration, photography, and graphic design taught by influencers in the creative space. That could be Instagram, Facebook, TikTok, YouTube, Twitter, or LinkedIn. Promote it via emails, newsletters, and blog posts, as well as on all social channels where your brand is active.

Video 89

Video Strategy Marketing Instagram 89

PR 20/20

OCTOBER 19, 2021

Creative Constraints. The constraints of Instagram, YouTube and TikTok are all opportunities for creativity. Carly and Charlene stand by the fact that creativity thrives in constraints. Creative Best Practices. Design under the assumption that your creative will be used on a mobile device. Keep up the pace.

Video 52

Video Instagram YouTube Creativity 52

The Proactive Report

FEBRUARY 3, 2015

The video has already has almost 2 million views on YouTube. The spot has racked up almost 24 million views on YouTube. The game has indeed changed – it takes smart, creative ideas, excellent execution and real-time interaction to win this race. Content Marketing Online PR digital PR likeagirl mcdonalds.

Digital PR 100

Digital PR Social Media Media YouTube 100

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Seth’s Blog. Marketing Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

wiredPRworks

SEPTEMBER 30, 2020

The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. Taught in a quick-start format, this masterclass is ideal for creative professionals who want to advance digital branding, content marketing and social media skills as they accelerate success.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

PR 20/20

SEPTEMBER 17, 2019

“Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus.

Conference 97

Conference Marketing Case Study Content Marketing 97

Cision

OCTOBER 21, 2015

Over the course of a few years, he posted over 600 times to his blog and uploaded over 200 videos to his YouTube channel. By tapping emotions, exploring the ups and downs of his business and bringing his personality to light, he was able to make his content shine. . Learn how to amp up your content marketing with influencers.

Storytelling 120

Storytelling Case Study Crisis Viral 120

PR 20/20

JANUARY 15, 2019

Marketing Account Management Software. Forbes: Benefit-Driven Content. We’ve repeatedly heard that due to the explosion of low-quality blog writing, content marketing is dead. In 2019, having a blog or creating premium content may no longer be enough, but we believe content marketing is still going strong.

Trends 57

Trends Marketing Software Video 57

Cision

APRIL 6, 2015

Podcasts are another means to deliver content, so the same process for planning and developing a blog post or paid content would be appropriate for a podcast. Chris Moritz of Lowe Campbell Ewald , recommends doing a “gap analysis” between the content that you have and the content that your audience needs.

Engineering 120

Engineering Tools Examples YouTube 120

Critical Mention

SEPTEMBER 13, 2018

YouTube is also incredibly vital to advertising. According to HubSpot , video content is 50 times more likely to drive organic search results than plain text. Today, its core remains with celebrities as the faces of major brands. It has even since evolved into more strategic, digitalized methods. Your time is now!

Technology 73

Technology Print YouTube Financial 73

wiredPRworks

FEBRUARY 11, 2016

Immediately upgrade your skills and achieve a much greater understanding of your personal branding, digital marketing and social selling potential. Taught in a quick-start format online at Ascend Training, this class is ideal for those who want to advance their branding, content marketing and social media skills.

Training 45

Training LinkedIn Marketing Pinterest 45

Critical Mention

JULY 2, 2020

Not only do PR and marketing pros have to get their audience to listen or read about their brand, but they also have to find ways to make audiences engage with a product, fill out a form or reach out to their sales team for more information on what their company has to offer. Improves Content Strategy. Drives More Sales.

Marketing 89

Marketing eBook Pitching Radio 89

Sword and the Script

MAY 23, 2017

As such, I’ve written this review from the perspective of its usefulness to a PR and for those that may not be search marketing experts. Many PR pros use Google Alerts to monitor and get email notifications of news or blog mentions of clients or employers. Repurpose Does Not Mean Regurgitate in Content Marketing.

SEO 65

SEO Tools Engineering Web 65

Sword and the Script

DECEMBER 20, 2022

There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner.

Marketing 189

Marketing Content Marketing Data Social Media 189

Critical Mention

OCTOBER 18, 2019

Craft Creative Social Posts. Once you’ve established your brand across social media, you’re ready to move onto content generation. Put yourself in your audience’s shoes when brainstorming content ideas. Your organization should write social media posts that link back to your site, blog, landing pages, and more.

SEO 80

SEO Social Media Strategy Media 80

Onclusive

OCTOBER 3, 2017

Millions of blog posts are written every day. For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more.

Brand 246

Brand Branding eBook Leadership 246

Cision

JUNE 2, 2017

On Facebook, Twitter, YouTube, and all those other social networks. What must also be kept in mind is that creativity and innovation don’t come in a vacuum. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing.

How To 198

How To Real Estate Web Case Study 198

ISEBOX

MARCH 14, 2016

Social media, email blasts, blogs, traditional media (duh, obviously). But there are a couple times a day when we stumble upon a must watch video on YouTube like “ Great White Shark Surfing ” or, some awkwardly “wrong” video with Louis CK, or, for those of you more enlightened something more educational. You’ll get there. (Or

Content Marketing 70

Content Marketing Marketing Infographics YouTube 70

Sword and the Script

JANUARY 1, 2019

This blog published about 60 new posts in 2018. 6) Is Creativity a Skill or Talent? It seems to me if creativity is a talent it can be fine-tuned, like a natural athlete trains to compete in professional football. This is another good piece from the Unscripted Marketing series focused on creativity.

Content Marketing 60

Content Marketing Survey B2B Google 60

Cision

DECEMBER 20, 2017

Although that notion might seem right at first glance, a bit more digging reveals content for any industry can be exciting and engaging — all you need to do is think about creating content differently and add some extra creativity. “How much could you possibly write about industrial marketing?”

Industry 222

Industry How To Insurance Insurance 222

The Stalwart Blog

DECEMBER 18, 2015

A few months ago, our agency learned that more of our clients and prospects were in need of greater content marketing assistance. While we’ve always been a PR and Marketing agency, the majority of our work has primarily been focused on media relations. However, things are changing and that is no longer the case.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

Cision

NOVEMBER 18, 2015

It’s exciting to see so many tools to help us be better at social media and content marketing, though it can be overwhelming to keep up with them and learn how to use them all! Fortunately for you, I’ve done the work for you by identifying five fantastic marketing tools. Another great visual marketing tool is Canva.

Social Media 120

Social Media Tools Marketing Media 120

Cision

AUGUST 27, 2015

Obviously, podcasts are popular, but so are blogs. Why should your brand consider adding podcasts to your content marketing strategy? Turner said podcasts better enable people to have emotional responses to our content. Image: Ruta N Medellin , Holmes Palacio ( Creative Commons ). Recording software – $30.

Skype 120

Skype Interviews Software Mobile 120

Beyond PR

JUNE 2, 2017

On Facebook, Twitter, YouTube, and all those other social networks. What must also be kept in mind is that creativity and innovation don’t come in a vacuum. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing.

Real Estate 57

Real Estate How To Web Case Study 57

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Long-Term Strategy: Content Marketing. Content marketing isn’t a new idea. Your goal with content marketing is not to sell directly to your audience.

Publicity 67

Publicity Small Business Advertising Advertising 67

Sword and the Script

AUGUST 7, 2018

I’ve seen so many brands spend $10,000 – and tons of time – for a professionally produced video that winds up with 57 views on YouTube. It’s also the type of spending that attracts the scrutiny of marketing budgets that begins to broadly interfere with marketing productivity. 3 Essential Considerations for Video Marketing.

Video 60

Video Marketing Viral B2B 60

ZudePR

JUNE 6, 2016

Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. If you'd rather download a pdf of this 9,000-word post to read later, and want some bonus content (my top 51 deep work productivity tips) click this link. Such are the risks of blogging and email. My favourite seven.

Writing 114

Writing Social Media SEO Blogging 114

Contently - Strategy

DECEMBER 5, 2019

million for their content marketing budgets in 2019, per Contently research. This number includes content creation, distribution, technology, and talent. To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing.

Financial 83

Financial Industry Report Insurance 83

Waxing UnLyrical

NOVEMBER 18, 2015

Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123).

Video 40

Video YouTube Web Case Study 40

Journalistics

JULY 3, 2013

Today, you most likely have email newsletters, white papers, a company blog, and a half dozen social media accounts that need content on a regular basis. Here are some suggestions for building your editorial calendar – to help you better manage all the content you need to produce throughout the year.

How To 52

How To Pinterest Resources Writing 52

Sword and the Script

DECEMBER 13, 2016

Roundups are content curation at its finest. Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. This works best if this is part of marketing operating system.

B2B 60

B2B Infographics Interviews eBook 60