Shift Communications

NOVEMBER 2, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Bulk Blog Topic Generation. You could group and cluster topics together that beget larger, long-form content as well.

Blogging 60

Blogging Conference Content Marketing Writing 60

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. Create a group of “client insiders” to provide you with feedback on new products or services.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Shift Communications

NOVEMBER 2, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Beginner's Guide to Blogging Series: Part 1: Blog Core Values. Part 10: Bulk Blog Topics Generation.

Blogging 60

Blogging Conference Content Marketing Writing 60

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Products and services would have to become affordable as they would have to target an increasingly larger middle-income group. cookies) is in its twilight which puts diminishes marketing reach and targeting.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

JANUARY 10, 2017

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. There are more blogs focused on personal development than any other topic, according to the survey.

Survey 60

Survey Blogging Corporate Analytics 60

Cision

OCTOBER 6, 2015

Each day, the Internet becomes increasingly crowded with content. Consequently, content marketers are finding it harder to get their content to stand out and receive recognition for their efforts. With such an informative webinar, many attendees posed questions on the process of content creation. Create an e-book.

Content Marketing 120

Content Marketing How To Insurance Insurance 120

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. Craft a Creative Concept: Innovate a unique, engaging, and authentic concept for your brand.

How To 78

How To Ethics Measurement Creativity 78

Critical Mention

FEBRUARY 4, 2020

From tweets to blogs, many PR organizations publish great PR content. Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Share Tweet Share. Weber Shandwick. WeberShandwick. Approach: We listen.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Statistics about content marketing. Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony.

Survey 104

Survey Marketing B2B Content Marketing 104

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Tactics like content marketing, earned speaking opportunities for C-level executives, and feature articles work together to boost visibility for a brand or situation that the brand solves. Branded content like bylined articles and blog posts offer multiple benefits.

Storytelling 233

Storytelling Education Software LinkedIn 233

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 69

Blogging Strategy How To Writing 69

Beyond PR

AUGUST 3, 2016

There are times when product managers and content marketers don’t see eye to eye. If a last minute marketing request comes in (for instance, this senior marketing manager asking Alexa to contribute to a blog post), expectations may need to be set and a middle ground found. Another challenge? The answer: Together.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

prTini

DECEMBER 14, 2015

PR pros are often encouraged to think outside the box, but that doesn’t mean creative ideas just come pouring out of our brains all the time. Last month, I spoke at PRSA International / PRSSA National Conference about creative PR. During both panels, questions came up about what PR pros can do to get creative juices flowing.

Creativity 28

Creativity Exercises Conference Content Marketing 28

ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

Marketing content should be a key component in our ideation processes — especially during quiet periods. . With that in mind here is a refresher on ways that PR teams can use content marketing assets to drive PR results and ideas. Short-form content. Data and research.

Content Marketing 309

Content Marketing Case Study Marketing Data 309

Flack's Revenge

NOVEMBER 29, 2017

Through this collaboration I learned of Stone Temple’s very creative use of video. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. I had to learn more, and asked Mark if he’d entertain some questions for the blog. He agreed; see the Q and A below.

Video 153

Video B2B Film Marketing 153

Melissa Agnes

JULY 2, 2014

She wanted to be her best creative self, writing for a greater cause than simply selling a product. And watching her social circle express their true creative talents in theatre and music certainly wasn’t helping. Anything you say is likely to be put onto someone’s blog or Facebook, retweeted, and seen by everyone.

Reputation 250

Reputation Print Customer Service Creativity 250

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

For B2B companies, it’s particularly important to monitor social communities like LinkedIn groups and Twitter conversations among journalists (MuckRack). But much of it can be automated, allowing more time for developing the creative subject line or the new launch idea. This is the most important one for PR agencies.

Pitching 136

Pitching Agency Tools Resources 136

Sword and the Script

JULY 31, 2018

In the last 10 years or so, content marketing has emerged as a way for businesses to build an audience of their own. When done properly , it becomes its own channel and powerful addition to the marketing mix. There’s a lot of noise in the market and publishing useful and relent content of uniformly high quality is hard work.

Publicity 60

Publicity Software Government Content Marketing 60

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 40

Blogging Strategy How To Writing 40

wiredPRworks

SEPTEMBER 30, 2020

The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. Taught in a quick-start format, this masterclass is ideal for creative professionals who want to advance digital branding, content marketing and social media skills as they accelerate success.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Burrelles Fresh Ideas

MAY 30, 2023

Bring in outside contractors and disability rights groups to educate your team on the breadth of hurdles some people live with and how this impacts their ability to use online materials. Ensure they understand how adaptive technology, such as screen readers and executive functioning adjustments, apply to PR content delivery.

How To 40

How To Ethics Education Creativity 40

Solo PR Pro

NOVEMBER 17, 2015

It can be highly effective to find new and creative ways for cultivating relationships – particularly over the long-term – with the key decision-makers in our target markets. This survey process has enabled me to assess whether this kind of event is viable and indirectly to make this group aware of my services.

Creativity 40

Creativity Public Affairs Policies Survey 40

Barokas

AUGUST 1, 2019

The challenge of implementing an effective content strategy, and then maintaining resources to consistently create, distribute, measure and repurpose content, often leads to de-prioritization of content projects.

B2B 60

B2B Survey Case Study Enterprise 60

The Resolution Blog

OCTOBER 4, 2019

We group these different forms of media together in a catchy acronym, but they are they working seamlessly? This means it goes hand in hand with content marketing, where the goal is to pull visitors to a site through thoughtful, insightful, and educational content. and that isn’t changing anytime soon.

Advertising 120

Advertising Advertising Measurement Storytelling 120

Marketwired

APRIL 21, 2016

When you think of content marketing today, the traditional way you see it in the marketplace is as a blog post, white paper, video, or some other piece of easily sharable digital content that can help you make your purchasing decisions. [By Karen Geier]. This is not a universal thing.

Viral 100

Viral Guidelines Social Media Groups 100

Sword and the Script

AUGUST 25, 2020

Articles and blog posts the team wrote for the company newsletter would go stale before being approved for distribution. Reports and long-form content would never see the light of day. We couldn’t account for every possible situation, as a creative enemy will force a choice we hadn’t considered. Document content types.

Marketing 86

Marketing Guidelines Social Media Conference 86

Waxing UnLyrical

JUNE 7, 2018

Everyone is surrounded by “noise” that they don’t have time to parse through, our attention spans are shrinking by the day and far too often, the content we do consume isn’t even truly novel. Creativity is desired, yet is in short supply. I had never heard of it before skimming through the blog post. Just not our basics.

Creativity 64

Creativity Writing Blogging Consumer 64

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Interactive Tools Give Brands a Creative Edge—and Empower Buyers.

B2B 85

B2B Content Marketing Trends Marketing 85

PRSay

AUGUST 3, 2016

“You have to learn how to bring in the 9 percent, who might not be the largest content creators, but they can help reach that 90 percent,” said Burke. Target more than the most impactful influencers to unlock the largest group of social media users. These people imbued the official communications with personality,” said Burke.

Social Media 60

Social Media Media Twitter Tools 60

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. More Intelligent” Marketing Automation. I love traditional marketing automation. But, the great irony of marketing automation is that it’s largely still manual.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

Beyond PR

SEPTEMBER 6, 2016

Later this week, that legend will take the stage as Content Marketing World’s closing keynote speaker, a fitting choice for this year’s theme Content Strikes Back. As a huge fan of Hamill, I can’t wait for the content inspiration he’ll unleash during his keynote. Look beyond your content universe.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Landis PR

MARCH 14, 2022

Please note: this is a reposted blog by our Public Relations Global Network PR partner, Ghidotti Communications. Having a social media strategy can boost your brand and expand your market, but that doesn’t all happen overnight. If your goal is to increase brand loyalty, a Facebook Page or Group may prove most valuable.

Social Media 52

Social Media Consumer Brand Branding 52

wiredPRworks

FEBRUARY 11, 2016

Immediately upgrade your skills and achieve a much greater understanding of your personal branding, digital marketing and social selling potential. Taught in a quick-start format online at Ascend Training, this class is ideal for those who want to advance their branding, content marketing and social media skills.

Training 45

Training LinkedIn Marketing Pinterest 45

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 192

Marketing Content Marketing Data Social Media 192

Cision

APRIL 6, 2015

Podcasts are another means to deliver content, so the same process for planning and developing a blog post or paid content would be appropriate for a podcast. Chris Moritz of Lowe Campbell Ewald , recommends doing a “gap analysis” between the content that you have and the content that your audience needs.

Engineering 120

Engineering Tools Examples YouTube 120

PR 20/20

APRIL 12, 2016

Last month, a group of the PR 20/20 crew headed to Austin for SXSW ’s 30th annual conference. One of this year’s panel sessions, Humans, Not Machines: Content Is About Connecting , is a perfect share for our own PR 20/20 blog audience. Start with a creative content mix. >> Related read: Content Marketing 2.0:

Pinterest 40

Pinterest Community Data Mobile 40