Sword and the Script

AUGUST 1, 2022

Stacey Miller , Vice President, Communications, Auto Care Association. To that end, we owe a special thanks to Gini and Karen who also polled their respective communities – Spin Sucks and Solo PR Pro – for the survey this year. Podcast: Spin Sucks 156; What’s Going On In The Communications Industry? Blog: Code of PR Ethics?

Survey 132

Survey Communications Measurement Internal 132

Cision

MAY 26, 2017

Blog about it. In addition to the media exposure you will likely gain from supporting a chosen cause, be sure to thoroughly blog about everything you do to help the cause. Blogging is a great way to show how invested you are in the cause. Blogging is a great way to show how invested you are in the cause.

Blogging 150

Blogging Community Retail Consumer 150

Waxing UnLyrical

JANUARY 4, 2016

Maybe you’re even planning to get started with blogging? On January 10th, this blog turns seven. Getting started on blogging can be daunting, but IMHO is worth it. I’ve heard from quite a few of you who want to make blogging a priority this year. 7 Strategies To Help Build The Perfect Blog For Your Business.

Blogging 40

Blogging Writing Google SEO 40

Doctor Spin

FEBRUARY 14, 2024

Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs. In this blog post, let’s look at the differences between public relations and marketing. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. . The metaverse, Web 3.0, You’ll find my own prognostication at the very bottom.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. It’s pushed me to read more widely and think more critically.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

MAY 12, 2014

This week’s roundup features seven posts from around the web that focus on sustaining relationships. Shelly Kramer reminds us why offering your audience fresh, relevant, high quality original content is still the best way to sustain your community. Combine Your Blog Posts And Email Marketing Strategy For Better Results.

Community 79

Community Google Small Business Facebook 79

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. ” We’re delighted you also waded into our blog’s territory to opine. At the Arthur W.

Reputation 52

Reputation Social Media Internal International 52

Sword and the Script

DECEMBER 3, 2019

“With the market calling for more external data to complement internal datasets, AWS Data Exchange customers can now leverage Meltwater’s data to enhanced visibility into the world around them, so that they can make better informed decisions,” according to Stephen Orban, General Manager, AWS Data Exchange, Amazon Web Services, Inc.

Data 88

Data Enterprise Survey Instagram 88

Solo PR Pro

MAY 8, 2018

Community relations. Corporate communications. Integrated Marketing Communications (IMC). Internal communications. Web design and management. Many have a side gig or passion that may or may not be related to communications. In 2008, we shared that Solo PR Pros can be involved in: Business consulting.

Public Affairs 40

Public Affairs Internal International Community 40

Waxing UnLyrical

DECEMBER 22, 2014

So, for the final roundup of the year, as we’re closing out 2014, we thought we’d feature seven posts from around the web that will help you start the new year right. 13 Sizzling Blog Post Ideas to End the Year with a Bang. Why: Give your blog some extra momentum in 2015, by ending 2014 off on a high note.

Web 73

Web Creativity Blogging LinkedIn 73

Solo PR Pro

APRIL 6, 2021

There’s a whole community of like minded people you can lean on. I have the app on my phone and can customize notifications, make calls and even join meetings, although the interface for mobile isn't as user-friendly as the web app. Michael Ares, MDA Corporate Marketing, LLC. 5 solo PR pros share their most-used tools.

Tools 89

Tools Google LinkedIn Leadership 89

Waxing UnLyrical

MARCH 25, 2013

And the company has used a lot of the techniques I discussed recently, right here on WUL, on growing your Facebook community. Here is a short Q&A with Ashley Butler , Chobani’s Community Coordinator, who is based in NYC (the center of their marketing operations): WUL : I am curious: how many cups of yogurt do you guys sell in a day?

Customer Service 101

Customer Service Travel Web Facebook 101

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? In a perfect world, multi-location businesses would empower their regional affiliates to post social content that authentically reflects their local communities. Hard to select just one, eh?

Instagram 98

Instagram Crisis Local Privacy 98

Stern + Associates

JUNE 25, 2014

Your marketing and web teams are in constant communication and your website is consistently refreshed with thought leadership content. Corporate and personal blogs are standard operating procedure for many today, yet relying on this channel for distribution is fundamentally flawed. You’re doing everything right.

Leadership 81

Leadership Strategy Energy Advertising 81

Waxing UnLyrical

JUNE 24, 2013

Why: In this guest post for WUL, Jessica Torres shares how she made her blog Cavy Savvy a success using smart SEO. In this post for SteamFeed , Brien Shanahan takes a look at how Google Penguin is working to rid the web of link spam. How To Move Your Blog Post Up In Search Results. Google Penguin 2.0 vs. Black Hat SEO.

SEO 78

SEO Engineering Software Google 78

Sword and the Script

OCTOBER 25, 2022

A vast increase in demand and 24/7 availability to address: Actual and perceived crises or emergencies and inquires and requests made by all elected officials and community members.”. Being asked to do more internal communications and business communications usually left to other departments like HR, finance.”. Broader remit.

Communications 122

Communications Crisis Internal International 122

Waxing UnLyrical

JUNE 2, 2014

This week’s roundup features seven posts from around the web that focus on conversations. In this guest post for Heather Whaling ‘s blog, Bethany Cramer offers some exercises to improve your conversational writing. Image: AJ Cann via Flickr, CC 2.0. Exercises for Writing Conversationally. Based in the Washington, D.C.,

Exercises 82

Exercises Small Business Resources Writing 82

Waxing UnLyrical

NOVEMBER 17, 2014

This week’s roundup features seven posts from around the web that focus on business best practices. Lee Odden showcases 10 of Top Rank Blog ‘s most useful content marketing posts. Why: Do you let people to subscribe to your blog through a reader? Image: Sung Ming Whang via Flickr, CC 4.0. The Psychology of Pricing.

Analytics 80

Analytics Google Content Marketing Small Business 80

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc.,

Publicity 85

Publicity Survey Enterprise Pitching 85

Waxing UnLyrical

JANUARY 12, 2015

To help you avoid that trap, this week’s roundup features seven posts from around the web that might help you craft new beginnings for old issues, as it were. How Do You Start Over After Building a Successful Blog? Why: How does one start from scratch after building a successful blog and community?

Customer Service 40

Customer Service Web Community LinkedIn 40

The Resolution Blog

OCTOBER 7, 2015

Social media existed back then, as did blogs. How many PRs write blogs and truly understand how to optimise them for Search? There’s a hell of a lot more to writing and promoting a blog post than bunging in a few buzzwords. 1: Check out various blog posts on the subject of PR and SEO. . #1: Web Results Direct.

SEO 120

SEO Engineering Content Marketing Agency 120

Stephen Waddington

JULY 17, 2018

We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities. Community champions in Asda stores around the UK submit stories via a mobile phone app.

Storytelling 60

Storytelling Local Community Case Study 60

Waxing UnLyrical

AUGUST 5, 2013

To that end, this week’s roundup features seven posts from around the web that focus on social media engagement for business. 7 Tips for Making Small Business Blogging Manageable. Why: A blog is a great way to engage potential and existing clients while building a solid online presence. Based in the Washington, D.C.,

Social Media 88

Social Media Media SEO LinkedIn 88

Communications Conversations

FEBRUARY 22, 2017

A lot of it is for research reasons–for this blog, for my Talking Points e-newsletter, for clients, and for the Talking Points Podcast. Helping manage corporate LinkedIn pages. And, helping executives communicate with employees, customers and other key stakeholders via LinkedIn publishing. executive’s) shares.

LinkedIn 60

LinkedIn Web Analytics Employee 60

Sword and the Script

APRIL 30, 2019

I’ll include news from the PR vendor community and review and curate content they produce ( like this ). Next, it can “automatically deliver this content to more of its target audience using digital media amplification,” according to a blog post by Onclusive CEO Dan Beltramo. Learn more: press release , blog post.

Industry 87

Industry Media Technology Employee 87

Waxing UnLyrical

JUNE 23, 2014

This week’s roundup features seven posts from around the web that show why exactly content rules. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Image: Depone via Flickr, CC 2.0. 4 Reasons Your Content Is Yawn-Worthy. Based in the Washington, D.C.,

Resources 79

Resources Web LinkedIn Social Media 79

Sword and the Script

SEPTEMBER 19, 2017

The question was always the same and has a lot in common with the greater B2B community. In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. By this, I mean a frequently updated blog. It’s true that the more you blog, the more clients you get.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Waxing UnLyrical

MARCH 30, 2015

If not, don’t worry; James Timpson fills you in via this post on Jeff Bullas’ blog. What do you do to get your community buzzing? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Winning the Marketing Battle Between Help and Hype.

Viral 40

Viral Marketing Web Big Data 40

Waxing UnLyrical

FEBRUARY 17, 2014

So this week’s roundup features seven posts from around the web that focus on just that: making connections. Your Blog Needs Passion and Props like a Great Professor. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Mobile 77

Mobile Resources Twitter Web 77

Waxing UnLyrical

MARCH 31, 2014

.” So this week’s roundup features seven posts from around the web that focus on success. How to Encourage Your Team to Blog. Why: Does your team struggle with blogging? The Truth About the Blog Supremacists. Whether You’re Giving or Receiving Feedback, it’s a Gift. Based in the Washington, D.C.,

Social Media 74

Social Media Resources Web Conference 74

Critical Mention

DECEMBER 10, 2018

Showing corporate social responsibility is one of the hallmarks of positive sentiment and good publicity. Organizing or partnering with nonprofits for community service programs like a winter coat or toy drives helps build your brand awareness while also giving back. Give back to those in need. Until next time! Critical Mention.

Real Estate 62

Real Estate Local Nonprofit Banking 62

Cision

NOVEMBER 30, 2016

By the early 2000s, the traditional media industry slipped on terms like “disruption” and “innovator’s dilemma” before they became as trendy as skinny jeans and bug-netted trucker hats here in the Bay Area startup community. So the fact that it gets the bronze in corporate budget competition is something CMOs must reevaluate.

Software 0

Software Media Leadership Journalism 0

Waxing UnLyrical

JANUARY 13, 2014

This week’s roundup features seven posts from around the web to inspire and help you step out of your comfort zone. Why: Bill Dorman shares his reflections on blogging, social media, and taking a step back to move forward. Blogging goals for 2014. Image: Gordon Bell via Flickr, CC 2.0. Based in the Washington, D.C.,

Content Marketing 78

Content Marketing Resources Pitching Web 78

Deirdre Breakenridge

JANUARY 7, 2016

Content is playing an increasingly important part in PR, marketing and corporate communications, and a lot of our customers ask us what kind of content they should create, and how they can do more with what they already have (multimedia, news releases, blog posts, etc.) Will you blog more frequently? Write an ebook?

Survey 90

Survey Marketing Content Marketing Measurement 90

Sword and the Script

DECEMBER 20, 2016

There’s more than one way to look at the annual cycle of prediction posts that surface on the web, as the final days of another calendar year wane. PR will recognize the important role it has in content marketing, as both a means for building relationships , and as a philosophical approach to marketing communications it has always embraced.

Content Marketing 60

Content Marketing Social Media Marketing Media 60

Waxing UnLyrical

DECEMBER 8, 2014

This week’s roundup features seven posts from around the web that focus on storytelling. In this still-relevant guest post for Mark Schaefer ‘s Business Grow blog, Michael Brito opines on the effect content length has on your business. Image: Scottish Libraries via Flickr, CC 2.0. Why Your Brain Loves Good Storytelling.

Storytelling 76

Storytelling Resources Web Journalism 76