Deirdre Breakenridge

FEBRUARY 15, 2017

PRStudChat wants to help with a virtual Career Day chat session with professionals and educators offering guidance and sharing their experiences in PR. ET, the #PRStudChat community will gather to discuss the different opportunities in PR from owning your own business to agency PR and in-house communications for an organization.

Twitter 281

Twitter System Community Healthcare 281

Sword and the Script

OCTOBER 25, 2022

A lot more crisis work in addition to more duties usually shared between departments. Digital is no longer an afterthought, social media has gained prominence.”. 90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. in an open-ended follow-up question.

Communications 122

Communications Crisis Internal International 122

Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. In this blog post, let’s look at the differences between public relations and marketing. Some organisations have both—and sometimes, they operate as one unit.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Onclusive

MARCH 6, 2019

At the recent Growth PR Conference from AirPR, leadership from E*Trade, Dolby, BitGo, and Bank of the West shared their personal experiences and thoughts on what works… and what doesn’t. At a point in time, we started worrying about integration and how we integrate what we do for our clients.

Banking 199

Banking Marketing Measurement Leadership 199

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. Predicting a pitches chances of earning coverage. Did you know?

Technology 169

Technology Publicity Software Pitching 169

Sword and the Script

JANUARY 3, 2023

Some notes to keep in mind as you read: First, ChatGPT has a feature called “regenerate response” – which essentially asks the machine to answer the same question a different way. What is public relations? Public relations is the practice of building and maintaining relationships between an organization and its stakeholders.

Interviews 99

Interviews Publicity Technology Social Media 99

Stephen Waddington

JANUARY 17, 2019

Paid media is an important element of the integrated paid, earned, shared and owned (PESO) model but it’s the least understood. In this blog I explore how paid forms of media can be used as part of an integrated campaign. This includes paid, earned, shared and owned (PESO) media.

Media 103

Media How To Advertising Advertising 103

Sword and the Script

JANUARY 31, 2023

Private “special acquisition vehicle” makes $500m+ bid for Meltwater; Truescope acquires Universal Information Service and Cision acquires Factama to “track narratives online” What a difference a couple of weeks can make. My last PR tech sum went up in early November – and there’s a lot that happened between then and now.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. Onclusive announced it acquired the media monitoring platform Critical Mention. I took a business ethics course when I was studying for my MBA. Indeed, I’m hoping I am.

Software 85

Software Internal International Pitching 85

Doctor Spin

FEBRUARY 22, 2024

What are some typical public relations objectives? PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Solo PR Pro

MAY 17, 2022

diplomat, which meant her childhood was spent in several different locations around the globe, including the Congo, Libya, France, Nigeria and Gabon. What most people do by changing jobs, I’ve done by changing clients,” she says. Two of Daria Steigman ’s passions met at a crossroads during her college years. Changing with the tides.

Meeting 98

Meeting Agriculture Energy Travel 98

Cision

OCTOBER 19, 2016

During their Influence by the Numbers: The Science Behind Influencer Marketing webinar, they explored targeting and outreach best practices, the difference between paid and owned strategies and the best measurement practices to prove success. What an influencer is saying and how they are saying it matters too.”.

Marketing 120

Marketing Measurement B2C Internal 120

Bianchi Biz Blog

DECEMBER 2, 2021

The trends of electrified, connected, autonomous and shared vehicles are rapidly changing the game … not only for automakers but also for the entire vehicle technology supply chain ecosystem. During that time, we have also dealt with many changes in the traditional and digital media and public relations environments.

Automotive 68

Automotive Technology Engineering Trade Shows 68

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat.

Advertising 131

Advertising Advertising Data Reputation 131

Cision

NOVEMBER 23, 2015

Over the past decade, social media has dramatically changed the way we find, access and read the news. Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. Journalists are slowly, but surely, hopping on the social media train too. Climb the Ladder.

Social Media 120

Social Media Media Pitching Media Training 120

Presspage

APRIL 11, 2019

Every business or organization has a unique story to tell, and oftentimes a strong public relations, or PR, strategy is undervalued as one of the tools to share it. But let’s start with the basics of what a PR strategy is, why you need it, and how you can create one. What is a PR Strategy? Why is it important?

Strategy 76

Strategy eBook Consumer Fashion 76

Critical Mention

JULY 18, 2018

Below, we provide some guidelines for monitoring your media coverage and analyzing it in a way that allows you to show PR’s value in your company’s bottom line. The crucial question for modern PR pros is, how do reputation management, media monitoring and overall PR strategy translate to business results for a company?

Data 60

Data SEO Engineering Strategy 60

Stephen Waddington

DECEMBER 30, 2019

Let me know what I’ve missed. The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. The Paid, Earned, Shared and Owned (PESO) model has emerged as a planning model. It’s a work in progress. PR is a social science.

Government 103

Government Education Print Ethics 103

Victorious PR

OCTOBER 18, 2022

Just like in the stock market, what may have been up yesterday could be down tomorrow and vice-versa. To put it frankly, if a firm is not serving as its own news entity then it is doing its clients a disservice. These content pieces are what establish you as thought leaders in cryptocurrencies and blockchains. That is important.

Real Estate 52

Real Estate Community Social Media Leadership 52

Sword and the Script

MAY 21, 2019

Yet that’s what she did – and she managed a book of business worth somewhere north of $180 million. BH: When I stepped into the world of content marketing to understand what was happening there, it was in healthcare. 2) What is paid social media and how is it different than other forms of paid media?

B2B 81

B2B Social Media Company Marketing 81

Sword and the Script

JANUARY 28, 2020

What I saw was quite impressive. What I saw was quite impressive. Notified allows you to monitor all the major social media sites and online news sources. Notified allows you to monitor all the major social media sites and online news sources. This includes blogs, discussions and other formats.

Software 115

Software Tools Publicity System 115

Cision

DECEMBER 6, 2016

When it comes to influencer marketing, food and beverage brands are beginning to step away from big stars in favor of a different track. Most people in this crowd don’t just want to see what their favorite stars are up to — they want reliable content that can help inform their purchase decisions. Influencers Are the New Celebrities.

Brand 120

Brand Branding Marketing Instagram 120

Prohibition

AUGUST 4, 2021

With the advent of online reviews, social media sites like Facebook, Twitter, Instagram etc., These platforms are used to share information about your company or brand on an individual level and a global scale. Or a less-than-flattering media story spreads far beyond what you expected. Social Media Marketing (SMM).

Reputation 62

Reputation Brand Branding SEO 62

Sword and the Script

OCTOBER 22, 2019

There’s no shortage of opinions on how the budget should be allocated – I offer some views on this at the bottom of this post – but what I thought would be really helpful is reviewing some benchmarks from studies. Indeed, I’d say that’s true about owned media and earned media too. The CMO Spend Survey by Gartner.

Marketing 65

Marketing Survey Study B2B 65

Doctor Spin

NOVEMBER 17, 2023

It’s a tool for cutting through complexity and focusing on what’s most likely true. Hanlon’s Razor —This model advises not to attribute to malice what can be adequately explained by incompetence or mistake. As a PR adviser, I rely heavily on mental models. 1 Charlie Munger. 2023, October 29). In Wikipedia.

How To 52

How To eBook Wikipedia Viral 52

Sword and the Script

OCTOBER 8, 2016

And finally, email remains a key conduit for media relations and earned media. A new study on email by Adobe found email remains a preferred communications channel between marketers and customers. A new study on email by Adobe found email remains a preferred communications channel between marketers and customers.

Marketing 114

Marketing Pitching Survey Study 114

Buzzstream

MARCH 31, 2020

Rightly or wrongly, guest blogging has taken a bit of a hammering in recent years. The example outreach email he shared was an example of how things shouldn’t be done. . There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Matt was right.

SEO 125

SEO Google Hotels Strategy 125

PR 20/20

NOVEMBER 30, 2022

So, how can teams pinpoint what went wrong and redirect marketing energy? What are the roles and responsibilities of the existing marketing team? Whether you’re evaluating the team on a quarterly or annual basis (or anything in between), clearly convey what metrics are used to evaluate individual performance.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

DECEMBER 20, 2022

My own predictions are listed at the very bottom. My own predictions are listed at the very bottom. b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

NOVEMBER 26, 2016

As with every week, below are three exceptional articles, reports or blog posts, that I’ve vetted and recommend for further reading. 1) The Parallel between Product Placement and Content Marketing. What students of marketing history might recall, is that M&Ms, owned by Mars, first declined this opportunity.

Brand 60

Brand Branding Content Marketing Film 60

Contently - Strategy

AUGUST 19, 2020

Patient advocacy is a way to earn a living around her chronic illness. More importantly, it offers the chance to make a real difference in the future of healthcare. It ensures that healthcare content is rooted in specifics that marketing teams may not be able to come up with on their own. Offering much-needed perspective.

Healthcare 110

Healthcare Content Marketing Marketing Instagram 110

Stephen Waddington

JUNE 26, 2018

Brandwatch helps spot patterns in thousands of social media posts, and quickly determines their sentiment. The CIPR #AIinPR panel has made good progress in six short months. We’re beginning to get a handle on how AI is impacting the business of PR. It’s unhelpful and is contributing to hype and uncertainty around the topic.

Ethics 69

Ethics Analysis Technology Data 69

Beyond PR

JUNE 22, 2018

This is largely thanks to people’s passion for creating and sharing online content. population had a social media profile as of 2017, and that number is only continuing to rise. population had a social media profile as of 2017, and that number is only continuing to rise. Additionally, 81 percent of the U.S.

Social Media 40

Social Media How To Case Study Media 40

PRSay

OCTOBER 14, 2016

Since the start of its evolution as a marketing discipline, public relations has been about more than earned media. And it is one increasingly dominated by acronyms like PESO (paid / earned / social / owned). PR-driven partnerships take a different approach. PR-driven partnerships take a different approach.

Real Estate 60

Real Estate Leadership Conference Construction 60

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. A few weeks ago, they asked a question about paying for blog posts.

Blogging 73

Blogging Twitter Facebook Measurement 73

Stephen Waddington

OCTOBER 4, 2020

We also need to do more listening and sharing to build trust in the organisation. What’s needed? How has Brexit and COVID-19 impacted the CIPR and what do you plan to do about it? COVID-19 has forced practitioners to look to channels beyond earned media, if they weren’t before. That’s not good practice.

Meeting 78

Meeting Government Energy Employee 78

Stuart Bruce

FEBRUARY 19, 2015

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial standards I’ve read very little about the role and implications for PR, corporate communications and business. Others question if it should be called a profession at all.

Ethics 60

Ethics Journalism Banking Media 60