Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. What to look for in a PR measurement solution How comprehensive and relevant is their media monitoring?

Measurement 195

Measurement How To Analysis Data 195

5W PR

JANUARY 18, 2021

CTA or a call to action is the end goal all marketers aim to achieve. That’s where a solid base for CTA is essential, and every touchpoint on the brand’s sites should have it. And informing them what they can expect when they follow through and click on a button is essential. will command lots of excitement and responses.

Consumer 88

Consumer Google Mobile Instagram 88

Contently - Strategy

FEBRUARY 9, 2021

They became especially effective with the mainstream adoption of email in the 1990s, giving smart marketers and media pros a direct line to their audience. Nearly five years ago, I wrote about why the email newsletter is the most important part of content marketing. Damn near every marketer uses email as a marketing channel.

How To 142

How To Content Marketing Banking Advertising 142

PR 20/20

NOVEMBER 16, 2022

This post explores what a landing page is, what it’s used for, and the most significant benefits of implementing landing pages across your site. First, what is a landing page? Creative body copy that explains what the offering is. Creative body copy that explains what the offering is. Well, you should!

eBook 69

eBook Tools B2B Examples 69

Bianchi Biz Blog

MAY 26, 2022

If your company is seeking PR opportunities at the show, which offers a lot of public relations and market attention opportunities, you must act fast. So, what do you need to start doing now to make sure next year’s CES is a PR success for your company? Taking place Jan. 5-8, 2023, with Media Days Jan.

Mobile 87

Mobile Technology Automotive Meeting 87

PR Fuel

SEPTEMBER 16, 2021

Press releases are also important marketing tools. Employing a call to action (CTA) in your press release is a great way to increase traffic to your website. What’s a call to action? Essentially, it’s a way to tell people what to do next. The reality is, people need to be told what next steps to take.

Writing 91

Writing Resources Social Media Creativity 91

Axia PR

SEPTEMBER 29, 2021

Guide your website traffic to take the desired action with effective CTAs. A Call-to-Action (CTA) plays a critical role in increasing conversion rate. In marketing, a CTA is an advertising element that tells the consumer to take action the moment they click on your ad.

How To 62

How To Advertising Advertising Consumer 62

Buzzstream

AUGUST 4, 2021

It can be challenging to find a marketing article that doesn’t mention influencer marketing lately. Influencer marketing has become the rising star in the world of marketing. Influencer marketing can generate both revenue and brand awareness. Influencer marketing can generate both revenue and brand awareness.

YouTube 127

YouTube SEO Instagram Tools 127

Shift Communications

NOVEMBER 2, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Take from it what works and leave behind what doesn’t work! Bulk Blog Topic Generation. Questions and Answers.

Blogging 60

Blogging Conference Content Marketing Writing 60

Shift Communications

NOVEMBER 2, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Take from it what works and leave behind what doesn’t work! Bulk Blog Topic Generation. Questions and Answers.

Blogging 60

Blogging Conference Content Marketing Writing 60

Bianchi Biz Blog

JUNE 17, 2021

3-4) and it offers a lot of public relations and market attention opportunities, but you have to act fast. So what do you need to do NOW to make sure the world’s largest business-to-business trade show is a PR success for your company? If not, contact the Consumer Technology Association (CTA) to get your spot.

Technology 86

Technology Automotive Trade Shows Hotels 86

Prohibition

JANUARY 30, 2024

We have previously written a blog all about Advantage+ and how it can help your campaigns. We are a little into the year now and there are already so many ad updates that you need to be aware of for the year ahead. DoubleVerify is here to maximise brand safety and ensure Meta is delivering the results where it should be.

Advertising 62

Advertising Advertising LinkedIn Video 62

Landis PR

JUNE 21, 2022

Note: This is a reposted blog by our Public Relations Global Network partner, Bianchi PR. For the original blog, please visit here. If your brand is seeking PR opportunities at the show, which offers a lot of public relations and market attention opportunities, you should act now and act fast. Photo courtesy of Pexels.

Company 52

Company Technology Meeting Hotels 52

Bianchi Biz Blog

JANUARY 18, 2024

According to the Consumer Technology Association (CTA) president & CEO Gary Shapiro , “The resurgence of CES proves that face-to-face conversations and meetings are a necessity for the technology industry.” million square feet of exhibit space. Don’t believe us? It’s not the largest … but it’s the best.

Automotive 110

Automotive Technology Transportation Trade Shows 110

5W PR

NOVEMBER 18, 2018

Call To Action, or CTA, is a key part of your marketing strategy – it’s the part where you tell your target audience what action they should take after arriving at your landing page or reading through your blog post. The most basic CTAs would involve encouraging the customer to buy your product or service.

Energy 68

Energy Mobile Agency Blogging 68

Cision

DECEMBER 19, 2017

According to research from Content Marketing Institute, 65 percent of businesses using content marketing have experienced an increase in ROI compared to a year ago. For content marketers, this is good news — as it indicates that content marketing is still as effective as it has always been.

Content Marketing 0

Content Marketing Marketing SEO Engineering 0

Bianchi Biz Blog

MAY 26, 2022

If your company is seeking PR opportunities at the show, which offers a lot of public relations and market attention opportunities, you must act fast. So, what do you need to start doing now to make sure next year’s CES is a PR success for your company? Taking place Jan. 5-8, 2023, with Media Days Jan.

Mobile 52

Mobile Technology Automotive Meeting 52

PR 20/20

OCTOBER 24, 2017

Do you need more blog subscribers? They help gauge what the industry wants to read and determine if your content is getting readership ROI. Plus, since subscribers have already opted in, they serve as the contacts you can market to in different ways when new campaigns are activated. Of course you do. You need some quick wins.

Blogging 42

Blogging SEO Pinterest LinkedIn 42

Critical Mention

APRIL 10, 2019

If you’re selling a product or service, you need a Call to Action (CTA). CTAs are an element on your page that encourage your audience to learn more. They come in many different forms, but the one element that remains consistent is how you design your CTA. MailChimp is great at creating effective CTAs. SCHEDULE A DEMO.

Examples 79

Examples Energy Software Engineering 79

Cision

JULY 24, 2017

Instead, try thinking about what makes the speaker notable. Using what a speaker is known for in the headline, rather than just their name, makes the announcement more appealing to a broader range of audiences. Everyone has experienced a time at a party or gathering when that one song comes on that everyone loves.

Trade Shows 209

Trade Shows How To Conference Examples 209

PR 20/20

JUNE 27, 2023

Your members are constantly evolving, and with competition for attention at an all-time premium, your marketing efforts need to stand out. In today’s individualized world, a one-size-fits-all approach no longer suffices when it comes to marketing, and that’s where personalization comes into play. What else does this mean?

Tools 71

Tools Analytics Report Google 71

PR 20/20

APRIL 29, 2023

HubSpot’s lifecycle stages help you to categorize your contacts and companies based on where they are in your marketing and sales processes. Continue reading for ways to leverage lifecycle stages to improve your marketing and recruitment efforts. With the right strategy, lifecycle stages can also be used to generate more members.

eBook 84

eBook How To Examples Groups 84

PR 20/20

JANUARY 23, 2023

Y our website is your most important marketing and sales asset. Ideally, you’re updating it often with fresh content, including optimized blog posts, company or product announcements, case studies, modernized images, calls to action ( CTAs ), and more. It’s true. Unsure if your website fits into one of these categories?

Mobile 72

Mobile Case Study Google SEO 72

PR 20/20

MAY 26, 2016

Roughly two million blog posts are written every single day. So, what’s the secret sauce to differentiating? So, what’s the secret sauce to differentiating? Remember: a blog is not just a metrics driver. A blog showcases your brand’s personality, connecting internal subject matter experts to external readers.

Blogging 51

Blogging Brand Branding How To 51

PR 20/20

DECEMBER 14, 2022

“I s it okay to edit a blog post months or years after it’s been published?”. This is a common question we hear as an inbound marketing agency. In fact, this blog post you’re reading right now will likely become a content edit in a year or two. What is a content edit? What is the purpose of a content edit?

SEO 52

SEO Google Engineering eBook 52

PR Fuel

JUNE 17, 2021

Should press releases be part of your marketing strategy, even as a small, up-and-coming business? They should be an integral part of your marketing strategy. This blog outlines all the essential writing tactics you need to know. The short answer is, absolutely. Write Your Press Release in the Right Format.

Writing 60

Writing SEO Google Local 60

Sword and the Script

AUGUST 24, 2021

In a brainstorm with my client, they asked me what I thought about sponsoring a post on that site. I’m a fan of using sponsored content strategically – I often recommend taking a high-performing blog post and repurposing it for paid content – and suggested a blog post we had published earlier that might land well with the audience.

Pitching 111

Pitching Media Relations Survey Advertising 111

PR 20/20

SEPTEMBER 16, 2020

“We expect global spending on marketing automation tools to surpass $25 billion by 2023,” according to Forrester. You can still leverage most of these strategies with any marketing automation platform. You can still leverage most of these strategies with any marketing automation platform. That’s why we helped to.

Strategy 72

Strategy Marketing Data Software 72

Cision

NOVEMBER 27, 2015

While this may have fallen under the marketing team more so than a communications team in the past, the landscape of PR and marketing is evolving and becoming more interdependent and data-driven. How did they find us and what was their path to purchase? Lead generation is as important to public relations as news mentions.

Strategy 120

Strategy How To Data Infographics 120

PR 20/20

OCTOBER 19, 2021

Many marketing departments are intimidated by the rapidly changing video landscape and are afraid to invest in creating content there. So, how does a marketer thrive in this constantly changing world? First and foremost, you need to figure out what makes people pay attention. I am fully aware of how Gen-Z this makes me sound.

Video 58

Video Instagram YouTube Creativity 58

Shift Communications

FEBRUARY 20, 2019

What time and resources are we committing to understanding overall cultural trends and our industry’s current relevant news? The ability to tap into this knowledge can help inform owned, earned, and paid media of your organization’s PR and marketing efforts. Why is this important and how does it impact the bottom line? Google Trends.

Trends 142

Trends Industry Wikipedia How To 142

Shift Communications

NOVEMBER 13, 2017

An astonishing amount of mindshare has been devoted to influencer marketing this year. Interest in influencer marketing is at all-time highs, and based on Google searches for the topic, there’s little indication that interest will flag. Fortunately, our influencers have already done the hard work for us by sharing what they read.

How To 131

How To Conference Pitching Software 131

Critical Mention

MAY 2, 2019

YouTube is now the second-largest search engine behind Google, so it’s no surprise that 95 percent of viewers are more likely to remember a CTA after watching a video compared to 10 percent reading it in text format and marketers increasing their video marketing efforts in recent years. Testimonials. Behind the scenes.

Video 87

Video YouTube Engineering Google 87

PR 20/20

MAY 16, 2023

In today's fast-paced business landscape, associations and organizations face the constant challenge of maximizing their marketing and sales efforts while operating within limited resources. In this post, we'll explore six effective strategies associations can implement to optimize their marketing and sales efforts.

Marketing 69

Marketing eBook Resources Tools 69

PR 20/20

OCTOBER 19, 2021

Many marketing departments are intimidated by the rapidly changing video landscape and are afraid to invest in creating content there. So, how does a marketer thrive in this constantly changing world? First and foremost, you need to figure out what makes people pay attention. I am fully aware of how Gen-Z this makes me sound.

Video 52

Video Instagram YouTube Creativity 52

Shift Communications

SEPTEMBER 18, 2017

We don’t investigate often enough the way our audiences – the public in public relations – behaves and time our efforts to what the audience wants most. Let’s take the organic traffic from my personal blog as an example. This is what my 2018 looks like: What do we see above?

Analytics 132

Analytics Data-Driven PR Data Software 132

Shift Communications

JANUARY 2, 2019

Over the past few years the lines have blurred between affiliate marketing, internal communications, content strategy and earned media. Now the questions include: What can I do to manage and enhance the reputation of my company? What channels should carry my message? How can we improve our search rankings?

Analysis 95

Analysis Infographics Internal International 95